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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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100+ Excellent Topics for a Stellar Persuasive Speech

What Makes a Truly Remarkable Speech?

The Ingredients of an Effective Topic

Ideas & Inspiration: 100+ Topics

Your Next Steps, Step-by-step

This comprehensive blog post serves as a vital resource for anyone looking to craft an impactful persuasive speech. It provides an extensive list of over 100 compelling topics tailored for a wide range of interests and academic fields. Additionally, it offers advanced guidance on selecting the perfect topic, structuring your arguments effectively, and employing persuasive techniques that captivate and convince your audience. Whether you're an academic achiever or an aspiring public speaker, this guide equips you with the insights to deliver a stellar persuasive speech.

Before You Pick the Perfect Topic...

If you’re struggling to find a strong topic for a persuasive speech , you’ll find 100+ ideas for subjects and topics below. Use one that grabs you, or simply find inspiration to get unstuck and come up with a topic about something you and your audience will find interesting.

To help you think about the big picture — your larger essay — we also review what makes a truly effective persuasive speech, all the ingredients of an effective topic, and how to pick the best topic for your circumstances.

Here's what's most essential as you consider your topic choices:

• pick a topic that has the right scope, one aligned with your larger assignment
• be sure the topic is one you're interested in researching, has meaning and relevance for your audience, and has the right level of complexity — both for your audience and for your level of speech writing prowess
• remember your topic should align with themes and subjects related to your circumstances and the speech requirements

Finally, once you’ve picked your topic, and even if you know all the basics — which I’m guessing you do if you’re following posts from Crimson Education — you might still benefit from other advice in today's post, such as numerous speech writing tips and strategies designed to save you time and stress and improve the odds your final speech will exceed expectations.

Here's what you'll find:

• What Makes a Truly Remarkable Persuasive Speech
• The Ingredients of an Effective Topic, and Tips for Picking Your Topic
• 100+ Topic Suggestions
• How to Develop a Stellar Persuasive Speech — Step-by-Step!

Still feeling a bit hesitant or stuck?

Don’t worry. Once you've picked a really interesting and effective topic and start your research, you'll quickly become a subject-matter expert, regaining both motivation and confidence for all the remaining steps.

What Makes a Truly Remarkable Persuasive Speech?

A good persuasive speech will grab the audience’s attention, help them connect with the speaker (that’s you), and guide their reasoning process — giving the speech the power to persuade your audience why your point of view is logical and compelling, and also superior to the opposing viewpoints.

The 6 Most Essential Ingredients

• A strong introduction that gets the audience engaged and provides context about the subject and topic, what’s at stake (why it matters), and what issues or concerns tend to be front and center
• A clear thesis in the form of a specific point of view, opinion, or argument
• An orderly progression of ideas and arguments, each argument or subtopic supported by logic and evidence
• An anticipation of opposing viewpoints and arguments (the counterarguments to your opinion)
• Your responses or ‘rebuttals’ to the opposing viewpoints , answering the anticipated objections and adding additional support for your point of view or thesis
• A conclusion that highlights the most powerful persuasive elements in your speech and reminds listeners what's at stake, including, if suitable, a call to action

The Historical Roots of Persuasive Speech

Did you know that persuasive speech assignments may be testing your mastery of concepts that go back as far as ancient Greece?

The emergence of democracy in ancient Greece (the 6th and 5th centuries B.C.) created a space for the rule of law and political governance informed by the will of the people — making persuasive speech an essential element of social life.

From courtroom trials to political campaigns and democratic assemblies, persuasive speech emerged in 5th-century Athens as an essential tool of democracy.  Soon the brightest philosophers of the day became concerned with the principles of "rhetoric" — the study of orderly and effective persuasive speaking.

Now, thousands of years later, little has changed in Western democracies: "constructing and defending compelling arguments remains an essential skill in many settings" (Harvard U, Rhetoric ). In short, the principles of deliberation, free speech, and consensus building we use for governance, in school, extracurricular activities , at work, and sometimes our day-to-day life, still rely on persuasive speech.

“In every free society individuals are continuously attempting to change the thoughts and/or actions of others. It is a fundamental concept of a free society.”

- persuasive speaking, by r. t. oliver, ph.d., interested in learning more attend one of our free events, how the rhetorical triangle can turbo-charge your speech.

The 5th-century B.C. Athenian philosopher Aristotle argued that your ability to persuade is based on how well your speech appeals to the audience in three different areas: logos, ethos, and pathos, sometimes referred to as the three points of the rhetorical triangle .

From observation and reflection Aristotle understood that humans are thinking animals (logos), social and moral animals (ethos), and emotional animals (pathos) — such that appealing to all three of these pillars of human understanding and action were essential parts of an effective persuasive speech .

1. Logos — Using clear, logical, and evidence-based reasoning and argumentation to add persuasive power to your speech.

For obvious reasons, audiences will typically expect strong arguments supported by evidence and clear reasoning and logic, all elements that are often prominent on grading rubrics for persuasive speeches.

Maybe you're thinking of speeches you've heard that utterly lacked logic and evidence? It's a reminder that persuasion as such is ultimately about points of view and not always about facts. Even without logic, a speaker can persuade, through effective uses of ethos and pathos , for example. In other instances social phenomena may underlie a lack of logic and evidence, such as "group think," for example , when people are swayed or swept up by a common point of view about an issue, instead of thinking critically about it.

2. Ethos — The component of persuasive speaking that spotlights the appeal, authority, credentials, and moral standing of the speaker .

Have you ever agreed with a speaker simply because you liked the person speaking, or rejected an argument because you disliked a speaker, responding to who the speaker is more than to their arguments? That may not be very logical, but it is very natural for us humans.

Aristotle understood this, that persuasion relies not solely on logical thinking but on relational factors too, including how much we trust a speaker, how much we believe in the integrity of their motives, and the knowledge and expertise they possess (or are perceived to possess).

Take law courts, for example. One common strategy lawyers use to undermine the force of witness testimony is to “discredit” or “taint” the witness , to undermine jurors' confidence in the veracity and motives of the witness. That's using ethos, rather than logic and facts, to impact an audience (the jury).

Likewise, when an audience has a high regard for the speaker's reputation, authority, and credibility, the more convincing that person's arguments are likely to be.

Suggestions for enhancing appeals to ethos in your speech:

• Share a transformative journey where you shifted from an opposing perspective to your current stance due to overwhelming evidence. This approach can demonstrate your capacity for logic and open-mindedness, helping your audience see you as very rational and impartial, potentially strengthening your credibility.
• Incorporate the viewpoints and expertise of respected authorities to bolster your arguments. Referencing reliable sources and experts boosts your credibility by showing you've grounded your arguments in established facts, perspectives, and ideas.
• Foster a connection with your audience. For example, rather than overwhelming them with complex reasoning to showcase your intelligence, strive to comprehend and reflect their perceptions and potential biases regarding your topic. This should make your audience more receptive to your logic and perspectives as your speech progresses.
• Employ personal anecdotes or lived experiences that unveil a deeper layer of understanding and wisdom. This personal touch not only humanizes you, the speaker, but makes your arguments more relatable and persuasive.

Depending on circumstances, you may think of additional ways to bolster your credibility and trustworthiness — enhancing your standing in the eyes of the audience in order to elevate the persuasive impact of your speech!

3. Pathos — This means injecting your speech with some powerful appeals to listeners' feelings and emotions , in addition to using logic and reason.

For example, if your speech entails persuading voters to increase foreign aide to combat world hunger, you wouldn’t just want to cite cold statistics. Painting a picture of ways malnutrition is affecting real individuals is likely to have a strong impact on listeners' emotions, appealing to their innate capacity for compassion towards others and helping them more deeply appreciate the urgency of the subject . This approach impacts listeners' emotions and highlights an urgent and universal moral imperative that adds conviction to your point of view.

In most academic settings, you'll be expected to present a speech with a strong line of evidence-based, logical reasoning, often making appeals to logos prominent in persuasive speeches in school settings. That said, by injecting and balancing appeals to logos, ethos, and pathos, based on what's most suitable for your topic, assignment, and approach, you'll add a significant measure of mastery to your persuasive writing method.

A Consistent Style and Tone

What style, voice, and tone best suit your personality, the occasion, the listeners, and your subject?

• Consider adopting a straightforward, clear, and succinct style , reminiscent of a newspaper editorial or a no-nonsense argument in a voter guide. This approach works well for topics and settings requiring direct communication with clear insights and persuasive arguments free from subjectivity and unnecessary analysis and complexity.
• For topics, interests, or assignments that naturally entail wading through broader philosophical and ethical debates — like debating justifications for euthanasia or arguments against the death penalty — a more introspective, contemplative voice may be expected . This style allows for a deeper exploration of moral dimensions and the broader implications of the issue at hand or the underlying logical principles involved.
• If your inclination is towards something more unconventional, employing humor and wit could be a chance to take the road less traveled! Whether through irony or parody, for example, by showcasing a humorous topic from the outset, such as "why dog people outshine cat people," or cleverly presenting weaker arguments to underscore your point, this strategy, while offbeat, can captivate and entertain , making your speech stand out in a large class setting. Just be sure to balance the creativity with a clear demonstration of your persuasive speech skills and consider checking in with your teacher about possibilities and expectations beforehand.

With a broader understanding of what goes into a great persuasive speech, you’re better equipped for the important step of picking the topic that will guide your speech.

Picking Your Topic — Questions to Ask

Does it interest you.

Conveying passion for a topic is infectious, adding power to your speech. The more interested and invested you are in your subject and topic, the more likely you are to make your speech the best it can be.

Will the topic interest your audience?

Understanding your audience's values, interests, and views will help you make immediate connections with their own thought processes and attitudes. Try to pick a topic that will get your listeners to perk up and move to the edge of their seats.

Is the topic or point of view fresh and engaging?

Choosing a topic that's novel, contemporary, or presents a unique angle on a familiar issue should help you captivate your audience's attention. You also want the topic to be something that matters to your audience with a point of view that challenges their thinking, so you're not just "preaching to the choir."

Are there any "triggers" or otherwise "sensitive" or "inappropriate" themes?

You might not think there’s not any problem with a topic such as Should we build a wall to keep immigrants out of the country? Or, Should same sex marriage be legal? That said, topics that delve into identity politics or areas that are so controversial that they elicit anger or hostility rather than dialogue and debate may lead to emotional hurt and harm, even if not intended. If you have any doubts, check in with your teacher or a school counselor before settling on your topic!

Finding Subjects and Topics on Your Own

Before you jump ahead and grab a ready-made topic from the list below, remember that a quick brainstorming or online search could be your preferred method to find the best, most interesting topic for your audience, setting, and individual interests or class requirements. For example, an internet search with keywords such as “biggest problems or biggest issues in the world today” will quickly uncover a host of themes and subjects that are both timely and controversial.

Search Results for Keyword Phrase Contemporary World Problems and Issues

• Water contamination
• Human rights violation
• Global health issues
• Global poverty
• Children's poor access to healthcare, education and safety
• Access to food and hunger
• Anti-corruption and transparency
• Arms control and nonproliferation
• Climate and environment
• Climate crisis
• Combating and crime
• Countering terrorism
• Cyber issues
• Economic prosperity and trade policy
• Technology and privacy

A General List vs. Time & Place Factors

Where you live and what’s timely for you and your audience is going to depend on your circumstances. Finding a “hot topic” in your specific time and place could be an effective way to get listeners' attention and address an issue that feels highly relevant.

• Is there a big policy decision that’s a hot topic at your school?
• Is there a ballot initiative your community will vote on soon that your audience has strong opinions about?
• Is there a current events issue in your local news headlines that offers a compelling persuasive speech topic?
• What’s before congress these days, or before the Supreme Court, or the United Nations — this week (any great topics there for your speech)?

More Inspiration: 100+ Interesting Persuasive Speech Topics for High School

If you haven’t already navigated your way to an interesting persuasive speech topic, use the list below for even more ideas and inspiration!

You can go from top to bottom, or you can jump the line and look for the themes that most interest you, such as Art and Culture or Recreation and Tourism.

Art and Culture

1. Is digital art really art?

2. Street art: vandalism or cultural expression?

3. Is there a place for censorship in the music industry?

4. Do museums promote culture or appropriate culture?

5. Should other countries have a minister of culture or similar government office, as they do in France?

6. Can schools, or art teachers, define good art vs. bad art? Should they?

7. Censorship in art: when is it justified or necessary?

8. Does creative freedom take precedence over cultural appropriation?

9. The impact of digital platforms on the consumption of art and the value of art.

10. Is there a role for public policy and public funding in arts and culture?

1. The pros and cons of minimum wage laws and policies.

2. Cryptocurrency: the future of finance or a scam?

3. Is student loan debt relief good policy?

4. Gender wage gap: are the concerns justified or unjustified?

5. Sustainable development: Is there a way to sustain economic growth and without an environmental catastrophe?

6. The role of small businesses in the economy, do they promote prosperity or undermine efficiencies?

7. Globalization: economic boon or bane?

8. Is consumerism in the general interest or a threat to the planet?

9. The economic effects of climate change, should they be paid now or later?

10. Universal Basic Income: a solution to poverty or a disincentive to work?

1. The case for and against school uniforms.

2. Should non-citizens be allowed to vote in school board elections?

3. The impact of technology on education.

4. Should college education be free?

5. The importance of teaching financial literacy in schools: promoting independent living or consumerism?

6. Should parents have the right to home school children against their will?

7. Is the grading system improving learning?

8. Is mandatory attendance a good policy for high school?

9. Addressing the mental health crisis in schools: is it an individual problem or a social one?

10. Arts education: valuable or a waste of time?

Environmental Issues

1. The urgency of addressing climate change and what to do about it.

2. Plastic pollution: are more stringent government regulations, policies, and laws the answer?

3. Should the government subsidize clean energy technologies and solutions?

4. The importance of water conservation, but whose responsible?

5. Should there be a global environmental tax? On what?

6. Should environmental costs be factored into everyday economic activity?

7. The impact of fast fashion on the environment.

8. The necessity of protecting endangered species.

9. Deforestation: Who's impacted? Who should have power (or not) to stop it?

10. Are electric cars truly better for the environment?

1. The changing dynamics of the modern family.

2. The role of the state in protecting children from parents and guardians.

3. Should adoption records be open or sealed?

4. How can employers, or employment laws, support healthy families?

5. Is there an age when euthanasia should become universally legal and accessible?

6. How to balance parental rights with child welfare.

7. Is your child's gender something they're born with, or something they should be free to choose?

8. The responsibilities of women vs. men in addressing an unplanned pregnancy.

9. Should parents restrict children's use of technology? What is too lax vs. what is too restrictive?

10. Balancing discipline and love in parenting.

Health, Nutrition, & Fitness

1. Should junk food advertising be regulated?

2. The dangers of fad diets: free market vs. consumer protection.

3. Should junk food be banned in schools?

4. Nutrition: are schools failing to teach it?

5. Should students be graded on their fitness and nutrition levels and habits?

6. Should sports programs be replaced by fitness education?

7. E-cigarettes: should they be regulated or not?

8. The obesity epidemic: a problem of individual responsibility, genetics, or social policy?

9. Are agricultural subsidies good for health and the environment?

10. Should teens have more options for balancing school attendance and individual sleep needs and preferences?

Media, Social Media, and Entertainment

1. The effects of social media on teenagers.

2. Should there be regulations on influencer marketing?

3. The impact of video games on behavior.

4. Fake news: Its impact and how to combat it.

5. The role of media in shaping public opinion.

6. Privacy concerns with social media platforms.

7. The influence of celebrities on youth culture: is there a role for rewards and consequences to impact celebrities public behaviors?

8. Digital detox: pros and cons.

9. Media portrayal of women and its societal impact.

10. Censorship in media: necessary or oppressive?

Politics and Society

1. The importance and limits of voting in a democracy.

2. Gun control laws: balancing safety and liberty.

3. The impact of immigration: universal human rights vs. national sovereignty.

4. The death penalty: justice vs. ethics?

5. The legalization of marijuana: the right policy?

6. The right to protest vs. public order.

7. Affirmative action: whose definition of "fairness" do we use?

8. The future of healthcare in America: market solutions or a public option?

9. Climate change policy: National vs. global approaches.

10. The role of the United Nations in today's world.

Recreation & Tourism

1. The benefits of outdoor recreation.

2. Sustainable tourism: protecting nature while promoting travel.

3. The impact of tourism on local cultures.

4. The future of space tourism.

5. The effects of recreational activities on mental health.

6. The importance of historical preservation in tourism.

7. Adventure tourism: reasonable or unreasonable risks vs. rewards proposition?

8. The effects of over-tourism on popular destinations and local communities.

9. Is eco-tourism the right way to promote environmental sustainability?

10. Does international tourism help or harm indigenous peoples, cultures, and communities?

1. Do the ethical downside of genetic engineering outweigh the potential benefits?

2. The potential and pitfalls of artificial intelligence in society.

3. Climate change denial: is it fully within the bounds of free speech?

4. Competing views of vaccine policies and individual rights in pandemics and other health emergencies.

5. Space exploration: is it worth the investment?

6. The use of affirmative action to diversify STEM education and workforce.

7. The impact of technology on job displacement and future employment: is a universal income the right answer?

8. Do renewable energy technologies offer a feasible substitute for eliminating fossil fuels?

9. Ocean pollution: is more government regulation the answer?

10. Protecting biodiversity vs. the right to economic prosperity.

Sports and School Athletics

1. The emphasis on athletic programs in high schools: is the hype benefiting students?

2. Should college athletes be compensated?

3. Do teamwork and group activities help or hinder academic and athletic development?

4. Should schools should require more physical education or less?

5. Should there be more emphasis on non-competitive formats in high school and college athletics?

6. The influence of professional athletes as role models: good or bad?

7. Doping in sports: are athletic programs teaching the wrong values?

8. The benefits and risks of contact sports in high schools athletics.

9. Should there be absolute gender equality in school athletics?

10. What should the educational goal of school athletics be?

These topics span a broad spectrum of interests and concerns — look for one that matters to you and your audience, is likely to prompt insightful dialogue or debate, and is challenging enough to put your individual persuasive speech skills to the test!

1. Use Diligent Research to Make a Watertight Argument

To go from just any persuasive speech to a truly riveting one, you’ll want to dig around until you find compelling and authoritative research . Even if you're already knowledgeable about your topic, applying yourself with patience and perseverance at this early stage will usually pay off, allowing you to uncover some real gems when it comes to compelling facts and expert perspectives.

What to look for:

• Facts, statistics, and surveys
• An expert analysis of a policy or issue
• Quotes from compelling experts, from books, editorials, or speeches
• Anecdotal evidence in the form of isolated events or personal experiences that don’t have much statistical significance but can illustrate or capture something powerful that supports your point of view, or add emotional appeal
• Graphs, tables, and charts

Riveting research will better position you to hit some home runs when you put together your speech. And remember, research is primarily to build a strong logical argument ( logos ), but citing and spotlighting reputable sources will also lend your speech greater persuasive credibility ( ethos ), just as experiential perspectives can add appeals to emotion ( pathos ).

Define Your Thesis

Clearly articulate your stance on the topic. This thesis statement will guide the structure of your speech and inform your audience of your central argument.

I like to create a "working thesis" as a planning tool, something that encapsulates and maps my point of view and essential supporting arguments, and as a way to uncover gaps in my reasoning or evidence early on. Later, it also gives me a ready guide for writing my outline.

Essential Elements of a ‘working thesis’ for a persuasive speech:

• The subject (including how you'll frame the context for your topic and speech)
• Your main point of view
• List of principal arguments
• The most important counterarguments
• Key rebuttals to the counterarguments

As you can see, this kind of "working thesis" gives you a bird's eye view of your thesis along with all the key components of your speech and the reasoning you’ll deploy.

Marshaling Your Evidence

As you delve into researching your chosen topic, such as "Why space exploration is not worth the investment," you'll accumulate evidence, including data, anecdotes, expert opinions, and more. This evidence is vital for adding depth, credibility, and persuasion to your speech. You also need to strategically align the evidence with each of your supporting arguments , ensuring that each claim you make is substantiated.

You can use a simple table format to visually map out how you want to align your subtopics and evidence.

Here's an example using the topic Why space exploration is not worth the investment .

This table is just for illustration, and doesn't use real data and opinions, but you can see how organizing your evidence ahead of time can help you logically present and support your arguments and subtopics . It can also help you spot gaps, in case you need to do additional research, and gives you a head start on the next step: outlining your speech!

Make an Outline

Begin with a structured outline to ensure your speech flows logically from one point to the next. Your outline should include:

• introduction elements
• key subtopics and the relevant arguments and evidence, examples, anecdotes, or citations, all in sequential order
• key wording for any important or challenging transitions from one line of thought to the next, or from one subtopic to the next
• a section for responding to opposing arguments and viewpoints, with the specific rebuttals, all in sequential order
• key points for your conclusion

Drafting Body Paragraphs, Your Introduction & Conclusion

Now you're making your first rough attempts of turning the key content of your speech into phrases, sentences, and paragraphs. So, this is a could point to refocus on the tone, style, and voice you want to use, and how to use it consistently.

Pro Tip: Write your introduction and conclusion after drafting all of your body paragraphs, because you these two sections to really capture the essence of the larger speech.

Introduction : Start with a strong hook—this could be a startling statistic, a compelling quote, or a relatable and captivating (or entertaining) anecdote— then briefly preview your main points to set the stage for your argument.

Conclusion : Reinforce your thesis with concise references to the the primary evidence you presented. End with a powerful closing statement that reminds your audience of why this topic is important. As suitable, you can also call your audience to action or leave them with something significant to ponder on their own.

Balancing Pathos, Logos, Ethos

Ensure a harmonious balance among logos (logical appeal), ethos (establishing your credibility and using evidence from credible sources and quotes or perspectives from credible authorities), and pathos (emotional appeal).

Checklist for Balancing Logos, Ethos, and Pathos

Here's a rubric, adapted from a real university writing rubric for persuasive speeches, that can help you elevate appeals to logos , ethos , and pathos in your speech.

• Is the thesis clear and specific?
• Is the thesis supported by strong reasons and credible evidence?
• Is the argument logical and well organized?
• What are the speaker’s qualifications?
• How has the speaker connected him/herself to the topic being discussed?
• Does the speaker demonstrate respect for multiple viewpoints, and respond to them with thoughtful arguments?
• Are sources credible?
• Are tone, style, and word choice appropriate for the audience/purpose?
• Is the speech polished and written with care?
• Are vivid examples, details and images used to engage the listeners' emotions and imagination?
• Does the writer appeal to the values and beliefs of the listeners by using examples the audience can relate to or cares about?

Revise & Polish

Review your speech and revise for clarity, flow, sentence structure, and word choice.

Remember to use a voice and style consistent with making a speech, with the topic and subject matter, and the specific circumstances for your speech.

Remove any jargon or unnecessary details that might distract from your message.

Sharpen your arguments, making sure they are clear, concise, and compelling.

Practice the Delivery

Dedicate ample time to practicing what it will be like giving your speech. Focus on mastering the tone, pace, and volume of your delivery. If you have time limits on the speech, be sure to time your delivery as well, and make any needed adjustments. Consider body language, eye contact, and gestures, as these non-verbal cues can significantly impact your speech's effectiveness.

The more comfortable and familiar you are with your speech, the more confidently you'll present it.

Also, being nervous, for lots of people, is normal. Practice will help; with better command of your speech you'll feel more confident. Also, practicing your delivery with a friend who can listen and give you some feedback is good way to catch helpful adjustments.

Final Thoughts

Finding a topic you like and one that your audience will be interested in is a critical foundation for an effective persuasive speech. It will also help you stay motivated and get more out of the experience!

Just remember that investing in some extra research, some thoughtful organization, anticipating counterarguments, and artfully weaving in ethos and pathos alongside a strong line of evidence-based arguments ( logos ) will help you elevate your speech and your learning experience.

With the insights we've just shared, you're more than ready to turn what is often a rote class exercise into something far more artful. In addition, your effort will help prepare you for college — for debating, editorial writing, legal argumentation, public policy advocacy, public speaking, and even running for ASB President!

If you're interested in taking on the challenge of more advanced research and persuasive writing, or even projects that involve scholarly publication, be sure to reach out to a Crimson Education Advisor for information on ways to get connected to advanced online courses and any number of cool capstone and research projects that will also connect you to networks of motivated young scholars and top-notch research and writing mentors.

About the Author

Keith Nickolaus

Keith Nickolaus is a former educator with a passion for languages, literature, and lifelong learning. After obtaining a B.A. from UC Santa Cruz and exploring university life in Paris, Keith earned his Ph.D. in Comparative Literature from UC Berkeley, and then worked for 16 years in K12 education before setting up shop as a freelance writer.

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