shoes business plan in nigeria

A Step-by-Step Guide to Shoemaking in Nigeria

by Aham Onyemachi

Shoe manufacturing presents a promising opportunity for entrepreneurs in Nigeria given rising demand and the appeal of locally designed footwear. In this comprehensive guide, we walk through the key steps and processes involved in setting up artisanal shoe production using basic equipment and materials.

We cover sourcing quality leather, making shoe lasts, essential tools and machinery, designing for Nigerian feet, assembly techniques, packaging ideas, cost considerations and licensing requirements. Whether you want to launch your own footwear brand or manufacture for clients, this guide shares valuable insights for making shoes in Nigeria.

An Overview of Nigeria’s Shoemaking Industry

Footwear manufacturing has a long tradition in Nigeria’s cultural and economic history. Traditional artisanal shoemaking skills have been passed down generations, especially in historic hubs like Kano.

Beyond locally made leather sandals and slippers, demand for more contemporary, fashionable footwear is now booming driven by Nigeria’s large youth population. However, the bulk of modern shoe retail remains dominated by imports.

Locally made shoes only account for 15% of the formal footwear market. Yet the opportunities are vast, with annual demand estimated at 280 million pairs and rising. More entrepreneurs are now seeking to tap into the growing interest in made-in-Nigeria footwear.

Key Benefits of Local Shoe Production

Setting up local shoe manufacturing has many advantages:

Import Substitution – Curtails Nigeria’s dependence on imported shoes which made up 85% of formal footwear as of 2019.

Job Creation – Shoemaking provides employment and skills development for many artisanal workers.

Supports Local Leather Industry – Stimulates the local leather goods ecosystem.

Flexible Design and Customization – Ability to design shoes for Nigerian feet and sensibilities.

Affordability – Lower cost than foreign designer brands make locally made shoes accessible.

Foreign Exchange Savings – Reduces pressure on Nigeria’s forex reserves from footwear imports.

Made in Nigeria shoes are also perceived as unique, authentic and of a better fit. Supporting local artisans and sourcing leather sustainably also appeals to consumers.

Essential Parts of a Shoe

Before diving into production, it helps to understand shoe anatomy and key components:

Upper – The top part of the shoe that covers the foot including vamps, quarters, toe box and tongue. Made from leather, textiles etc.

Outsole – The bottom outer layer that contacts the ground. Provides traction and abrasion resistance.

Insole – Inner base layer that sits underneath the foot. Provides cushioning.

Midsole – Found between the outsole and insole. Absorbs shock and adds comfort.

Heel counter – Reinforces and stabilizes the heel section.

Shank – A stiff element between the insole and outsole that provides support.

Eyelets and laces – Allow fit adjustment and closure.

Toe box – Covers and protects the toes.

Welt -joins upper to the sole. Can be faux welt or allow re-soling.

Understanding shoe components allows for designing quality, long-lasting and comfortable styles.

Step 1 – Design and Create Lasts

Shoemaking begins with designing the shoe and shaping lasts. The last is the solid mould around which the shoe is constructed .

Start by sketching and conceptualizing the shoe design – style, size, colours etc.
Next, carve and form lasts from wood or plastic to match the shapes of your designs.
The lasts will be worn by the footwear, so make lasts that mimic foot dimensions.
Different lasts are required for left and right shoes.
Often lasts are imported. But you can handcraft your own.

The design process is key for visualizing the end product while lasts physically manifest the design to create the shoes over.

Step 2 – Select and Cut Upper Materials

The shoe upper comprises components like vamps, quarters, linings etc. Choosing quality materials ensures durable, comfortable uppers.

Leather is the most popular material for quality shoes owing to its durability, breathability and aesthetics. Consider leather origins and tanning process when sourcing.

Full grain leather is most durable option. Suede provides a softer feel.
Nigerian Kano and Sokoto states are known for leathercraft.
Ensure any dyes, finishes etc. do not contain harmful chemicals.

Measure the lasts and cut out leather sections needed for the vamps, quarters, tongue, linings etc. according to your design. Skiving helps reduce thickness. Allow seam allowances.

You can also use textile fabrics as uppers. Synthetics like PVC or mesh add durability and breathability in certain areas. Just ensure sections are cut neatly and accurately.

Step 3 – Prepare the Insole

The insole forms the inside base that the foot rests on. Material choices include:

Leather – Offers rigidity and support
EVA foam – Provides cushioning
Felt – Absorbs moisture to limit odour

Trace the shoe last on chosen material then cut to shape. Prepare the insole before assembling upper as it helps hold sections in place.

Insoles can also be directly adhered onto preformed EVA foam shapes rather than fabricating from scratch.

Step 4 – Attach the Upper

There are a few techniques for attaching and closing the upper:

Turnshoe Construction

This involves stitching leather upper over the last right-side out, then turning it inside out over the sole. It allows hides to be stitched aesthetically before turning. Simple and artisanal.

Carovar Construction

Here the upper is first wrapped and stitched inside-out over a temporary sole shape. Then the moulded sole is attached. This secures the upper firmly for better shaping.

Cemented Construction

The upper and sole are attached using adhesives rather than stitching. Allows using thinner leathers. Common in modern mass production.

Stitched Construction

Uppers are stitched directly to the midsoles and outsoles using durable welt stitching rather than adhesives. Allows re-soling. Very durable.

Assemble the upper on the last temporarily using tacks. Then apply the chosen method to attach and close the upper more permanently before adding soles.

Step 5 – Attach Soles

Leather, rubber, or man-made polymer soles can be used.

Leather soles provide flexibility and feel but wear quicker. Rubber soles are more durable and provide traction but can feel rigid. Polyurethane soles balance durability and flexibility.

Stitch, nail or glue soles to the uppers according to shoe construction method:

For turnshoes, glue or nail sole to closed uppers.
For carovar construction, directly inject moulded soles.
With cemented construction, adhere flat soles.
For stitched shoes, welt and stitch leather or rubber soles.

Reinforce joints using fillers like wood pegs. Allow adhesives to cure fully before finishing.

Step 6 – Add Heels and Accessories

Heels lifts can be created by:

Tacking heel stacks from leather, wood or TPU layers
Attaching carved solid wood or rubber heels
Moulding TPU heel counters for stability

Pin, nail or glue heels securely. Fill gaps if needed. Attach any hardware like eyelets, buckles, ornaments using screw posts, rivets or adhesives.

Step 7 – Finishing and Detailing

Apply edge paints and finishes to give an attractive look while sealing the leather. Common finishes include:

Wax polishing for sheen and protection
Acrylic latex/polyurethane for gloss and water resistance
Oils to condition and moisturize leather

Brush, spray or roll finishes on the footwear. Pad any harsh edges. Ensure proper curing or drying. Polish and buff for an attractive look.

Attach laces through eyelets or integrate velcro straps, zips etc. according to the design. Stuff with paper to help hold shape if needed.

Essential Shoemaking Tools and Equipment

Some key tools for small to medium-scale shoe production include:

Lasts and Stands – For shaping shoes as per designs

Knives – For cutting and skiving leather

Scissors – For trimming threads and fine-cutting

Awl/Punch – For making holes for stitching

Hammer and Nails – For tacking components together

Cutting Dies – For accurately cutting sole shapes

Stitching Wheels – For closing and attaching uppers

Glue Guns and Brushes – For adhering parts and edges

Finishing Sprayers – For applying paints and sealants

Polishing Equipment – For buffing and shining completed shoes

Electric motors and presses can mechanize production by attaching to tools to improve efficiency and quality.

Advanced Machinery Options

Some more advanced machinery options for larger manufacturers include:

Cutting machines – For precision cutting of leather components using hydraulic presses

Skiving machines – To uniformly thin leathers to the required thickness

Closing machines – To stitch upper components together consistently

Lasting machines – To mould and attach uppers over shoe lasts

Sole attaching machines – To attach soles to uppers with speed and pressure

Edge finishing equipment – For spraying edges neatly with paints/sealants

Conveyor ovens – For curing adhesives at set temperatures

While artisanal workmanship is charming, machinery improves productivity for commercial-scale shoe manufacturing with consistency.

Designing Quality Shoes for the Nigerian Market

Beyond technique, good design ensures shoes appeal to Nigerian tastes and feet. Keep these tips in mind:

Analyse Local Feet

Foot sizes, widths and shapes vary geographically. Learn Nigerian foot morphology and design lasts suited for the market.

Ventilation

Ensure uppers, linings and soles allow air circulation to keep feet cool and fresh in a hot humid climate.

Moisture Wicking

Utilize natural fabrics that can absorb sweat and leather finish to repel water. Avoid non-breathable synthetics.

Generous foam or air cushioning provides comfort for walking on uneven roads. Test shock absorption.

Include arch support and a firm heel counter for foot stability. Essential given many Nigerians walk long distances daily.

Incorporate durable rubber soles with grippy tread patterns tailored for urban and rural terrain.

Minimize seams. Choose stain-resistant leather. Finish edges smoothly to prevent snagging and enable wiping clean.

Flexibility

Go for flexible but firm soles that allow natural foot movement when walking rather than stiff boards.

By keeping Nigerian feet and lifestyles central to the design, your shoes will excel in comfort, performance and appeal.

Quality Control and Testing

Meticulous quality control ensures any footwear defects or issues are identified and fixed:

Carefully examine every pair under a bright light after assembly. Mark any flaws.
Check adhesive bonds by flexing and twisting soles. Redo if any parts loosen.
Evaluate seams and stitching under magnification for gaps or fraying.
Scratch and scrape at edges to check finish adhesion. Redo coats if needed.
Test fit on forms or feet of varying sizes. Adjust lasts and repairs issues.
Evaluate components for blemishes, uneven colouring, grit etc.
Verify dimensions like sole thickness, heel height etc. post assembly.
Test wear and tear by having people walk in the shoes on different surfaces.

Thorough testing requires time but reduces returns and complaints regarding Nigerian-made shoes.

Product Packaging Ideas

Good packaging protects shoes during storage and transport while presenting them attractively to customers. Considerations for retail footwear packaging include:

Shoe boxes – Sturdy boxes preferably with brand print and designs. Various paper or cardboard options are available.
Tissue paper – To wrap each shoe before placing it in a box. Prevents scuffing and absorbs moisture.
Stickers – For sealing boxes after placing shoes and tissue wraps. Custom-branded stickers add flair.
Bags – Plastic or paper bags help carry the packaged box. Include brand logos, art or product information.
Tags – Hang tags detail shoe name, size, material etc. They convey product highlights at the point of sale.
Silica sachets – Absorb excess moisture during shipping or storage to prevent mould.

Consider optional additions like personalized notes, special offer leaflets, “Thank You” cards etc. to delight customers.

Registering and Licensing Your Shoe Business

To legally manufacture and sell shoes in Nigeria, key requirements include:

Business Registration – Register your business name with the CAC to formalize your shoemaking enterprise.
SON certification – SON product certification ensures your shoes meet applicable Nigerian Industrial Standards.
MSME registration – Sign up on the MSME portal to access government support schemes for small businesses.
Safety and compliance – Follow regulations around factory safety, worker welfare and environmental impact.
Taxes – Register for company income tax and VAT compliance with the FIRS.
Leather certification – Only source leather from tanneries registered with the Leather Council to ensure best practices.

Formalizing your operations builds credibility and public trust in your brand. Ensure you comply with all regulations.

Cost Considerations for Shoe Production

The key cost elements associated with setting up shoe manufacturing in Nigeria include:

Machinery and tools – For production, cutting, stitching, polishing etc. Prices range from ₦50,000 to ₦5 million.

Workshop setup – Renting production space, furniture and storage costs ₦200,000 to ₦1 million annually depending on location and size.

Raw materials – Leather, soles, adhesives, lasts etc. Budget ₦1000 – ₦3000 per pair. Resole materials cost less.

Labour – Salaries for artisans and technical specialists range from ₦50,000 – ₦150,000 monthly.

Packaging – Boxes, stickers, tags, paper etc. add ₦100 – ₦500 per pair.

Marketing – Online advertising, brochures, fairs etc. have recurring media costs.

Utilities – Power, water, waste management and internet connectivity are ongoing overheads.

Transportation – Logistics for material deliveries and product distribution.

Keeping production lean and localizing sourcing helps optimize costs when starting out. Prices come down at scale.

Pricing Your Shoes

Pricing shoes involves balancing production costs with customer willingness to pay:

Luxury leather shoes can retail for ₦20,000 to ₦200,000 based on design, materials and branding.
Casual or synthetic shoes range from ₦5,000 to ₦15,000 offering an affordable segment.
School shoes sell for ₦2,000 to ₦5,000 driven by bulk institutional contracts.
Tailored bridal shoes can fetch premium rates of ₦100,000 upwards per customized pair.

As your brand grows, you can target higher margins through direct consumer sales. Multi-channel distribution also helps test pricing sweet spots across segmented markets.

Run promotions like discounts, bundle deals etc. during peak footwear seasons or festive sales. Offer free customization for bulk orders.

Pricing competitively helps local brands gain market share. Localising production keeps costs lower than imported shoes.

Sales and Distribution Channels

Some of the major sales channels for made-in-Nigeria footwear include:

Direct retail – In-house branded stores. Gives the highest margins but needs investment and operations capability.

Third-party retail – Shelf space in footwear stores, boutiques or fashion outlets. Provides market visibility but may require revenue sharing.

Institution sales – Bulk supply contracts with schools, hospitals, hotels etc. Generates volume but low unit margins.

Trade fairs – Exhibitions targeting fashion industry buyers provide orders, publicity and feedback.

E-commerce – Online product listings, social media marketing and dedicated websites help drive direct sales. Requires fulfilment capability and digital skills.

International export – Opportunities in markets like the UK, Caribbean, and SA where the “Made in Nigeria” perception carries cachet.

As production scales up, exploring multiple distribution channels will help maximize market reach for your shoes across diverse segments.

Avoiding Common Pitfalls

Some common mistakes to avoid when manufacturing footwear in Nigeria:

Using poor quality leathers and materials that crack or fail prematurely.
Failing to anatomically match shoe lasts to Nigerian feet leading to fit issues.
Focusing excessively on imitation and copying existing designs rather than innovating.
Skimping on product testing and quality control resulting in defect escapes.
Not complying with regulations and standards in a bid to save money.
Inadequate safety investments and workplace practices in production unit.
Choosing overly complex or ornate styles that become expensive to produce at scale.
Assuming demand rather than proactively doing market research and seeking consumer feedback.
Expanding production haphazardly without sufficient working capital and inventory management.

By avoiding such pitfalls through careful planning and experience, your Made in Nigeria footwear has strong prospects of succeeding and claiming market share.

Optimizing Chances of Success

To maximize your chances of sustaining a profitable shoe production business, focus on:

Mastering technical manufacturing skills and quality
Seeking mentorship from experienced shoemakers
Rigorously testing products before launch
Building your brand story and identity
Registering intellectual property like designs and logos
Leveraging social media and e-commerce for sales
Offering differentiated designs suited to Nigeria
Collaborating with footwear suppliers, retailers and schools
Exhibiting at trade fairs to attract large orders
Investing surplus into upgrading machinery and tools
Taking feedback and being responsive to consumer needs
Contributing to local skills development

Shoe manufacturing can thrive with disciplined execution and bringing Nigeria’s natural craftsmanship to the fore.

The Growth Potential Ahead

With expanding demand, low existing local supply and import substitution benefits, shoe production in Nigeria offers strong growth potential. Entrepreneurs who build capabilities, scale cautiously and deliver quality have tremendous prospects.

Associations like NISMA and Leather Institute provide technical and regulatory support for new makers. Government schemes like Youth Entrepreneurship Support also aim to catalyse the space.

As more support ecosystems emerge for Nigerian artisanal manufacturers, Footwear has the opportunity to follow in the footsteps of proud made in Nigeria fashion brands.

With dedication to mastery and business fundamentals, Nigeria’s next generation of shoemakers can tap into its strong cultural heritage and affinity for footwear to drive value creation that stands the test of time.

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Shoe Making Business Plan In Nigeria | Profitability And Growth

Shoe Making Business Plan – How to start show making business in Nigeria – When it comes to a persons dress code or attire, one of the places that easily draws attention is the persons feet, this is because to so many people , what you wear at your feet describes the kind of person that you are, that is why to most people what they put on their feet is as important as what they wear on their body.

Truth to that fact, everybody wears shoe, from adults to kids, from men to women, there are even experts on shoes who can tell you what to buy, what to wear and how to wear them. The importance attached to shoes prompted this shoe making business plan in Nigeria feasibility study article , which is usually updated regularly and can equally help you in obtaining loans from banks , access grants as well as can be used for business proposals.

Among the many questions that I got recently in my inbox is the question on How to start a shoe making business or how to start a shoe manufacturing business, someone also asked how lucrative shoe making business is, this post on shoe making business plan in Nigeria will focus on shoe making business.

With interest there are things you need to get before you can get started with or the factors which you must consider before you go ahead with your business plans , these factors will stress on the type of shoes you want to start making, is it for a particular gender or do you have unisex in mind, the sizes of shoes you want to be making and a whole lot of other important things you need.

By a way of introduction, shoes are important in our everyday hustle, this is because our feet needs to be protected from any possible hurt, apart from that people are mostly addressed by how clean and classy their shoes are, some will tell you a person’s class can be dictated by their shoes. Just like many people I take my shoes serious too given the attached importance. Now there are various types and styles of shoes out there, they comes in different designs, shapes, color, sizes, texture, quality etc.

These variety are made available due to the long list of fashion designs out there in the market. the truth is that shoes are meant to match the cloths you are putting on, any wrong combination can actually make you appear like a clown, in order to not ruin an entire outfit you need to wear stuffs that actually rhyme, they can actually make you to appear classy.

How Lucrative Is Shoe Making Business In Nigeria?

To answer the question of how profitable shoe making can be, you need to examine the population of Nigeria, and then the number of people who wear shoes, then you will understand that shoes is as important as the cloths we wear.

The fact is that shoe making is lucrative, going by the above narrative, let’s assume that in a population of over 210 million, that half that number wears shoes, than shoe manufacturer will probably be producing for at least 90 million people, note that it can be more owing to the fact that these days you hardly see anybody walking the street that doesn’t have a shoe on their feet.

Also put into consideration that most Nigerians have assorted shoes, in fact research has shown that an average Nigerian has at least two shoes, one for special occasions or religious activities and the other for work or better still call it office shoe, note that some people have up to five shoes or more, I used to be in that category, I’ve been to a friend’s house who owns up to eleven (11) shoes, when I asked him, he said he doesn’t want to be stranded at any day and also he doesn’t want to be repeating the same shoe every day, since the shoe might not last longer than expected if he continues to wear just one shoe.

Patronage for shoes becomes even higher during festive season, especially during December period. Ask any shoe maker around you, he/she will tell your that December is their busiest period, this is not to say you only get jobs during this period, their jobs all year round just that the demand during this period is usually higher, and you know the outcome, when the demand for a commodity goes high in the market, the prices for the commodity goes high as well if the supply of the commodity cannot match the demand. In essence foot-wear making business in Nigeria is a very lucrative business.

What You Need To Get Started With Your Shoe Making Business

Write A Business Plan – Although this business is capital intensive if only you have plans of starting small, either big or small, this business requires you start up with a plan, either you write the plan or you get an expert to do it for you, you also have the option of buying from us. Meanwhile you business plan must contain basic information about the business.

Select a niche – This is also important because shoe making is very wide, you need to chose the category of shoe you are going to be making, we have the male, female, children etc. select the categories you will be making shoes for and also outline among the following the one you will be making

Heels or flat shoes
Slipper or Slip-on
Formal and Informal shoes etc

By selecting a niche, you can easily thrive especially if you are a sole shoe maker, you can chose to expand and also include other category into the brand of shoes you make.

Raise Your Capital – If you haven’t done this already, then plan towards raising a capital for your business. Funding your business is injecting blood in a human, just as blood brings life money brings your business idea into reality.

Location – This absolutely depends on the size of business that you want. however, as a sole shoe maker, starting small is the way to go especially if you do not have money to rent a work shop, I have a friend, she started her shoe making business in her room when it became a bit serious, she relocated to their compounds frontage, she is still building her brand, in essence, you can actually start from home. However, renting a shop, the best location should be the market or anywhere close to a busy area, this creates a bit of awareness for your business. A good location should target your potential market and should be close to your raw materials.

Business Registration and Branding – Some of the best shoe brands today comes with their specified local or trade mark, now to achieve this same type of professionalism, you need too get your business registered with the Corporate Affairs Commission, you will be licensed to use your name the logo or trade mark you intend to use. Now your products can be easily recognized anywhere in the world

Material – Quality shoe manufacturing entails using the best materials you can get, we have shoes made from leather, rubber, animal skin, wool etc and then you have materials such as thread for sowing the shoes and also gum (either industrial or local) ensure you use the best of materials which will give you the desired quality.

Advertisement – One way of advertising your products is by manufacturing quality products, that alone can announce you, however, make use of social media, like my friend, the one I made mention of earlier, she usually share pictures of her products on her social media handle, she also share pictures of her production process, people gets to see the thorough job she puts in every one of her shoes. Treat your customers well, encourage them to share your products on their social media handle and to also tell other of your products.

Hurry now, TO GET OUR Shoe Making Business Plan. Simply order yours by paying N10,000 to

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Once payment is made for the Haulage Shoe Making Business Plan in Nigeria, send the following info (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549.

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Starting a Shoe Business in Nigeria: A Comprehensive Guide

The fashion and accessory industries are growing in Nigeria. There is a rising demand for high-quality shoes that can satisfy the wide range of needs of the Nigerian population, and the shoe industry is no exception. This post will give you the knowledge you need to start a shoe business in Nigeria if you’re interested in doing so.

1. Carry out market research The dynamics of the market, the rivals, and the target market must all be understood before launching any firm. You must comprehend the styles of shoes that are in great demand as well as the price range that consumers are ready to pay in the Nigerian shoe market. You may also look up consumer preferences by researching the most recent shoe industry trends.

2. Produce a business plan A business plan is a document that lays out the goals, plans, and financial projections of a company. For your shoe business, you must write a business plan because it will act as a roadmap and keep you on course. The specifics of your target market, marketing tactics, price, and financial projections should all be included in your business plan.

3. Quality Materials Sources

You must find high-grade materials to make quality shoes. Materials might be purchased locally or imported from other nations. If you decide to import the supplies, you must account for shipping costs, customs duties, and other costs. You can also think about collaborating with regional vendors to get the supplies you need.

You need skilled people who can manage the various components of shoe production if you want to make high-quality shoes. Shoemakers, designers, and other experts with relevant experience are available for hiring. To increase the capabilities and productivity of your personnel, you might also think about training and development. Is Coach still considered a luxury brand?

A luxurious brand with almost 75 years of history is Coach. It is well recognized for its high-quality leather products, which include handbags, shoes, and accessories. Coach has managed to stay relevant in the fashion business despite competition from other high-end brands by consistently inventing and adjusting to shifting consumer demands.

Luxury companies Coach and Michael Kors both sell high-quality leather products. While each brand has its own distinctive selling proposition, Coach has a wider selection of goods than Michael Kors, including men’s shoes and accessories. How Much Should a Handmade Bag Cost?

The cost of materials, the length of the manufacturing process, and the quality of the craftsmanship all play a role in how much a handcrafted bag will cost. The final cost of the bag can be calculated by adding a markup to these expenses. To make sure that your pricing are reasonable, you can also investigate the market prices of comparable goods.

If you have a distinctive selling proposal and cater to a certain target demographic, a tote bag business might be profitable. You must carve out a specific place for yourself in the market and provide customers with high-quality goods. In the tote bag industry, you can build a successful firm with effective branding and marketing.

In conclusion, launching a shoe business in Nigeria necessitates thorough strategy, investigation, and a readiness to change with the times. You may establish a prosperous shoe company that caters to Nigerian customers with the appropriate tactics and approach.

The target market for bags is not mentioned in the article because it focuses on how to start a shoe business in Nigeria.

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Executive Summary of Shoes Making Business Plan in Nigeria
SHOE MAKING BUSINESS PLAN IN NIGERIA
Executive Summary of Shoes Making Business Plan in Nigeria
Executive Summary of Shoes Making Business Plan in Nigeria
Executive Summary of Shoes Making Business Plan in Nigeria
Executive Summary of Shoes Making Business Plan in Nigeria

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