assignment topic network marketing

Marketing Assignment Topics

Table of Contents

The Importance of Marketing Assignments

99 marketing assignment topics, 📱 digital marketing, 🛍️ consumer behaviour marketing, 📺 telemarketing, 📣 word-of-mouth marketing, 📧 personalized marketing, 💬 influencer marketing, 🤳 social media marketing, 📍 local marketing, 📔 print media strategies, 🏷️ niche marketing , narrowing things down helps.

Regardless of whether you are majoring in Digital Marketing, MBA, or Sociology, taking a look at the various marketing assignment topics will be essential for your success. The most important is to determine what kind of sub-topic you require or what promotional take is studied. Starting with the case study ideas to analysis and comparison of the different methods, you must explore your initial requirements and think about a good topic. Our friendly marketing assignment writing service has collected a selection of relevant marketing ideas to keep you inspired. Take your time to explore them and choose the one that fits!

In simple terms, digital marketing relates to promotion and advertisement of certain ideas and services via electronic means. While it’s mostly related to Internet technologies, digital marketing also covers mobile phones, digital street banners, online intellectual property protection, and anything where electronic platforms are used. It makes exploring digital marketing assignment topics a rather popular choice for college researching as can be seen below:

• How has content marketing changed during Covid-19 times?
• The pecularities of search engine optimization and political bias.
• The legislation in the United States used to protect intellectual property online.
• Google Ads vs YouTube advertisement systems: the pros and cons.
• The role of website design for the digital marketing.
• Sustainability of Internet of Things.
• The role of Machine Learning technology for the digital marketing.
• The use of Livestreaming in education.
• Leadership styles through the lens of account-based marketing.
• Telling a story online vs physical interaction in 2022.

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The purpose here is to estimate and understand how people (customers) make certain decisions when they choose particular services or puchase what they want. It’s a study of their needs and related behaviors. See some consumer behavior assignment topics below:

• How important is the variety of available products for behavior patterns?
• The use of AI-based tools to predict consumer behavior.
• The role of family influencing for consumer choices.
• Available resources through the lens of Maslow’s Theory of Needs.
• Search for information and the reasoning to purchase things.
• Consumer behavior and tourism marketing during pandemic times.
• Perception of risks when dealing with unknown products.
• Evaluation of product alternatives: analysis vs experience.
• Recognition of needs: what drives consumers in 2022?
• Modern data collection method: digital means vs word-of-mouth.

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Also known as the phone marketing, this type of sales is still quite popular these days. It involves both initiation and closure of commercial operations by making a call to certain customers. It is usually based on already existing services where specific groups of people are targeted.

• Establishment of strong customer relations in outbound vs inbound practices.
• Dealing with technical issues and the role of recommendations.
• Selling things from a distance: global vs local sales approach.
• Transformation of a phone call into a deal: the role of the time factor.
• What does represent a quality lead in 2022?
• Cold calling vs inside sales: persuasive rhetorics.
• Setting objectives in telemarketing: how long should an introduction be?
• Business to Business approach: why does taking a special niche helps?
• Improving marketing data: the most efficient method to study your customers’ needs.
• Analysis of modern telemarketing methods via online messengers.

It’s one of those areas where every college student majoring in marketing can turn to personal experience or focus on various case studies. When marketing data is being passed from person to person, among friends or family members, it belongs to word-of-mouth. See the subjects below for inspiration:

• Product giveaways: how much risk does it include?
• Brand ambassadors and the degree of honesty in marketing.
• Sharing buzzworthy skills: is using psychological processing acceptable?
• Referrals on social media: can one person become an influencer?
• Pinterest: the network that uses individual marketing approach.
• Coca-Cola and the branding strategies: popularity factor.
• Identification and nurturing: professional word-of-mouth marketing vs amateur techniques.
• Word of mouth for the small business: should testimonials be obligatory?
• How to create personal recommendations using marketing management?
• Brand generation methods: like-minded individuals or knowing your audience matters.

While it can take virtually any form thesedays, turning to personalization in the field of modern marketing is essential. It always starts with a detailed research of the target market by focusing on individuals that are already interested in services on offer. For example, promoting car safety tools among street racers or cargo companies can be one of the examples.

• The pros and cons of the “always on” marketology.
• Targeted emails: is email marketing still relevant in 2022?
• Custom video messages and online learning.
• The phenomenon of the fear of missing out.
• Product recommendations based on data mining methods.
• Adjusting brands to investor’s expectation: target market changes.
• Amazon’s case study: content personalization.
• Privacy of the purchase history online: what are the safety guarantees.
• Purchase recommendations based on artificial intelligence.
• In-store personal guidance vs online customer service marketing methods.

This type of marketing is one of the most relevant and important these days when we have celebrities, bloggers, and various athletes using their status to promote certain products. At the same time, every college student can become an influencer by setting a positive example. Here are some ideas to consider:

• The negative influence of celebrities for promotion of low-quality products.
• Quality matters: why do customers ignore quality concerns when the fame factors comes up?
• The role of YouTube marketing mix feature for promotion of influencers.
• Child influencers: does it help to promote business skills and responsibilities?
• Marketing agreements: what are the limitations of being an influencer?
• Social campaigns: the most important social marketing campaigns.
• Negative body image and marketing influencers: beauty models and healthcare concerns.
• The culture of shout outs by media personalities: a “sponsor me” controversy.
• Branded hashtags: what are the pros and cons of digital branding?
• The role of online bloggers for promotion of products and services.

Contrary to the popular belief, social media marketing (SMM) is not limited to Facebook, Twitter, and Instagram. We also have platforms like TikTok, LinkedIn, and Snapchat that also generate a lot of traffic. SMM is further divided into six sub-sections that are: social networking, creation of bookmarks, sharing social news, media sharing, addressing blog posts, and participating in online forums like Reddit and Quora. Here are some ideas to consider:

• Transition of Facebook into Meta Inc: what marketing challenges became apparent?
• Instagram and the role of intellectual property protection online.
• Twitter and the political bias encountered in microblogging.
• LinkedIn’s approach to business networking: marketing research case study analysis.
• Methodology of attracting new users via Instagram’s feed.
• Discord and the ethical limitations of promotion.
• The use of trends and the youth culture for modern marketing.
• Publication of news on social media: the problem of a primary source.
• Motivational posts: cryptic media promotion methods.
• Generation of social lift in 2022: from green energy to the rules of engagement.

Local marketing represents a special market niche where your products and services are advertised within a limited geographic area. Unlike global digital marketing, in most cases, you are focusing on the local customers by using street advertisement methods and even various print outlets like promotional leaflets and flyers.

• The use of promotional coupons: what information must be included?
• Creation of the local marketing plan and the prognosis aspect.
• Brand perception by the local audience vs national marketing’s vision.
• The challenges of Local Relevance in the rural areas of the United States.
• What customer data is acceptable to ask for locally?
• Cooperation with Google for local marketing.
• The role of public relations and territorial television for promotional purposes.
• Legal sources of data collection that are acceptable for regional marketing.
• The use of governmental funding for localized marketing.
• Socio-cultural factor of the brand perception of the American South.

The use of print media still remains relevant today, which became even clearer during the times of social distancing when people have turned to explanatory materials and various print outlets that they had available. These include manuals and promotional data that has been sent. The examples include real estate advertisement techniques and product manuals.

• Are newspapers in print becoming obsolete?
• The role of marketing in print for the fashion industry.
• Magazines and the role of business promotion.
• Healthcare articles and promotion of pharmacology.
• Politics and the role of leaflets for elections.
• The role of frequency of publications.
• Limitations of print media strategies.
• The use of questionnaries in the print advertisement.
• The art of telling a story: the unique benefits of print media.
• The tactile factor: why marketing requires something one can hold.

As the name implies, niche marketing aims for those areas where we have specific, limited appeal with low competition. At the same time, it represents a strong demand and the needs that have not been met. For example, specific sports equipment or ethnic musical instruments. Here are some good topic ideas to consider:

• Creation of brand loyalty in 2022.
• The most efficient methods to improve one’s outreach.
• The use of monetization and digital solutions vs in-store contact.
• How to analyze one’s target audience when dealing with global markets?
• Faster business growth vs cost-effective methods.
• Reverse engineering and study of the competitors.
• Content creation system: simplification with the AI.
• SEO optimization and conversion of contacts to sales.
• The art of the thought leadership method for niche marketing.

Choosing assignment topics for marketing, remember that you should narrow things down for the best results as it will help you to focus on particular events or practices. It makes it easier to set an example and provide at least one piece of evidence for your marketing assignment. Take your time to research the subject first and play with the wording to make your paper’s title reflect your thesis statement. By doing so, you will be able to create a strong hook for your introduction and the topic sentence for each relevant paragraph. Solve your problems with assignment writing help from AssignmentBro

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What Is Network Marketing?

Understanding network marketing, the bottom line.

• Marketing Essentials

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

Investopedia / Ellen Lindner

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing. Network marketing is also known as multilevel marketing (MLM) , cellular marketing, affiliate marketing , consumer-direct marketing, referral marketing, or home-based business franchising.

Key Takeaways

• Network marketing representatives typically require strong sales skills.
• A single-tier program involves one individual salesperson who sells products independently.
• A multi-tier program requires sales representatives to recruit a network of other salespeople.
• MLM salespeople are pressured to aggressively target their friends and family, not only to buy their products but also to recruit them as new salespeople.

Network marketing firms seek to leverage the relationships of their salespeople to identify customers and market their products. It's an alternative to or done in addition to more traditional advertising and marketing strategies. Salespeople are pressured to aggressively target their friends and family, not only to buy their products but also to recruit them as new salespeople.

Each sales representative is encouraged to recruit a network of salespeople in a typical network marketing arrangement, resulting in multiple tiers of recruits. The creators of a new tier or "upline" earn commission on their sales and on sales made by the people in the tier they created, the "downline."

Each new tier can sprout another tier and this adds more commission to those in the top and middle tiers. The earnings of salespeople depend on recruitment as well as product sales. Those in the top tier make the most.

Network marketing has been compared to pyramid schemes, particularly with regard to the focus on recruiting new distributors. The Federal Trade Commission has warned that many multi-level marketing firms may be pyramid schemes but it stopped short of saying that the model is inherently fraudulent.

Some MLM schemes may be run as pyramid schemes . A pyramid scheme funnels earnings from all recruited participants on the lower levels of an organization to those on higher levels. The Federal Trade Commission (FTC) monitors businesses that operate as multi-level marketing companies.

Examples of Network Marketing

An individual with a lot of energy and good sales skills can create a profitable business with a modest investment in the network marketing space. An operation that ensures compensation based on actual sales to real customers tends to be more reputable than multi-tier schemes in which people make money based on the number of distributors they recruit, according to the Federal Trade Commission (FTC) .

The FTC settled a suit with Herbalife in 2016, alleging that the company deceived consumers into believing they could earn money selling diet, nutritional supplements, and personal care products. Herbalife paid $200 million to compensate consumers and restructured its business.

Skin care provider Rodan and Fields operated as a billion-dollar business in the MLM space before 2024. The company moved away from the multilevel direct business model and established a new affiliate program due to increased online marketing and shops like Amazon or TikTok Shop.  

How Should an Individual Research a Network Marketing Company?

Anyone considering joining a network marketing operation should independently use or be enthusiastic about the products. They should familiarize themselves with the company structure and be sure that the position is to earn commissions based on selling products and not recruiting others.

What Are Some of the Oldest Network Marketing Programs?

Some of the oldest network marketing companies still exist in 2024. Avon was founded in 1886. Tupperware was established in 1946. Amway began in 1959.

What Are "Buyback Provisions" in Network Marketing?

“Buyback provisions” allow participants to return unsold products to an MLM for a refund. This Federal Trade Commission mandate benefits sales representatives with too much inventory who can't earn commissions.

The Federal Trade Commission helps to regulate the operations of network marketing organizations. Network marketing may involve multilevel marketing (MLM), cellular marketing, affiliate marketing, consumer-direct marketing, referral marketing, or home-based business franchising.

Federal Trade Commission. " Multi-Level Marketing Businesses and Pyramid Schemes ."

Federal Trade Commission. " Business Guidance Concerning Multi-Level Marketing ."

Federal Trade Commission. " Herbalife Refunds ."

PR Newswire. " Rodan + Fields Announces New Path to Growth ."

Avon. " The Best Beauty Story Ever Told ."

Tupperware. " About Tupperware ."

Amway. " About Amway ." Select "How long has Amway been in business?"

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Matt Zavadil

Leadership-first approach to traffic, leads & sales

Network Marketing Training: 19 Top Topics & Courses For Leaders

Need better network marketing training  because you’re tired of spinning your wheels in your business? 

You’re not alone. The struggle is real and I’ve been there too. The awkward conversations, the relentless chase for leads… 

Exhausting, right?

Would you reconsider if I said you can access network marketing training that provides a simpler approach? 

Yes, you can run your MLM business without chasing uninterested family and friends or recruiting unsuspecting waitresses.

In this MLM business training guide, I’ll unveil proven strategies to transform your direct selling approach. 

From mastering network marketing social media tactics to handling difficult sales situations – you’ll gain practical skills to elevate your game.

By the way:

This isn’t just about making quick wins; it’s about building long-term relationships and creating sustainable business success. It’s the path I took here to building a business .

Are you possibly making the MLM advertising mistakes I go over in this video:

Click here for the Business-Building Training I mention in the above video

Network Marketing Training: What Is It?

Network marketing training, as the name suggests, gives you essential trust-building skills to thrive in your network marketing business . 

It’s not just about selling products or recruiting team members. It involves a whole lot more.

The correct type of network marketing training or course gives you tools for building a successful MLM business. 

Learning how to communicate effectively and present your ideas convincingly

Understanding market research, marketing on Facebook, TikTok, and other social media, etc.

All these elements come into play when running an MLM business successfully.

Navigating The Network Marketing Training Landscape

I get it…without proper guidance, direct selling is challenging. 

I was lost when I started my MLM journey.

But I found one network marketing course…

Then, another network marketing course…

And I kept learning until I understood how to analyze my competition…

…and made informed decisions that helped me stand out.

Apart from understanding your competitive environment better, you might be like most new networkers who need help with efficiently managing time.

It’s a critical skill set that helps minimize stress while enhancing productivity.

Tell me the truth:

Are you a bit like me with a tendency to Netflix or Amazon binge instead of doing my direct selling business work? 🙂

Best Network Marketing Course:

(meaning: best network marketing training).

The Attraction Marketing Formula is the most effective network marketing course I found.

It’s a network marketing course that holds you by the hand…

And teaches you exactly how to build your MLM team without bothering friends and family.

You’ll learn how to sell your product without bugging people on social media.

The big benefit?

You’ll become a “professional” marketer who’s proud of how they operate the business.

• Attract people who want the solution your MLM product solves.
• No more rejection.
• No more feeling “sleazy” or “icky” as you go about making sales and building your downline.

Watch my Attraction Marketing Formula review video below or visit my review post here to read more about this powerful network marketing course.

I Bought This, Then Built a 9-Levels Deep Int’l Organization (click “play” to see details in Review Video below):

1. Network Marketing Training: Sales Is Vital

As you journey into the realm of direct sales, it’s crucial to equip yourself with proper training . 

Why, you ask? 

Because without the right network marketing training tools and knowledge at your disposal, navigating through this field can feel like trying to decipher an alien language.

2. The Art & Science Of MLM Sales Communication

Sales communication is both an art and science. 

It demands both finesse and strategy. 

Effective communication isn’t just about speaking well.

It’s also about listening actively—something emphasized during accurate network marketing training sessions.

An integral part of your training must include teaching techniques for handling difficult conversations confidently—an aspect most beginners struggle with initially.

Heck, I’ve built a 9-levels deep, international MLM organization…

…and I still need ongoing improvement in this area!

3. Navigating Hard MLM Business Conversations

Ever been stuck in a conversation that feels as tricky as solving a Rubik’s cube? 

You’re not alone. 

In fact, difficult conversations are a common occurrence in MLM.

The good news?

With adequate training these challenging interactions become opportunities for growth.

Training equips you with strategies to handle such situations effectively. It’s like being given a cheat sheet for acing difficult dialogues – now who wouldn’t want that?

The other Good News can help too.

4. Learning the Language of Sales

Sales isn’t just about persuading someone to buy what you’re selling.

Work to develop convincing arguments.

Present them in an engaging manner. 

Imagine walking into an art auction knowing nothing about art.

Without deep industry knowledge, how can you competitively bid based purely on its aesthetic appeal?

Immerse yourself in MLM training that teaches sales terminology.

It enhances your selling skills while giving you confidence when dealing with potential clients or team members.

Yes, it takes time to benefit from comprehensive network marketing.

Block by block, though, your training helps build trust between you and your prospects.  

Remember: 

Rome wasn’t built in a day…neither was any successful network marketer.

5. Network Marketing Training Programs: The Types

There are various types of training programs that can give you an edge.

6. Traditional Approach: In-Person Seminars & Workshops

In-person seminars and workshops have long been favored by many MLMers. 

Gatherings of this kind offer more than just education. They provide a chance to network, swap stories, and benefit from one another’s experiences.

However, they’re not always practical due to our increasingly busy lives.

7. Online Network Marketing Training Courses

The best network marketing course provides the best of both worlds:

• Flexibility
• Effectiveness

For example, online courses like Attraction Marketing offer an excellent solution . This kind of learning platform allows you to access materials anytime, anywhere, enhancing the overall learning experience.

To dial intensely into the correct form of online marketing as a budding MLMer, consider enrolling in something like the Attraction Marketing Formula course . It’ll help you build your marketing skills and show you how to become a leaders without bugging friends & family.

Remember: choosing the right type of training depends on several factors including individual preferences and availability. 

Each approach has its own strengths. Feel free to explore different options before deciding what suits best for YOU. 

Happy Learning.

8. Network Marketing Training: Leveraging Social

Using social media as a part of our everyday routine is now commonplace. 

Have you ever considered utilizing social to upgrade your MLM abilities? 

That’s right. 

Platforms like Facebook are not just for sharing cute cat videos. MLM Facebook posts like these will help you sell professionally on the platform.

According to recent statistics, social media is the #1 activity on the web , surpassing even Google traffic.

9. Social Media Training = Power Of Networks

Platforms like Facebook, TikTok, or Instagram are the best places to start when building a new MLM business. That said, proper social media training is essential for the successful use of these networks.

This training teaches you how to use little 15-second videos to sell MLM on TikTok, IG, and other networks.

10. The Power of Peer Recommendations

People trust recommendations from their friends on social more than traditional advertising methods. 

​Over 80% of people have purchased products straight from social media content. 

This makes social platforms perfect for promoting products or your MLM business opportunity.  

11. Power of Social Proof

Testimonials, before-and-after pictures, and success stories go over well on social.

Don’t directly sell or recruit on TikTok or Instagram. Instead, post social proof to demonstrate the results of your products or opportunity. 

Here’s an example of the wrong way to do this:

12. Network Marketing Training: Common Mistakes

Watch out for those sneaky pitfalls that can trip up even the most dedicated network marketer. 

Here is some network marketing training to avoid common missteps I made on my way to building a large downline.

13. Treating Multi-Level Marketing Like a Hobby

The first big mistake is treating your MLM business like a hobby instead of a real job. 

Consistency and dedication are key ingredients for success. 

This isn’t about dipping your toes. It’s time to dive right into this pool of opportunity. 

Need help avoiding such blunders? I highly recommend going through our 5-Day Bootcamp. These video micro-trainings offer free and invaluable insights.

14. Neglecting Personal Development

Another misstep many budding MLMers make is neglecting their personal development. 

In an industry as dynamic as multi-level marketing, staying stagnant is akin to moving backward. 

Don’t just learn how to sell products.

Hone your leadership skills. 

Get better at time management. 

15. Bad Communication Skills

The third error I often see involves failing at effective communication.

But let me tell you something funny: 

Folks tend to get tangled up trying to sound smart when simplicity wins every time. 

It’s all about relating with people on a human level, sharing stories from your heart that resonate with others.

16. Not Leveraging Business Technology

There are still MLM leaders stuck in 1986 when it comes to building a network marketing team and selling products. 

They only teach warm market methods. 

This type of network marketing training is like trying to start a fire with sticks. 

You can. 

But why would you when better options exist?

Any network marketing training program you decide to invest in must teach:

• Online marketing methods
• Social media marketing
• Email marketing
• Website/blogging techniques
• Artificial intelligence (AI)

Big Tip: Don’t become AI-drunk. You can use stuff like ChatGPT as tools to speed up your marketing tasks. Never use it in replacement of your human touch.

17. Learning from Successful Network Marketing Leaders

The journey to becoming a successful network marketer is often filled with twists and turns. Though it may be challenging, success in direct sales is achievable with the right guidance. Books written by successful MLM leaders can give you the roadmap you need.

In these books, industry leaders share their success stories—failures turned into lessons learned—and provide insights that might just save your business some serious growing pains. After all, there’s nothing like learning from those who’ve already walked the path.

18. Deep Dive Into Their Journey

You’ll find yourself immersed in tales of resilience and innovation as they recount how they started off as newbies before making it big. They faced rejections, battled skepticism, but persevered because of their unwavering belief in this business model.

They didn’t start out as leaders. They grew into that role through hard work and commitment . 

This gives hope…that one day you too can share your story on the big stage.

19. Golden Nuggets Within Their Words

No two journeys are identical.

Each leader brings something unique to the table—their style of communication, negotiation skills or even social media strategy. 

These real-life examples are much more impactful than theoretical knowledge.

Picking up tips from these narratives can significantly improve your marketing and sales skills while also helping avoid common pitfalls along the way.

Network Marketing Training: FAQs

Still have a few questions about network marketing training? 

How can I learn MLM?

You can become excellent at direct sales by joining a reliable MLM company, attending training programs, and learning from successful leaders in the field.

What are the 7 skills of network marketing?

The key skills include prospecting, inviting people to presentations, presenting your product or service, following up with leads generated , closing sales, getting new members started right and promoting events.

How to learn network marketing for beginners?

A beginner should start by understanding basic concepts like multi-level structures. Next steps involve practicing communication techniques and mastering sales language. Sales and marketing training courses are vital.

How can I get into MLM with no money?

If you’re strapped for cash but keen on starting out in MLM business, I recommend you get resourceful. Truthfully, entering the MLM business world is cheap…$100s of dollars compared to the $1000 required for traditional business. Still don’t have the money? Drive for Uber or Lyft. Deliver for Shipt or Instacart. Make it happen, my friend. 

Network Marketing Training: Final Thoughts

Let’s face it, starting in MLM is tough. Still, with the correct network marketing training, you can convert that struggle into accomplishment.

You’ve learned how essential communication is in this industry. It helps build trust and navigate those difficult conversations we all dread.

We dived deep into social media’s power for your business growth – because who wouldn’t want to leverage the #1 activity on the web?

The role of learning a bit of tech was also spotlighted as a way to compete.

Practically, though, how do you access the best network marketing training?

I recommend starting with this community and training that directly resulted in my $10k per month downline.

If you’re not ready to dive into this network marketing course, then l earn more about how it can help you enroll 3-7 new customers and team members each week by entering your info below.

You’ll get a 5-day video training all about how to market professionally as a network marketer:

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Network Marketing: What It Is and How It Works?

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• Key Takeaways

Network marketing involves direct sales and earning commissions from personal sales and recruits.

Investigate the company’s history, product quality, pay structure, and support.

Ensure the focus is on selling products, not just recruitment.

Familiarize yourself with state laws and FTC guidelines to avoid legal issues.

Choose a company that offers strong training and continuous support.

Make an informed choice to ensure a successful and ethical network marketing experience.

Network marketing, also known as multi-level marketing (MLM), is a business model where individuals sell products directly to consumers and earn commissions not only on their sales but also on the sales made by people they recruit into the business.

This approach leverages personal networks to drive growth and income opportunities. But how can you determine if this potentially lucrative business model is the right fit for you?

What is Network Marketing?

Network marketing, also known as multi-level marketing (MLM), is a business model that relies on a network of distributors to grow a business.

These distributors earn income through direct sales of products or services to consumers and by recruiting new distributors. Network marketing companies typically offer a range of products, and the business model emphasizes personal sales and recruitment.

• Types of Network Marketing

Network marketing can be divided into several types based on the structure of the sales network and the compensation plan. The primary types are Single-Tier, Two-Tier, and Multi-Level Marketing (MLM).

1. Single-Tier

Single-tier network marketing is the simplest form. In this model, participants earn commissions only from the direct sales of products or services they make.

There is no recruitment involved, and income is solely based on personal sales efforts. This model is straightforward and easy to manage, making it ideal for those who prefer a direct approach to sales without the complexities of building a downline.

2. Two-Tier

Two-tier network marketing introduces a small layer of complexity compared to the single-tier model. In this structure, participants earn commissions not only from their direct sales but also from the sales made by the distributors they personally recruit.

This creates an incentive for recruiting new members while still focusing primarily on personal sales. The two-tier model offers a balanced approach, combining direct sales with the benefits of having a small team.

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3. Multi-Level Marketing (MLM)

Multi-level marketing (MLM) is the most complex and widely recognized type of network marketing. In an MLM structure, participants earn commissions from their sales and the sales made by their recruits, known as their downline.

This can extend to multiple levels, allowing for a potentially significant income if the network grows.

MLM emphasizes both direct sales and recruitment, with income generated from a large, expanding network. Participants often receive training and support to help them succeed in building their business.

How Network Marketing Works?

Network marketing operates through a unique business model that leverages a network of independent distributors. Here’s a detailed look at its key components:

• 1. The Business Structure

In network marketing, the business structure is designed to create a hierarchy of independent distributors. Each distributor is responsible for selling products or services directly to consumers and recruiting new distributors to expand the network.

Independent Distributors

Independent distributors are the backbone of network marketing. They purchase products at wholesale prices and sell them at retail prices, earning a profit on each sale.

Additionally, they recruit new distributors into their downline, creating a multi-level structure where each distributor earns commissions based on the sales of their recruits.

Lead Generation, Recruiting, and Building/Managing a Network

Success in network marketing relies heavily on lead generation and recruiting. Distributors use various methods to find potential customers and recruits, including online marketing, social media, and personal networks.

Once recruited, new distributors receive training and support to help them build and manage their own networks.

Effective management involves regular communication, motivation, and providing resources to ensure the network’s growth and productivity.

• 2. Compensation Plans

Network marketing offers several compensation plans to reward distributors. These plans determine how commissions and bonuses are distributed within the network.

Binary Plan

The binary plan requires distributors to recruit two individuals, forming two legs, or teams. Commissions are earned based on the sales volume of the weaker leg, encouraging balanced growth in both teams. This plan offers potential for rapid growth and significant earnings through team-building.

Matrix Plan

In a matrix plan, distributors are limited to a certain number of recruits per level, creating a fixed-width and depth structure, such as a 3×3 matrix.

Earnings are generated from the sales of distributors within the matrix, promoting steady, controlled growth. This plan can simplify network management and ensure even distribution of recruits.

Unilevel Plan

The unilevel plan allows distributors to recruit an unlimited number of individuals directly under them. Commissions are earned based on sales volume at different levels, usually with higher percentages for direct recruits and lower percentages for deeper levels. This plan provides flexibility and rewards active recruiting and sales efforts.

Stairstep Breakaway Plan

The stairstep breakaway plan features rank advancements based on personal and team sales volume. As distributors achieve higher ranks, they break away from their upline and form their own independent units.

This plan motivates distributors to continuously strive for higher sales and leadership roles, with potential for significant earnings at higher ranks.

Pros and Cons of Network Marketing

Low startup costs.

One of the significant advantages of network marketing is the low startup costs. Unlike traditional businesses that require substantial capital for inventory, rent, and other overheads, network marketing allows you to start your business with a relatively small investment.

This makes it accessible for individuals who want to become entrepreneurs without the burden of large financial commitments.

Flexibility and Potential for Passive Income

Network marketing offers flexibility that is hard to find in traditional employment. You can set your own hours and work at your own pace, making it ideal for people with other commitments such as a full-time job or family.

Additionally, there is potential for passive income. As you build a network of distributors and customers, you can earn commissions on their sales, which can lead to a steady stream of income even when you are not actively working.

Personal Development and Skill Acquisition

Engaging in network marketing often involves personal development and acquiring valuable skills. This includes sales techniques , public speaking, leadership, and interpersonal communication.

These skills are not only beneficial for your network marketing business but also transferable to other areas of your professional and personal life.

Stigma and Misconceptions

Despite its potential benefits, network marketing suffers from a stigma and several misconceptions. Many people associate it with pyramid schemes or scams, which can make it challenging to recruit new members and sell products.

Overcoming this negative perception requires considerable effort and transparency about the business model and product quality.

Financial Risks and Upfront Costs

While the initial investment is generally low, there are still financial risks and upfront costs involved in network marketing. This can include purchasing starter kits, training materials, or inventory.

If the business does not take off, these costs can add up, leading to financial strain. Additionally, achieving substantial income often requires ongoing investment in marketing and personal development.

High Dropout Rates and Dependency on Recruitment

Network marketing has a high dropout rate, with many individuals leaving the business within the first few months. This is often due to unrealistic expectations and the difficulty of building a profitable network.

Moreover, the success of your business is heavily dependent on recruitment. Without a continuous influx of new members and customers, sustaining growth and income becomes challenging. This dependency can lead to frustration and burnout for many network marketers.

How to Get Success in Network Marketing?

• Choosing the Right Network Marketing Company

Factors to Consider

• Product Quality: Ensure the products offered by the company are of high quality and have a demand in the market. Quality products not only build trust with customers but also make it easier to sell.
• Compensation Plan: Analyze the compensation plan thoroughly. A good plan should offer a fair and transparent way to earn commissions. Look for multiple income streams like bonuses, residual income, and incentives.
• Company Reputation: Research the company’s history and reputation. Check for positive reviews , longevity in the market, and any past controversies. A reputable company is more likely to provide stability and support.

Avoiding Pyramid Schemes

• Red Flags: Be wary of companies that emphasize recruitment over product sales. If the primary focus is on enrolling new members rather than selling products, it might be a pyramid scheme. Other red flags include promises of high returns with little effort and lack of transparency in the compensation plan.
• Marketing and Sales Strategies for Network Marketers
• Utilizing Social Media Platforms: Social media is a powerful tool for network marketers. Platforms like Facebook, Instagram, and LinkedIn allow you to reach a broad audience. Share engaging content, participate in groups, and connect with potential customers and recruits.
• Building Relationships and Networking: Network marketing is all about relationships. Focus on building genuine connections rather than just selling. Attend events, join local networking groups, and nurture your relationships with regular follow-ups and personalized communication.
• Content Marketing Strategies: Create valuable content that addresses the needs and interests of your target audience. Use blogs, videos, and social media posts to educate and inform. Content marketing helps establish you as an authority in your niche and attracts potential customers and recruits.
• Importance of Customer Service in Network Marketing
• Customer Service: Providing excellent customer service is crucial for success in network marketing. Happy customers are more likely to become repeat buyers and refer others to your business. Ensure you are responsive, helpful, and go above and beyond to meet their needs. Good customer service builds loyalty and enhances your reputation, making it easier to grow your network and achieve long-term success.

Key Considerations Before Joining Network Marketing

• Researching Companies

Before joining any network marketing company, thorough research is crucial. Look into the company’s history and the value of its products. A reputable company will have a solid track record and high-quality products that genuinely benefit consumers.

Evaluate how the company distributes pay and its overall integrity. Ensure that the compensation plan is fair and that the company is transparent about how distributors are rewarded.

Consider the level of support and training offered. A good network marketing company will provide comprehensive training and continuous support to help you succeed.

• Legal and Ethical Aspects

It’s important to be aware of the legal and ethical aspects of network marketing. One major red flag is pyramid schemes, which are illegal and often disguised as legitimate network marketing opportunities.

These schemes focus more on recruitment rather than selling products, which is unsustainable and unethical. Understand the state laws and guidelines set by the Federal Trade Commission (FTC).

Familiarize yourself with these regulations to ensure the company operates legally and ethically. By following these key considerations, you can make a more informed decision and avoid potential pitfalls in the network marketing industry.

Network marketing offers a unique opportunity to earn income through direct sales and recruitment. It’s essential to understand how it works and what to look for in a company. Thorough research and awareness of legal guidelines can help you choose a reputable and ethical company. With the right approach, network marketing can be a rewarding venture.

• What is network marketing with an example?

Network marketing is a business model where independent representatives sell products directly to consumers and earn commissions from their sales and recruits’ sales. An example is Amway, where representatives sell health and beauty products and recruit others to do the same.

• What are network marketing companies?

Network marketing companies rely on independent representatives to sell products directly to consumers. Prominent examples include Amway, Herbalife, and Avon, which offer various health, beauty, and wellness products.

• What are network marketing jobs?

Network marketing jobs involve selling products directly to consumers and recruiting new salespeople to join the network. These roles are typically commission-based and offer flexible working hours.

• What are the types of network marketing?

There are several types of network marketing, including single-tier marketing, two-tier marketing, and multi-level marketing (MLM). Each type has a unique structure for sales and recruitment commissions.

• What is a network marketing course?

A network marketing course provides training on skills such as sales techniques, recruitment strategies, and business management. These courses are available online or through specialized training programs.

• How do you start network marketing?

To start network marketing, choose a reputable company, learn about their products, and build a network of salespeople. Initial steps often include purchasing a starter kit and completing training.

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Define and Discuss on Network Marketing

Principle purpose of this article is to Define and Discuss on Network Marketing. Here explain Network Marketing with briefly explanation. Network marketing has become the top mode of marketing for many companies especially those coping with products. The many benefits of such a marketing are probably what have made such a marketing exciting for the businesses. Here are some of the main advantages of networking in marketing: Leverage, Increased passive income, Low starting costs, International operation, Freedom, Support and Training.

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10 Network Marketing Training Topics

August 17, 2022

Stephanie Escuadro

Start training your teams today.

Network marketing can become your gateway to fortune. But how can you get there without proper training? We’ve listed down the best network marketing training topics to unlock your road to success.

1. Building and Maintaining Trust

In a field such as network marketing, building and maintaining trust are some of the key components to being successful. Trust is an intangible asset that keeps everyone working towards a common goal and benefits each party. Without it, you won’t be able to move up the ladder. Not only do you have to build trust within your network but you also have to develop it with potential clients.

When including this topic in your training program, take note of multilevel marketing (mlm tools) you can use, and key strategies and techniques you can implement in your day-to-day interactions. SC Training (formerly EdApp)’s Building and Maintaining Trust course lists down some of their best practices that you can follow. For example, you need to learn how to own up to your own shortcomings when you make a mistake. Following this practice will allow people to be more open to you and trust you since you’re able to be accountable for your own actions.

What makes this course stand out among the others is SC Training (formerly EdApp)’s microlearning format. You’ll be able to easily follow the suggested practices without feeling overwhelmed with info overload. Another thing that makes microlearning great is you can remember the techniques better compared to taking other courses.

Sign up for this free training platform to improve your network marketing skills.

2. Managing Difficult Conversations

Difficult conversations are part of an everyday network marketer’s life. You encounter this when you’re having your sales calls, and when you’re trying to recruit a new network marketer, among others. But, are you fully equipped to deal with these difficult conversations? If not, then this is another network marketing training topic to add to your list.

Learning about how to manage difficult conversations can help you navigate through them with ease and offer solutions that benefit you and the other party. You’ll learn more about active listening, speaking empathically, and problem-solving. If you’re looking for a training course, SC Training (formerly EdApp) has a wonderful course called Managing Difficult Conversations . In this course, SC Training (formerly EdApp) talks about the importance of taking on difficult conversations instead of avoiding them and common mistakes you may be making. It also provides some tips and tricks for you to come out on top of difficult conversations. 

3. Effective Communication

Communication is key in everything, but most especially, in network marketing. As a network marketer, you’re expected to present – almost on a daily – to new hires, co-workers, clients, and higher-ups. If you don’t know how to effectively get your message across, you can end up losing a ton of potential deals or amazing new talent. That’s why adding this network marketing training topic is crucial for your training needs. 

SC Training (formerly EdApp)’s customizable course on effective communication can help you get started on your training. The course includes lessons on the different scenarios you encounter in a workday and how to communicate effectively in each of them. It talks about how to speak publicly and effectively and how to connect during remote meetings. 

4. Competitive Analysis

Knowing your competition can help you get ahead in network marketing. This means conducting a regular competitor analysis to identify how your products are different from the rest and what makes them special. Competitor analysis can also give you ideas for how to upsell and provide better value to your clients when they purchase your product. This is why adding competitive analysis as a network marketing training topic will help you sell your products like hotcakes.

If you’re looking for where to start on this network marketing training topic, you can use SC Training (formerly EdApp)’s Competitive Landscapes as your jumping point. This SC Training (formerly EdApp) course discusses detailed strategies for how to counter your competitors and rise above the rest of the market. What makes this course particularly interesting is it has gamified quizzes built in. These interactive quizzes can help you retain information better and make training a lot more fun and a lot less boring.

5. Closing a Deal

Closing deals is both a craft that you need to perfect and a science you have to learn. To be a successful network marketer, you need to be able to understand the other person’s objectives, deliver a compelling offer, and address any objections. “The finest negotiations are when both sides feel just a little discomfort and awkwardness,” says Marcus Lemonis , CEO of Camping World. This means that each party will most likely have to make some concessions in order to make the deal work for everyone. When closing deals, you need to be able to identify the best moments to ask and use closing techniques. That’s why adding this network marketing training topic is important for your development in the industry.

A closing deal course you might want to check out is SC Training (formerly EdApp)’s Closing a Deal . This mobile learning course includes modern strategies for closing and techniques for developing stakeholder relationships.

6. The Language of Sales

The language of sales is an ever-developing and ever-evolving field. The techniques and strategies you might’ve learned back in 2020 might already be outdated. Even network marketing ideas and tricks that you learned a month ago might already be ancient. That’s why if there’s one thing you need in your training program, it’s learning the language of sales.

This network marketing training topic will help you develop convincing arguments, handle difficult sales situations, and develop better relationships with clients. SC Training (formerly EdApp) has a wonderful course that discusses all of these topics called, The Language of Sales . You can add this course to your training program or share them with your network marketing team, at no cost at all.

7. Time Management

Understanding how to manage your work time can help you minimize stress, enhance productivity, and perform more successfully. Investing in time management training will help you master the fundamentals of time management and increase your capacity to get more done each day. With proper time management, you’ll be able to close sales faster than without it. This will bring you more revenue and more profit as a result. That’s why this network marketing training topic is a must-have for your L&D program. Check out SC Training (formerly EdApp)’s Sales Professionals’ Guide to Time Management to get started on your training.

8. Market Research

You can’t sell a product without knowing your market first. Conducting your own market research regularly is critical for staying updated with industry developments and retaining a competitive advantage. Whether you’re starting as a newly hired network marketer or trying to climb up the ladder, you can’t go far in life without market research training. This network marketing training topic helps you better understand your target market, increase sales, and drive business growth. You can check out SC Training (formerly EdApp)’s Knowing Your Market course to get started on market research training.

9. Solution Selling 

Solution Selling is a sales approach where instead of focusing on product features, you collaborate with a client to spot and define their needs before offering your product. That way, you’ll be able to sell your product as a customized solution to their needs instead of a one-size-fits-all solution. By adding this as a network marketing training topic, you’ll be able to understand how your product can solve people’s problems and create more revenue as a result. If you’re looking for a beginner-friendly course, SC Training (formerly EdApp)’s Solution Selling Strategy course is the best place to start.

10. Upselling

Upselling is a sales technique in which you convince a client to buy a better and more costly option for the product you’re initially promoting to them. Instead of only selling 1 product, you’re also presenting clients with more options that can suit their goals and objectives far more successfully than if they stick with their first buy. Giving clients more appealing options enhances their experience with you. They’ll be more willing to place more faith in you the next time, since your product is more customized to their needs. As a result, you’re able to cultivate better relationships with them, make more appealing offers, and gain more profit. That’s why upselling is one network marketing training topic you shouldn’t miss out on.

Check out this SC Training (formerly EdApp) course on Upselling to activate better selling techniques.

SC Training (formerly EdApp) is a mobile learning management system designed for today’s digital habits, delivering more engaging and effective micro-learning directly to learners anytime and anywhere.

Sign up for this network marketing training tool today.

Stephanie is an eLearning content writer for SC Training (formerly EdApp), a microlearning solution designed for today's digital habits. She creates content about cutting-edge learning technologies and resources to help companies deliver great training experiences. When not absorbed in writing, she spends her time taking care of her dog and binge-watching.

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Network Marketing in Business: Complete Guide

Stuart Crawford

Network marketing, or multi-level marketing (MLM), is a business model that has gained popularity in recent years. It relies on individuals using their networks to sell products or recruit customers and partners. The concept has a long history dating back to the 1800s, with companies like Nutrilite and Amway pioneering the MLM industry. Today, network marketing companies exist in various sectors, allowing individuals to work from home and earn an income based on their sales and downline sales.

One of the main benefits of network marketing is the flexibility it offers. Unlike traditional employment, network marketing allows individuals to set their schedule and work at their own pace. This can particularly appeal to those who value work-life balance or have other commitments. Additionally, network marketing allows individuals to sell products they are passionate about. Whether health and wellness products, beauty and skincare, or household goods, a wide range of products is available in the industry – this enables individuals to align their business with their interests and values.

Furthermore, network marketing allows one to expand one's network and benefit from mentorship. Building relationships with like-minded individuals who share the same goals and aspirations can be incredibly valuable. These connections can lead to business opportunities and provide a support system. Experienced mentors can offer guidance and support, sharing their knowledge and expertise to help others succeed in marketing. Surrounding oneself with a strong network of mentors and peers can be a game-changer in this industry.

How Network Marketing Works

Different types of network marketing include MLM, direct marketing, and affiliate marketing . MLM is the most common form, where distributors earn money from their sales as well as the sales of their downline. In direct marketing, individuals focus solely on selling products without recruiting others. On the other hand, affiliate marketing involves promoting products or services through online platforms and earning a commission for each sale made through their referral.

Finding your passion and choosing quality products is essential to succeed. When considering a network marketing opportunity, it's necessary to evaluate the age and integrity of the company. Research the company's track record, financial stability, and reputation in the industry. Additionally, consider the value of the product or service being offered. Is it unique? Does it solve a problem or fulfil a need? These factors help determine if the opportunity aligns with your goals and values.

Building solid relationships is a vital aspect of marketing success. Trust is the foundation of any relationship, and it is essential to establish trust with both customers and potential business partners. Providing value to your network is crucial. This can be done through educational content, sharing personal experiences, or offering exceptional customer service. By consistently delivering value, you build credibility and loyalty within your network.

Patience is also crucial. Building a successful network takes time and effort. Setting realistic expectations and not getting discouraged if results don't come immediately is essential. Consistency and perseverance are crucial. Treat your network marketing business like any other and invest the time and resources to grow it.

Network Marketing vs Pyramid Scheme

It is crucial to understand the distinction between network marketing and pyramid schemes. Network marketing is a legitimate business model that relies on selling products or services. Distributors earn money from their sales as well as the sales of their downline. Pyramid schemes, on the other hand, focus primarily on recruitment, with little emphasis on product sales. Pyramid schemes are illegal in many countries, as they are unsustainable and often result in financial loss for participants.

In network marketing, sincerity and genuine enthusiasm for the product or service are vital. Believing in what you are selling and being transparent with your customers and potential business partners is essential. You can establish a strong reputation and attract like-minded individuals to your network by being genuine and building trust.

Before getting involved, it's important to research state laws and regulations regarding the industry. Understand the legal requirements and ensure that the company you are considering aligns with these regulations. This will help protect you from legal issues and provide you with a legitimate business opportunity.

Training and Resources for Network Marketing

Mentorship plays a significant role in network marketing. Many marketing companies offer training programs and resources to support their distributors. These resources can include product information, sales techniques, personal development training, and more. Take advantage of these resources and continuously invest in your knowledge and skills. Attend training events, webinars, and conferences to stay updated on industry trends and best practices.

In addition to company-provided resources, many external resources are available to network marketers. Books, podcasts, and online courses can provide valuable insights and strategies to help you succeed in your business. Seek out industry leaders and experts who share their knowledge in these mediums.

Types of Network Marketing

There are different types of marketing structures. Single-tier marketing involves individuals selling products directly to customers. In this model, distributors earn commissions based solely on their sales. Two-tier marketing adds another level: individuals can recruit others to join the network. In this case, distributors earn commissions from their and recruits' sales. Multi-tier marketing, also known as MLM, involves multiple levels of distributors, with distributors earning commissions from their downline sales.

When considering which type of marketing structure to pursue, evaluating your strengths and preferences is essential. Some individuals may thrive in a single-tier model, focusing solely on their sales. Others may enjoy the challenge of building a team and earning commissions from the efforts of their downline. Consider your goals, skills, and personal preferences when selecting the network marketing structure that aligns best with your strengths.

Building Strong Relationships in Network Marketing

Building solid relationships with friends, family, and potential customers is crucial to success in network marketing. These relationships provide a solid foundation for your business and can lead to long-term success. Here are some tips for building solid relationships in network marketing:

• Trust : Trust is the cornerstone of any relationship. Be honest, transparent, and reliable in your interactions with others. When people trust you, they are likelier to do business with you and recommend you to others.
• Value : Share knowledge, insights, and resources to your network. Offer helpful tips, educational content, and exceptional customer service. By consistently delivering value, you build credibility and loyalty within your network.
• Communication : Effective communication is vital to building relationships. Be responsive and attentive to the needs and concerns of your network. Regularly reach out, follow up, and listen actively. Establishing open lines of communication fosters stronger connections.
• Support : Offer support and encouragement to your network. Celebrate their successes, provide guidance when needed, and be a source of motivation. Building a supportive community within your network creates a positive environment for growth and success.

By investing time and effort in building strong relationships , you create a valuable network for your business and a source of personal fulfilment and support.

Can Anyone Make Money with Network Marketing?

While it offers the potential to make money, it is not a guaranteed income for everyone. Success in network marketing requires effort, dedication, and overcoming challenges. Setting realistic expectations and understanding that building a successful business takes time is essential.

To increase your chances of making money, consider the following:

• Treat it as a business : Approach network marketing with a business mindset. Set goals, develop a business plan , and allocate time and resources to grow your business.
• Continuous learning : Network marketing is an ever-evolving industry. Stay informed about the latest trends, strategies, and best practices. Invest in your personal development and continuously improve your skills.
• Work ethic : Network marketing requires consistent effort and hard work. Treat it like a profession and be willing to put in the necessary time and energy to achieve your goals.
• Persistence : Network marketing can be challenging, and rejection is a part of the process. Develop resilience and perseverance to overcome obstacles and keep moving forward.
• Seek mentorship : Surround yourself with experienced mentors who can guide and support you on your network marketing journey. Learn from their experiences and leverage their expertise to accelerate your success.

Anyone can make money in the industry by adopting a proactive approach, continuous learning, and a strong work ethic.

Risks Involved in Network Marketing

As with any business opportunity, there are risks involved. It is essential to be aware of these risks and make informed decisions. Some of the risks include:

• Startup costs : Network marketing often requires an initial investment to join a company and purchase products or starter kits. It's important to carefully evaluate the costs and ensure they align with your budget and financial goals.
• Required purchases : Many network marketing companies have monthly minimum purchase requirements to remain active and eligible for commissions. Evaluate whether these ongoing expenses are sustainable for you.
• Operating expenses : Running a network marketing business may involve additional fees such as marketing materials, training events, and travel. Consider these costs and factor them into your financial planning.
• Sales and recruitment : Success in network marketing relies on both sales and recruitment. It can take time to generate sales and find recruits consistently. Be prepared for rejection and develop strategies to overcome sales and recruitment obstacles.

To mitigate these risks:

• Conduct thorough research before joining a network marketing company.
• Evaluate the company's track record, financial stability, and compensation plan.
• Seek advice from trusted mentors and professionals who can provide guidance and insights.

Network marketing is a business model that allows individuals to leverage their networks to sell products or recruit customers and partners. It provides:

• Flexibility.
• The chance to work with products you are passionate about.
• The potential to expand your network.

Success in network marketing requires building solid relationships, choosing quality products, and continuous effort. While risks are involved, with careful research, determination, and the right mindset, anyone can make money in the network marketing industry. Embrace the journey, invest in your growth, and enjoy the rewards of building a successful network marketing business.

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103 Digital Marketing Essay Topic Ideas & Examples

Inside This Article

Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

• The impact of social media influencers on consumer behavior
• The role of storytelling in digital marketing campaigns
• The rise of video marketing in the digital age
• The importance of personalization in email marketing
• The future of artificial intelligence in digital marketing
• The effectiveness of influencer marketing compared to traditional advertising
• The impact of user-generated content on brand perception
• The role of data analytics in digital marketing strategies
• The benefits of content marketing for small businesses
• The ethics of targeted advertising on social media platforms
• The effectiveness of mobile marketing in reaching younger audiences
• The role of virtual reality in immersive marketing experiences
• The impact of voice search on SEO strategies
• The importance of social listening in digital marketing campaigns
• The benefits of using chatbots for customer service in digital marketing
• The role of gamification in engaging consumers in digital marketing campaigns
• The impact of influencer marketing on brand loyalty
• The effectiveness of email marketing in driving conversions
• The role of social media advertising in reaching new audiences
• The benefits of using data-driven insights to optimize digital marketing campaigns
• The impact of video content on social media engagement
• The effectiveness of using memes in digital marketing campaigns
• The role of virtual events in digital marketing strategies
• The benefits of using interactive content in email marketing campaigns
• The ethics of data collection in digital marketing campaigns
• The impact of social media algorithms on organic reach
• The role of artificial intelligence in personalized marketing experiences
• The effectiveness of using user-generated content in social media campaigns
• The benefits of using influencers for brand collaborations
• The impact of visual storytelling in digital marketing campaigns
• The role of customer reviews in building trust with consumers
• The effectiveness of using social proof in digital marketing strategies
• The benefits of using micro-influencers for niche marketing campaigns
• The impact of social media contests on brand awareness
• The role of brand partnerships in reaching new audiences
• The effectiveness of using retargeting ads in digital marketing campaigns
• The benefits of using interactive quizzes in email marketing
• The impact of personalized recommendations on e-commerce sales
• The role of user-generated content in building community around a brand
• The effectiveness of using augmented reality in digital marketing campaigns
• The benefits of using social media listening tools to track brand sentiment
• The impact of social media influencers on brand perception
• The role of storytelling in building emotional connections with consumers
• The effectiveness of using social media polls to engage audiences
• The benefits of using user-generated content in social media campaigns
• The impact of influencer marketing on brand authenticity
• The role of customer journey mapping in optimizing digital marketing strategies
• The effectiveness of using chatbots for customer service in e-commerce
• The benefits of using social media ads to drive traffic to a website
• The impact of using personalized landing pages in email marketing campaigns
• The role of social media influencers in promoting sustainability initiatives
• The effectiveness of using social media analytics to track campaign performance
• The benefits of using video testimonials in digital marketing campaigns
• The role of data visualization in presenting marketing insights
• The effectiveness of using social media contests to engage audiences
• The benefits of using storytelling to humanize a brand
• The impact of using emojis in social media marketing campaigns
• The role of influencer marketing in promoting diversity and inclusion
• The effectiveness of using social listening tools to track brand sentiment
• The benefits of using user-generated content to build brand advocacy
• The impact of social media influencers on consumer trust
• The role of customer reviews in building credibility for a brand
• The effectiveness of using personalized email campaigns to drive conversions
• The benefits of using interactive content to educate consumers about a product
• The impact of social media influencers on brand loyalty
• The role of data analytics in optimizing digital marketing campaigns
• The effectiveness of using social proof in e-commerce sales
• The benefits of using chatbots for lead generation
• The role of influencer marketing in promoting social causes

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents

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• 15 Latest Networking Research Topics for Students

Comparative analysis between snort and suricata IDS software(s)

Description of the topic

The main focus of this research is to conduct a comparative analysis between Snort and Suricata software to determine which IDS software can provide better performance. There are various IDS software(s) available that can be used by organizations but it is difficult to identify which one is best (Aldarwbi et al., 2022). Different organizational structures are often facing problems while setting up an IDS system which results in false positives and intrusions. Through this research, it can be identified which IDS software is better and what secure configuration is required to detect intrusions (Waleed et al., 2022).

Research objectives

• To evaluate Snort and Suricata IDS software(s) to determine the most optimal one.
• To identify the false positive rate of Snort and Suricata on the networked environment.

Research questions

RQ1: Which IDS software can perform better on the production network in terms of performance, security, scalability and reliability?

RQ2: What different ways can be followed to deal with false positive problems in IDS technology?

Research methodology

The given research objectives and research questions can be addressed using quantitative research methodology where an experimental approach can be followed. For the given topic, both Snort and Suricata IDS systems should be configured and tested against different attacks. Depending on the findings, it can be analyzed which IDS software can perform better in terms of performance and security (Shuai & Li, 2021).

• Aldarwbi, M.Y., Lashkari, A.H. and Ghorbani, A.A. (2022) “The sound of intrusion: A novel network intrusion detection system,” Computers and Electrical Engineering , 104, p. 108455.
• Shuai, L. and Li, S. (2021) “Performance optimization of Snort based on DPDK and Hyperscan,” Procedia Computer Science , 183, pp. 837-843.
• Waleed, A., Jamali, A.F. and Masood, A. (2022) “Which open-source ids? Snort, Suricata or Zeek,” Computer Networks , 213, p. 109116.

Role of honeypots and honey nets in network security

Network Security has become essential nowadays and there is a need for setting up robust mechanisms to maintain confidentiality and integrity (Feng et al., 2023). Due to the number of security mechanisms available, organizations found it hard to finalize and implement them on their network. For example, honey pots and honeynet approaches look almost the same and have the same purpose but work differently. Under this research topic, the configuration of honeynets and honeypots can be done to check which one can perform better security in terms of trapping cyber attackers. The entire implementation can be carried out in the cloud-based instance for improved security and it can be identified which type of honey pot technology must be preferred (Maesschalck et al., 2022).

• To set up a honey pot system using Open Canary on the virtual instance to protect against cyber attackers.
• To set up a honeynet system on the virtual instance to assure protection is provided against malicious attackers.
• To test honeypots and honeynets by executing DDoS attacks to check which can provide better security.

RQ1: Why is there a need for using honeypots over honey pots in a production networked environment?

RQ2: What are the differences between cloud-based and local honey pot systems for endpoint protection?

This research can be carried out using the quantitative method of research. At the initial stage, the implementation of honeypots and honeypots can be done on the virtual instance following different security rules. Once the rules are applied, the testing can be performed using a Kali Linux machine to check whether honey pots were effective or honeynets (Gill et al., 2020).

• Feng, H. et al. (2023) “Game theory in network security for Digital Twins in industry,” Digital Communications and Networks [Preprint].
• Gill, K.S., Saxena, S. and Sharma, A. (2020) “GTM-CSEC: A game theoretic model for cloud security based on ids and Honeypot,” Computers & Security , 92, p. 101732
• Maesschalck, S. et al. (2022) “Don’t get stung, cover your ICS in honey: How do honeypots fit within industrial control system security,” Computers & Security , 114, p. 102598.

How do malware variants are progressively improving?

This research can be based on evaluating how malware variants are progressively improving and what should be its state in the coming future. Malware is able to compromise confidential user’s information assets which is why this research can be based on identifying current and future consequences owing to its improvements (Deng et al., 2023). In this field, there is no research work that has been carried out to identify how malware variants are improving their working and what is expected to see in future. Once the evaluation is done, a clear analysis can also be done on some intelligent preventive measures to deal with dangerous malware variants and prevent any kind of technological exploitation (Tang et al., 2023).

• To investigate types of malware variants available to learn more about malware's hidden features.
• To focus on future implications of malware executable programs and how they can be avoided.
• To discuss intelligent solutions to deal with all malware variants.

RQ1: How do improvements in malware variants impact enterprises?

RQ2: What additional solutions are required to deal with malware variants?

In this research, qualitative analysis can be conducted on malware variants and the main reason behind their increasing severity. The entire research can be completed based on qualitative research methodology to answer defined research questions and objectives. Some real-life case studies should also be integrated into the research which can be supported by the selected topic (Saidia Fasci et al., 2023).

• Deng, H. et al. (2023) “MCTVD: A malware classification method based on three-channel visualization and deep learning,” Computers & Security , 126, p. 103084.
• Saidia Fasci, L. et al. (2023) “Disarming visualization-based approaches in malware detection systems,” Computers & Security , 126, p. 103062.
• Tang, Y. et al. (2023) “BHMDC: A byte and hex n-gram based malware detection and classification method,” Computers & Security , p. 103118.

Implementation of IoT - enabled smart office/home using cisco packet tracer

The Internet of Things has gained much more attention over the past few years which is why each enterprise and individual aims at setting up an IoT network to automate their processes (Barriga et al., 2023). This research can be based on designing and implementing an IoT-enabled smart home/office network using Cisco Packet Tracer software. Logical workspace, all network devices, including IoT devices can be used for preparing a logical network star topology (Elias & Ali, 2014). To achieve automation, the use of different IoT rules can be done to allow devices to work based on defined rules.

• To set up an IoT network on a logical workspace using Cisco Packet Tracer simulation software.
• To set up IoT-enabled rules on an IoT registration server to achieve automation (Hou et al., 2023).

RQ: Why is the Cisco packet tracer preferred for network simulation over other network simulators?

At the beginning of this research, a quantitative research methodology can be followed where proper experimental set-up can be done. As a packet tracer is to be used, the star topology can be used to interconnect IoT devices, sensors and other network devices at the home/office. Once a placement is done, the configuration should be done using optimal settings and all IoT devices can be connected to the registration server. This server will have IoT rules which can help in achieving automation by automatically turning off lights and fans when no motion is detected (Baggan et al., 2022).

• Baggan, V. et al. (2022) “A comprehensive analysis and experimental evaluation of Routing Information Protocol: An Elucidation,” Materials Today: Proceedings , 49, pp. 3040–3045.
• Barriga, J.A. et al. (2023) “Design, code generation and simulation of IOT environments with mobility devices by using model-driven development: Simulateiot-Mobile,” Pervasive and Mobile Computing , 89, p. 101751.
• Elias, M.S. and Ali, A.Z. (2014) “Survey on the challenges faced by the lecturers in using packet tracer simulation in computer networking course,” Procedia - Social and Behavioral Sciences , 131, pp. 11–15.
• Hou, L. et al. (2023) “Block-HRG: Block-based differentially private IOT networks release,” Ad Hoc Networks , 140, p. 103059.

Comparative analysis between AODV, DSDV and DSR routing protocols in WSN networks

For wireless sensor networks (WSN), there is a major need for using WSN routing rather than performing normal routines. As WSN networks are self-configured, there is a need for an optimal routing protocol that can improve network performance in terms of latency, jitter, and packet loss (Luo et al., 2023). There are often various problems faced when WSN networks are set up due to a lack of proper routing protocol selection. As a result of this, severe downtime is faced and all links are not able to communicate with each other easily (Hemanand et al., 2023). In this research topic, the three most widely used WSN routing protocols AODV, DSDV and DSR can be compared based on network performance. To perform analysis, three different scenarios can be created in network simulator 2 (Ns2).

• To create three different scenarios on ns2 software to simulate a network for 1 to 100 seconds.
• To analyze which WSN routing is optimal in terms of network performance metrics, including latency, jitter and packet loss.
• To use CBR and NULL agents for all wireless scenarios to start with simulation purposes.

RQ: How do AODV, DSR and DSDV routing protocols differ from each other in terms of network performance?

This research can be carried out using a quantitative research method. The implementation for the provided research topic can be based on Ns2 simulation software where three different scenarios can be created (AODV, DSDV and DSR). For each scenario, NULL, CSR and UDP agents can be done to start with simulation for almost 1 to 100 seconds. For all transmissions made during the given time, network performance can be checked to determine which routing is best (Mohapatra & Kanungo, 2012).

• Human and, D. et al. (2023) “Analysis of power optimization and enhanced routing protocols for Wireless Sensor Networks,” Measurement: Sensors , 25, p. 100610. Available at: https://doi.org/10.1016/j.measen.2022.100610.
• Luo, S., Lai, Y. and Liu, J. (2023) “Selective forwarding attack detection and network recovery mechanism based on cloud-edge cooperation in software-defined wireless sensor network,” Computers & Security , 126, p. 103083. Available at: https://doi.org/10.1016/j.cose.2022.103083.
• Mohapatra, S. and Kanungo, P. (2012) “Performance analysis of AODV, DSR, OLSR and DSDV routing protocols using NS2 Simulator,” Procedia Engineering , 30, pp. 69–76. Available at: https://doi.org/10.1016/j.proeng.2012.01.835.

Securing wireless network using AAA authentication and WLAN controller

Wireless networks often face intrusion attempts due to insecure protocols and sometimes open SSIDs. As a result of this, man-in-the-middle and eavesdropping attacks become easier which results in the loss of confidential information assets (Sivasankari & Kamalakkannan, 2022). When it comes to managing networks in a large area, there are higher chances for attacks that enable cyber attackers in intercepting ongoing communication sessions. However, there is currently no research conducted where the use of AAA authentication has been done with WLAN controllers to make sure a higher level of protection is provided (Nashwan, 2021). The proposed research topic can be based on securing wireless networks with the help of AAA authentication and WLAN controllers. The use of AAA authentication can be done to set up a login portal for users whilst the WLAN controller can be used for managing all wireless access points connected to the network (Nashwan, 2021).

• To set up AAA authentication service on the wireless network simulated on Cisco Packet Tracer for proper access control.
• To set up a WLAN controller on the network to manage all wireless access points effortlessly.
• To use WPA2-PSK protocol on the network to assure guest users are only able to access wireless networks over a secure protocol.

RQ1: What additional benefits are offered by AAA authentication on the WLAN networks?

RQ2: Why are wireless networks more likely to face network intrusions than wired networks?

This research topic is based on the secure implementation of a wireless LAN network using a Cisco packet tracer. Hence, this research can be carried out using a quantitative research method. The implementation can be carried out using AAA authentication which can assure that access control is applied for wireless logins. On the other hand, a WLAN controller can also be configured which can ensure that all WAPs are managed (ZHANG et al., 2012).

• Nashwan, S. (2021) “AAA-WSN: Anonymous Access Authentication Scheme for wireless sensor networks in Big Data Environment,” Egyptian Informatics Journal , 22(1), pp. 15–26.
• Sivasankari, N. and Kamalakkannan, S. (2022) “Detection and prevention of man-in-the-middle attack in IOT network using regression modeling,” Advances in Engineering Software , 169, p. 103126.
• ZHANG, J. et al. (2012) “AAA authentication for Network mobility,” The Journal of China Universities of Posts and Telecommunications , 19(2), pp. 81-86.

OWASP's approach to secure web applications from web application exploits

The research can revolve around the development of web applications by considering OWASP's top 10 rules. Usually, web applications are deployed by organizations depending on their requirements and these applications are vulnerable to various exploits, including injection, broken authentication and other forgery attacks (Poston, 2020). Identifying every single vulnerability is difficult when reference is not taken and often organizations end up hosting a vulnerable server that leads to privacy issues and compromises confidential information easily. In this research, OWASP's top 10 approaches can be followed to develop a secure web application that can be able to protect against top web application exploits. This approach is based on emphasizing severe and minor vulnerabilities which must be patched for protecting against web application attacks (Deepa & Thilagam, 2016).

• The first objective can be setting up an insecure web application on the cloud environment which can be exploited with different techniques.
• The second objective can be to consider all techniques and procedures provided by OWASP's top 10 methodologies.
• The last objective can be applying all fixes to insecure web applications to make them resistant to OWASP top 10 attacks (Sonmez, 2019).

RQ1: What are the benefits of using OWASP's top 10 approaches to harden web applications in comparison to other security approaches?

The research methodology considered for this research project can be quantitative using an experimental approach. The practical work can be done for the selected topic using AWS or the Azure cloud platform. Simply, a virtual web server can be configured and set up with a secure and insecure web application. Following OWASP's top 10 techniques and procedures, the web application can be secured from possible attacks. In addition, insecure applications can also be exploited and results can be evaluated (Applebaum et al., 2021).

• Applebaum, S., Gaber, T. and Ahmed, A. (2021) “Signature-based and machine-learning-based web application firewalls: A short survey,” Procedia Computer Science , 189, pp. 359–367. Available at: https://doi.org/10.1016/j.procs.2021.05.105.
• Deepa, G. and Thilagam, P.S. (2016) “Securing web applications from injection and logic vulnerabilities: Approaches and challenges,” Information and Software Technology , 74, pp. 160–180. Available at: https://doi.org/10.1016/j.infsof.2016.02.005.
• Poston, H. (2020) “Mapping the owasp top Ten to the blockchain,” Procedia Computer Science , 177, pp. 613-617. Available at: https://doi.org/10.1016/j.procs.2020.10.087.
• Sonmez, F.Ö. (2019) “Security qualitative metrics for Open Web Application Security Project Compliance,” Procedia Computer Science , 151, pp. 998-1003. Available at: https://doi.org/10.1016/j.procs.2019.04.140.

Importance of configuring RADIUS (AAA) server on the network

User authentication has become significant nowadays as it guarantees that a legitimate user is accessing the network. But a problem is faced when a particular security control is to be identified for authentication and authorization. These controls can be categorized based on mandatory access controls, role-based access control, setting up captive portals and many more. Despite several other security controls, one of the most efficient ones is the RADIUS server (SONG et al., 2008). This server can authenticate users on the network to make sure network resources are accessible to only legal users. This research topic can be based on understanding the importance of RADIUS servers on the network which can also be demonstrated with the help of the Cisco Packet Tracer. A network can be designed and equipped with a RADIUS server to ensure only legal users can access network resources (WANG et al., 2009).

• To configure RADIUS (AAA) server on the network which can be able to authenticate users who try to access network resources.
• To simulate a network on a packet tracer simulation software and verify network connectivity.

RQ1: What are other alternatives to RADIUS (AAA) authentication servers for network security?

RQ2: What are the common and similarities between RADIUS and TACACS+ servers?

As a logical network is to be designed and configured, a quantitative research methodology can be followed. In this research coursework, a secure network design can be done using a packet tracer network simulator, including a RADIUS server along with the DMZ area. The configuration for the RADIUS server can be done to allow users to only access network resources by authenticating and authorizing (Nugroho et al., 2022).

• Nugroho, Y.S. et al. (2022) “Dataset of network simulator related-question posts in stack overflow,” Data in Brief , 41, p. 107942.
• SONG, M., WANG, L. and SONG, J.-de (2008) “A secure fast handover scheme based on AAA protocol in Mobile IPv6 Networks,” The Journal of China Universities of Posts and Telecommunications , 15, pp. 14-18.
• WANG, L. et al. (2009) “A novel congestion control model for interworking AAA in heterogeneous networks,” The Journal of China Universities of Posts and Telecommunications , 16, pp. 97-101.

Comparing mod security and pF sense firewall to block illegitimate traffic

Firewalls are primarily used for endpoint security due to their advanced features ranging from blocking to IDS capabilities and many more. It is sometimes challenging to identify which type of firewall is best and due to this reason, agencies end up setting up misconfigured firewalls (Tiwari et al., 2022). This further results in a cyber breach, destroying all business operations. The research can be emphasizing conducting a comparison between the two most widely used firewalls i.e. Mod Security and pF sense. Using a virtualized environment, both firewalls can be configured and tested concerning possible cyber-attacks (Lu & Yang, 2020).

• To use the local environment to set up Mod security and pF sense firewall with appropriate access control rules.
• To test both firewalls by executing distributed denial of service attacks from a remote location.
• To compare which type of firewall can provide improved performance and robust security.

RQ: How do Mod security and pF sense differ from each other in terms of features and performance?

The practical experimentation for both firewalls can be done using a virtualized environment where two different machines can be created. Hence, this research can be carried out using a quantitative research method . The first machine can have Mod security and the second machine can have pF sense configured. A new subnet can be created which can have these two machines. The third machine can be an attacking machine which can be used for testing firewalls. The results obtained can be then evaluated to identify which firewall is best for providing security (Uçtu et al., 2021).

• Lu, N. and Yang, Y. (2020) “Application of evolutionary algorithm in performance optimization of Embedded Network Firewall,” Microprocessors and Microsystems , 76, p. 103087.
• Tiwari, A., Papini, S. and Hemamalini, V. (2022) “An enhanced optimization of parallel firewalls filtering rules for scalable high-speed networks,” Materials Today: Proceedings , 62, pp. 4800-4805.
• Uçtu, G. et al. (2021) “A suggested testbed to evaluate multicast network and threat prevention performance of Next Generation Firewalls,” Future Generation Computer Systems , 124, pp. 56-67.

Conducting a comprehensive investigation on the PETYA malware

The main purpose of this research is to conduct a comprehensive investigation of the PETYA malware variant (McIntosh et al., 2021). PETYA often falls under the category of ransomware attacks which not only corrupt and encrypt files but can compromise confidential information easily. Along with PETYA, there are other variants also which lead to a security outage and organizations are not able to detect these variants due to a lack of proper detection capabilities (Singh & Singh, 2021). In this research, a comprehensive analysis has been done on PETYA malware to identify its working and severity level. Depending upon possible causes of infection of PETYA malware, some proactive techniques can also be discussed (Singh & Singh, 2021). A separation discussion can also be made on other malware variants, their features, and many more.

• The main objective of this research is to scrutinize the working of PETYA malware because a ransomware attack can impact the micro and macro environment of the organizations severely.
• The working of PETYA malware along with its source code can be reviewed to identify its structure and encryption type.
• To list all possible CVE IDs which are exploited by the PETYA malware.

RQ1: How dangerous is PETYA malware in comparison to other ransomware malware?

This research can be based on qualitative research methodology to evaluate the working of PETYA malware from various aspects, the methodology followed and what are its implications. The research can be initiated by evaluating the working of PETYA malware, how it is triggered, what encryption is applied and other factors. A sample source code can also be analyzed to learn more about how cryptography is used with ransomware (Abijah Roseline & Geetha, 2021).

• Abijah Roseline, S. and Geetha, S. (2021) “A comprehensive survey of tools and techniques mitigating computer and mobile malware attacks,” Computers & Electrical Engineering , 92, p. 107143.
• McIntosh, T. et al. (2021) “Enforcing situation-aware access control to build malware-resilient file systems,” Future Generation Computer Systems , 115, pp. 568-582.
• Singh, J. and Singh, J. (2021) “A survey on machine learning-based malware detection in executable files,” Journal of Systems Architecture , 112, p. 101861.

Setting up a Live streaming server on the cloud platform

Nowadays, various organizations require a live streaming server to stream content depending upon their business. However, due to a lack of proper hardware, organizations are likely to face high network congestion, slowness and other problems (Ji et al., 2023). Referring to the recent cases, it has been observed that setting up a streaming server on the local environment is not expected to perform better than a cloud-based streaming server configuration (Martins et al., 2019). This particular research topic can be based on setting up a live streaming server on the AWS or Azure cloud platform to make sure high network bandwidth is provided with decreased latency. The research gap analysis would be conducted to analyze the performance of live streaming servers on local and cloud environments in terms of network performance metrics (Bilal et al., 2018).

• To set up a live streaming server on the AWS or Azure cloud platform to provide live streaming services.
• To use load balancers alongside streaming servers to ensure the load is balanced and scalability is achieved.
• To use Wireshark software to test network performance during live streaming.

RQ1: Why are in-house streaming servers not able to provide improved performance in comparison to cloud-based servers?

RQ2: What additional services are provided by cloud service providers which help in maintaining network performance?

The implementation is expected to carry out on the AWS cloud platform with other AWS services i.e. load balancer, private subnet and many more (Efthymiopoulou et al., 2017). Hence, this research can be carried out using a quantitative research method. The configuration of ec2 instances can be done which can act as a streaming server for streaming media and games. For testing this project, the use of OBS studio can be done which can help in checking whether streaming is enabled or not. For network performance, Wireshark can be used for testing network performance (George et al., 2020).

• Bilal, KErbad, A. and Hefeeda, M. (2018) “QoE-aware distributed cloud-based live streaming of multi-sourced Multiview Videos,” Journal of Network and Computer Applications , 120, pp. 130-144.
• Efthymiopoulou, M. et al. (2017) “Robust control in cloud-assisted peer-to-peer live streaming systems,” Pervasive and Mobile Computing , 42, pp. 426-443.
• George, L.C. et al. (2020) “Usage visualization for the AWS services,” Procedia Computer Science , 176, pp. 3710–3717.
• Ji, X. et al. (2023) “Adaptive QoS-aware multipath congestion control for live streaming,” Computer Networks , 220, p. 109470.
• Martins, R. et al. (2019) “Iris: Secure reliable live-streaming with Opportunistic Mobile Edge Cloud offloading,” Future Generation Computer Systems , 101, pp. 272-292.

Significance of using OSINT framework for Network reconnaissance

Network reconnaissance is becoming important day by day when it comes to penetration testing. Almost all white hat hackers are dependent on the OSINT framework to start with network reconnaissance and footprinting when it comes to evaluating organizational infrastructure. On the other hand, cyber attackers are also using this technique to start fetching information about their target. Currently, there is no investigation carried out to identify how effective the OSINT framework is over traditional reconnaissance activities (Liu et al., 2022). This research is focused on using OSINT techniques to analyze victims using different sets of tools like Maltego, email analysis and many other techniques. The analysis can be based on fetching sensitive information about the target which can be used for conducting illegal activities (Abdullah, 2019).

• To use Maltego software to conduct network reconnaissance on the target by fetching sensitive information.
• To compare the OSINT framework with other techniques to analyze why it performs well.

RQ1: What is the significance of using the OSINT framework in conducting network reconnaissance?

RQ2: How can the OSINT framework be used by cyber hackers for conducting illegitimate activities?

The OSINT framework is easily accessible on its official website where different search options are given. Hence, this research can be carried out using a quantitative research method. Depending upon the selected target, each option can be selected and tools can be shortlisted for final implementation. Once the tools are shortlisted, they can be used to conduct network reconnaissance (González-Granadillo et al., 2021). For example, Maltego can be used as it is a powerful software to fetch information about the target.

• Abdullah, S.A. (2019) “Seui-64, bits an IPv6 addressing strategy to mitigate reconnaissance attacks,” Engineering Science and Technology , an International Journal, 22(2), pp. 667–672.
• Gonzalez-Granadillo, G. et al. (2021) “ETIP: An enriched threat intelligence platform for improving OSINT correlation, analysis, visualization and sharing capabilities,” Journal of Information Security and Applications , 58, p. 102715.
• Liu, W. et al. (2022) “A hybrid optimization framework for UAV Reconnaissance Mission Planning,” Computers & Industrial Engineering , 173, p. 108653.

Wired and wireless network hardening in cisco packet tracer

At present, network security has become essential and if enterprises are not paying attention to the security infrastructure, there are several chances for cyber breaches. To overcome all these issues, there is a need for setting up secure wired and wireless networks following different techniques such as filtered ports, firewalls, VLANs and other security mechanisms. For the practical part, the use of packet tracer software can be done to design and implement a highly secure network (Sun, 2022).

• To use packet tracer simulation software to set up secure wired and wireless networks.
• Use different hardening techniques, including access control rules, port filtering, enabling passwords and many more to assure only authorized users can access the network (Zhang et al., 2012).

RQ: Why is there a need for emphasizing wired and wireless network security?

Following the quantitative approach, the proposed research topic implementation can be performed in Cisco Packet Tracer simulation software. Several devices such as routers, switches, firewalls, wireless access points, hosts and workstations can be configured and interconnected using Cat 6 e cabling. For security, every device can be checked and secure design principles can be followed like access control rules, disabled open ports, passwords, encryption and many more (Smith & Hasan, 2020).

• Smith, J.D. and Hasan, M. (2020) “Quantitative approaches for the evaluation of Implementation Research Studies,” Psychiatry Research , 283, p. 112521.
• Sun, J. (2022) “Computer Network Security Technology and prevention strategy analysis,” Procedia Computer Science , 208, pp. 570–576.
• Zhang, YLiang, R. and Ma, H. (2012) “Teaching innovation in computer network course for undergraduate students with a packet tracer,” IERI Procedia , 2, pp. 504–510.

Different Preemptive ways to resist spear phishing attacks

When it comes to social engineering, phishing attacks are rising and are becoming one of the most common ethical issues as it is one of the easiest ways to trick victims into stealing information. This research topic is based on following different proactive techniques which would help in resisting spear phishing attacks (Xu et al., 2023). This can be achieved by using the Go-Phish filter on the machine which can automatically detect and alert users as soon as the phished URL is detected. It can be performed on the cloud platform where the apache2 server can be configured along with an anti-phishing filter to protect against phishing attacks (Yoo & Cho, 2022).

• To set up a virtual instance on the cloud platform with an apache2 server and anti-phishing software to detect possible phishing attacks.
• To research spear phishing and other types of phishing attacks that can be faced by victims (Al-Hamar et al., 2021).

RQ1: Are phishing attacks growing just like other cyber-attacks?

RQ2: How effective are anti-phishing filters in comparison to cyber awareness sessions?

The entire research can be conducted by adhering to quantitative research methodology which helps in justifying all research objectives and questions. The implementation of the anti-phishing filter can be done by creating a virtual instance on the cloud platform which can be configured with an anti-phishing filter. Along with this, some phishing attempts can also be performed to check whether the filter works or not (Siddiqui et al., 2022).

• Al-Hamar, Y. et al. (2021) “Enterprise credential spear-phishing attack detection,” Computers & Electrical Engineering , 94, p. 107363.
• Siddiqui, N. et al. (2022) “A comparative analysis of US and Indian laws against phishing attacks,” Materials Today: Proceedings , 49, pp. 3646–3649.
• Xu, T., Singh, K. and Rajivan, P. (2023) “Personalized persuasion: Quantifying susceptibility to information exploitation in spear-phishing attacks,” Applied Ergonomics , 108, p. 103908.
• Yoo, J. and Cho, Y. (2022) “ICSA: Intelligent chatbot security assistant using text-CNN and multi-phase real-time defense against SNS phishing attacks,” Expert Systems with Applications , 207, p. 117893.

Evaluating the effectiveness of distributed denial of service attacks

The given research topic is based on evaluating the effectiveness of distributed denial of service attacks on cloud and local environments. Hence, this research can be carried out using a quantitative research method. Cyber attackers find DDoS as one of the most dangerous technological exploitation when it comes to impacting network availability (Krishna Kishore et al., 2023). This research can revolve around scrutinizing the impact of DDoS attacks on the local environment and cloud environment. This can be done by executing DDoS attacks on a simulated environment using hoping or other software(s) to check where it has a higher magnitude (de Neira et al., 2023).

• To set up a server on the local and cloud environment to target using DDoS attacks for checking which had experienced slowness.
• To determine types of DDoS attack types, their magnitude and possible mitigation techniques.

RQ: Why do DDoS attacks have dynamic nature and how is it likely to sternly impact victims?

The experimentation for this research can be executed by creating a server on the local and cloud environment. Hence, this research can be carried out using a quantitative research method. These servers can be set up as web servers using apache 2 service. On the other hand, a Kali Linux machine can be configured with DDoS execution software. Each server can be targeted with DDoS attacks to check its effectiveness (Benlloch-Caballero et al., 2023).

• Benlloch-Caballero, P., Wang, Q. and Alcaraz Calero, J.M. (2023) “Distributed dual-layer autonomous closed loops for self-protection of 5G/6G IOT networks from distributed denial of service attacks,” Computer Networks , 222, p. 109526.
• de Neira, A.B., Kantarci, B. and Nogueira, M. (2023) “Distributed denial of service attack prediction: Challenges, open issues and opportunities,” Computer Networks , 222, p. 109553.
• Krishna Kishore, P., Ramamoorthy, S. and Rajavarman, V.N. (2023) “ARTP: Anomaly-based real time prevention of distributed denial of service attacks on the web using machine learning approach,” International Journal of Intelligent Networks , 4, pp. 38–45.

Recommended Readings

Latest Web Development Research Topics

Top Management Research Topics

Newest AI Research Topics

Research in every field is becoming more and more essential because of constant developments around the world. Similar is the case in the field of networking. This is the reason; students who are preparing to master the field of networking need to keep their knowledge of the current state of the art in the field up to date.

However, choosing the right research topic often becomes a tough task for students to carry out their research effectively. That being the case, this list contains 15 latest research topics in the field of networking. Whether you are a seasoned researcher or just starting, this list can provide you with ample inspiration and guidance to drive your research forward in the dynamic and evolving field of Networking.

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What is a Marketing Plan & How to Write One [+ Examples]

Updated: August 07, 2024

Published: June 12, 2018

One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)

I can’t take you on a walk, but I can give you some examples, some inspiration, and some guidelines to get your creativity humming.

If you don’t know where to start, we’ve curated lists of marketing plans and marketing strategies to help you write a concrete plan that will produce results.

Let’s start by understanding the differences between the two.

Featured Resource:   Free Marketing Plan Template

Looking to develop a marketing plan for your business?   Click here to download HubSpot's free Marketing Plan Template to get started .

Table of Contents

Marketing Strategy Examples

What is a marketing plan, marketing plan vs. business plan, how to write a marketing plan, types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.

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A marketing plan is a strategic road map that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Your marketing plan lays out each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign, and you can figure out what works and what doesn’t.

To learn more about creating your marketing plan, keep reading or jump to the relevant section:

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

A marketing plan is a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals. And if you need an assist executing a marketing plan, might I recommend HubSpot’s marketing hub ?

Marketing Strategy vs. Marketing Plan

A marketing strategy is the part of your marketing plan that describes how a business will accomplish a particular goal or mission.

This includes which campaigns, content, channels, and marketing software you’ll use to execute that mission and track its success.

A marketing plan contains one or more marketing strategies. It's the framework from which all your marketing strategies are created, and it helps you connect each strategy to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired sign-ups.

The department decides to launch a topical blog, debut a YouTube series to establish expertise, and create new X and Instagram accounts to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, a business' marketing plan is dedicated to introducing a new software product to the marketplace and driving sign-ups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and an X account.

Of course, the business might consider these three things as one giant marketing strategy, each with its own specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

• State your business' mission.
• Determine the KPIs for this mission.
• Identify your buyer personas.
• Describe your content initiatives and strategies.
• Clearly define your plan's omissions.
• Define your marketing budget.
• Identify your competition.
• Outline your plan's contributors and their responsibilities.

1. State your business' mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve as your business' main mission statement.

In my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

For those of you running startups or small businesses, HubSpot’s starter bundle is a great all-in-one solution — it can help you find and win customers, execute content marketing plans, and more.

If your business' mission is “to make booking travel a delightful experience,” your marketing mission might be “to attract an audience of travelers, educate them on the tourism industry, and convert them into users of our bookings platform.”

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.

Also, make sure to check whether your current reporting software facilitates the KPIs you need. Some reporting tools can only measure a set of pre-defined metrics, which can cause massive headaches in particular marketing campaigns.

However, other tools, like HubSpot’s analytics software , can offer full flexibility over the KPIs you wish to track.

You can generate custom reports that reveal average website engagement rates, page visits, email, social media traffic, and more.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title.

Each buyer persona should directly reflect your business' current and potential customers. All business leaders must agree on your buyer personas.

4. Describe your content initiatives and strategies.

Here‘s where you’ll include the main points of your marketing and content strategy.

Because there‘s a laundry list of content types and channels available today, you must choose wisely and explain how you’ll use your content and channels in this section of your marketing plan.

When I write this section, I like to stipulate:

• What types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
• How much I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
• The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
• The channels on which I'll distribute my content. Popular channels include Facebook, X, LinkedIn, YouTube, Pinterest, and Instagram.
• Any paid advertising that will take place on these channels.

5. Clearly define your plan's omissions.

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren‘t serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content.

You can’t please everyone in a single marketing campaign, and if your team isn’t on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with these 8 free marketing budget templates .

7. Identify your competition.

Part of marketing is knowing your competition. Research the key players in your industry and consider profiling each one.

Keep in mind that not every competitor will pose the same challenges to your business. For example, while one competitor might rank highly on search engines for keywords that you’re also chasing, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of 10 free competitive analysis templates .

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it‘s time to explain who’s doing what.

I don’t like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it’s time to get to work.

Starting a plan from scratch can be overwhelming if you haven't done it before.

That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates to help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started with this free template.

The kind of marketing plan you create will depend on your company, your industry, and your business goals. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with information: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic.

Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

• It states clear and actionable goals for the coming year.
• It includes data and other research that shows how the team made its decisions.
• It outlines how the team will measure the plan’s success.

4. Safe Haven Family Shelter

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization.

It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.

The plan is detailed yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.

• It confirms ongoing marketing strategies and objectives while introducing new initiatives.
• It uses colors, fonts, and formatting to emphasize key parts.
• It closes with long-term goals, key themes, and other overarching topics to set the stage for the future.

5. Wright County Economic Development

• “Going viral” isn’t a goal; it’s an outcome.
• Be surprising. Subvert expectations.
• Be weird and niche if you want to be weird and niche, but establishing a shared cultural understanding might result in a bigger audience.

Pridemore Properties’ Instagram smash hit is unexpected, to say the least. You think you’re getting a home tour that takes your figurative breath away; you get a home tour that takes the agent’s literal breath away.

Verizon’s toe-tapping, hip-shaking Totalmente (aka Total by Verizon, a contractless phone plan) ad debuted during Univision’s Spanish-language broadcast of Super Bowl LVIII. The ad reinvents the 1998 Elvis Crespo song “Suavemente,” an earworm if I’ve ever heard one, replacing the lyrics with Total by Verizon features.

Verizon Value’s CMO and VP of Marketing, Cheryl Gresham, has admitted that she didn’t know much about marketing to a majority-Latinx audience.

In an interview with Campaign Live , she said she didn’t think the idea would have gotten off the ground “if it had just been me and a lot of other people that had a background like myself in that room.”

CampaignLive wrote, “Gresham says the team opted for a creative concept that spoke to all the Latinos in the room — despite Gresham herself not understanding the connection.”

Gresham’s marketing strategy hinged on knowing her audience and, just as importantly, trusting her fellow marketers who knew how to reach that audience.

Strategic Takeaways for Demographic Marketing

• Know what you don’t know.
• Foster diversity in marketing leadership and staff.
• Know your audience.

The catchy tune and the great storytelling certainly don’t hurt.

But more than that, Ogilvy and Verizon dug deep into Latinx culture — more than 25 years deep — to craft an ad that doesn’t feel like it’s just responding to the latest trend. They also tapped Venezuelan American comedian, musician, and producer Fred Armisen to direct the spot.

6. Chappell Roan

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200+ Marketing Presentation Topics for Students

Published by admin on december 21, 2020 december 21, 2020.

Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other management streams. These latest and innovative marketing presentation topics can be used for seminars, webinars, conferences, oral presentation, classroom presentation and group discussions.

Latest Marketing Presentation Topics

Marketing 4.0: Online Meets Offline, Style Meets Substance

Table of Contents

Current Trends in Marketing

Online Marketing: Impact on society!

Marketing beyond 2020

Impact of Artificial Intelligence (AI) on Marketing

The return of Ambush Marketing

Green Marketing (Eco-friendly marketing)

Experiential Marketing

Network Marketing

Marketing Mix

New Product Development Strategy

Uses of the Internet as a marketing medium

Fundamentals of Marketing Management

Integrated Marketing Communication (IMC) Strategies

Importance of marketing in today’s economy

The relevance of 7Ps of marketing in CSR

Philanthropy in communication at mid-market firms: It pays to be creative

Corporate Social Responsibility step towards brand building

Corporate communication trends in today’s business world

Communicating ethics up the supply chain: getting the word out to suppliers

Consumer expectations the social accountability of business

Media Responsibility

Marketing Audit

Television advertisements and their effect: Facts

Controllable variables of Marketing

New CSR marketing trends: Transparency and dialogue

CSR and product responsibility

Vertical Marketing System

Pricing strategies for each stage of PLC

Customer Relationship Management

Effectiveness of Location-based marketing

Role of Marketing in Modern organization

Viral Marketing: Low cost-effective marketing

Ambush marketing: The undeserved advantage

Need for an Action against Ambush Marketing

Guerrilla Marketing: Unconventional but effective!

Guerrilla Marketing: Advertising with a viral effect!

Ambush Marketing: Steal the spotlight!

A Strategy Model for Export Marketing

Interesting Topics For Marketing Presentation

Marketing is not about merely selling

The new rules of Guerrilla Marketing!

Is Marketing Myopia Killing your Business?

Marketing Tactics For Viral Success

The power of Ambush Marketing

Creative Thinking Skills for Marketing Managers

Commercialization of social issues

Traditional Marketing Vs. Digital Marketing

Digital Marketing Presentation Topics

Viral Marketing for the Real World

Is Viral Marketing a Myth?

Effectiveness of Digital Marketing in the Challenging Age

Emerging trends in digital marketing

Digital Marketing & SMEs: Challenges and opportunities

Timing Is Everything in Online Marketing

The importance of digital marketing

Marketing 4.0: Moving from Traditional To Digital

Current digital marketing trends

Mobile Marketing: Future of Marketing!

Email Marketing: Still Relevant!

The evolution of social media marketing

New trends in social media marketing

Future of Virtual Marketing

Strategies to Go viral on social media

Challenges in Distributing Services through Electronic Channels

The Future of social media in marketing

Social Media as a marketing tool

Trends in Mobile marketing

Facebook marketing

Future of Digital Marketing

Digital Marketing in the Business Environment

OTT platform: Is a fall of television!

Marketing Research Presentation Topics

Ethics in marketing research

Ethical Dilemmas in Marketing Research

A decision making perspective on marketing research

Designing international marketing research

Applications of secondary data in international research

New Product Development & Marketing Research!

Budgeting and scheduling the research project

Career opportunities in Marketing Research

Factors that influence marketing research

Marketing research as an instrument for maximizing profit.

Ethical issues in marketing research

Framing research questions in an international environment

The importance of marketing research in business growth

Topics Related to Marketing In India

Marketing your business in India: Challenges & opportunities

Indian brands that are rocking content marketing!

Influencer Marketing in India 2020

Reasons why the future of Digital Marketing in India is bright!

Digital Marketing In India: Scope and Challenges

Marketing myopia: Why Indian Businesses needs to think big

Best Ambush Marketing Campaigns in India

Ambush Marketing: Need for legislation in India

You’ll also like Indian topics for presentation

Miscellaneous Topics

Impact of branding on consumer purchase decision

Role of data analytics in Marketing Research

Effect of consumer behaviour research on new product development.

Relation between marketing research and profit

The future of search strategies

Application of augmented reality for marketing initiatives

Artificial intelligence & marketing research

Applications of advertising comparative study

Studying factors that affect impulse buying

Technology: Boon or Bane for Marketing Research

Best marketing research practices

This is all about Marketing Presentation Topics for management and commerce students and researchers.

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Ainfluencer

10 Tips For Writing Marketing Assignments

• Post author: Cyrus Nambakhsh
• Post published: September 1, 2023
• Post category: Content Marketing

Page Contents

Everyone, from celebrities to businesspeople, relies on marketing to get exposure, add value, and increase their worth. Hence, the demand for professionals and marketing assignments is increasing rapidly. 

However, the path to becoming a marketing major and expanding your reach through organic marketing is not easy. One has to take exams, write assignments, and participate in several group activities before getting that degree. Sounds like too much work? 

In this article, we’ll introduce you to top marketing assignment tips that will allow you to maximize the effectiveness of your efforts.

Once and for all, let’s try to end the dilemma of marketing assignments. According to reports, 46% of youngsters in a survey said they would pursue a career in marketing!

Aside from hiring experts who will write your assignment for you or having group studies and sharing the burden, here are 10 other ways you can master marketing tasks quickly and write marketing assignments perfectly:

#1 Know the Assignment First

One major mistake marketing students make is not spending time dissecting the task. Often, the tasks are not just assignments but case studies, PowerPoint presentation defense , projects, dissertations, and more. This means each task demands a different kind of writing and presentation.

Hence, know the assignment type and what the topic means. Break down the topic and think of ways to cover it. What other slants can you insert to elevate the resonating factor of the topic? 

It is better to spend time on understanding the needs of the topic rather than rushing in by completely misunderstanding it.

#2 Pick an Example

First-year marketing students often fail to realize that their work will be more impactful if they add an example to strengthen the topic. Pick a brand or organization for your paper and use it as an example. This will allow you to find practical answers and develop logical results.

Also, papers with information on renowned brands and big names attract more audiences, making the paper more impactful. However, don’t think of public attention only when picking big organizations; think of your capabilities to justify them to make the paper notable.

#3 Put a Self-Deadline

Of course, your professor will allot a deadline, but setting your own will only push you to finish on time. However, do not confuse this step with rash writing. Have an organized routine and set a deadline to complete it on time before the actual date.

Students who do this don’t have to worry about late submissions. This also gives the writer extra time to revise, which is often overlooked.

#4 Research Fiercely

This tip is quite common to any other assignment type out there. Yet this is the step that makes a major difference. Research as much as you can. There will be many competitors in your class. 

Some may even pick the same topic as yours. The only way to stand out in such competition is through research. Students who are lazy with their research end up with shallow or superficial information. Such students rarely make it above the average mark.

Hence, to stand out, you must do in-depth research and find information from the deepest pits of the internet. Scout through many online and offline books, journals, and more to get the most real and deepest data on the topic. The professor will see through your efforts and hard work, and you can be awarded with grace marks for it.

#5 Real Events Make an Impression

Whether it’s marketing assignments or history assignments, real events never fail to make an impression. Your work will be read by others who always resonate with real-life examples. 

This is again where your capacity to research shows. Those who research without excuses can find excruciating facts that make the topic shine.

Find accurate figures and data that validate your work. Some like introducing these statistics and events at the beginning and slowly unfolding them later in the paper to keep the audience hooked.

Try to find some related data to your work which will bring thousands of readers to explore the topic. Some students also take the extra step of conducting surveys, interviews, and even doing online polls to find information on the topic and add it to their assignments.

#6 Choose the Correct Writing Style

Various writing styles depend on the topic and purpose. Students can pick a business writing style or a personal writing style. Pick one that your audience finds dependable. Aim for a blend of sophisticated and simple terms rather than making it entirely simple or sophisticated.

Using complicated words for the context is okay. But avoid using overly challenging words, which an ordinary audience may find difficult to work with. 

Do not forget to pick the one you are most comfortable with. Some writers can rock simple writing styles and still get good grades. Maintain writing flair and add authenticity to speak to your readers.

#7 Cite Correctly

With any assignment, finding online information is quite obvious. This is why you need to cite your sources. Citing means giving credit to the original writers whose information you have used in your paper. This gives credit to the original writer and helps the writer avoid plagiarism issues.

With marketing assignments, too, students need to cite the sources. There are plenty of citation styles, and one can pick the style which they prefer. Be cautious of different citing styles to avoid any mistakes and do it justice. 

Learning how to cite can take some extra time, so you can hand over this part to someone who can do it for you, leaving no errors behind.

#8 Get a Second Consultation

Both beginners and professionals need a helping hand sometimes. Students who are uncertain about their work can contact professionals or their professors. They can review the work and make suggestions to improve the quality of the paper.

Experts can suggest better examples and better brands to use and even offer effective writing tips. If you are uncomfortable with an expert, consult your friends, siblings, and family members to be more comfortable with them. Together, you can make a remarkable paper that meets everyone’s expectations.

#9 Use Online Tools

Although many find this tip controversial, we strongly agree with it. There are plenty of tools online, and the best thing is that they can be used. 

Students can find tools to improve their writing and grammar, find plagiarism issues, and even check the quality of their papers.

The best thing about these tools is that they are free, and several are available online, making them a favorable option for students. These tools also highlight problem areas, making it easier for students to correct them. 

Overall, find a trustworthy tool because numerous tools out there may not give you the desired result.

#10 Proofread Using Innovative Ways

Finally, the last step is to proofread your paper. Again, this is a very basic step that many people overlook. Proofread your paper before making the final submission. Do not jump into this process just after writing. 

Wait a few days to make the process fruitful. You can also use innovative proofreading techniques to make the process fun.

Some ways of proofreading are:

●       Reading it backward,

●       Reading one section at a time,

●       Having a list of mistakes,

●       Reading it out aloud.

It keeps the proofreading process simple and interesting, eliminating the chances of any errors.

Marketing assignments involve various aspects. Combining them and doing justice is not an easy job. Hopefully, the tips above will show you how to write impeccable marketing assignments and get your deserved score.

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Cyrus Nambakhsh

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by venus · Published October 22, 2023 · Updated April 27, 2024

Marketing assignments are a common task for students pursuing degrees in business, marketing, or related fields. These assignments not only test your knowledge but also your ability to apply marketing concepts and strategies to real-world scenarios. To help students excel in their marketing assignments, we’ve compiled a comprehensive list of tips to create the best marketing assignment possible.

Understand the Assignment Brief

Before you start crafting your marketing assignment, it’s essential to thoroughly understand the assignment brief. Carefully read the instructions, guidelines, and any specific requirements your instructor has provided. Pay attention to the formatting, word count, submission date, and the main objectives of the assignment. A clear understanding of the brief is crucial to ensure you meet all the criteria.

Research Extensively

Effective marketing assignment writing requires in-depth research. Don’t rely solely on your textbook or class notes. Explore various sources such as academic journals, books, reputable websites, and industry reports. The more diverse and credible your sources, the stronger your assignment will be. Stay updated with the latest marketing trends and case studies, as they can provide valuable insights and examples for your work.

Define Your Target Audience

Just as in marketing itself, understanding your target audience is crucial. In this case, your target audience is your instructor. Consider their expectations, preferences, and grading criteria. If your assignment is open-ended, inquire about any specific preferences your instructor may have regarding the topic or approach.

Choose an Engaging Topic

Selecting the right topic can make a significant difference in the quality of your marketing assignment. Look for topics that not only interest you but are also relevant and up-to-date. This could be related to emerging trends, case studies, or marketing strategies used by well-known brands. An engaging topic will not only make the assignment more enjoyable for you but also captivate your instructor’s attention.

Develop a Strong Thesis Statement

Like any academic paper, your marketing assignment should have a clear and concise thesis statement. This statement should provide a snapshot of what your assignment aims to achieve. It’s your roadmap, guiding both you and your readers throughout the paper.

Structure and Organize Effectively

Organizing your marketing assignment is key to delivering a coherent and well-structured paper. Typically, assignments should include an introduction, body, and conclusion. The body of your assignment should be divided into sections, each with a clear subheading. This makes it easier for readers to follow your arguments. Use a logical flow, presenting your ideas in a systematic order.

Original Content and Plagiarism Avoidance

One of the cardinal rules of academic writing is to avoid plagiarism at all costs. Ensure that your work is entirely original. Cite your sources correctly using the appropriate referencing style, such as APA, MLA, or Harvard. Plagiarism not only affects your grades but can have serious consequences for your academic integrity.

Analyze and Evaluate

Marketing assignments often require you to analyze and evaluate a marketing strategy or concept. When conducting your analysis, consider the strengths and weaknesses, opportunities, and threats. Use relevant tools and models such as SWOT analysis, PESTEL analysis, or the marketing mix (4Ps or 7Ps) to evaluate the effectiveness of the strategy in question.

Provide Real-World Examples

Supporting your arguments with real-world examples is a surefire way to make your marketing assignment more compelling. Whether it’s a successful or unsuccessful marketing campaign, case studies, or industry trends, these examples help solidify your arguments and demonstrate your understanding of the subject matter.

Use Visuals Wisely

Incorporating visuals such as charts, graphs, and images can enhance the visual appeal of your marketing assignment. However, use them judiciously and make sure they are relevant to the content. Visuals should complement your text, not replace it. Additionally, provide clear explanations for any visuals you include.

Edit and Proofread

Never underestimate the importance of editing and proofreading. After completing your assignment, take the time to review it for grammatical errors, spelling mistakes, and clarity. Ensure that your writing is concise and that your ideas are communicated effectively. If possible, ask a peer or professor to review your assignment for a fresh perspective.

Seek Feedback

Before submitting your marketing assignment, consider seeking feedback from classmates, friends, or professors. A fresh set of eyes can provide valuable insights and suggestions for improvement.

In conclusion, writing the best marketing assignment requires careful planning, research, and attention to detail. By following these tips, you can create a high-quality marketing assignment that not only meets your instructor’s expectations but also contributes to your understanding of marketing concepts and strategies. Good luck with your assignments!

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