how do i write application letter

How to Write an Effective Application Letter [with Example & Tips]

By Sheila Kravitz

11 min read

An application letter is a vital document in any job seeker’s arsenal, at the same level of importance as resumes and cover letters. It’s often an applicant’s first point of contact with recruiters and hiring managers .

So, how do you write an effective job application letter to highlight your skills and experience, capture the potential employer’s attention, and increase your chances of getting a job? These are the questions that we’re going to answer in this article while also giving you concrete examples and expert tips that’ll make your letter shine.

Without further ado, let’s jump right in!

Key Takeaways

An application letter is a document similar to a cover letter or a resume that job seekers submit when they are interested in a role .

The document is similar to a cover letter example , and it should follow business letter formatting .

Before writing an application letter, you should research the company and read the job ad to find out which skills and qualifications are needed.

An introductory paragraph should be attention-grabbing , highlighting the amount of work experience you have and at least one highly impressive accomplishment.

The middle portion of the document should be all about your skills and achievements relevant to the job.

A call to action toward the end of the letter increases your chances of being invited for an interview.

What is a Job Application Letter?

A job application letter is a document that’s in many ways similar to a cover letter. It’s written and sent with the purpose of applying for a job . As such, it should convey valuable information about your skills, experience, and motivation for the role that you’re applying for.

However, while a cover letter is a supplementary document to a resume , a job application letter is typically a standalone document and should be sent without additional attachments. As a result, it needs to be longer and more detailed than a cover letter.

Still, an application letter should be a concise, one-page document that serves as an elevator pitch. Use it to get in touch with potential employers and make a lasting first impression that can secure you an interview and expedite the hiring process.

The Best Way to Format Your Job Application Letter

The best way to format your job application letter is to follow the business letter format and layout . This includes organizing the information in a specific way and ensuring that your document is visually clean.

Here’s how to arrange the information in your application letter:

Job Application Letter Format

Contact information

A formal salutation

A catchy introductory paragraph

The middle portion, with your skills and achievements

A closing paragraph with a call to action

A cordial letter closing with your sign-off

This is the optimal structure to follow when writing a job application letter, as it gives hiring managers the chance to see what they want to see exactly when they want to.

Now let’s see how you can create an impeccable layout for your application letter:

Job Application Letter Layout Guidelines

Your document should be one page long .

Choose an appropriate font for your application letter, like Calibri or Helvetica.

Set the font size between 10 and 12 pt.

Adjust margins to at least 1 inch on all sides.

Use 1.0 or 1.15 line spacing and insert an additional line between paragraphs.

Align text to the left or use justified alignment.

A Step-by-Step Guide to Writing a Perfect Application Letter

Let’s learn how to write an application letter for a job with a step-by-step guide that’ll show you how to craft every part of it.

#1. Research the Company

Researching the company is the first step before you even start writing your application letter . This is crucial, as your document has the best chance of garnering attention from hiring managers if it’s tailored and relevant to the position that you’re applying for.

That’s because every job is different, and even similar roles within the same industry require different sets of skills and experiences. By looking into the organization that you want to join, examining the job ad, and paying attention to the requirements, you’ll be able to pinpoint exactly what hiring managers and employers look for in candidates .

After that, you’ll be able to lean on those experiences, as well as the hard and soft skills that you know are necessary for the job. That’ll set you apart from other candidates with generic application letters that don’t entirely match the posted requirements.

#2. Write an Introduction

Writing a strong introductory paragraph is one of the most important steps in the process of crafting an application letter. It’s your way of grabbing the reader’s attention and persuading them to check out the rest of your document.

Hiring managers are busy professionals and sometimes merely skim through application letters , spending just a couple of seconds on each. That’s why you want the first few sentences to be as captivating as possible.

Use this paragraph to mention the position that you’re applying for, emphasize how much experience you have , and highlight one or two particularly notable accomplishments.

Here’s an example:

Introduction Example

I am writing to express my interest in the architect position at Sky Vision Inc., as advertised on your website. With more than 11 years of experience in residential design and project management, as well as a Global Award for Sustainable Architecture under my belt, I am confident that I’ll be able to contribute to your esteemed organization and lead your large-scale projects.

#3. Emphasize Your Skills & Achievements

Once you have the hiring manager’s attention, it’s time to impress them with your unique skills and achievements . Remember that the goal is to be as relevant as possible, so focus on those accomplishments that indicate how you are going to perform in their company should they hire you.

One of the best ways to make this part of your application letter pop is to use numbers for quantification . They add measurable value to your accomplishments, adding credibility to them and making them stand out in the eyes of hiring managers.

Let’s see that in an example:

Emphasize Skills & Achievements Example

I have a proven track record of handling more than 50 projects from inception to completion, within budget, and with no missed deadlines. One of my biggest accomplishments was carrying out a $35 million project and achieving a delivery time 13% faster than the industry standard.

#4. Say Why You’re a Good Fit for the Role

In addition to accentuating your skills and experience, you should stress that you’re the perfect person for the role you’re applying for. This builds on the summary of qualifications that you already talked about to show potential employers how they are going to benefit from hiring you .

To achieve this goal, you can point out the moments when your previous employers prospered from your work , such as how you helped them gain new clients, boost their revenue, improve their business, and more.

Why You’re a Good Fit for the Role Example

Exceptional skills in design software like AutoCAD and Revit, coupled with a commitment to green and user-centric architecture, garnered me a 96% user satisfaction rate and an increase in the company’s repeat business by 67%.

#5. Close Your Letter With a CTA

You should take the opportunity to include a call to action (CTA) toward the end of your application letter. A CTA is a marketing term describing something created to elicit a response .

In terms of an application letter, a CTA can be an invitation for hiring managers to contact you for a job interview . This one simple sentence can vastly improve your chances and secure you the next step in the hiring process.

Close the Letter With CTA Example

Thank you for your time. I would love the opportunity to discuss my qualifications over an interview and explain further how I could contribute to your organization.

Let’s put what we’ve learned into practice and check out a complete application letter example :

Application Letter Example

3 Tips for Crafting an Effective Job Application Letter

Let’s wrap it up with a couple of expert tips that’ll help you craft the best application letter for a job vacancy:

Job Application Letter Writing Tips

Show that you’re interested in the company. Mention something specific about the organization that you want to join that compelled you to apply to them in particular. That’ll set you apart from the competition, as it shows true passion and indicates that you’re already familiar with their work.

Address the reader by their name. Greeting the reader by their name creates a connection right from the get-go. It’s a great way to build rapport and show that you went the extra mile to research the company.

Write a new job application letter for every position. Don’t submit the same application letter every time you apply for a new job. Even slight modifications can still make your document look generic. For maximum chances with recruiters, your best bet is to write a new one every time.

Final Thoughts

Writing a strong application letter is a skill in and of itself. It represents a combination of research skills, communication skills , writing skills , attention to detail, and more. However, learning this ability is crucial, as it opens doors to invaluable opportunities and helps you move your career in the right direction.

Fortunately, learning to write this document is not that difficult once you understand the basics . The format and layout remain the same, regardless of the career or role that you’re applying for. One application letter sample works for any position; you just need to adapt it to suit your needs.

That’s why we’ve provided step-by-step instructions and a complete example of an application letter, arming you with all the knowledge you need. Best of luck getting the job of your dreams!

Application Letter FAQ

#1. when do you need a job application letter.

You need a job application letter when you’re applying for a role , and you want to stand out among the competition. This document serves as a testament to your skills and experience, and its goal is to portray you as a qualified candidate who’s perfect for the job.

#2. Is a letter of application the same as a cover letter?

A letter of application is not the same as a cover letter , but they share many similarities. The two documents have the same formatting, and both convey valuable information about your competence. However, a cover letter supplements your resume, while an application letter is a standalone and more comprehensive document.

#3. How do I write an application letter that stands out?

To write an application letter that stands out, focus on the skills and accomplishments that are relevant to the job that you’re applying for . Use an attention-grabbing introductory paragraph and include a call to action toward the end. Finally, leverage numbers to add measurable value to your achievements.

Create your cover letter once, use it everywhere

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Sample Cover Letter for a Job Application

What Is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

• How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing that will get your application noticed, and examples of cover letters and email messages to send when applying for a job.

Key Takeaways

• An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
• Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
• It’s important to match your letter to the job description and show the employer you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Unless an employer specifically requests a job application letter sent by postal mail, most cover letters today are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

• The heading includes your name and contact information.
• A  greeting  addressed to a specific person, if possible.
• The introduction includes why the applicant is writing.
• The body discusses your relevant qualifications and what you have to offer the employer.
• The close thanks the reader and provides contact information and follow-up details.
• Your  signature to end the letter .

Here’s how to ensure your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title, company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the role and the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2023

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

• I have successfully designed, developed, and supported live-use applications.
• I strive continually for excellence.
• I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (only if a hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume . Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter? "

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• Job Application Documents

How to Write a Job Application Letter (with Examples)

Last Updated: August 9, 2024 Fact Checked

Introduction

Body paragraphs, closing your letter, sample letters, expert q&a.

This article was written by Shannon O'Brien, MA, EdM and by wikiHow staff writer, Aly Rusciano . Shannon O'Brien is the Founder and Principal Advisor of Whole U. (a career and life strategy consultancy based in Boston, MA). Through advising, workshops and e-learning Whole U. empowers people to pursue their life's work and live a balanced, purposeful life. Shannon has been ranked as the #1 Career Coach and #1 Life Coach in Boston, MA by Yelp reviewers. She has been featured on Boston.com, Boldfacers, and the UR Business Network. She received a Master's of Technology, Innovation, & Education from Harvard University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 10,805,580 times.

So, you’ve found your dream job and want to make sure you nail the job application process. You double- and triple-check the criteria—they’re asking for a cover letter. What does that mean, and how do you write it? A cover letter or letter of application is a single page that sums up why you want and deserve the job. Think of it as an extension of your resume ; a sales pitch for why you’re the perfect candidate. We’ve put together a step-by-step guide full of examples and tips on how to write a letter of application for a job. With our help and a little finesse, you may soon be calling that dream job your own.

Things You Should Know

• Format your application letter single-spaced and in Times New Roman, Arial, or Calibri font that’s 10- to 12-point in size.
• Open your letter with an engaging and confident first paragraph that briefly includes your qualifications, where you found the job, and your overall interest in the position.
• Show your personality in the body paragraphs by describing the passions that relate to the position in 1 or 2 sentences.
• Use keywords (like leadership, communication, and detail-oriented) from the job description throughout your letter to show that you’ve done your research.

• First and last name
• Phone number
• Email address
• Personal website and/or portfolio link (if you have one)

• If you don’t know the hiring manager's name, search the company’s website or refer to the name of the individual who originally posted the job opening.
• If you’re in doubt about who to address your letter to, use “[Department] Hiring Manager.”

• If you don’t have the employer or hiring manager’s name, use a general but professional opening, “To Whom It May Concern” or “Dear [Department] Hiring Manager.”

• Be short and specific in this opening paragraph—save those details for later.
• Think of your first paragraph as a sales pitch. What can you say that’ll grab their attention immediately? Is there something you have that other candidates don’t that make you more qualified for the position?
• Show the employer that you’re familiar with the company and job application by noting keywords and characteristics valued by the company.
• For example: “I write to apply for the Office Manager position at Acme Investments, Inc. I am an excellent fit for this position, as demonstrated by my extensive background in management and proven success as a corporate administrator.”

• Companies appreciate when job candidates include this information because it lets them know where people are searching for jobs.
• Only include a company contact or friend’s name if you have their permission. This way, they’ll be ready to answer any questions about you and your character later.
• You may write something like: “John Smith recommended that I get in touch with you about the general manager position at EnviroRent,” or “I came across the available position on LinkedIn and believe I am a strong candidate.”

• For instance, if the company needs someone who can lead a team and handle multiple projects at once, note what team projects you’ve led in previous positions and how you improved overall productivity.
• If you have numerical data or stats to back up your accomplishments, include them! This is your time to brag about your achievements and show how you’ve excelled in the workplace.

• Scan the job application for keywords like leadership, communication, management, and detail-oriented. Then, highlight in your letter how you have these characteristics or skills.
• Avoid embellishing any of your qualifications. Remember, an employer can always double-check the facts.
• If you’re not sure what to write, refer to your resume or CV. What have you done that matches the job description best, and how can you elaborate on it?
• For example: “In my previous role, I successfully supported an office of 100 personnel and honed my management and interpersonal skills through customer service and clerical responsibilities.”

• For instance, you could express how the company has impacted you personally and why that’s driven you to apply for the position.
• Although you want to provide details, keep it short. Stick to a 1 to 2-sentence description rather than a full-length story. Your letter should stay under 3 paragraphs.
• Here’s an example: “My passion for teaching began the summer of my sophomore year of high school when I was a camp counselor. I was given the opportunity to teach a class focusing on local plant life, and the campers’ enthusiasm cultivated my love for teaching and conservation.

• For instance, you could write, “I am excited about the possibility of working for you and your company. I would be more than happy to discuss my qualifications and Acme’s future direction in person or via video conference.”
• Keep your call to action brief and open, or provide specific dates you’d be available to meet with the employer.

• For instance, sign off with, “Thank you for your time and consideration. I look forward to hearing from you,” or “Thank you for considering me for this position. If you have any further questions or require additional documentation, please don’t hesitate to contact me.”

• If you’re sending your letter via email, import your signature into the document as an image or .png file.

• Always proofread and ask someone else to read over your application letter before you send it. This way, you can make sure it’s absolutely perfect and error-free. [13] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source Thanks Helpful 0 Not Helpful 0
• Keep the overall tone of the company or employer in mind while writing your letter. For instance, if you’re applying to be a journalist for a prestigious news website, match their word choice and writing style. Thanks Helpful 1 Not Helpful 0
• Be sure to customize your application letter for every job you apply to, even if they have the same qualifications. Thanks Helpful 0 Not Helpful 1

You Might Also Like

• ↑ https://www.ferrum.edu/downloads/careers/cover-letters.pdf
• ↑ https://owl.purdue.edu/owl/job_search_writing/job_search_letters/cover_letters_workshop/formatting_and_organization.html
• ↑ https://icc.ucdavis.edu/materials/cover-letters
• ↑ https://hbr.org/2016/05/learn-to-love-networking
• ↑ https://hbr.org/2014/02/how-to-write-a-cover-letter
• ↑ https://www.astate.edu/dotAsset/54eb42cc-33a3-4237-a46e-3f4aaac79389.pdf

About This Article

The best way to start an application letter is to mention where you found the job opportunity and how your strengths can benefit the employer. Devote time in the body paragraphs to tell the employer more about your experience and qualifications. Explain why you’re the best candidate and finish by inviting the hiring manager to contact you. For suggestions on how to prepare your letter, and examples of what to write, read on! Did this summary help you? Yes No

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How to write an application letter

Are you ready for a new challenge and a fresh start in your career? You’ll need an eye-catching application letter if you want to make a great first impression on potential employers.

While it might seem daunting, there’s a process to creating an outstanding application letter. It starts with researching the company and tailoring your letter, and ends with editing and formatting your application in a polished and easy-to-read way. 

In this guide, we show you how to write an application letter that highlights your strengths and qualifications in a way that presents you as a great match for the job. 

Why is a cover letter important?

When you’re job seeking, a compelling application letter is a must. An application letter, also known as a cover letter, serves as your professional introduction to potential employers. It’s your chance to demonstrate your qualifications, skills and excitement for the job.

While your resumé provides a snapshot of your work history and achievements, application letters let you expand on your experiences. They provide an opportunity to highlight specific accomplishments, express your motivation, and explain why you’d be the right fit for the job.

What to write in an application letter

The key to a great application letter is in making it complement your resumé. Unlike a resumé, which focuses solely on presenting facts and details, an application letter adds a personal touch to your job application. It lets you tell your professional story, showcase your personality and convey your passion for the industry and the organisation you’re applying at.

The typical application letter consists of several key components. It begins with a traditional letter header, followed by a greeting addressed to the hiring manager or relevant contact. Then there’s the body of the letter, which should be one to three paragraphs long, each addressing different job criteria. After that, there’s a conclusion and a valediction (your sign-off). 

If you find writing an application letter daunting, it might be helpful to download a template as a starting point, or use AI tools to provide an outline for you to personalise. 

Before you start writing, do some research

Start by thoroughly reading and understanding the job description. Take note of the key responsibilities, qualifications and skills required for the role. Pay attention to any keywords or phrases used in the job ad, as these can guide your letter-writing process.

Next, research the company itself. Visit their website, read about their mission, values and recent news and take a look at their social media accounts. You don’t need to do a deep dive into every company you’re applying at, but it does help to have some background knowledge – otherwise, how will you know you want to work there? This includes understanding the type of organisation it is and what your job requirements are likely to be. You might also get a feel for the company culture.

Use the information you’ve gathered to draft a persuasive letter  that shows how your qualifications match with the company’s needs, goals and culture. Highlight any specific experiences, achievements or skills that illustrate why you’d be right for the role.

Formatting a cover letter

When it comes to formatting your application letter, the goal is to make it easy to read. Aim for a simple format that’s clean and uncluttered. Choose a clear and legible font such as Arial, Calibri or Times New Roman – or the same font you used on your resumé . Stick to a font size between 10 and 12 points to ensure readability.

Remember to keep your letter concise, aiming for no more than one page. Use clear, everyday English, avoiding overly technical terms or jargon. And of course, proofread your letter carefully when you’re done, to catch any typos or errors.

The opening paragraph

At the top-left of the page, begin with your contact information, including your name, location, phone number and email address. Include the date on the line below.

Next, address the letter to the hiring manager or the appropriate recipient, using a formal greeting such as Dear [Hiring Manager's Name] . If you can’t find the hiring manager's name, you can use a more general term like To whom it may concern .

In the first sentence, clearly state the specific job title and company. This goes at the top so that the recruiter or hiring manager knows immediately what the letter is about.

The body of the letter: Experience, skills and qualifications

The middle of your cover letter should consist of two or three concise paragraphs. Here is where you elaborate on your skills and qualifications, emphasising your achievements and how they align with the requirements of the job.

Think about specific instances where your strengths and skills made an impact at work, providing quantifiable results if you can. For example, you could talk about projects you worked on or goals you met, mentioning real figures if you have them.

With every skill or experience you mention, make sure you connect them to the role’s requirements. Reference key aspects of the job description in your letter. Got no relevant experience? Focus on extracurricular activities and education. 

Lastly, consider highlighting any certifications, awards or professional development courses you’ve completed. These achievements can further enhance your application and show that you’re committed to continuous learning and professional growth.

Above all, be honest about your qualifications. Avoid exaggerating or stretching the truth. If there are areas where you're lacking, acknowledge them and express your willingness to learn and grow.

Use the third paragraph to either mention more skills or experience (if you are applying for a more senior position) or to highlight what interests you about the company and how your passions and aspirations align with the company’s mission and values.

The closing paragraph of your cover letter

The fourth paragraph of your application letter is your conclusion. Here you can give a brief recap of your skills and reaffirm your enthusiasm for the job. You can also include a call to action, like inviting the employer to schedule an interview or visit your online portfolio.

In your conclusion you might also mention any follow-up actions you plan to take. For instance, you might say you’ll be following up with an email within a few weeks. End your letter with a traditional closing sign-off, such as Sincerely or Best regards .

Your closing paragraph should be concise and impactful, without repeating anything information from the middle paragraphs.

Editing and proofreading an application letter.

Before you send your application, proofread it closely to make sure it’s error-free. Typos or grammatical slip ups can look unprofessional and detract from your application, so it’s worth the extra effort to give your letter a once-over.

Consider enlisting the help of a friend or family member to review your letter with fresh eyes. Just showing it to someone else will often help to catch mistakes or areas for improvement that you might have missed. 

You should also cut certain words from your cover letter if you want it to make an impactful first impression. 

Following up after a job application

Following up  after submitting an application letter can show your interest to potential employers. If you don’t hear back from an employer within two weeks, it’s okay to follow up and ask about the status of your application. 

This shows your enthusiasm for the role, tells them you’re still interested, and puts you front of mind. When following up, make sure your communication is professional and polite, and avoid sending multiple follow-up emails within a short timeframe.

Here’s a follow-up email template to give you a head start. 

Tips for job application success

Here are some quick tips for writing application letters that stand out – and some advice for managing the job search process overall. 

• Tailor your application letter to the job, every time . Create your application letter specifically for the job and company you’re applying to. This means writing a slightly different one, every time. Show how your skills, experience and career aspirations are a good match for the company's needs and goals. Make extra sure you’re sending the right application letter to the right company. 
• Keep your letter clear and concise. An application letter should be straight to the point and easy to read. Aim for a one-page letter, unless otherwise specified in the job posting. Avoid unnecessary details and focus on the most relevant information to the job ad. Writing a good cover letter shows you have solid written communication skills.
• Use action verbs and descriptive language. Enhance your application letter by using strong action verbs, for example: instead of I was responsible for a team , write something like, I led a team of 10 high-performing staff .
• Show thanks and follow up.  After submitting your application, if you haven’t heard back after two weeks, send a follow-up email to the hiring manager. Reiterate your enthusiasm for the position. Use this opportunity to provide additional information or clarify any points in your application.
• Keep track of your applications. Have a system for keeping track of each application, noting the date you applied, the job title and company, and any notes or communication you’ve had. Mark them up on a calendar or put them into a spreadsheet. This will help you stay on top of your applications and avoid missing any emails that may have fallen through the cracks. A tracking system will also help if you get a call about a job and need to quickly refresh your memory on the details of it. Additionally, keep all your job cover letters in one folder, so you can refer back to them and repurpose them for future applications.

Dos and don’ts

Once you’ve written your application letter, you can refine it even more by applying these dos and don’ts. 

• Do add a personal touch . Giving your cover letter a personal touch can make it stand out to potential employers. Share a brief anecdote or personal experience that connects you to the role or company. This helps humanise your application and gives the employer insight into your personality and motivations. 

For example, applying for a job in healthcare:  I come from a family of healthcare professionals and grew up with the desire to work in a field where I could make a positive impact on others’ lives.

• Do tailor your language and tone . Try to match your tone and language to the company’s style (from their official website, rather than social media accounts.) If their website language is very formal, you should mirror that in your cover letter. If their tone of voice is more relaxed, you can take a warmer, more informal tone. Always maintain a professional tone – don’t be too laidback or colloquial.
• Do take out anything that’s irrelevant.  Is there information in your cover letter that isn’t really related to the job? Consider removing it. Avoid unnecessary details and focus on delivering the most important information only.
• Do proofread carefully . Having a perfectly edited letter means you have good attention to detail. Run your letter through spell-check and read it aloud to someone, to make sure it flows logically. Get feedback from a mentor or former teacher.
• Don’t use generic templates without tailoring them . The hiring manager will know if you’ve used a generic application letter. A template is a good starting point, but you need to tailor it to each job opportunity.
• Don’t exaggerate or misrepresent your qualifications.  Be honest and transparent about your skills and qualifications. Exaggerating or misrepresenting your abilities will likely backfire. An employer will be able to tell if you don’t have the knowledge and abilities you claim to have. 

Example of an honest representation:  I have basic experience with XYZ software, and I'm eager to improve on these skills. In my previous roles, I’ve been able to master new programs quickly.  

Example of an exaggeration:  I have intermediate knowledge of XYZ Analytics software having used this tool in my previous roles.

• Don’t use industry jargon.  While it’s important to express your knowledge of the industry, avoid using jargon or buzzwords, for example, terms like ROI, strategic initiatives, go-getter, etc. Also consider avoiding technical terms that may not be familiar to the reader.
• Don’t neglect to follow up. After submitting your application letter, send a follow-up email. Even if you don’t hear back from the employer, you’ll know you made every effort to get your application seen. A negative response from them will also allow you to close that application on your tracker. 

An application letter template

If you’re not confident in drafting a cover letter, it can help to use a professional template. Here’s one you can tailor for your job application. Below this is a sample application letter that puts this structure into practice. 

[Your name here] [Your contact number] [Your email address] [Suburb, Postcode]

Dear [hiring manager’s name],

[Intro] I’m writing to express my interest in the [job title] position at [company name]. [Share a personal anecdote if you have one, or briefly explain why you decided to apply for the role.] 

[Body paragraph 1: write about your experience, skills and any specific industry knowledge that could be valuable to the role.   Include any personal attributes that show how you’re an excellent fit for the company. Include one of your main acheivements that directly relates to the role.]

[Body paragraph 2: write about what interests you about the role and about the organisation. You might mention your career goals or the company’s vision and values.]

[Closing paragraph: reaffirm your interest in the position. Include a call to action.]

[Your name]

Sample application letter

Jean-Charles Mak 043X 123-X123 JCmak@g_mail.com

29 February 2025

Dear Ms Lee,

I’m writing to express my interest in the Assistant Manager position at X-Arcade as advertised on SEEK. From a young age, I’ve been passionate about the unique learning, entertainment and social aspects of video gaming. Having spent three years in the games-retail industry, I’m excited by the prospect of contributing to the success of your award-winning company.

Throughout my career, I have consistently demonstrated exceptional customer service. In my previous role at Tornado Thunder, I managed gaming rooms and was awarded Employee of the Month three times in 18 months. In my team-leadership role at PlayZone, I frequently demonstrated skills in de-escalating situations and problem solving under pressure, as well as cash handling and inventory. Additionally, I have more than a decade of experience in gaming technologies across multiple platforms and consoles.

I feel that this role at X-Arcade is the perfect match for my abilities and aspirations. I'm inspired by the company’s approach to sustainability, inclusivity, and its target to become the largest video-games retailer in the country by 2025. 

I’m confident that my proven track record and passion make me the ideal person for this position. I’ve attached my resumé for your review, which provides detailed insights into my experience and accomplishments. Thank you for considering my application. I’m excited about the prospect of joining X-Arcade and look forward to hearing from you. 

Writing an application letter takes a little planning and a lot of attention to detail. Personalising your letter and highlighting your skills and achievements relevant to each job ad can help you catch a hiring manager’s attention and get a callback for an interview. Take the time to create a well-written and error-free letter that shows your concientiousness and enthusiasm – desireable qualities in any employee. 

1. What should I include in an application letter?

Your application letter should include the following elements:

• Your contact information (name, suburb, city, phone number, email)
• The recipient’s contact information (name, job title, company name, address)
• A greeting (such as Dear Hiring Manager  or To whom it may concern )
• An introduction that states the position you’re applying for and expresses your interest in the company
• Body paragraphs that highlight your relevant skills and experience, and explain why you’re a good fit for the role
• A closing paragraph that thanks the hiring manager for their time and consideration, and reiterates your interest in the position

2. How long should an application letter be?

An application letter should be concise and to the point, typically no longer than one page. Aim for around three to four paragraphs, or about 300–600 words.

3. How should I address the letter if I don’t know the hiring manager’s name?

If you don’t know the name of the hiring manager, you can address the letter like this: Dear Hiring Manager .

4. How should I follow up after sending an application letter?

After sending an application letter, it’s a good idea to send a follow-up email. This shows your gratitude for the opportunity and reinforces your interest in the position. You can follow up via email with a brief and professional message.

5. What are some common mistakes to avoid when writing an application letter?

Some common mistakes to avoid when writing an application letter include:

• Using a generic template without highlighting your unique skills and qualifications
• Exaggerating or misrepresenting your qualifications
• Using too much industry jargon, technical terminologies or flowery language
• Neglecting to proofread your letter before sending it

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How to Write an Application Letter

How do you write an application letter that can get you the job you desire?

Many job seekers don’t always see the reason why they should write an application letter when they are applying for a job because they feel they can just send their CVs.

Your CV indeed contains all the necessary information that the recruiter needs to know about you, but sometimes your CV alone may not be able to do the job of helping you land the job of your dreams.

Your CV may do a great job of showing that you have the skills and education required to excel in a particular position, but it may not be great at telling your prospective employer that you are the best person for the job.

This is what an application letter does for you. An application letter expresses your interest in a job and shows the employer why you are the best person for the position. Writing an application letter is one of the hidden job search hacks that help you  apply for fewer jobs, but land more interviews .

If you are tired of getting  rejected every time you apply for a job vacancy , then you should consider writing an application letter that will help you express your sincere interest in the job of your dreams. In this article, we will be looking at:

• What is an application letter
• Importance of an application letter
• Difference between an application letter and a resume letter
• How to write an application letter
• Application letter examples

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What is an Application Letter?

A job application letter is a formal document that is sent to a prospective employer to express your interest in a position. An application letter is usually sent alone and not attached alongside another document.

Most times, an application letter is not sent after you must have seen an advertised position but sent whether or not a vacancy was advertised. The application letter serves a purpose that is similar to that of the CV.

Read:   How to Write an Application Letter in Nigeria for a Teaching Job

When You Should Write an Application Letter.

Yes, it is true that you should write an application letter when you are interested in a job, but that is not all you consider before you decide to write an application letter.

When you see a job advert that you are interested in, you send your CV and cover letter, right? But this does not quite work for application letters. Employers will not replace the CV and cover letter with an application letter.

The approach of an application letter is different from the CV and the cover letter. You should write an application letter when the employer does not solicit your interest in the position. This simply means when there is no job advertisement or posting.

For example, if you are searching for a job and you have a list of top companies that you would love to work for, you don’t necessarily have to wait for a job posting to declare your interest in that particular job. You can simply email an application to different companies.

This is a way for you to extensively and formally introduce yourself to the prospective employer of the companies that you would love to work for.

Why You Should Write an Application Letter for a Job

Just like we have discussed earlier, there are many reasons why people write application letters. If you are actively searching for a job, then this is why you should consider writing an application letter:

• It serves as a formal introduction between you and your prospective employer.
• It can help you access hidden jobs.
• It can help you to be a step ahead of other job seekers.
• It puts you in a less competitive circle in comparison with what happens when jobs are advertised with thousands of applicants showing interest.
• It can help you boycott the process of applying for a job online, and writing a resume letter because most times application letters stand alone.

Difference between a Job Application Letter and a Cover Letter

Many people use the terms application letter and resume letter interchangeably because they think that they mean the same thing. Even though the application letter and the cover letter perform almost the same function, they are different.

• An application letter is intended to stand alone, while a cover letter is usually accompanied by a CV or resume.
• A resume/cover letter will contain a brief introduction that consists of three to four sentences about the job seekers' experience, education, accomplishment and why the job seeker feels he/she is the best candidate for the job. On the other hand, an application letter may have a more extensive introduction because it is meant to stand alone just like the CV.
• An application letter often can substitute for a resume and, therefore, requires that the job seeker include specific information about her work history and professional competencies. A cover letter, on the other hand, should not contain too much information about the job seekers because it is merely an introduction to the resume.
• A cover letter is like an elevator pitch. It is intended to capture the reader's attention enough to make the recruiter or hiring manager want to review the CV.
• A cover letter is usually used by a job seeker to show interest in a job vacancy after which the job seeker will attach a detailed document (which is usually a CV). An application letter is mostly used by a job seeker to show interest in an unsolicited job.

Learn  how to write a stunning cover letter  now.

How to Write An Application Letter in 10 Easy Steps

These tips will guide you on how you can write an application letter:

• Write an Outline
• Write your first draft
• Use a friendly tone
• Make it concise
• Tailor the job application letter to the job specification and company requirement
• Use typed and not handwritten documents
• Use quality paper
• Write a mind blowing ending

Are you applying for a security job, but don't know how to write an application letter? Read how to write an application letter for a security job in Nigeria

1. Write an Outline : Just like you write an outline when you want to write an essay, it is also important that you write an outline when you want to write your application letter. The outline is the structure of what you want to write in your actual application letter. It is good that you make clear what you want to achieve, and all the things that you want your prospective employer to know.

An outline of your application letter will make it easy for you to write your application letter because you have the structure planned out already.

2. Write a Draft : After you must have done a structure for your application letter, then it is good for you to do a rough draft of the application letter before writing the original one.

When you are drafting your application letter, you can make use of the outline that you did earlier to serve as a guide for your application letter. At this point, you may not worry about grammatical mistakes and punctuation errors. This is to help you develop a prototype application letter.

3. Salutation : Salutation is one aspect of the application letter that is obvious. Most times that is what the employer will likely see first as soon as they open the letter. Since this is an important aspect of the application letter, you need to be careful.

It is important for you to know some tips on salutation before you start writing your application letter:

• You should put a comma at the end of your salutation
• If you are addressing more than one recipient, you should address the recipient as ‘Dear Sirs/Madams’.
• If you don’t know the name of the recipient, you should address the person as ‘Dear Sir/Madam’.
• If the recipient's gender is not known, you should address the person with the full name. Like; ‘Dear David Houston’.

 4.  Tone : Employers can sense your tone from the way that you write. When you are writing your application letter, you must treat the recipient with respect. Be polite and use formal language when you are writing. Be careful not to use slang or ambiguous words.

5. Be Brief : As much as you need to give your prospective employers reasons why you think you are the best person for the job, it is equally important for you to as brief as possible.

Employers are very busy and may not be able to spend time reading your application letter. Mention the purpose of your letter in the first paragraph because this is where the employer will likely look at first.

6. Tailor the letter to the job and the company : Tailoring your application to the job that you are applying for and the company will give your prospective employer the mindset that you are passionate about the job and the company.

Employers look forward to hiring people that are passionate about the job. Tailoring your application letter may be all you need to land the job of your dreams.

7. Use typed and not handwritten documents : Unless a handwritten letter is requested, you should send a typed and computer-generated document. Typing your document will help you present a well-aligned, clear, and easy to read the document.

8. Use a high quality Paper: If you are sending a hard copy application letter, make sure you use a good and quality paper. Don’t tear out a sheet of paper from your notepad and use that paper to write your application letter. If you do that, your application letter will look scrappy and rough.

9. Proof-reading : proof-reading your application letter will help you see errors that you would need to fix before you send your application letter. You can read your application letter out loud to yourself to see some errors.

Check the spellings on your application letter and punctuation errors. You can use Grammarly.com to check your spellings and edit your errors.

 10.  Ending your application letter : When you are sending your application letter, you should make sure that your tone matches the tone of the letter. A formal letter closing is polite, courteous, and respectful.

These are common closing that you can use to end your application letter:

• ‘Sincerely’ or your ‘faithfully’
• ‘Your Truly’
• ‘Faithfully Yours’

Application Letter Example for Any Job Vacant Position

Writing an application letter can be easy and straight forward if you follow some rules. From salutation, closing, to the overall organization of your letter some rules makes your application letter appear good.

Your application letter should begin with the contact information. The contact information should include your contact and that of the employer.

The contact information should include; name, address, phone number, email, and date. If it is an email application letter, you can put your contact at the end of the letter after your signature.

The heading of your application letter includes the contact information and the salutation.

Contact information

(Your contact information)

City, State Zip Code

Phone Number

Email Address

(The employer’s contact information)

Dear Mr./Ms. Last Name,

(Salutation)

Salutation is the polite greeting that is usually at the beginning of the application after the contact information of the. The common salutation format is ‘Dear Mr./Ms’ followed by the person’s last name.

The body of the application letter

The body of your application letter lets your prospective employer know the position that you are applying for, why they should consider your application and how they would finally follow you up if they consider you for the position.

The body of your application letter is made up of different paragraphs leading up to the conclusion. Here we are going to look at the different paragraphs.

First paragraph

The first paragraph of your application letter will include information about why you are writing the letter in the first place. It is in this paragraph that you will mention the job that you are applying for and where you saw the job application.

It is in the first paragraph that you create a lasting impression on the employer. This is where you sell yourself to your prospective employer.

Second and third paragraph

The second and the third paragraph of your application letter should tell your prospective employer what you have to offer the company and what you have to offer performing the job.

These paragraphs are the most important in your application letter because this is where you have to prove to the employer that you meet the need of what the employer is looking for.

This is where you would have to share the experience, skills and accomplishments that suggest you as the best person for the job.

Remember to state how your qualification makes you the best person for the job.

Note : You should research the company and find out some information that will help you emphasize that you are the best person for the position. You can research the role that you would love to fill to find out the company’s expectation for the role, and then tailor your application in that regards.

You should also not forget to make use of specific example where possible. If you say that you are a skilled at marketing products, you should be able to give examples that would emphasize that.

Last paragraph

The last paragraph of your application letter should summarize your application letter. You should also thank your employer in this part of your application letter. You should conclude this paragraph by thanking your employer for considering you for the position.

You can also include information on how the employer or the company will follow you up.

Complimentary close

You should sign off your letter with a polite close. For example;

Signature (for a hard copy letter)

Typed Signature

Job Application Letter   Example for an Experienced Job Candidate

Writing an application letter for a job may not be an easy thing to do especially when you are writing one for the first time.

Looking at an application letter example will help write your own without much stress. This application letter example will guide you to write your application letter.

David Emmanuel

11 South Street

Ocean View Estate, Lekki,

Lagos, Nigeria.

555-555-5555

[email protected]

November 13th, 2019.

Judith Peterson

Human Resources Director

Capital Solutions, Inc.

101 Admiralty Way

Lekki, Lagos,

Dear Mr. Judith,

I was very happy when my friend, Daine James, told me that Capital Solutions are searching for a Human Resources Specialist with a minimum of two years experience.

From my research on the company, I learned that Capital Solutions see team work as an important aspect of performance that can help the company reach its goals, and how much the company needs a Human Resources specialist that would join the team and start performing at once. I believe that I am that ideal candidate for your team.

I am David Emmanuel, a graduate of Human Resources and Personnel Management from the University of Lagos. My 5 years of experience in Human Resources practices has made me become a Human Resources specialist.

In my current as the Human Resources Manager, I manage a team of 20 staff members, organize on-boarding program for new staff, and prepare pay role for the company. I also have experience in:

• Data entry and data reporting on HRM software
• Recruiting and hiring processes (which includes; creating job descriptions, posting job vacancies, creating candidate awareness on available job vacancies, screening CVs and scheduling interviews).
• Organizing company event. (Organizing end of the year party and team bonding events).

I would love to speak with you about my qualifications and what I can do for your team. Thank you for your consideration.

(Signature)

David Emmanuel.

Job Application Letter   Example for Job Candidates with No Experience

Jane Aderinsola

11 Ajayi Close,

111-333-4444

John Samuel

Dear Mr Emmanuel,

I was extremely excited when a friend mentioned the opening for the role of a customer service intern. I recently graduated from the University of Lagos, where I studied Mass Communication. I am very passionate about customer service, which is why I am excited about this position.

As a first-class graduate of Mass Communication, and as a one-time public relations officer for the students’ Union. I have learned how to effectively communicate and manage relationships with diverse people.

Asides from my graduate program, I have also taken different certificate courses and training in customer service practices and public relations. I recently attended a 2-weeks customer service training where I learned: The ethics of customer services, telephone etiquette, and I improved my written communication skills.

From my education, training and experience, I have been able to build the following skills:

· Excellent communication skills

· Good listening skills

· Improve my writing skills

· People management skills

· Interpersonal skills

· MS Office

I believe that my education, experience, and training in Mass communication and customer service practices has prepared me for this internship role.

Considering the great milestone that ABC company has achieved over time, I am certain that this company will be a great environment for me to grow my career as well as contribute to the success of the organization.

I look forward to a scheduled time where we can discuss my qualification as regards the internship.

Thank you for your consideration .

Application Letter FAQ

1: should my cv be accompanied by an application letter .

The answer is yes, your CV or résumé should always be accompanied by an application letter. It's an important self-marketing tool which you shouldn't fail to utilize.

2:  How Should I Format My Application Letter?

Your application letter should be formatted the following way: ●    Heading (hard copy) or Subject (Email) ●    Salutation Check this post for more infomration on how to format your application letter

3:  What Should I Include In My Application Letter?

Your application letter should include relevant work history and skills, the significant role you played in your previous job which matches the job you are now applying for, why you would be a  good fit for the role, achievements, and any industry certifications you possess

4: How Long Should My Application Letter Be?

Typical, a cover letter should be half a page, or one full page in length. Break it into paragraphs, so that the information can be easily and quickly absorbed by the recruiter.

Having a professional application letter can help you land the job of your dreams without having to wait for years. Companies receive loads of application letters daily, but learning how to write an effective application letter can help stand out from other job seekers.

Looking to land your dream job? See  100 interview questions and answers  to get you prepared for the big day.

Staff Writer

24 comment(s).

You explain it very well because your way of explanation is lovely. I am a social person, and I read many blogs from different websites. is one of them. He can also provide us with good information. I appreciate it. Keep it up.

Thank you very much Meave for your comment. 

You have explained well. But what if the person doesn't have any working experience? 

Thank you Ozuu for your comment. The post has been updated, so you can look at the application letter example for job seekers with no experience.

It is the section before the application letter FAQ.

thanks it has helped me

I love yr explanation but  what if the person is not a graduate ,and have no experience, if the person is an ssce holder , how we the person write the application Letter

I appreciate your work,good explanation.It really helped me

I really appreciate your explanation,it was very helpful

You explained very well... Thanks so much

Thank you for your explanation  but what about shs graduate 

Thanks alots your explanation helps.

Thanks for your vivid insight on this subject. I actually benefited alot. Keep it up. 

Best regards from;

EMMANUEL SUNDAY

Wow! Never knew that there's a difference between application letter and CV cover letter.  Thanks for your explanation, was really helpful.

The lecture is very educative. 

What if you are writing an application letter for a job that isn't related to your specialty. 

Example, you studied banking and finance but wanting to write for a position of a human resource and you don't have any experience on that. How will you go about it? 

I love this question, can someone answer this

This article is fantastic and I got some good information by reading this. 

Nice comment, <a href=";>check this out also.</a>

Leave a Comment

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

Redirect Notice

Format attachments.

You'll find several kinds of fields in your grant application forms - check boxes, dates, data entry fields, and attachments. This page provides guidance on attachments: documents that are prepared outside the grant application using whatever editing software you desire (e.g., Microsoft Word), converted to PDF format,  and then added or uploaded to your application. We require PDF format to preserve document formatting and a consistent reading experience for reviewers and staff.

We have very specific attachment formatting requirements. Failure to follow these requirements may lead to application errors upon submission or withdrawal of your application from funding consideration.

• We do not require a specific citation format.
• The use of "et al." in place of listing all authors of a publication is acceptable practice.
• Most style guides include format guidance for citations and all formats are acceptable.
• SciENcv , a tool to prepare biosketches for NIH and other agencies, uses a standard format used by the National Library of Medicine (see Citing Medicine ). If your organization does not already have a standard, you may want to consider this one.
• Remember to comply with our public access policy by including the PMC reference number (PMCID) when citing applicable papers that you author or that arise from your NIH-funded research.

Combining Information into a Single Attachment

• If you need to combine information from different sources into a single document prior to uploading, do not use “bundling” or “portfolio” features which combine multiple documents into a single file by providing links to the individual files.

Electronic Signatures

• Electronic signatures on PDF attachments within your application are not allowed.
• To adhere to policies requiring electronic signatures on PDF attachments (e.g., electronically-signed other support format pages), you can electronically sign the document and then “flatten” the PDF .
• Documents with signatures (e.g., letters of support) can be printed, signed, scanned and attached in PDF format.
• Save all document attachments with descriptive filenames of 50 characters or less (including spaces).
• Use unique filenames for all attachments in an application (or within a component of a multi-project application).
• Use any of the following characters: A-Z, a-z, 0-9, underscore, hyphen, space, period, parenthesis, curly braces, square brackets, tilde, exclamation point, comma, apostrophe, at sign, number sign, dollar sign, percent sign, plus sign, and equal sign.
• If including spaces, use one space (not two or more) between words or characters. Do not begin the filename with a space or include a space immediately before the .pdf extension.
• Avoid the use of ampersand (&) since it requires special formatting (i.e., &amp).
• Ensure file size is greater than 0 bytes - we cannot accept a 0 byte attachment.
• Keep attachment file size to 100 MB or less.

Flattened PDFs

A PDF that has fillable fields, electronic signatures, text boxes or images inserted, becomes layered with each of these elements representing a layer. The existence of these layers interferes with the handling of the documents in eRA systems. Consequently, PDF documents included in applications, progress reports, and other information collected in eRA Commons must be flattened. A flattened PDF is simply one in which all the layers are merged together into a single flat layer. Many simple PDFs are already flattened - all the information is contained in a single layer. Uploading a PDF that isn’t flattened may result in an eRA Commons error message. You will need to replace your PDF with a flattened version to complete the submission process.

Font (Size, Color, Type density) and Line Spacing

Adherence to font size, type density, line spacing, and text color requirements is necessary to ensure readability and fairness. Although font requirements apply to all attachments, they are most important and most heavily scrutinized in attachments with page limits.

Text in your attachments must follow these minimum requirements:

• Some PDF conversion software reduces font size. It is important to confirm that the final PDF document complies with the font requirements.
• Type density: Must be no more than 15 characters per linear inch (including characters and spaces).
• Line spacing: Must be no more than six lines per vertical inch.
• Text color: No restriction. Though not required, black or other high-contrast text colors are recommended since they print well and are legible to the largest audience.
• Palatino Linotype

Legibility is of paramount importance. Applications that include PDF attachments that do not conform to the minimum requirements listed above may be withdrawn from consideration.

Format Pages

• Some attachment instructions refer to required format pages (e.g., biosketch, other support, training data tables).

Headers and Footers

• Do not include headers or footers in your attachments. We add headers, footers, page numbers, bookmarks, and a table of contents when we assemble your grant application upon submission.
• Some funding opportunities and form instructions provide guidance on organizing the content of attachments including specific headings that must be included.

Hypertext, Hyperlinks, and URLs

• Refer to NOT-OD-20-174: Reminder: NIH Policy on Use of Hypertext in NIH Grant Applications .
• Hyperlinks and URLs are only allowed when specifically noted in funding opportunities and/or form field instructions. It is highly unusual for a funding opportunity to allow links in Specific Aims, Research Strategy, and other page-limited attachments.
• Hyperlinks and URLs may not be used to provide information necessary to application review. Applications must be self-contained and reflect the information available at time of review.
• Reviewers are not obligated to view linked sites and are cautioned that they should not directly access a website (unless the link to the site was specifically requested in application instructions) as it could compromise their anonymity.
• NIH ( http://www.nih.gov/ )
• http://www.nih.gov/

Figures (e.g., Images, Graphics, Charts, Graphs, and Tables)

• Images and other figures must be readable as printed on an 8.5” x 11” page at normal (100%) scale.
• Figures should be included in the Research Strategy, Program Plan, or equivalent attachment and count towards page limits.
• Figures should not be included in the Specific Aims attachment. Figures can interfere with the NIH post-award process to categorize awards in RePORT .
• Unless otherwise stated in the funding opportunity, the Project Summary/Abstract and Project Narrative attachments should only include text (no figures). Figures can interfere with NIH post-award process to categorize awards in RePORT .
• Applicants should use image compression such as JPEG or PNG to reduce overall application file size.
• For advice on creating effective figures, refer to Tips for Tables, Charts, and Figures .
• Consider including Accessibility elements like structural headers and meaningful Alt Text in your figures to maximize visual and descriptive clarity for all readers.

Language and Style

• Use English. (See 2 CFR 200.111, English language .)
• Avoid jargon.
• Spell out acronyms the first time they are used in each application section or attachment. Note the appropriate abbreviation in parentheses. The abbreviation may be used in the section or attachment thereafter. Find a list of Abbreviations used in the NIH Grants Policy Statement.

Marking Up Attachments

• Do not markup your PDF documents with comments, sticky notes, or other features that are added on top of your PDF document content. This information may not be retained in your final application image.
• Do not use bracketing, indenting, highlighting, bolding, italicizing, underlining, margin lines, change in typography, font, or font color, or any other type of markup to identify changes in Resubmission Applications .

Orientation

• Both portrait and landscape attachments are accepted. However, keep in mind that landscape can be difficult to read online and may require reviewers and staff to scroll to see all available text.

Page Limits and Lines of Text Limits

• ​Page limits defined in a funding opportunity should be followed when different than those found in the Table of Page Limits . Page limits defined in a related NIH Guide notice should be followed if different than either the Table of Page Limits or the funding opportunity.
• ​If no page limit for an attachment is listed in either the Table of Page Limits, Section IV of the funding opportunity under Page Limitations, or in a related NIH Guide notice, you can assume the attachment does not have a limit.
• Some page limits apply to multiple attachments that when combined must stay within a designated limit. You may want to prepare your information in a single document to ensure you are within the page limit, then later break the information up into the various separate attachments. Our systems will accommodate a certain amount of white space resulting from splitting the information into the separate attachments when verifying compliance with a limit.
• We systematically check many page limit requirements and provide error or warning messages to minimize incomplete or non-compliant applications. These systematic checks may not address all page limit requirements for a specific opportunity and do not replace the checks done by staff after submission. You must comply with all documented page limits and should not rely solely on system validations.
• Page limits are strictly enforced to include all text included on the page including any headers. Limits measured in lines of text are not systematically enforced. In the case of the Project Summary/Abstract and Narrative attachments on the R&R Other Project Information form, we only systematically enforce egregious issues (text exceeds one page). Our manual checks would not remove an application from consideration if only the header information put the content over the specified line limit.
• When preparing an administrative supplement application, follow the Table of Page Limits using the activity code of the parent award and any additional limits specified in the funding opportunity or a related notice.
• Do not use the appendix or other sections of your application to circumvent page limits ( NOT-OD-11-080 ) .

Paper Size and Margins

• Use paper (page) size no larger than standard letter paper size (8 ½" x 11”) .
• Provide at least one-half inch margins ( ½" ) — top, bottom, left, and right — for all pages. No applicant-supplied information can appear in the margins.
• Avoid scanning text documents to produce the required PDFs. It is best to produce documents using your word processing software and then convert the documents to PDF. Scanning paper documents may hamper automated processing of your application for agency analysis and reporting.
• We recognize that sometimes scanning is necessary, especially when including letters of support or other signed documents on business letterhead.

Security Features

• Our systems must be able to open and edit your attached documents in order to generate your assembled application image for agency processing and funding consideration.
• Disable all security features in your PDF documents. Do not encrypt or password protect your documents. Using these features to protect your documents also prevents us from opening and processing them.

Single versus Multi-Column Page Format

• A single-column page format easily adapts to various screen sizes and is highly encouraged.
• Multi-column formats, especially for information spanning multiple pages, can be problematic for online review.
• Videos cannot be embedded in an application, but videos are accepted under limited circumstances as post-submission material. For additional guidance, check NOT-OD-24-067 .
• The cover letter submitted with the application must include information about the intent to submit a video. If this is not done, a video will not be accepted.
• Key images, “stills,” and a brief description of each video must be included within the page limits of the Research Strategy. Sufficient descriptive information must be provided within the Research Strategy to understand the information presented in the video, as not all reviewers may be able to access the video, depending on technological constraints.