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How to start bbq and isaw business at home.
Isaw is among of the street foods that can satisfy one’s hunger. This tasty, inexpensive food is half the price cheaper than the meals served in restaurants.
Aside from being a popular snack, chicken isaw and grilled pork are also favorite pulutan among Filipinos along with grilled pig’s ear and pork barbeque.
Read: How to Start a Carinderia Business in Philippines
Starting a barbeque business is profitable and the potential customers may come from all walks of life. with an initial investment capital ranging from Php2,000 to Php5,000 you can start selling grilled chicken isaw and other variety of barbeque. The initial investment can cover the expenses of buying the meat and ingredients as well as some equipment.
To start this street food business, you should follow the steps listed below:
- Look for a good location
If you plan to sell street foods, it’s suggested to look for a location with higher foot traffic such as market, offices, schools, and parks.
- Choose the meat or delicacy
There are different varieties of barbequed products including pork, chicken, or beef. Aside from the common meats of pork and chicken, you can also offer pork/chicken intestines or isaw, chicken head, blood or Betamax, chicken feet or adidas and pork ears.
To attract more customers, you should ensure making your recipe for the marinade stand out among other vendors. Keep in mind that the success of any food business depends on the palate.
- Create your original sauce
Creating your own recipe of sauce provides identity of your business. That’s why you should not only mix the ingredients for the sauce, but make sure that it will remain in the palate of your customers.
Starting a barbeque business or grilled isaw is very easy and affordable. In fact, permits or clearances sometimes are not necessary. The important thing to ensure is the cleanliness and sanitation.
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Steps on How to Start an Ihaw-ihaw Business
Barbecue, BBQ or ihaw-ihaw. Despite its many names, BBQ is an all-time Filipino favorite viand perfect with an ice-cold glass of Coca-Cola. Its versatility is another reason for its popularity – it’s also a tasty afternoon snack.
If you are an avid ihaw-ihaw fan and want to turn your passion for BBQ into an income-generating venture, our guide will give you tips on how to start an ihaw-ihaw business.
1. Starting Capital Computation
One good thing about ihaw-ihaw business is that you can start selling on a small scale. If your house is located in an area where many people pass by, you can start your barbecue business by opening a stall just outside your gate.
Consider preparing the following if you want to start your business in a home-based set-up:
- Two to three tables with chairs
- Rectangular plastic containers for your food items
- Lightbulb if you plan to sell until nighttime.
These can be gathered from around your house and don’t need to be additional expenses to your starting capital.
Here’s a sample computation of how much you’ll need to begin your ihaw-ihaw business.
Stainless steel barbecue grill – 3,500 to 5,000 pesos
Meat and Innards – 3,000 pesos
Marinade ingredients – 1,000 pesos
Coal – 300 to 350 pesos per sack
Packaging – 500 pesos
Cooking Equipment – 500 pesos
With 10,000 pesos you will be able to open a home-based ihaw-ihaw business. Consider adding rice and soft drinks to your menu if you plan to accommodate indoor diners later on.
2. Write Your BBQ Business Plan
We don’t know how often you’ve heard this, but this principle applies to business – failing to plan is planning to fail . Write your business plan before you purchase any equipment or ingredients. Your business plan does not need to be sophisticated as it is the starting point for all your business ideas.
These are some questions that your business plans should answer:
- What is your menu?
- Where will you get the funds?
- Other supplies
- Where will you sell? Will you be renting a commercial space?
- What documents, licenses, and permits will you need?
- Will you need an assistant or cashier to help you out?
- What is your marketing strategy?
These are the basic questions that will help you get started. More questions may arise from this first set.
3. Decide on Your Unique Selling Point
In every city, there are various establishments selling barbecue. So, how will you stand out from them? What is special about your ihaw-ihaw stand?
One way to distinguish yourself is to decide what kind of barbecue you will serve. Will you focus on chicken meat only? Will you sell a combination of chicken and pork BBQ? Is fish or grilled seafood included in your menu?
To help you identify what food items to include in your menu, you can do a competitor research and compare what ihaw-ihaw products are commonly sold in your area. Some popular menu offerings are pork and chicken meat, pig’s ears, intestines, liver, and other body parts or organs.
Remember that your unique offerings and menu selections will set you apart from the competition. By carefully considering what types of barbecue you’ll serve and conducting thorough competitor research, you can carve out a niche for yourself in the market.
4. Look for a Reputable and Reliable Meat Supplier
When running a food business, you need to ensure that the quality of your food is consistently good. One thing that drives away customers is inconsistency. If your food tastes good this week and then tastes different the next, or when your servings gradually decrease, they will not feel inclined to come back. This is why you need to get your meat from a trusted supplier.
Also, working with only one or two suppliers can help you save in the long run because you will be able to request discounts from them, especially in bulk orders.
5. Invest in Sturdy Grilling Equipment
Before you get tempted to buy those portable grills you see online, remember that the quality is not guaranteed. It is safer and more cost-efficient to invest in a customized stainless barbecue grill.
Grill price ranges from 3,000 to 5,000 pesos on Facebook Marketplace. You can use Facebook to search for stainless steel specialists near your area.
Essential Equipment for Barbecue Business:
- Plates
- Tongs
- Sauce containers
- Ladles for the sauces
- Take-out packaging (paper bags)
6. Choose a Prime Location for Your BBQ business
Location is key to the success of your ihaw-ihaw business. Choose a strategic location with high foot traffic, preferably near offices, schools, or residential areas where people often crave a quick and tasty meal. Consider factors such as accessibility, parking availability, and competition in the area. A well-chosen location can significantly boost your sales and visibility.
7. Comply with Documentary Requirements
Before diving into the details of getting permits, it’s important to decide how your food business will be set up. Your choice of business structure will have a big impact on things like taxes, permits, and your responsibilities as the owner.
The most common structure for small businesses is Sole Proprietorship. This is when one person owns the whole business and is responsible for everything. It gives you full control, but also means you’re personally responsible for any problems. To start a Sole Proprietorship, you need to register with the Department of Trade and Industry (DTI) and pick a business name.
Once you’ve figured out your business structure, it’s time to think about getting the right permits and licenses for your ihaw-ihaw business. Here’s an overview of the documents every new food business owner should know about:
- DTI Registration: Whether you’re running your business online or in person, registering is a crucial step. Sole Proprietors register their business name with DTI.
- Business Permits and Licenses:
- Tax Identification Number (TIN)
- Mayor’s Permit
- Barangay Clearance
- DTI Business Name Certificate (for Sole Proprietors)
- Community Tax Certificate from the City Treasurer’s Office.
You might also need a Sanitary Permit to show your business meets health standards, and if you rent your space, you’ll need a lease agreement.
- BIR and SSS Registration: You’ll also need to register with the Bureau of Internal Revenue (BIR) to get your Tax ID Number. If you have a huge capital and have employees, you’ll need to pay the Employer’s Share to make sure that they are covered by SSS benefits.
- Following FDA Rules: If your business involves making or selling food, you need to comply with the regulations set by the Food and Drug Administration (FDA). Check their website for info on licensing and registration.
Key Takeaway
Starting an ihaw-ihaw business can be a lucrative venture for those passionate about grilling and serving delicious barbecue delights. However, success in this endeavor requires careful planning and attention to detail. We hope the essential steps outlined in this guide will help you set yourself up for success as a business owner.
I'm Anna Marie, a millennial aiming to empower young adults to take charge of their financial well-being and achieve their goals. I'm passionate about sharing my experiences and insights to help my co-millennials and Gen Z navigate the challenges of adulthood and achieve financial independence. I have a wealth of insights about earning more, saving, investing, and protecting your hard-earned money.
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Small Barbecue Business
Back to All Business Ideas
How to Start a Small BBQ Business in 13 Steps
Written by: Carolyn Young
Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on February 17, 2022
Investment range
$8,550 - $24,100
Revenue potential
$110,000 - $1,100,000 p.a.
Time to build
1 – 3 months
Profit potential
$44,000 - $220,000 p.a.
Industry trend
Pay attention to these important factors as you establish your small barbecue business:
- Location — Select a high-traffic location with good visibility, such as near commercial centers, parks, or busy streets. Consider whether you will operate a food truck, a fixed restaurant, or a pop-up stand.
- Licenses and permits — Secure necessary health permits and ensure compliance with local health department regulations regarding food safety and sanitation. If you plan to serve alcohol, obtain the appropriate licenses and permits for selling alcoholic beverages .
- Cooking equipment — Invest in high-quality smokers, grills , ovens, and other essential cooking equipment. Ensure you have adequate ventilation and fire safety measures in place.
- Food supplies — Establish relationships with reliable suppliers for high-quality meats, ingredients, and other essentials.
- Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
- Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
- Hire staff — Hire skilled and passionate staff for various roles, including cooks, servers, cashiers, and dishwashers.
- Menu variety — Offer a diverse menu with various barbecue options, sides, and beverages to cater to different tastes and preferences. Consider offering vegetarian and gluten-free options.
- Serving supplies — Purchase serving supplies such as plates, utensils, napkins, and to-go containers. Consider eco-friendly options to appeal to environmentally conscious customers.
Interactive Checklist at your fingertips—begin your small barbecue business today!
You May Also Wonder:
Can a barbecue business be profitable?
Yes, a barbecue business can be profitable. If you run a mobile barbecue stand, your profit margin should be around 40%. The profit margin of a food truck or restaurant will be closer to 20%.
How can I sell my barbecue without opening a restaurant?
You can do catering, have a food truck, or just have a mobile barbecue stand. For a mobile barbecue stand, you’ll need your barbecue equipment and a vehicle to transport it.
How do I market my BBQ business?
Develop a strong online presence by creating a professional website and utilizing social media platforms to showcase your BBQ offerings, menu items, and customer testimonials. Share mouthwatering photos and videos of your BBQ dishes on social media. Implement targeted online advertising to reach individuals in your local area who are interested in BBQ or food-related topics.
What city eats the most BBQ?
The city that eats the most BBQ can vary, but some well-known BBQ hotspots in the United States include Kansas City, Texas (particularly Austin and Lockhart), Memphis, and North Carolina (Eastern-style and Western-style).
What is the best selling barbecue meat?
The best-selling barbecue meat can vary based on regional preferences, but some popular choices include pork ribs, pulled pork, brisket, chicken, and sausage. It’s important to understand the preferences of your local market and offer a variety of BBQ meats to cater to different tastes.
How to set my barbecue business apart from competitors in the market?
Develop a unique BBQ flavor profile or signature sauce that distinguishes your offerings. Emphasize high-quality ingredients and authentic cooking techniques to create exceptional BBQ flavors. Offer a diverse menu that includes unique side dishes, vegetarian or vegan options, or fusion-inspired BBQ creations.
Step 1: Decide if the Business Is Right for You
Pros and cons.
Starting a small barbecue business has pros and cons to consider before deciding if it’s right for you.
- Fantastic Food – Share your passion for perfectly grilled meats
- Flexibility – Many options in terms of products and services
- High Demand – Who doesn’t love barbecue?
- Stiff Competition – Market is saturated with barbecue options
- Legit Skills Required – Must be a true grillmaster to stand out
Barbecue industry trends
Industry size and growth.
- Industry size – The US barbecue restaurant industry was worth $4 billion in 2021.(( https://www.ibisworld.com/united-states/market-research-reports/barbecue-restaurants-industry/ ))
- Industry growth – The US barbecue restaurant industry has seen steady 2% growth each of the last five years.
- Number of businesses – The US is home to 17,243 barbecue restaurants.
- Number of people employed – The BBQ restaurant industry employs 372,986 people.
Trends and challenges
Trends in the barbecue industry include:
- Spicy, smoky, and savory continues to be the most popular BBQ flavor combination.
- Barbecued vegetables and plant-based proteins are in greater demand.
- Spice rubs with exotic flavors, such as from the Middle East and Africa, are growing in popularity.
Challenges in the barbecue industry include:
- Rising meat prices are cutting into profit margins.
- Labor shortages present a challenge for all food businesses.
Demand hotspots
- Most popular states – The most popular states for barbecue businesses are Minnesota, Kansas, and Missouri.(( https://www.zippia.com/advice/states-love-bbq/ ))
- Least popular states – The least popular states for barbecue restaurants are Rhode Island, Massachusetts, and New York.
What kind of people work in Barbecue?
- Gender – 24.3% of barbecue cooks are female, while 71.8% are male.(( https://www.zippia.com/grill-cook-jobs/demographics/ ))
- Average level of education – The average barbecue cook is high school educated.
- Average age – The average age of a barbecue cook in the US is 38.7 years old.
How much does it cost to start a small barbecue business?
Startup costs for a small barbecue business range from $8,500 to $24,000. The first main expense is a down payment on a food truck, a down payment on a truck to transport your equipment, or a rental space deposit. The second main expense is for the equipment including a commercial smoker and a grill.
If you want to hone your BBQ skills, you can take online video classes through a site like BBQ Champs for less than $1,000. You can also find a host of free grilling and barbecue videos on YouTube.
You’ll need a handful of items to successfully launch your small barbecue business, including:
- Commercial smoker
- Grill tools
- Serving utensils
- Packaging materials
Start-up Costs | Ballpark Range | Average |
---|---|---|
Setting up a business name and corporation | $150 - $200 | $175 |
Business licenses and permits | $100 - $300 | $200 |
Insurance | $100-$300 | $200 |
Business cards and brochures | $200 - $300 | $250 |
Website setup | $1,000 - $3,000 | $2,000 |
Down payment - food truck, transport truck, or rented space | $5,000 - $10,000 | $7,500 |
Commercial smoke, grill, and other equipment | $2,000 - $10,000 | $6,000 |
Total | $8,550 - 24,100 | $16,325 |
How much can you earn from a small barbecue business?
The average price of a BBQ meal is about $15. If you operate as a solopreneur with a mobile stand or food truck, your profit margin should be about 40%.
In your first year or two, you could sell 20 meals per day from your BBQ truck and bring in nearly $110,000 in annual revenue. This would mean almost $44,000 in profit, assuming that 40% margin. As your brand gains recognition, you could rent a restaurant space and hire staff, reducing your profit margin to around 20%. You might sell 200 meals per day, giving you about $1,100,000 in annual revenue and a tidy profit of $220,000.
What barriers to entry are there?
There are a few barriers to entry for a small barbecue business. Your biggest challenges will be:
- Making grilled meats that stand out in a crowded market
- Financing startup
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Step 2: hone your idea.
Now that you know what’s involved in starting a small barbecue business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research small barbecue businesses in your area to examine their products, price points, customer reviews, and what sells best. You’re looking for a market gap to fill. For instance, maybe your market is missing a restaurant that specializes in BBQ chicken.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as vegetable and vegan barbecue.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your BBQ offerings
You could specialize in barbecuing a certain type of meat or offer a variety, and you could also choose a style of barbecue like Kansas City or St. Louis barbecue. You could also offer a variety of side dishes. Potential products include:
- Pulled pork and pork sandwiches
- Beek brisket and brisket sandwiches
- Chicken and chicken sandwiches
- Baked beans
- Potato salad
- Corn bread; banana pudding
How much should you charge for barbecue products?
A barbecue meal could range from $10 to $18 depending on the size and the number of sides. The average is around $15. Your expenses, if you have a mobile stand, will be for ingredients, packaging, and fuel. You should aim for a profit margin of about 40%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be very broad so you should spread out your marketing on sites like TikTok, Instagram, Facebook, and LinkedIn. You could also get some recognition by entering a barbecue competition or two.
Where? Choose your business premises
In the early stages, you may want to run your business as a mobile stand to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out retail space to have a BBQ joint. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .
When choosing a commercial space, you may want to follow these rules of thumb:
- Central location accessible via public transport
- Ventilated and spacious, with good natural light
- Flexible lease that can be extended as your business grows
- Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Small BBQ Business Name
Here are some ideas for brainstorming your business name:
- Short, unique, and catchy names tend to stand out
- Names that are easy to say and spell tend to do better
- Name should be relevant to your product or service offerings
- Ask around — family, friends, colleagues, social media — for suggestions
- Including keywords, such as “BBQ” or “barbecue”, boosts SEO
- Name should allow for expansion, for ex: “Holy Smoke BBQ” over “Chicken Coop BBQ”
- A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Find a Domain
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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Small Barbecue Business Plan
Here are the key components of a business plan:
- Executive Summary: Highlight the main concept of your small barbecue business, showcasing your unique barbecue style, target market, and strategies for attracting barbecue enthusiasts.
- Business Overview: Describe the focus of your barbecue business, including the types of barbecue dishes offered, such as smoked meats, homemade sauces, and side dishes.
- Product and Services: Detail your menu items, including signature barbecue meats, vegetarian options, and catering services for events.
- Market Analysis: Evaluate the local demand for barbecue cuisine, identifying potential customer demographics and dining trends in your area.
- Competitive Analysis: Compare your barbecue business to local competitors, emphasizing what sets your flavors, cooking methods, or ambiance apart.
- Sales and Marketing: Outline how you plan to market your barbecue business, using tactics like social media campaigns, local food events, or special promotions.
- Management Team: Highlight the culinary and business expertise of your team, particularly in barbecue cooking and restaurant management.
- Operations Plan: Describe the day-to-day operations, including food preparation, service, and maintaining health and safety standards.
- Financial Plan: Provide an overview of start-up costs, pricing strategy, and expected revenue, along with a profitability timeline.
- Appendix: Include supporting documents, such as sample menus, market research data, or health and safety certifications, to back up your business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to small barbecue businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your barbecue business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
- Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
- General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
- Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
- C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
- S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.
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Step 6: Register for Taxes
The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
The IRS website also offers a tax-payers checklist , and taxes can be filed online.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
- Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
- SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
- Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
- Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
- Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
- Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best option, other than friends and family, for funding a small barbecue business. You might also try crowdfunding if you have an innovative concept.
Step 8: Apply for Barbecue Business Licenses and Permits
Starting a barbecue business requires obtaining a number of licenses and permits from local, state, and federal governments. A barbecue stand or restaurant may need the following, depending on the requirements in your area:
- Food service license
- Food handler’s permit
- Building health permit
- Liquor license
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Step 9: Open a Business Bank Account
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your barbecue business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
- General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
- Business Property: Provides coverage for your equipment and supplies.
- Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
- Worker’s compensation: Provides compensation to employees injured on the job.
- Property: Covers your physical space, whether it is a cart, storefront, or office.
- Commercial auto: Protection for your company-owned vehicle.
- Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
- Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
Step 11: Prepare to Launch
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Restaurant 365 , lightspeed , or toast , to manage your inventory, purchasing, menu, and payments.
- Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero .
- If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Here are some powerful marketing strategies for your future business:
- Leverage Social Media Influencers: Partner with local influencers or food bloggers to showcase your barbecue offerings. Their endorsement can create a buzz and attract a wider audience.
- Host Tasting Events: Organize tasting events at local community gatherings, farmers’ markets, or even outside your business location to let people experience the delicious flavors firsthand.
- Loyalty Programs: Implement a loyalty program to encourage repeat customers. Offer discounts or free items after a certain number of visits, fostering customer loyalty.
- Collaborate with Local Businesses: Partner with nearby breweries, pubs, or event venues to cross-promote each other. This helps tap into each other’s customer bases.
- Create Signature Dishes: Develop unique and memorable dishes that set your barbecue business apart. A standout menu item can generate word-of-mouth marketing and keep customers coming back.
- Catering Services: Offer catering services for events, parties, and corporate functions. Provide sample menus to local businesses to showcase your offerings for their events.
- Online Ordering and Delivery: Implement an efficient online ordering system with delivery options. In today’s fast-paced world, convenience can significantly boost your customer base.
- Seasonal Promotions: Introduce seasonal promotions or limited-time menu items to keep your offerings fresh and give customers a reason to return regularly.
- Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on online platforms. Share these testimonials on social media and your premises to build credibility.
- Collaborate with Food Apps: Partner with popular food delivery apps to expand your reach. Many customers discover new restaurants through these platforms, providing an additional avenue for exposure.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your barbecue business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your barbecue business could be:
- Award-winning Kansas City-style barbecued ribs
- Slow smoked BBQ chicken that will blow your socks off
- St. Louis-style BBQ truck – coming to your town soon!
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a barbecue business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in barbecue for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in barbecue. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles when you get a physical location. Potential positions for a barbecue business include:
- Cooks – prepare BBQ and sides
- General Manager – scheduling, ordering, accounting
- Marketing Lead – SEO strategies, social media
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Small Barbecue Business – Start Making Money!
People love their barbecue, no matter what style, so if you’re a master of grilled meats you could start up your own little BBQ business and put smiles on a lot of faces while grabbing a slice of this $4 billion industry. With patience and hard work, you could eventually grow to have multiple BBQ joints and franchises around the country.
Now that you’ve done your business homework, it’s time to get behind that grill, perfect your recipes and start building your barbecue empire!
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- Decide if the Business Is Right for You
- Hone Your Idea
- Brainstorm a Small BBQ Business Name
- Create a Small Barbecue Business Plan
- Register Your Business
- Register for Taxes
- Fund your Business
- Apply for Barbecue Business Licenses and Permits
- Open a Business Bank Account
- Get Business Insurance
- Prepare to Launch
- Build Your Team
- Run a Small Barbecue Business - Start Making Money!
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- Sample Business Plans
- Food, Beverage & Restaurant
BBQ Business Plan
Are you a foodie and want to open your own barbecue restaurant? If yes, then put your first foot right with a barbecue business plan, because opening a barbeque business is rewarding.
Need help writing a business plan for your BBQ business? You’re at the right place. Our BBQ business plan template will help you get started.
Free Business Plan Template
Download our free BBQ business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!
- Fill in the blanks – Outline
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How to Write A BBQ Business Plan?
Writing a BBQ business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:
1. Executive Summary
An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.
Here are a few key components to include in your executive summary:
- Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
- Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
- Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
- Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.
Ensure your executive summary is clear, concise, easy to understand, and jargon-free.
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2. Business Overview
The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:
Describe what kind of BBQ business you run and the name of it. You may specialize in one of the following BBQ businesses:
- BBQ restaurant
- BBQ catering services
- Online BBQ retailers
- BBQ franchise
- Describe the legal structure of your BBQ business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.
- Owners: List the names of your BBQ business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
- Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
- Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.
This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.
3. Market Analysis
The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.
For instance, families and casual diners or tourists & travelers would be an ideal target audience for a commercial BBQ business.
- Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your BBQ business from them. Point out how you have a competitive edge in the market.
- Regulatory Environment: List regulations and licensing requirements that may affect your BBQ company, such as business licensing, zoning & land use regulations, employment & labor laws, food safety & handling laws, etc.
Here are a few tips for writing the market analysis section of your BBQ business plan:
- Conduct market research, industry reports, and surveys to gather data.
- Provide specific and detailed information whenever possible.
- Illustrate your points with charts and graphs.
- Write your business plan keeping your target audience in mind.
4. Products And Services
The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:
- Smoked meats
- Barbecue sauces
- BBQ sandwiches
- Platters and combo meals
- Emphasize your signature dish: Accentuate your signature dish that differentiates your BBQ from the rest. This uniqueness can be the use of flavors, a creative combination of two plates, or any secret ingredient, etc.
- Mention sourcing and quality: Describe how you find the ingredients for your dishes, paying special attention to the meats, spices, and other essential items.
- Make sure to draw attention to any organic or regionally grown items you use. Talk about how you uphold quality standards all through the cooking and preparation process.
- Additional Services: Mention if your BBQ business offers any additional services. You may include services like catering, event services, etc.
In short, this section of your BBQ plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.
5. Sales And Marketing Strategies
Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:
For example, authentic regional seasoning, handcrafted artisanal BBQ, or unique flavor combinations, could be some of the great USPs for a BBQ company.
- Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, local advertising, content marketing, and print marketing.
- Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include upselling – cross-selling, group packages, corporate accounts & business partnerships, etc.
- Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, gift cards & vouchers, discounts on bulk orders, personalized service, etc.
Overall, this section of your barbecue business plan should focus on customer acquisition and retention.
Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your BBQ business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.
6. Operations Plan
The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:
- Staffing & Training: Mention your business’s staffing requirements, including the number of employees, kitchen staff, or chefs needed. Include their qualifications, the training required, and the duties they will perform.
- Operational Process: Outline the processes and procedures you will use to run your BBQ business. Your operational processes may include menu planning, ingredient sourcing, food preparation, smoking & grilling, etc.
Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.
7. Management Team
The management team section provides an overview of your BBQ business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.
- Founders/CEO: Mention the founders and CEO of your BBQ business, and describe their roles and responsibilities in successfully running the business.
- Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
- It should include senior management, and other department managers (e.g. operations manager, hotel manager) involved in the BBQ business operations, including their education, professional background, and any relevant experience in the industry.
- Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
- Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
This section should describe the key personnel for your BBQ business, highlighting how you have the perfect team to succeed.
8. Financial Plan
Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:
- Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
- Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
- Balance Sheet: Create a projected balance sheet documenting your BBQ business’s assets, liabilities, and equity.
- Financing Needs: Calculate costs associated with starting a BBQ business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.
Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.
9. Appendix
The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.
- Add a table of contents for the appendix section to help readers easily find specific information or sections.
- In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
- Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
- Include any legal documents such as permits, licenses, and contracts.
- Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.
Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.
Remember, the appendix section of your BBQ business plan should only include relevant and important information supporting your plan’s main content.
The Quickest Way to turn a Business Idea into a Business Plan
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This sample BBQ business plan will provide an idea for writing a successful BBQ plan, including all the essential components of your business.
After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our BBQ business plan pdf .
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Frequently Asked Questions
Why do you need a bbq business plan.
A business plan is an essential tool for anyone looking to start or run a successful BBQ business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.
Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your BBQ business.
How to get funding for your BBQ business?
There are several ways to get funding for your BBQ business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:
Small Business Administration (SBA) loan
Crowdfunding, angel investors.
Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.
Where to find business plan writers for your BBQ business?
There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your BBQ business plan and outline your vision as you have in your mind.
What is the easiest way to write your BBQ business plan?
A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any BBQ business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .
About the Author
Vinay Kevadiya
Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more
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BBQ Catering Business Plan
Do you love cooking barbecue? Why not turn this into a small business, say, a barbecue catering business? A lot of existing barbecue catering services are booked for various outdoor events such as corporate picnics, backyard parties, family and friends parties, carnivals and fairs, sports events, and even weddings.You may also see business proposal examples & samples .
- 18+ Proposal Writing Examples – PDF
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Catering Business Plan Template
- Google Docs
Size: A4, US
There are a lot of things you need to consider when starting a barbecue catering business such as the goods and service you can possibly offer to your customers. You would also then think of having a specialty that can help you stand out among the other existing barbecue catering business. On top of it all, you would then have to deal with planning on the number of servers you need to hire as well as the tools and equipment in order to serve your customers well. You may also like service proposal examples .
With all the challenges you would possibly face, you might need to have a business plan to help you with. Like any other businesses, a business plan can help you set things straight before you would start hiking up on your barbecue grilling adventures.
After all, a catering business and any other kind of business do not simply deal with the fun cooking and serving part it also deals with a lot of technicalities particularly finances, marketing, and licensing issues. Additionally, you will eventually have to deal with creating concrete short-term and long-term goals for your business as well as the types of events you want to get your catering business involved in. You may also be interested in writing a business proposal letter .
Why Start a BBQ Catering Business?
You might wonder why to start a barbecue catering business when there other kinds of food to choose from. There are dessert catering businesses , coffee catering business , and a whole lot more—so why barbecue?
With the growing interest in food as well as the growing need of having a lifetime career, it also results to the increase of the earning potential of various new edible businesses because it easily adds up the best of both worlds or hits two birds with one stone. You might have noticed it be it in the news, the Internet, and even in just your own locality that a lot of creative ideas related to food are discovered every day and such creative discoveries make it possible for them to earn a living while doing what they love which is food. In fact, those who love cooking and even eating barbecues take up a big number of this sector.
This business sector is easy to enter to especially if you are a natural when it comes to giving services and offering delicacies to people. Through having a barbecue catering business, you will be able to do more than that; this career path can actually provide you a myriad of options and paths that you can ever explore. However, being in this business does not mean that it’s all fun since you are able to transform something that you love into something that is profitable. There are a lot of things you need to consider before getting in, but despite all the hard work the whole experience would entail, it would be worth it once your business would finally start operating.
Asian BBQ House Restaurant Business Plan
Bone Rattlers Bar & Grill Business Plan Example
Size: 10 MB
How to Start a BBQ Restaurant
Things to Consider When Starting a Barbecue Catering Business
Catering businesses are fun but most of the time, there’s actually more than that. Learn more about the things you need to consider upon starting a barbecue catering business below:
The possible venues for a barbecue catering business are the following:
- sporting events
- corporate meetings
- special events
- street trucks and carts
- bricks-and-mortar restaurant
- function rooms
There is a possibility that you might get booked with an event that has more than 20 or so attendees. This means that you need to have additional staffing so that you will be able to serve each of the attendees well, from the serving of the food to the cleanup. Make sure that the number of staff is just enough for the number of attendees as well as the number of tasks there is to do or whether the food or the barbecue will be served buffet-style. Avoid overstaffing because it would just yield to unnecessary expenses.
It is important that you would provide correct staffing because this actually has an impact on the satisfaction of the customers and most importantly, to your potential earnings for that single booking. Even if you have the number of staff that is directly proportional to your number of the guest attendees but your servers are slow and inefficient, it would still result to unhappy guests and the most dreaded of all, a dissatisfied client.
Your overall costs in food actually have a great and direct impact on your earning potential of a single booking. You will possibly be spending the ingredients for the barbecue which takes up most of your budget once you have already secured tools and equipment necessary to make your barbecue catering business a success.
You will then have to pay for the waiting staff as well as any rentals, if there are any. If there is a way for you to cut down on other irrelevant expenses, then do so.
The equipment is part of your operating costs or expenses that can reduce your income, that is why make sure you would invest in quality equipment that will last for a long time rather than buying cheaper equipment that will not last long, which means additional expenses because you will then have to buy a new one. If you have completed most of the vital equipment, you will be able to qualify for booking larger events.
Here are some of the possible equipment you might need to secure beforehand:
- insulated carriers and the cooking equipment
- method of transportation such as a truck or van
- refrigerator
- food warming equipment
Barbecues could be slow-cooked, roasted, or smoked. But aside from the meat, you will have to deal with the other complements or the traditional accompaniments such as the coleslaw, portobello mushrooms, baking potatoes, corn on the cob, mustard, ketchup, mayonnaise, BBQ sauce, or burger relish.
And aside from the obvious barbecue, you will have to serve other items. Need some ideas? Here they are:
- Hot dog rolls
- Chicken wings and thighs
- Burger garnish such as lettuce, tomato, and red onion
- Cheese Slices
- Mixed Salads
- Meat or Fish Skewers
- Vegetable Skewers
Make sure you will be able invest on quality and necessary products.
Korean BBQ Business Plan
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Street BBQ Business Plan Sample
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We hope that with the help of this article, you are able to come up with a business plan for your future or even your current barbecue catering business. If you are interested in other catering business plans, you may also see Mobile Catering Business Plan Examples and Food Catering Business Plan Examples to guide and help you get started and inspired with your other business ideas and business ventures.
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BBQ Business Plan Template
Written by Dave Lavinsky
BBQ Business Plan
Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their barbecue businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a barbecue business plan template step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a BBQ Business Plan?
A business plan provides a snapshot of your barbecue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan for Your BBQ Business
If you’re looking to start a barbecue business, or grow your existing barbecue business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your barbecue business in order to improve your chances of success. Your BBQ business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for BBQ Businesses
With regards to funding, the main sources of funding for a BBQ business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.
Personal savings is the other most common form of funding for a barbecue business. Venture capitalists will usually not fund a barbecue business. They might consider funding a barbecue business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results. With that said, personal savings and bank loans are the most common funding paths for BBQ businesses.
Finish Your Business Plan Today!
How to write a business plan for a bbq restaurant.
If you want to start a BBQ business or expand your current one, you need a business plan. Below are links to each section of your barbecue business plan template:
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status. For example, are you a startup, do you have a barbecue business that you would like to grow, or are you operating a chain of barbecue businesses?
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the barbecue industry. Discuss the type of barbecue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
Company Analysis
In your company analysis, you will detail the type of barbecue business you are operating.
For example, you might operate one of the following types of barbecue businesses:
- BBQ Catering – this type of barbecue business provides individual event-based food services. They specialize in preparing barbecue off-site, and transporting it to events, where they may either serve the food, or simply deliver it.
- BBQ Food Truck – this type of BBQ business prepares and serves barbecue from a mobile food truck, and may or may not use the same location every day.
- BBQ Restaurant – this type of business includes chain and franchised restaurants that mainly serve barbecue food. Restaurants may provide this food service in combination with selling alcoholic and other beverages.
- Korean BBQ – a Korean BBQ business that specializes in preparing beef, pork, and chicken in the method of Korean cuisine.
In addition to explaining the type of barbecue business you will operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry analysis, you need to provide an overview of the barbecue industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the barbecue industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your strategy, particularly if your research identifies market trends.
The following questions should be answered in the industry analysis section of your barbecue business plan:
- How big is the barbecue industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential market for your barbecue business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your barbecue business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: households earning up to $70,000 per year, and households earning more than $70,000 per year.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of barbecue business you operate. Clearly, families on a budget would respond to different marketing promotions than individuals looking for a fine dining experience, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most barbecue businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other barbecue businesses.
Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other restaurants that don’t serve barbecue, as well as those that serve barbecue as part of a larger menu. You need to mention such competition as well.
With regards to direct competition, you want to describe the other barbecue businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:
- What types of customers do they serve?
- What types of dining options do they offer (sit-down, take-out, catering)?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide larger portions, or a wider selection of sauces?
- Will you provide menu items that your competitors don’t offer?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following:
Product : In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to barbecue, will you provide other smoked or roasted meats or retail a special bottled sauce?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place : Place refers to the location of your barbecue company. Document your location and mention how the location will impact your success. For example, is your barbecue business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.
Promotions : The final part of your barbecue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Advertising in local papers and magazines
- Reaching out to local websites
- Social media marketing
- Local radio advertising
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your barbecue business, including sourcing meat and produce, cooking, providing counter service / table service, keeping the kitchen and restaurant clean, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your barbecue business to a new city.
Management Team
To demonstrate your barbecue business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing barbecue businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the restaurant business or successfully running small businesses.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.
Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your barbecue business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a barbecue business:
- Location build-out including design fees, construction, etc.
- Cost of equipment and supplies
- Payroll or salaries paid to staff
- Business insurance
- Taxes and permits
- Legal expenses
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your restaurant location lease or a menu mock-up.
Putting together a business plan for your barbecue business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and be well-prepared to craft a business plan for your bbq business or a bbq food truck business plan; download it to PDF to show banks and investors. You will really understand the barbecue industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful barbecue business.
Don’t you wish there was a faster, easier way to finish your BBQ business plan?
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.
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21 Low-Cost Food Business Ideas in the Philippines
If there’s one thing the Philippines is known for aside from its famous pristine beaches, it’s that the country is abundant street food scene. In fact, mobile food is so common across the country it’s simply called food. Whether you’re in the capital city or the provinces, the smell of Filipino street food will greet you.
Food carts are a common sight on the sidewalks of urban centers like Manilla, Davao City, and Palayan. Almost all establishment or government buildings will have a restaurant or café too. In short, you don’t need to worry about going hungry in the Philippines. If you’re looking for a way to make a comfortable living, but don’t have much money to invest, try one of these low-cost food business ideas will work anywhere in the country.
Fish Ball Cart
If you’ve visited the Philippines before, you already know food vendors selling fish balls on the side of the road is commonplace. Unlike in Chinese-style hot pots where fish balls are steamed or used in soup, fish balls in the Philippines are fried and skewered in sticks. Fish balls can be homemade or store-bought by the vendors and served in flat or round balls. These meals are then fried in front of you and served hot. You can then dip them into spicy or sweet sauces.
Fish balls are so cheap that they’re sold at Php 0.50 a piece. A stick can sometimes be 15 pesos ($0.30). This is one low-cost food business idea you can do since you’ll only need a cart, gas, your pan, fish balls, and sauces to get started. And of course a curbside another vendor hasn’t already claimed!
Cotton Candy Kiosk
Cotton candy is popular with kids in the Philippines.
Filipinos love sweet things and naturally cotton candy has become a street food favorite. They’re not the huge ones you’ll find at carnivals, but just a regular-sized cotton candy treat.
The cost of a cotton candy kiosk starts at Php 7,000 or $145 USD. Having this for a business is a crowd favorite and you can even market this for events so you can charge depending on the number of people. If you enjoy working at small events like birthday parties or fundraisers this is a terrific business option.
Siomai Kiosk
Siomai or shumai is a kind of dim sum in the Philippines.
Siomai is the Filipino version of Shumai or Chinese dumplings. The dumplings are commonly filled with pork, beef, and shrimp. There are many varieties of these through the years such as ones wrapped in nori sheets or those wrapped in bacon. But the siomai culture continues to grow and a siomai kiosk is a popular business investment. You can franchise a siomai kiosk for as low as Php 20,000 or about $415 USD.
One thing to keep in mind is that while the ingredient cost of dumplings is low, making the dumplings by hand will require human capital. You can teach family members how to make dumplings alongside you easily enough, but it’s a consideration you should be aware of before getting into the business. This business is higher effort on the manufacturing side.
Ice cream is a favorite street food and business venture in the Philippines.
Ice cream in the Philippines is known commonly as sorbetes or dirty ice cream. Now don’t be alarmed. It’s not dirty. It’s just the way it’s called as a running joke that these are ice creams sold by the streets. But these are quite yummy seeing as it’s made from carabao’s (a type of water buffalo) milk.
This type of ice cream is sold in carts where the tubs are kept frozen with ice and salt. The ice cream is scooped in small sizes and placed in sugar or wafer cones. A single-serve can be affordable and less than Php 50 ($1).
A balut is a Filipino delicacy that is a fertilized duck or chicken egg. It’s very popular and Filipinos eat it by cracking just a small portion of the egg on top and then drink the soup inside. They then eat all the contents (yes, even the duck inside) by adding salt or spiced vinegar.
Admittedly, balut is not for everyone. Some might not find this appetizing to look at. But it remains to be a well-known street food for its taste that having a balut business is profitable and comes at a low cost. This is another popular street food sold by vendors across the country.
Related Reading: 32 (Actually Profitable) Kiosk Business Ideas You Can Start Under $20k
Barbecue stalls fill the streets in the Philippines at night.
Filipino barbecue is sweet and savory since the marinade is a mixture of soy sauce, ketchup, lime, sugar, and spices. It also has a lot of varieties from your usual chicken and pork cuts to sausages, chorizo, and even gizzards and liver. These barbecue stalls come out at night and fill the streets with their smoky delicious aroma for the evening crowd. Barbecue stalls are a sought-after dining option after a night at the bar.
All you need for this business aside from the ingredients is a grill and you’re good to go. There’s not much equipment to buy aside from a grill or flat-top that this business is considered low in cost. We also suggest using a high-quality cooler to keep meat safe before it’s grilled.
The milk tea craze has not exclusive to the Philippines. There are milk tea stalls everywhere selling different kinds of flavors. Most of these stalls are franchised starting at Php 56,000 or $1,165. You can get into the game for even less if you choose operate a stall instead of a shop so you don’t have to worry about high monthly lease payments.
French Fries
Flavored French fries are a to comfort food for Filipinos.
French fries are considered a favorite snack by everyone around the globe but Filipinos amp this staple up a notch by adding in different flavors such as sour cream, cheese, barbecue, ranch, wasabi, and even truffle. Vendors make use of pre-packaged powdered seasoning and coat the fries with it. They sell it by the bucket too!
All you need is open a stand for business is a commercial deep fryer, oil, a bag of French fries, and seasoning powder. This is a fantastic business to start on a budget because the main ingredient is extremely affordable and widely available when purchased in bulk. You can differentiate your product by testing creative dip flavors that other local vendors aren’t offering.
Filipinos love to eat bread such as pandesal.
Aside from rice, Filipinos love bread. They snack on a pan de sal in the mornings while dipping it in coffee or have it as snacks along with noodles. White bread, cheese bread, and ube cheese pan de sals are also very popular street food snacks in the Philippines.
A bakery starts at Php 150,000 ($3,120) but if you lack any experience, you can start by franchising a bakery at Php 300,000 ($6,240). If you love to bake, you can even start out of your home kitchen and selling to friends and family members as the first customers.
Corn stalls can be found just about everywhere in the Philippines.
Corn is one snack that Filipinos will never run out of. You will find corn stalls selling them either steamed or grilled. You can also have these by the cup rather than on the cob and dusted off with powdered cheese as a seasoning. It’s a low-cost business venture wherein the bulk of your expenses will be ordering corn and that’s not very difficult to find since they’re very common in the Philippines.
Fried Peanuts
Fried peanuts with garlic is sold along the streets in the Philippines.
Fried peanuts in garlic and salt are a favorite by many Filipinos. They’re quite addicting to snack on, especially since the garlic pieces are sliced big and thin so you can also munch on them aside from the peanuts. This is a simple business to operate with good profit margin.
Hot Dog Stand
Hotdogs on sticks or buns are a favorite.
Hot dog stands are common in the Philippines and they cost less than Php 20 ($.045) per unit. You can also add choices on whether to have these on the bun or not. Franchising for this business starts at Php 170,000 ($3,535 USD). If you’re thinking about operating a hot dog business, we’ve got you covered with the following in-depth case studies and podcast episodes.
- Case Study #1: Ultimate Guide to Starting a Hot Dog Business
- Case Study #2: Total Cost Breakdown for Hot Dog Business Startups (Spreadsheet)
Green Mangoes
Green mangoes with bagoong is a sour and salty treat.
You’ve probably heard about ripe Philippine mangoes being very sweet and tasty but have you ever tried the green ones? Green mangoes are crunchy and sour. The taste of it can make you scrunch up your face like you’re eating a lemon. But Filipinos love to snack on them, especially when they’re paired with bagoong, a fermented shrimp paste.
Green mango stands are a great low-cost business venture since the Philippines never runs out of mangoes and you’ll find great deals for such a supply. You’ll only need the mangoes and your bagoong and you’ll have a green mango stand that many will love.
Related Reading: 25-Step Plan to Making Your Food Company a Reality
Milkshakes help one cool down.
Shake carts are common in the Philippines since the country is abundant with fruits. Other than that, Filipinos love sweet things so they also like to drink flavored milkshakes such as chocolate, ube, and strawberry. Pearls are also favorite add-ons when buying shakes. A shake cart franchise starts at Php 79,000 or about $1,645 USD and is also available as a stand and shop.
If you would like learn the pros and cons of opening a smoothie shop , listen to our audio lesson below. You’ll learn how to establish your first vending route and how to create a proof of concept for your company.
Sari-Sari Stores
What a sari-sari store may look like in the Philippines.
Filipino convenience stores, also known as sari-sari stores, are small stores usually situated outside of the owner’s house. Items that are being sold are chips, soda, bread, instant noodles, canned goods, and some toiletries. Basically anything pre-packaged is sold at these establishments.
A sari-sari store is a low-cost business since you don’t have to pay for rent seeing as the store is on your premises. You can start a sari-sari store for only Php 50,000 ($1,040). If your home is located in a high-traffic part of the city this can be a viable business option. And you can’t beat the commute to work!
Fried Chicken Stand
Fried chicken stalls are popular in the Philippines.
Everyone likes fried chicken. For Filipinos, fried chicken and rice is already considered a good meal. Most international fast food brands that open up in the Philippines add fried chicken to their menu since they know how much Filipinos like to eat this with a large portion of gravy to dip.
Put up a fried chicken stand with add-ons such as rice or fries on the side. Though we guarantee you that serving rice will surely make this business a hit, offering flavored fries and dips can also win customers over.
Shawarma Stand
Shawarma and gyro are sold in malls in the Philippines.
Filipino food isn’t the only popular cuisine in the Philippines. Shawarmas are also becoming a more popular food item across the island. Filipinos love the taste of the tortilla or pita wrap with sliced beef or chicken as filling with either spicy sauce or sweet cheese sauce drizzled in it. Franchising for a shawarma stand starts at Php 10,000 or $208 USD.
Buko (Coconut) Juice
Coconut juice is refreshing.
Aside from mangoes, the Philippines is abundant in coconuts so there are a lot of coconut juice stands. There are different options for this such as pure coconut juice, sweetened coconut juice, coconut juice with the meat of the fruit, or juice shakes. The challenging aspect of operating this type of business will be cracking open coconuts to extract the meat and juices.
Case Study: Food booth vendor with 20+ years experience shares concession sales secrets
Taho is a Philippine snack that consists of silken tofu, syrup, and pearls. You will see vendors carrying tubs of these on their shoulders. It’s sweet, warm, and very tasty food item.
Taho has also been modernized wherein it is available as a franchise and comes as a food stall. Franchising for a taho stall is at Php 180,000 ($3,745) but this rate can be lowered if you’d like to try out the traditional way of selling taho on a bike. You can learn some good strategies for marketing and profiting from a taho business, check out this article .
Popcorn Stand
Popcorn is an affordable business to start.
Popcorn stands are spotted frequently in town plazas in the Philippines. You can spot them right next to the fish ball vendors and taho vendors.
You can put up a popcorn stand at just Php 6,900 ($145) with different flavored powder to season your popcorn. Learn how to operate a successful popcorn business here.
Fried rice is a filling meal.
Rice is a staple for Filipinos which is why a fried rice stand would make a good business investment. Some businesses also provide toppings such as fried spring rolls, chicken nuggets, and siomai. You can franchise a fried rice business at Php 200,000 or $4,160 USD.
In conclusion, putting up a food business in the Philippines is easy with so many options and ideas to choose from. Food is generally cheap in the Philippines so you can open one of these business even if you didn’t come from wealth. What you need to do now is identify a food or beverage you would like to sell, write a business plan, and identify some potential vending locations .
Want to start your own food business?
Hey! I’m Brett Lindenberg, the founder of Food Truck Empire.
We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.
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How to Start a Small Food Business in the Philippines
For ten years I was in the food business. From 1998 to 2008, my family and I operated a chain of hamburger stores that were franchised from the United States. Like many Filipinos, I wanted to start a small food business in the Philippines. Seeing the long queues and over-worked cash registers made the food business seem like a “can’t miss” opportunity.
But those ten years represented some of the hardest struggles of my life. Running a restaurant is not easy. When I hear people say managing a successful restaurant is all about serving good food and extending good service, I just shake my head. They don’t know the half of it.
In the United States, the failure rate of restaurants has been measured at three out of every five or 60%. Many reality shows on television feature failing, near-death restaurants resurrected by popular chefs such as Gordon Ramsey (“Kitchen Nightmares”) and Robert Irvine (“Restaurant Impossible”). While these shows do not necessarily reflect the state of the restaurant industry, they do show how difficult and unforgiving the business can be.
There are so many variables in the restaurant profitability equation. Good food and good service only cover the revenue side. Meanwhile, food cost, rent, wastage, pilferage, and salaries cover part of the expense side. We haven’t even touched on the behavioral side of the restaurant business. This includes personnel attitudes and behavioral patterns, customer relationships and the entire value chain: suppliers, vendors, landlords and contracted service providers.
Despite these challenges, more and more restaurants and food concepts are opening in the Philippines. Go to a mall, drive to the business district or even when you pass the last corner before you turn into your street; chances are you will come across new restaurants opening up.
So I decided to find out why. In my research I sought to find out the answers to these questions:
- What are the current trends in the industry?
- Which concepts are people lining up for?
- Theoretically, how profitable would these restaurants be?
- Is the “Branding Argument” still valid today?
- What qualities are people looking for in a good restaurant?
- Why are more restaurants still opening?
My methodologies included the following:
- Social media marketing. I define social media as digital “Word-Of-Mouth”. Who hasn’t been influenced by a post to try a new restaurant or coffee shop, right? I made a list of the most recommended restaurants from friends and focus groups. Then, I would schedule a visit to these restaurants on weekdays and weekends to assess the quality of food and service.
- Interviews. I would conduct random interviews with some of the customers, service crew and the store manager to get an idea of their preferences plus their viewpoints on the business and the industry.
- Time-Motion Analysis. The purpose of time-motion analysis is to measure the efficiency of the restaurant. This covers the ordering system and the time it takes to have the food served from the moment payment is made.
- Random surveys. Old habits are hard to break! This is what I used to do when I was running a restaurant. I would visit a competitor and do an accounting of the average check per customer.
- Food sampling. My preferred research methodology! Of course, I had to sample the food served. I would order one of two items: the most basic or the most recommended.
The results of my research formed my opinions on this piece. I just want to make it clear that I cannot identify the restaurants sampled in this article because this is not an advertorial. I can only go as far as describe the food and the concept.
The answers are dispersed throughout the different stages required to start a small food business in the Philippines.
First, let us define what we mean by “small.”
A small business in the Philippines is characterized as having low capitalization, low gross annual sales, and small manpower complement. So for the purpose of this article, let us forget the large-scale foreign and local fast food franchises where the required capitalization will exceed Php20 Million.
The food concepts I visited include:
- Dive-type or “hole-in-the-wall” establishments.
- Delivery concepts.
- Out-of-mall restaurants
- Food booths in well-patronized markets.
I estimate the costs of setting up these restaurants range from Php50,000 to Php2 Million. Costs include capitalization expenses, initial inventory and working capital for three to six months.
Some of these were small businesses that grew to become local franchises and the rest are local concepts that for now have no plans to franchise.
With these in mind, here is how you can start a small food business in the Philippines:
Table of Contents
1. Define Your Concept
Product differentiation is critical in today’s highly competitive food retail market. You need a concept that will give your customer greater value.
I’ve noticed that many new concepts are focusing on customizing their products according to what the customer wants.
People think this is a great way to make the customer feel like he’s in charge and he is. But the intrinsic value of customization is that it is a great way for the restaurateur to improve his profit margin.
Everything starts out with the basic ingredients: burger patty and the bun or a pizza crust. Then you choose the toppings on your product: bacon, egg, cheese, pepperoni, mushrooms, BBQ sauce, chili; it’s all fun, and you are in control of what you want. But these toppings carry a healthy profit margin with them!
Customization is a smart concept for a restaurant because you give the customer flexible pricing options and at the same time protect your profit margin.
2. Develop and Test Your Product
Before you decide to push through with your food business, you have to develop and test your product first.
Always have the main product in your concept. If you are planning to start a Mexican-themed restaurant, perhaps create a signature burrito and store made corn chips.
Identify your Buyer Persona and create a few beta test groups. Come up with at least three versions and have these tasted by the beta test groups. Collate the surveys and interview the beta test groups on their experience with the different versions.
You must be prepared to have an extended beta-testing period because you want to fine-tune the quality of your product. The final version will determine your food cost.
3. Develop Your Service System
One of our worst customer experiences was with a restaurant that had been open for two weeks. It would have been understandable if this was their first restaurant, but it was their third!
You’d think that the restaurant owner would have figured out his system by now. Unfortunately, he hadn’t, and their Facebook page is inundated with several scathing comments on the quality of their service. Hardly anything was mentioned on the quality of their food because everyone was venting on their poor service.
Your system must guarantee quick service without compromising the quality of your food. You make your customer happy, and you increase the turnover rate of your business. High turnover means higher sales!
Developing an effective service system comes down to a number of factors:
- Preparation time of your food. You have to set parameters on how fast food is prepared and factor this in your service flow.
- Complexity of your menu. Keep your menu simple. Focus on a signature item and a few sidings for variety. The less time a customer spends on the cashier, the faster your service flow.
- Competency of your restaurant crew. Your cashiers are your front-line sales people. They must know the products like the back of their hands. They must know which items to recommend or to push. The same goes for waiters if it is an ala carte system.
- Inventory turnover. If you have items that need to be marinated for 24 hours, make sure these are properly rotated from freezer to refrigerator to the marinade bath in time for cooking.
- Product forecasting. In addition to slow service, the worst thing for a restaurant is to run out of stock. This comes down to poor product forecasting.
4. Conduct a Project Study
Once you have your product and system finalized, commission a project study. This must include the following:
- Market Study. Find out if there is demand or a market for your product. Determine your Buyer Personas and learn their purchasing behavioral patterns.
- Marketing Study. Design a marketing framework on how you plan to reach your target market. This is important for your branding strategy.
- Financial Study. This will make or break your plan to start a small food business in the Philippines. The financial study will determine how much capital you will need to set up and maintain your business for at least six months.
5. Build a Business Plan
The project study will be the basis for your Business Plan. This is a necessary document which will be the blueprint or reference point for your restaurant.
Additionally, the Business Plan will be the reference point if you are trying to secure funding for your business. Banks, investors, incubators and accelerators and potential partners would want to know everything about your business.
For them, yours will be an investment, and they will want a substantial return on their money.
6. Register Your Business
When you have secured enough funding, it would be time to register your business.
You can register your business online. If you plan to set up a corporation go to the Securities and Exchange Commission or SEC website . If it is a single proprietorship or partnership, register your business at the Department of Trade and Industry or DTI website .
As a registered business, you can avail of better credit terms with suppliers and leasing arrangements with landlords.
7. Identify Your Location
It used to be that the success of a restaurant would depend greatly on location. But that may no longer be the case today.
One of the best burgers I’ve tried was not located in a high-traffic area. In fact, if you were not looking you would probably miss it. It took us 45 minutes to find the place. But it was worth it. The burger was so good!
Why did we try the place? I read about it on Facebook. Social Media is “Word-Of-Mouth” in the virtual world. When I visited their Facebook page, all of the comments were encouraging. Even the Google search results yielded positive reviews.
Be that as it may, having a good location with a high volume of foot traffic, plenty of parking options will always be a plus for your business.
Here’s my two cents worth of advice: Forget the malls! These are over-rated locations. Yes, they do bring in the volume, but they also bring in the competition. Ever notice the high number of empty restaurants inside the mall?
Another thing is some malls calculate rent as “34% of gross sales or the fixed rate, whichever is higher.”
Do the math: If your food cost is 50% and labor cost is 10% how much money would you have left if rent is pegged at 34%?
8. Develop Your Brand
One of the biggest mistakes by food retailers is not developing their brand at the start. I should know because this was one of my biggest mistakes when I started out.
Our product had so many selling points, but we could not settle on one that would define the main item. We also had a supporting dish that encroached on the role of the main item. In the end, the branding strategy was a convoluted mess.
Back then, we had to rely on traditional marketing strategies which were expensive, unsustainable and difficult to measure. The ROI on traditional marketing is very low.
Today with online marketing tools, strategies can be updated, improved and revised because performance can be measured in real time. Online marketing strategies are also more affordable which result in higher ROI.
It is much easier to develop a small food business brand today through online marketing. All you need is an interactive e-commerce website, Twitter and e-mail marketing for market acquisition, Facebook, Pinterest and Instagram for posting content and regular blogging activity.
Hire a social media manager or digital marketer to put these all together so you can generate leads for your business.
9. Qualify Your Suppliers
The key to having a profitable business is having a great tasting product that offers value and quality for the customer and an attractive profit margin for you as the proprietor.
In the burger restaurant, we visited a quarter pound burger costs only 50 pesos. Compare this with the regular fast food burger which costs three times but does not taste anywhere as good as this burger.
The restaurant’s concept is to grill your burger upon order. I noticed the burgers were not made uniformly which told me these were formed inside the store. In fast food restaurants, the patties are delivered blast frozen from a meat refinery.
A kilo of ground beef costs at the supermarket is around 188 Pesos per kilo. Thus, for a quarter pounder, the cost of the patty would be 26 Pesos. I’m assuming the proprietor buys local ground beef directly from a manufacturer at 20% less the regular price. Adjusted, the food cost of his patty should be at 21 Pesos or 42%.
In the fast food business, food costs can exceed 50%. This is why for fast food the name of the game is volume. They have to sell more to recoup lower profit margins.
Fast food margins are very low because everything is refined, packaged or imported. For example, their French fries are imported either from Portland, Oregon or Australia.
But did you know you can make better French fries from store bought raw potatoes? All you need is a high-starch variety like Russet potatoes. Cut them Julienne style and soak them in water overnight to get rid of excess starch. The following day they are ready for frying.
And the cost? At least 50% cheaper than the imported fries!
Find a supplier who can assure you of consistently good quality ingredients at lower than retail prices. As a contingency plan, look for at least two suppliers. The competition will keep them honest, and you are assured of a second supplier if the other one runs out of stock.
10. Hire Right-Fit People
This is the Waterloo of several restaurants we tried. Service is consistently horrible.
The service crews are not prepared or trained properly. They do not know the menu, have no personality and appear lost most of the time.
The restaurant managers are not proactive. Most of them are just standing around like a coat hanger. They are not supervising the floor or attending to customers.
Some of the off-duty services were interacting with the front line crew which only served to distract the cashiers from doing their jobs. In one restaurant which served grilled chicken, the manager and the service crew was sleeping on some of the tables!
Meanwhile, in a Dimsum kiosk we visited, the attending crew was busy gossiping among one another even though a line had formed in front of them.
The food business isn’t just about the quality of your food. You must invest in the right people to manage your business. Qualify them accordingly and give them all the training they need. These are the people who are willing to work long, hard hours in the restaurant and give their best every single day.
Even though my restaurant did not succeed, I was blessed with having worked with some of the best people as service crew and managers. It did not matter if the store had only one customer or 1,000. They always gave their best.
In fact, when I moved from the food business to BPO, I brought them with me!
11. Do a Dry Run
Do not open your doors to official business unless you are 100% certain the serving system and the crew can handle a high volume of orders.
Conduct a 1-2 week dry run to iron out the kinks of your service and to give your people more practice. Start out the dry run during off-peak hours such as 2:00 pm to 6:00 pm.
As the crew becomes more confident, move the dry run to busier hours. Try dinner hours or 6:00 pm to 8:00 pm which is shorter and less busy compared to lunch time.
Promote the dry run in social media and give incentives so people will go out of their way to try your food. A good campaign would be: “We are on DRY RUN. Only 100 burgers will be served from 2:00 pm to 5:00 pm. First come, first serve only. Once the door closes, try again tomorrow!”
Another one would be: “We are on DRY RUN. First, 50 customers will be given 50% discount on their burgers!”
12. Official Day 1 of Business!
When the surveys and figures show that the restaurant is ready for official business, schedule the day when your small food business will finally open to the public.
When I was planning the launch of our restaurant, we focused a significant portion of our limited resources on developing nice looking menus and menu boards.
Trust me when I say hardly anyone will care about how your menu will look like. In every menu, the diner will primarily focus on one thing: Price.
Save your money and keep your menu designs simple. Some of the restaurants we visited only used the blackboard or print outs.
Start your Small Food Business in the Philippines
Lastly and most importantly, if you plan to start a small food business in the Philippines be prepared to embrace the grind! The food business is very tough. There will be long hours, and you have to manage many variables to make your business profitable.
As a parting thought, I believe you no longer need to own a franchise to succeed in the food business. The selling points for franchising were that you were buying a “tried and true system” and a “recognized brand”.
For these, you have to fork over a franchise fee of anywhere from 250 Thousand Pesos to 20 Million Pesos plus monthly royalties of 7% to 12% of gross income. Again, do the math. Now you have to capitalize the franchise fee! I’m sure there will be nicer things to look at than your income statement.
I enjoyed and had the best experiences with the “hole-in-the-wall” establishments. The food was great, and the service was good, and the overall value was excellent. My worst experiences were with the mall-based establishments and franchises. Service was bad; most of the time food was out of stock. And the quality was between fair to good.
If you invest time and resources, you can fine tune an efficient service workflow. As far as the branding argument is concerned, social media and other online marketing tools have rendered this myth. If you consistently offer great food with great service, the online community will build your brand.
If you plan your business well and commit to building it, your concept may grow to become a very lucrative and rewarding enterprise.
Ricky Sare is a writer, an entrepreneur, and a member of Tycoon Philippines editorial team. He is also the owner of Benchmark Global Management Solutions, Inc. , a BPO company located at Makati.
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How to Start a Small Barbecue Business
Has everyone told you that you make the best barbecue? If you've been tempted to start your own small business selling your famous barbecued ribs, be sure to plan thoroughly so the business doesn't go up in smoke. A good business plan, careful spending and a marketing strategy that keeps you in the public eye will line you up for success.
Choose a Service Delivery Method
Barbecue, by its very nature, gives you a lot of options for offering your food to the public. You can open a traditional storefront restaurant, but you are not limited to serving in a fixed establishment. Many barbecue businesses operate using these additional venues:
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- In an open space or vacant lot using a portable smoker or grill
- At fairs or sporting events out of a food truck
- At wine or beer festivals with a full-sized trailer
- At someone else's site catering for private parties or corporate functions.
Your equipment needs and operating plan will differ depending on how you choose to serve your food, but for any service method, you should think through all your costs, including equipment needs, licensing fees and staffing. Develop a full business plan in advance to keep yourself on track as you open your business.
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Hot dog stand start up checklist, how to open a seafood restaurant, minimum equipment requirements for a restaurant set up, how to start a chicken and waffles restaurant, how to open a taco stand, write a business plan.
Clearly define your business model and know exactly what your method of service entails, both in terms of what it will cost you and legally. The scale of your operation will naturally determine the initial expense of starting up. For example, if you are planning to operate a drive-thru service on the weekends out of a vacant lot in your area, you might get by with a single portable smoker and simple packaging. If you hope to serve a larger array of barbecue and sides at regional festivals, a larger food truck will be necessary to accommodate more volume.
Your business plan should include as much detail as possible. Areas to address are:
- Menu items, including entrees and any sides
- A budget, including equipment prices, food ingredients and supplies
- Available financing or options for acquiring startup funds
- Location options and associated rental or permit costs
- Operating licenses and food-service regulations and fees
- Staffing needs
- Marketing strategy
Shop For Equipment and Suppliers
You'll also need to price out all the equipment necessary to cook and serve your barbecue. Smokers, grills, refrigeration, storage, serving utensils and paper products should all be included in your projections. You may be able to find some used equipment to get started or start with smaller units until you establish your business.
If you will be doing catering, you might be able to prepare food at home or perhaps rent space at a nearby food incubator. In either case, you will need to invest in extra serving equipment to transport and keep food warm. If the festival circuit is in your plans, a food truck or larger trailer will entail a much bigger investment. Don't forget to shop around for a meat supplier who can provide high-quality meat at a good price.
Obtain Licenses and Certifications
In order to operate as a food business you will need to get an Employer Identification Number from the IRS and register with your state as well. Some states do not allow food products to be sold if they are made in a residential kitchen, so check with the regulations in your area. Also, check with your state and local governments concerning food-licensing and serving requirements.
Most food operators need to have some kind of food-handling safety training and certification. Business insurance is also a must-have to protect yourself financially.
Hire Customer-Oriented Employees
No matter which operating model you choose, you probably can't do it all alone. You'll need to hire extra help, probably both to work the grills and take orders. Be sure that your employees are customer-focused and can provide excellent customer service as a great deal of a food business's success depends on the customer's overall experience, not just the taste of the food.
Advertise Your Grand Opening
If you are opening your business in a fixed location, advertise your grand opening on social media, in local papers and with a storefront banner. Offer specials that feature some of your best items or give out free samples to get people hooked on your great dishes. Hand out discount coupons for return visits or flyers that advertise your catering or takeout services.
If you are planning on operating out of a food truck at festivals, plan months ahead to get on the schedule as a participating food vendor. Check out local craft fairs, summer carnivals, beer festivals and car shows as possible opportunities to market your great ribs. Use your community connections and word of mouth to spread awareness of your business.
- Texas Monthly: So, You Want to Open a BBQ Joint?
- M&R: The Six Most Profitable BBQ Business Ideas
- BBQindustry.com: Startups: 5 Tips for Opening Your Own BBQ Restaurant
- Profitableventure.com: Starting a BBQ Catering Business from Home
- MR-trailers.com: The Six Most Profitable BBQ Business Ideas
- MR-trailers.com: How Much Does a BBQ Concession Business Cost to Start?
Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.
BBQ Restaurant and Catering Business Plan [Sample Template]
By: Author Tony Martins Ajaero
Home » Business ideas » Hospitality, Travel & Tourism » Restaurant
Are you about starting a bbq catering business ? If YES, here’s a complete sample BBQ restaurant & catering business plan template & feasibility report you can use for FREE to raise money .
If you are so good at making barbecues that your friends and family have advised you many times to start a catering business, then heeding that advice might be the right step to take. However, making the leap from hobby to business isn’t as easy as it might seem on the surface.
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You will need to invest in necessary equipment, complete the necessary paperwork, and get everything else right before launching your barbecue catering business. The whole experience can entail a lot of hard work, but once the business gets up and running, it can be very rewarding.
A Sample BBQ Restaurant & Catering Business Plan Template
1. industry overview.
The BBQ and Outdoor Cooking Stores industry basically retails barbecue, barbecue grills and related accessories. A limited number of retailers only sell barbecue and barbeque equipment and, as a result, home improvement stores, department stores and supercenters sell the majority of industry goods.
Stores that sell equipment exclusively online are excluded from the industry. The BBQ and Outdoor Cooking Stores industry has a moderate entry barriers for aspiring entrepreneur or investors who are interested in ether setting up a BBQ restaurant or running a complete BBQ and Outdoor Cooking Store.
While there are no licensing requirements, government regulations or resource constraints that prevent operators from entering the industry, investment costs and high competition can be potential barriers.
The start – up capital for establishing a BBQ restaurant or BBQ retail outlets and purchasing inventory can be substantial for potential industry entrants. Since most operators already carry an extensive range of products, new entrants must find a niche market or incur a considerable first-time inventory purchase cost to meet consumer demand and remain sustainable.
Furthermore, the pre-existence of robust distribution networks between operators and suppliers may discourage some aspiring entrepreneurs from entering the industry
The BBQ and Outdoor Cooking Stores industry has been regenerated over the last five years by rising new household formation and growth in per capita disposable income, which has revived discretionary purchases on outdoor cooking equipment such as barbecues, smokers and related accessories. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.
The BBQ and Outdoor Cooking Stores industry is a thriving sector of the economy of the united states of America and they generates a whooping sum of well over billion annually from more than 14,065 registered and licensed BBQ and outdoor cooking stores scattered all around the United States of America.
The industry is responsible for the employment of well over 67,074 people. Experts project the BBQ and Outdoor Cooking Stores industry to grow at a 2.8 percent annual rate.
Lastly, any entrepreneur who wants to start a BBQ restaurant or BBQ retail store business in the US would definitely be confronted with tough competition out there. It is important to state that as much as starting a BBQ restaurant or BBQ retail outlets business can be profitable and rewarding; the success of any new BBQ related business in the United States is not automatic.
The chances of new BBQ restaurant or BBQ retail outlet struggling within the first 6 months of launching can’t be ruled out. As a matter of fact, it can take between two to five years before most BBQ restaurant or BBQ retail stores can recover their initial investment.
In order words, just like loads of new businesses, the statistics for BBQ restaurants and BBQ retail outlets do not favor the startups, you just have to have a long term investment plan if you intend starting your BBQ restaurant or BBQ retail store business.
2. Executive Summary
Jonah & Johannes BBQ Restaurant is a neighborhood BBQ restaurant and stores that will be located in downtown Los Angeles; at 300 S. Grand Central Parkway in Los Angeles, California. The facility is centrally located and it is close to the popular Market Center and a residential estate in Los Angeles.
We are a chain of barbecue restaurants preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption to the people in Los Angeles in a conducive environment that is specifically designed for socializing and networking and free from all forms of violence.
We will also engage in the retailing of barbecue grills and related accessories. Our BBQ restaurant facility and store is centrally located in a busy street and it has the capacity to accommodate 100 people per time.
Jonah & Johannes BBQ Restaurant is designed and constructed to meet both the health and safety standard as recommended by the local authority. Our customers are going to be treated with good music at all times. We have made provision for live band, karaoke, country side music and jazz et al. This will be played at the background to create the ambience that our customers will cherish.
We are in business to make profits at the same to give our customers value for their money; we want to give people the opportunity to choose from the wide range of barbecue and barbecue sauce Jonah & Johannes BBQ Restaurant will go all the way to make available a wide range of BBQ equipment and accessories.
Our goal is to make every day a day of celebration, networking and socializing for as many people that will patronize our BBQ restaurant.
No doubt, we will become the talk of town amongst the socialites in Los Angeles because we have put plans in place to make our BBQ restaurant lively 24 hours a day and 7 day a week and highly secured because we want to attract everybody (celebrity and non-celebrity alike).
We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States.
We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the organization and to compete with other players in the United States and throughout the globe.
Jonah & Johannes BBQ Restaurant is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry. Jonah Kerry has managed several high profile restaurants in Los Angeles and Las Vegas prior to opening his own. He has the magic wand to attract people who patronizes BBQ restaurant on a regular basis.
The business will be managed by his trusted associate for many years, Pearce Bruce who coincidentally was recruited and trained by him 5 years ago in downtown Las Vegas.
3. Our Products and Services
We are doing all we can to see that our products meets the need of our consumers at all times. Jonah & Johannes BBQ Restaurant is going to operate a standard BBQ restaurant and stores that will make available assorted barbecue, barbecue sauce flavors and barbecue grills and accessories.
We are in business to services and satisfy our customers and also to make profits and we are going to go all the way to achieve our business goals within the stipulated laws in the United States of America. These are some of the products that will be found in our BBQ restaurant and stores;
- Preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption
- Alcoholic and Non – alcoholic drinks
- Charcoal grills
- Electric grills
- BBQ tools and accessories
4. Our Mission and Vision Statement
- Our vision is to establish a standard and secured BBQ restaurant and stores in Los Angeles, CA that will be the melting pot of all lovers of barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks.
- Our mission is to establish a barbecue restaurant and store business that will make available barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks at every given time to our highly esteemed customers and a place where people can network and socialize.
Our Business Structure
Jonah & Johannes BBQ Restaurant is a business that is established to be a pacesetter when it comes to how standard BBQ restaurant and store should be run in Los Angeles and even in the United States of America.
We have the goal of assembling a team of dedicated workforce who will give our customers excellent customer service at all times, a team that will ensure that we will continue to have repeated customers and a team that will indeed make us the melting pot for barbecue lovers and socialites in Los Angeles.
In view of the above, we have been able to follow suits on what is obtainable in standard and well – structured BBQ restaurant and store in the US and perhaps improve on the structure with time when the need arises. We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time.
Below is the business structure that we will build Jonah & Johannes BBQ Restaurant;
- Chief Executive Officer (Owner)
- BBQ Restaurant Manager
- Accountants/Cashiers
- Bartender/Baristas
- Greeters/Customer Service Agent/Table Attendant
Security Officers
5. Job Roles and Responsibilities
Chief Executive Officer – CEO:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Designs job descriptions with KPI to drive performance management for clients
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
BBQ Restaurant Manager:
- Responsible for managing the daily activities in the BBQ restaurant and stores
- Ensure that the facility is in tip top shape and conducive enough to welcome customers
- Interfaces with vendors
- Reports to the Chief Executive Officer
- Attends to Customers complaints and enquiries
- Prepares budget and reports for the organization
- Responsible for Recruiting, Training and Development in the organization
- Responsible for procuring of raw materials and equipment
- Handles any other duty as assigned by the CEO
- Responsible for preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption
- Handle any related duty as assigned by the BBQ restaurant manager
Bartender/Baristas:
- Interacts with customers, take orders for drinks and snacks.
- Plans and present bar menu.
- Check identification of the guest to make sure they meet age requirements for purchase of alcoholic products.
- Mixes ingredients to prepare cocktails and other drinks.
- Mixes drinks, cocktails and other bar beverages as ordered and in compliance with hotel standard drink recipes.
- Prepares alcohol or non-alcohol beverages.
- Serves Wine and Beer to guests.
- Arranges bottles and glasses to make attractive displays .
- Assesses customers’ needs and preferences and make recommendations
- Makes lists of supplies in conjunction with the bar manager / management
- Prepare inventory or purchase requisitions as needed to replenish supplies.
- Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
Accountant/Cashier:
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the company
Disc Jockey (DJ)
- Ensures that customers are entertained with the best of music per time
- Manages the sound system for the BBQ restaurant
- In charge of music collections
- Provides music at events.
- Responsible for developing music playlists.
- Interacting with public at parties.
- Responsible for mixing music tracks.
Greeters/Customer Service Agent
- Opens door and welcome customers
- Ensures that customers feel relaxed and at home
- Handles customers enquiries
- Ability to Sell or influence others for up selling and suggestive selling.
- Provides recommendations and suggestions to guest for choosing BBQ flavors and drinks.
- Serves customers in a friendly and helpful manner.
- Provides guidance to guests on resort activities, dining options and general resort and Regional information.
- Demonstrates a thorough knowledge of barbecue, barbecue sauces and BBQ grills and accessories, products, menus and Promotions
- Handles any other duty as assigned by the BBQ restaurant manager
- Handles and move objects, such as glasses and bottles, using hands and arms.
- Cleans up after customers and clean work area.
- Clears ashtrays as and when required.
- Washes glassware and utensils after each use.
- Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
- Ensures that toiletries and supplies don’t run out of stock
- Handles any other duty as assigned by the BBQ restaurant manager.
- Ensures that the facility is secured at all time
- Controls traffic and organize parking
- Gives security tips to staff members from time to time
- Patrols around the building on a 24 hours basis
- Submits security reports weekly
- Any other duty as assigned by the BBQ restaurant manager
6. SWOT Analysis
Jonah & Johannes BBQ Restaurant is established with the aim of becoming the melting point for households, lovers of barbecue and socialite in Los Angles which is why we have taken our time to critically analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we want to achieve our business goal.
No investor would want to invest his or her hard earned money without assessing the risks involved in the venture and also his or her capability to deliver and make profits from the business. The ability to make profits from any business and to favorably compete with competitors in the industry starts with the result you get from your SWOT analysis.
In view of that, Jonah & Johannes BBQ Restaurant hired a business and HR specialist to help conduct SWOT analysis for the business and below is a summary of the result that was generated;
It is very vital to have one’s areas of strength spelt out. This is one of the very reasons why we employed the services of experts to tell us about the strength as a company. We have an excellent and detailed customer service.
We offer a wide range of assorted barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks. Easy to access and excellent facility, excellent ambience and perfect location for a bar in metropolitan city like Los Angles.
Just like as there are areas of strength, there will also be areas of weaknesses. So, Our perceived weakness could be that we are new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.
- Opportunities-: There are unlimited business opportunities available to BBQ restaurant and store businesses in busy cities like Los Angeles; Los Angeles is one of the cities in the world where social life is at its peak.
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new BBQ restaurant and store business in same location where our target market exist and who may want to adopt same Business model like us.
7. MARKET ANALYSIS
- Market Trends
In recent time, BBQ restaurant and stores have begun to incorporate a larger variety of barbecue choices and alcoholic and non – alcoholic drinks as part of their product offerings. The concept brings the tastes of fancy BBQ restaurants to a dressed-down setting.
So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion. Lastly, just like any other related business, the ability to conduct thorough market survey and feasibility studies before launching this type of business will go a long way to determine the success of the business.
Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ restaurant or BBQ retail outlets hiring the services of business consultants to help them conduct thorough market survey and feasibility studies before launching their business.
One thing is certain, if your BBQ restaurant and store is well positioned in an environment with the right demographic composition, then you won’t struggle much.
8. Our Target Market
For any business to do pretty well, there must be robust plans in place to attract the target market. Before starting our BBQ restaurant and store business in Los Angeles – California, we conducted a thorough market survey and feasibility studies and we are certain that there is a wide range of people who would patronize our BBQ restaurant and store on a regular basis.
In view of that, we have created strategies that will enable us reach out to various groups of people who are likely going to become our loyal customer. Below is our target market;
- Corporate Executives
- Politicians
- Celebrities
- Taxi Drivers
- Business People
- Sports Men and Women
- Government Official
- College Students
Our competitive advantage
We are mindful of the fact that there is stiffer competition in The BBQ and Outdoor Cooking Stores industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.
Part of what is going to be our selling point in Los Angeles is the fact that we operate a standard BBQ restaurant and store business, in a perfect location for the kind of business that we run and also the fact that facility is highly secured. Another factor that will give Jonah & Johannes BBQ Restaurant competitive edge is that we have enough packing space to accommodate the numbers of customers our BBQ restaurant and store can accommodate per time.
We are not ruling out the fact that we have a dedicated and customer centric workforce that are willing to go the extra mile to give our customers full value for their money and time whenever the patronize us. The robust experience of our CEO and the manager is also a positive for Jonah & Johannes BBQ Restaurant.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups BBQ restaurant and stores businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
One rule of thumb that we have to adhere to overtime is identifying our sources of income. Jonah & Johannes BBQ Restaurant is established with the aim of maximizing profits in The BBQ and Outdoor Cooking Stores industry in the United States of America and we are going to go all the way to ensure that we do all it takes to attract our target market.
The sources of income for Jonah & Johannes BBQ Restaurant are stated below;
- Retailing Alcoholic and Non – alcoholic drinks
- Retailing Gas grills
- Retailing Charcoal grills
- Retailing Electric grills
- Retailing BBQ tools and accessories
10. Sales Forecast
It is the wish of any business to attract massive sales at all times. Our business is well positioned to attract loads of clients and that is why we are leaving no stone unturned in doing this.
One thing is certain when it comes to BBQ restaurant and store business, if your BBQ restaurant and store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Los Angeles California and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.
We have been able to critically examine the BBQ restaurant and store market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.
Below is the sales projection for Jonah & Johannes BBQ Restaurant, it is based on the location of our business and other factors as it relates to BBQ restaurant and store start – ups in the United States;
- First Fiscal Year-: $100,000
- Second Fiscal Year-: $250,000
- Third Fiscal Year-: $700,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
Top of the list on our marketing and sale strategy document is generating a buzz for our BBQ restaurant and store via word-of-mouth and leveraging on road show.
The model of BBQ restaurant and store business we intend running is a neighborhood BBQ restaurant and store business hence we are not going to rely only on the conventional ways of marketing. We don’t have the plans to run paid adverts on Local TV stations, local radio stations or even local newspaper but we will sure maximize every other available means to promote our business.
Our unique selling proposition is that we are into preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories.
In view of that, we are going to adopt the following marketing strategies to ensure that we do not only attract customers but generate repeated sales from them. Part of the marketing and sales strategies that we will adopt are;
- Open our BBQ restaurant and store in a grand style with a party for all.
- Introduce our BBQ restaurant and store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Los Angeles – California
- Ensure that we have a wide range of barbecue, barbecue sauce, BBQ grills and accessories and non-alcoholic drinks at all times.
- Make use of attractive hand bills to create awareness and also to give direction to our BBQ restaurant and store
- Position our signage/flexi banners at strategic places in and around Los Angeles – California
- Position our greeters to welcome and direct potential customers
- Create a loyalty plan that will enable us reward our regular customers
- Engage on road shows within our neighborhood to create awareness for our BBQ restaurant and store.
11. Publicity and Advertising Strategy
Despite the fact that our BBQ restaurant and store will be well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our business.
Jonah & Johannes BBQ Restaurant has a long term plan of covering various locations in major cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Jonah & Johannes BBQ Restaurant;
- Encourage the use of word of mouth publicity from our loyal customers
- Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms (music online forums) to promote our business.
- Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
- Distribute our fliers and handbills in target areas in and around our neighborhood
- Contact corporate organizations, households, landlord associations and political parties by calling them up and informing them of Jonah & Johannes BBQ Restaurant and the products we sell
- Advertise our BBQ restaurant and store business in our official website and employ strategies that will help us pull traffic to the site
- Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.
12. Our Pricing Strategy
The prices of our pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories will be what is obtainable in the market. In fact we will try as much as we can to sell below the industry’s average so as to attract loads of customers.
We are aware that pricing is one of the key factors that give leverage to BBQ restaurant and store business, it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.
We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting loyal clients and build our clientele base. We also have plans in place to discount our products once in a while and also to reward our loyal customers.
- Payment Options
We want to be sure that we give everybody a flexible payment option per time. At Jonah & Johannes BBQ Restaurant, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that will be available in every of our pub;
- Payment by cash
- Payment via Point of Sale (POS) Machine
- Payment via online bank transfer (online payment portal)
- Payment via Mobile money
- Payment with check
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.
13. Startup Expenditure (Budget)
We have gone back to our drawing table to ensure that In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.
If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a BBQ restaurant and store business; it might differ in other countries due to the value of their money. This is what it would cost us to start Jonah & Johannes BBQ Restaurant in the United of America;
- The Total Fee for Registering the Business in Los Angeles, CA – $750.
- Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
- Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
- Cost for hiring Consultant – $2,500.
- Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
- Cost of accounting software, CRM software and Payroll Software – $15,000
- Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of – $105,600.
- Cost for facility remodeling – $25,000.
- Other start-up expenses including stationery – $500
- Phone and utility deposits – ( $2,500 )
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
- The cost for Start-up inventory – $50,027
- Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
- The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
- Cost for serving area equipment ( glasses, flatware) – $3,000
- Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
- The cost for the purchase of BBQ grillers and accessories- $100,000
- The cost for the purchase of furniture and gadgets ( Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al ) – $10,000.
- The cost of Launching a Website – $600
- The cost for our grand opening party – $5,000
- Miscellaneous – $2,500
We would need an estimate of $500,000 to successfully launch our BBQ restaurant and store in downtown Los Angeles, CA. This amount includes the salary of all employees and the CEO (Owner) for 3 months, as well as other estimations.
Generating Funding/Startup Capital for Jonah & Johannes BBQ Restaurant
Jonah & Johannes BBQ Restaurant is a private business that is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry and they intend to finance the business alone. Although they have plans to make the BBQ restaurant manager part owner of the business after 5 or 7 years of services, but that does not stop him from reserving well over 80 percent stake of the business for himself and his family.
Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;
- Generate part of the start – up capital from his personal savings and sale of his stocks
- Source for soft loans from family members and friends
- Apply for loan from my Banks
N.B: Mr. Jonah Kerry and his wife have been able to generate $250,000 the breakdown shows that they generated $150,000 from their personal savings and sale of their stocks and they generated $100, 000 soft loans from their family members and friends.
The balance of $250,000 will be generated as loan facility from his bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Jonah & Johannes BBQ Restaurant is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to properly position our BBQ restaurant and store, ensure adequate security, availability of assorted barbecue and barbecue flavors and excellent customer service et al.
Jonah & Johannes BBQ Restaurant will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
- Business Name Availability Check: Completed
- Business Registration: Completed
- Opening of Corporate Bank Accounts: Completed
- Securing Point of Sales (POS) Machines: Completed
- Opening Mobile Money Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Renting of facility and remodeling the facility: In Progress
- Conducting Feasibility Studies: Completed
- Generating capital from family members: Completed
- Applications for Loan from the bank: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, electronic appliances, office appliances and BBQ grillers and accessories: In Progress
- Creating Official Website for the Company: Completed
- Creating Awareness for the business both online and in the neighborhood: In Progress
- Health and Safety and Fire Safety Arrangement (License): Secured
- Opening party / launching party planning: In Progress
- Establishing business relationship with vendors – suppliers of all our needed beef and chicken et al, alcoholic and non – alcoholic drinks, BBQ grilles and accessories manufacturer and suppliers: In Progress
The Thrifty Pinay
Author & Keynote Speaker of Finance, Women Empowerment; Empowering Women To Learn, Earn & Be Financially-Independent
How to Start a Samgyupsal Business in the Philippines
By Ameena Rey-Franc
How to Start a Samgyupsal Business in the Philippines :
Filipinos have undoubtedly fallen in love with the rich flavors of Korean barbecue. Whether you are an avid KDrama fan or not, chances are you have feasted your eyes on the delicious Korean food that has successfully penetrated the Philippine Market – samgyupsal or samgyeopsal. With various KBBQ restaurants getting swarmed by enthusiasts, it’s no wonder why many are wanting to start their own samgyupsal restaurant.
So in this guide, we’ll be sharing the steps on how to start a samgyupsal business in the Philippines, the pros and cons, a list of suppliers, and some helpful tips when starting out this popular Korean barbecue restaurant.
What is Samgyupsal/Samgyeopsal?
Samgyupsal or samgyeopsal is a popular dish from Korea that consists of thick slices of meat. Samgyeopsal actually translates to grilled pork belly. Meat that has been grilled is usually eaten with grilled onions or garlic and wrapped in fresh lettuce or perilla leaves. Side sauces include ssamjang (soy bean paste and chili gochujang) and gireumjang (sesame oil, salt, and pepper).
Filipinos’ love for meat is another reason why this eat-all-you-can Korean barbecue restaurant is very popular. Plus, offering it at a reasonably low price and in unlimited servings adds to its overall appeal.
According to Course Hero , when Filipino diners were asked about their current favorite choice of food, one recurring answer was samgyeopsal, sometimes shortened to “samgyup.” Thus, samgyupsal continues to be part of the top lists of local food trends in the Philippines for the long term.
In 2018, samgyupsal in the Philippines became very popular as many restaurants that have been established offered this eat-all-you-can concept. With prices that usually range between PHP 500 to PHP 2,000 per person coupled with good interior designs, it is no surprise why many Filipinos are enjoying it.
1. Conduct a market research
One thing you should know is that most Filipinos prefer to consume ready-to-eat meals because of their time-strapped lifestyles and fast-paced world. Because of such hectic schedules, they tend to eat “fast foods” that satisfy their cravings and hunger pangs at an affordable price. And since Samgyupsal became very popular and is served with many different side dishes at cheap prices, Filipinos are loving it up until this day.
For starters, here are some elements at play that will influence your business’ success:
- Who are your customers?
Do most people in your area know what samgyupsal is? If not, do you think they’d be interested in trying out food from a foreign culture?
- What is the market like?
Is there an existing demand for samgyupsal-lovers? Are you located near corporate offices or well-known fast food joints? Will a home delivery through various shipping couriers work?
- Who are your competitors?
Are there nearby samgyupsal restaurants near your chosen area? How much do they charge per person? What are their existing promos or effective marketing strategies to get customers flocking to their diners?
Knowing your target market will remove the fog of confusion if a samgyupsal business will be profitable in your chosen area and will keep you from blindly pursuing an entrepreneurial venture.
2. Evaluate Your Capital
The next step on how to start a samgyupsal business in the Philippines is evaluating how much you’ll need. Depending on the outcome of your market research, you may either need to stretch your budget or spend as little yet to still earn competitively.
As a rough estimate, you may need to shell out around Php 200,000.00 which includes the ingredients (meat products and side dishes), basic kitchen utensils, grill pan and stove, marketing and advertisements, and allowance for experiments and testing the business plan. This amount is applicable if you choose a samgyupsal home delivery business plan similar to Samgyupsal sa Bahay . Else, you would still need to add rental costs and paying fees for obtaining the required documents and business permits .
3. Identify the things you need
Here are some of the ingredients and equipment you’ll be needing but are not limited to the following:
- Pork (Php 80 to Php 250; 400g to 500g)
- Chicken (Php 80 to Php 250; 400g to 500g)
- Beef (Php 80 to Php 250; 400g to 500g)
- Braised Tofu
- Potato marbles
- Grill pan (starts at Php 200, depending on size)
- Butane (Php 30 to Php 65 per bottle)
- Meat slicer (can range from Php 12k to Php 50k depending on the size)
There are also many different side dishes in line, some of these are:
- Oi Muchim (Spicy Cucumber Salad)
- Hobak Bokkeum (Stir-fried Zucchini)
- Gaji Namul (Steamed Eggplants)
- Sukju Namul (Seasoned Bean Sprouts)
- Oi Bokkeum (Stir-fried Cucumbers)
- Watercress Namul
- Mu Saengchae (Spicy Radish Salad)
- Gamja Jorim (Braised Potatoes).
Of course, you need to learn how to price your samgyupsal effectively. To keep customers coming back, your product should be budget-friendly for your target market while still making a profit for you and your business. If you’re in need of some good food pricing strategies, here’s our guide on How to Compute & Price Food Products (w/ example) Philippines .
Samgyupsal suppliers in the Philippines
- Jia’s Samgyupsal Meat Supplier: Known as a one-stop-shop for Korean food cravings, they offer samgyupsal meats (plain or marinated), side dishes, sauces, dips, grill pan, stove, butane, as well as ramen and noodles.
- AB FROZEN FOOD TRADING : Located in Makati, their products range from different cuts and quantities of flavored beef, pork, and bulgogi, to all sorts of in-demand Korean products such as ramen, seaweed, and soju.
- Samgyupsal Direct Supplier : A Facebook group that welcomes all resellers and direct suppliers of Samgyupsal and Korean food. You can find sellers of butane and meat slicing machines here too.
- ALFA : As a member of several meat organizations in the Philippines, ALFA offers a variety of samgyupsal pork as well as belly fat trimmings.
Advantages and Disadvantages of starting a Samgyupsal Business in the Philippines
- Filipinos’ love for pork, beef, and chicken is one reason why thIs business is very popular and offering it as an eat-all-you-can at a reasonably low price will make them come back again and again.
- You can save money from, among other things, by not having to hire a complete waitstaff since you will let customers choose and cook their own food.
- Can be in a home delivery service where customers will buy the ingredients from you and will rent the pan grill and stove.
- With the right marketing strategies, negotiations with suppliers and inventory handling, this type of business can yield a high profit. For tested and proven strategies, check out our list of 20 Ways to Promote & Market Your Business in the Philippines
- Ingredients are those that easily expire. Handling the inventory wisely is a must to avoid wasting stocks.
- Can be easily copied and has similarities with other competitors
- Samgyupsal can be one of those trends that might die down after a few months or years if you don’t diversify
- The series of samgyupsal franchises give you more rivals on getting customers to your store.
Tips When Starting a Samgyupsal Business in the Philippines
Location is a crucial part of business planning, but with the Philippine market slowly becoming saturated with Korean barbeque restaurants, choosing the right location to establish your store is important. It’s recommended to do a SWOT analysis too when choosing your targeted area.
Ventilation
Install as many ventilation devices as you deem necessary. Air conditioners and electric fans are needed to cool down the restaurant specifically during peak hours when all the grilling pans are being used.
You need to find a supplier that will provide affordable products without sacrificing quality as offering low prices to your customers is the main competition with similar businesses. Also, make sure to have more than one supplier handy so just in case your primary supplier fails to comply with your order, you have the second supplier as a backup.
Side dishes
While pork and beef are the highlights of Korean barbeque restaurants, the side dishes are also important. Filipinos want to get their money’s worth, and if they see that they will get a heaping serving of meat and sumptuous side dishes, they will naturally flock to your place. You may want to conduct a survey, whether online or face-to-face, about the top five side dishes your target market wants and initially, have those in your menu. Once your business grows, you may opt to offer more varieties of side dishes.
Come up with ways on how to stand out. As one Reddit commenter shares, perhaps you would want to use charcoal instead or opt for home delivery of both the meat products and the equipment so in case another pandemic lockdown arises, your business can run remotely.
As a rule of thumb, the cost of ingredients should not exceed 30% of your selling price. For example, if your selling price is Php 100.00, the cost of ingredients should not exceed Php 30.00.
- Related Post : How to Compute & Price Food Products (w/ example) Philippines
Cutting down on costs
Charging a fixed amount for leftovers is one strategy to keep costs low. This gives the customers the initiative to avoid food waste out of fear of paying more. Another way is by ordering ingredients, especially meats, in bulk to help defray costs.
As Cyrus Cruz, strategist and restaurant consultant , shares, “ The two most important elements to consider when opening an all-you-can-eat restaurant are the capacity of the dining room and the number of possible seat turnovers per meal. For example, a table of four in a successful buffet restaurant must turn over at least two times per meal”
Is a Samgyupsal Business profitable in the Philippines?
Some have acknowledged that they have gotten their ROI in a matter of 3 months. Of course, while that is still a case-to-case basis, starting a samgyupsal business in the Philippines is not a super complicated one to operate as there are tons of suppliers and a booming market of samgyup enthusiasts.
With overwhelming long lines and a high demand from groups of people who want to have their much-needed Korean barbecue meal as much as they can, consider this ideal for the business: many will still choose samgyupsal when you ask them where they want to eat.
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Ameena Rey-Franc is a best-selling author, sought-after keynote speaker, a graduate of the Registered Financial Planners program with a BS Accountancy degree under her belt. Her blog, The Thrifty Pinay, has been recognized as one of the top 10 best finance blogs to follow in the Philippines. With hundreds of speaking engagements nationwide, Ameena has trained Financial Literacy to employees of reputable companies such as GrabFoodPH, Insular Life, Pru Life UK, VISA, JPMorgan Chase & Co., Paypal, Fundline, Moneymax, and many more. She is known to move her audience with her well-thought-out, engaging, and easy-to-understand talks that include actionable plans. Her passion to educate has empowered thousands of Filipinos to build financial confidence, resilience, and achieve the life that they desire.
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The Franchise Package
We are a multi-store franchise. the profitability of our system has been designed to work the best with at least two (2) stores . when you become a bbq bob franchisee, our top priority is to work with you to open your first store within two (2) months and your second store within six (6) months of your first store's grand opening., the initial investment, limited time offer.
A full BBQ Bob store that offers the complete range of BBQ Bob favorites
Initial Franchise Terms: 4 years Estimated Payback Period: 24 months
The initial investment is inclusive of:
Franchise Fees* Refundable Stock Bond Processing Fee License to Operate (1) Full Take-Out Store*
Others to be discussed:
Store Construction (approx 14k/sqm)
Operating Hours
From the same company that grew the successful Franchise Brand: Minute Burger
How to become a bbq bob franchisee, 1 attend our a presentations.
Attend our informative BB101 and BB102 presentations to explore the opportunity of becoming a BBQ Bob Franchisee. This presentation will help you understand the brand and its systems, as well as the total investment breakdown to own and operate BBQ Bob franchised stores.
2 Submit Your Documents
Are you ready to seal the deal? Together with your application form and letter of intent, submit your documents to begin processing your Franchise application!
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Franchisee-Franchisor fit is important to us, as we take our long-term partnerships very seriously. We will have a series of screening interviews that qualify Franchisees to own and operate Franchised BBQ Bob stores. We're looking for partners with strong entrepreneurial spirit and solid growth plans. Preferred Applicants are those who are ready and able to start and operate multi-unit locations , with liquid capital of at least Php 1.2M (2 stores) .
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To start this street food business, you should follow the steps listed below: Look for a good location. If you plan to sell street foods, it's suggested to look for a location with higher foot traffic such as market, offices, schools, and parks. Choose the meat or delicacy. There are different varieties of barbequed products including pork ...
Materializing BBQ Vision: A business plan for your barbecue business enables you to articulate your vision and turn it into actionable objectives, strategies, and steps. Evaluating Viability and Mitigating Risks: A well-constructed plan assists you in assessing the feasibility of your BBQ restaurant concept and evaluating its chances of success ...
Marinade ingredients - 1,000 pesos. Coal - 300 to 350 pesos per sack. Packaging - 500 pesos. Cooking Equipment - 500 pesos. With 10,000 pesos you will be able to open a home-based ihaw-ihaw business. Consider adding rice and soft drinks to your menu if you plan to accommodate indoor diners later on. 2.
Startup costs for a small barbecue business range from $8,500 to $24,000. The first main expense is a down payment on a food truck, a down payment on a truck to transport your equipment, or a rental space deposit. The second main expense is for the equipment including a commercial smoker and a grill.
Here are a few tips for writing the market analysis section of your BBQ business plan: Conduct market research, industry reports, and surveys to gather data. Provide specific and detailed information whenever possible. Illustrate your points with charts and graphs. Write your business plan keeping your target audience in mind. 4.
Shop for the Things You Need. Another major step you need to take while starting a small barbecue business is to shop for suppliers and equipment. Go online and do a comparison shopping to find out the best deals for your barbecue equipment — grills, smokers, serving utensils, cooling equipment, and paper products.
A lot of existing barbecue catering services are booked for various outdoor events such as corporate picnics, backyard parties, family and friends parties, carnivals and fairs, sports events, and even weddings.You may also see business proposal examples & samples. 18+ Proposal Writing Examples - PDF. 8+ Business Partnership Proposal Examples ...
Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis.
A sari-sari store is a low-cost business since you don't have to pay for rent seeing as the store is on your premises. You can start a sari-sari store for only Php 50,000 ($1,040). If your home is located in a high-traffic part of the city this can be a viable business option. And you can't beat the commute to work!
Do not open your doors to official business unless you are 100% certain the serving system and the crew can handle a high volume of orders. Conduct a 1-2 week dry run to iron out the kinks of your service and to give your people more practice. Start out the dry run during off-peak hours such as 2:00 pm to 6:00 pm.
Strategic Management Plan for a Barbecue Restaurant Business (James and Che BBQ House - Philippines) First author: Agustin, Rogelyn May P. Email: [email protected] Institute of Accounts, Business and Finance Far Eastern University - Manila Second author: Cajano, Daryll A. Email: [email protected]
Your business plan should include as much detail as possible. Areas to address are: Menu items, including entrees and any sides. A budget, including equipment prices, food ingredients and supplies ...
Executive Summary. Jonah & Johannes BBQ Restaurant is a neighborhood BBQ restaurant and stores that will be located in downtown Los Angeles; at 300 S. Grand Central Parkway in Los Angeles, California. The facility is centrally located and it is close to the popular Market Center and a residential estate in Los Angeles.
1. Conduct a market research. One thing you should know is that most Filipinos prefer to consume ready-to-eat meals because of their time-strapped lifestyles and fast-paced world. Because of such hectic schedules, they tend to eat "fast foods" that satisfy their cravings and hunger pangs at an affordable price.
For this type of business you rely on a high turnover rate to make up for small profit per bbq piece and other ihaw-ihaw. Saakin lang if hindi ka man lang aabot ng 500 tubo sa matumal na night in a 5:30-10:00 schedule di na worth it yung pagod + exposure sa usok in this endeavor.
The business hours are from Monday to Saturday. We close on Sunday because of the pre-dicted low sales and double paid wages. Opening hours for "Asian BBQ House" restaurant: − Monday to Thursday: 17 - 23 − Friday to Saturday: 15 - 23 − Sunday: closed. The restaurant has 80 seats in total.
The Franchise Package We are a multi-store franchise. The profitability of our system has been designed to work the best with at least two (2) stores. When you become a BBQ Bob franchisee, our top priority is to work with you to open your first store within two (2) months and your second store within six (6) months of your first store's grand opening.