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3 Steps To Creating A Facebook Review Link

To get reviews on Facebook , you need to make sure your customers know where to write a review by sending them a review link.

It’s easy enough to get your Facebook review link. Just open your Facebook Business page in a desktop browser, click on the “Reviews” tab, and copy the URL.

The problem with this, however, is that this review link won’t prompt customers to log in. This means an extra action some customers will have to complete, which can, believe it or not, discourage them.

The key is to make the review process as quick and easy as possible for your customers. This, in turn, will increase the likelihood of them posting a review.

You can do this by creating a Facebook review link with a login prompt . It’s not as hard as it sounds, as we break it down in just three steps.

Why It’s Important To Get Reviews For Your Business

Facebook reviews (Facebook Recommendations) have more benefits than most business owners realize.

And knowing these benefits is important as it will help you understand how Facebook reviews work and, as a result, how you can use them to your advantage.

Facebook reviews are social proof . And with more first-hand endorsements of your products and services, more customers will trust your business.

As it turns out, 88% of customers trust online reviews as much as personal recommendations.

So it’s about building a reputation (through positive reviews and a high star rating) that customers can trust. This will increase your search visibility as well as increase the chance Facebook recommends your business in users’ Feeds.

What’s also worth knowing is that Facebook reviews can appear in search engine results. And if your reviews are positive, this will draw more traffic to your Facebook page.

How To Create A Facebook Review Link: 3 Steps

To get more reviews on Facebook, it’s vital to make writing reviews as easy as possible for customers. In other words: reducing the steps it takes for customers to write a review.

This is why creating your own Facebook review link (with a login prompt) is better than simply using the URL of your Facebook Business review page, as the latter will require some customers to log in first.

There are three steps to creating a Facebook review link:

• Create a Facebook login URL
• Modify the URL to redirect customers after login
• Add your business name to the URL

It sounds technical, but it’s not. You’ll see as we explain each step below.

Step 1: Create A Facebook Login URL

Customers can’t post a Facebook review for your business without logging in to Facebook first. 

Most Facebook users will know how to log in if needed, but, again, we’re trying to make it as easy as possible by assisting customers through the process.

All this step requires is adding “/login” to the end of the Facebook homepage URL, so that it looks like this: https://www.facebook.com/login/.

Step 2: Modify The URL To Redirect Customers After Login

After the customer logs in, you want to make sure that the customer is taken to your Facebook Business page – not to the Facebook News Feed.

This ensures the customer won’t have to search for your business or enter your Facebook URL a second time. 

To do this, add “?next=” to the end of the Facebook login URL made in step 1, so that it looks like this: https://www.facebook.com/login/?next=.

Step 3: Add Your Business Name To The URL

The final step is to add “https%3A%2F%2Fwww.facebook.com%2Fyourbusiness%2Freviews%2F” to the URL made in step 2.

However, you’ll need to replace “yourbusiness” with your business name as it reads in the URL of your Facebook page.

Once you have made the change and added it to the URL made in step 2, the final URL—your Facebook review link—should look like this (except with your business name): https://www.facebook.com/login/?next=https://www.facebook.com/yourbusiness/reviews/.

How To Request A Review On Facebook 

Creating your Facebook review link is only half the work, unfortunately. You’ll need to send the review link to customers, needless to say, but you’ll also need to use best practices for your review request to be effective.

This involves two things:

• Sending your Facebook review requests using the appropriate channels
• Including a message that encourages the customer to click the link to write a review

The key to creating an effective review request message is to be direct yet friendly while expressing why their feedback is valued.

You can send your review requests using email, SMS, and Facebook messages, but, in general, email is more recommended. Customer emails are easier to collect than phone numbers, and emails are less personal than Facebook messages.

How To Enable Facebook Reviews

It’s no good to send Facebook review request links to your customers if your reviews aren’t turned on. While Facebook reviews are enabled by default, it’s worth checking to make sure!

Thankfully, enabling Facebook reviews takes just five simple steps:

• Log in to your Facebook Business page
• Click on “Settings” (located at the top right-hand corner)
• Click on “Templates and Tabs” (located in the left-hand sidebar)
• Scroll down to “Show Reviews” (in the “Reviews” section) and click the toggle “On”  
• Click “Save” to confirm the change

Remember: Facebook reviews are enabled by default. So if you find that your Facebook reviews are enabled (the toggle will be green/“On”), make sure not to change the setting.

How To Increase Engagement On Facebook

Your customer reviews are the most important factor determining your business’s reputation on Facebook. 

How you interact with customers on Facebook is also important, however, with the potential to increase page traffic and encourage sales.

There are countless ways to engage and interact with your Facebook audience. But to help you out, we’ve listed three key strategies below.

Share User-Generated Content

User-generated content that promotes your business is essentially free marketing. And like customer reviews, it’s more social proof that you can leverage to build your reputation and increase audience engagement on Facebook. 

This includes any kind of Facebook content a customer has posted that endorses your products or services. You’ll get notified when it happens, as a Facebook user will tag your business, check-in to your location, or include a hashtag of your business name.

It’s a great way to showcase more positive feedback on your Facebook Business page that followers and new page visitors will see. 

Reply To Facebook Reviews

Did you know that 56% of consumers say that the way businesses respond to reviews matters ? This makes it important to respond to Facebook reviews as it can influence customers to trust and use your business.

Most businesses do not respond to reviews. This provides a chance for your business to stand out, however, so it’s worth responding to as many of your Facebook reviews as you can – even the positive reviews.

There are best practices for responding to reviews, and these include responding punctually, professionally, and transparently.

Your responses should always be appreciative, as this will demonstrate that your business cares for its customers and values their feedback – good or bad.

Share Google Reviews On Facebook

Sharing Google reviews on Facebook is more social proof you can use to back up what your positive Facebook reviews are saying.

The good thing about this is that it’s easy to do and provides more engaging content for your Facebook page that users can interact with.

Using Google’s free Marketing Kit , sharing your positive Google reviews on Facebook is as simple as it gets. You can even customize the review as it will appear in your post (such as themes and fonts), which will make the content more visually appealing.

All you need to share Google reviews using Google’s Marketing Kit is a verified Google Business Profile. Google Business Marketing Kit also gives you the ability to create other marketing materials, so it’s a free tool that’s well worth using.

How To Get More Reviews (On All Review Sites)

It isn’t difficult to create a Facebook review link, but there is an easier and more effective way to get reviews for your business – not just on Facebook, but on Google, Yelp , and more.

Having a review link is only half the work, as mentioned. You need to write a persuasive review request to get your customers to click the review link, which you’ll also have to send to all new customers your business deals with.

The easier and more effective method is to automate the process . And it’s the reason why thousands of businesses use ReputationStacker – a tool that will automatically send review requests to your customers using a proven approach to get more reviews.

Ultimately, it’s not necessary to create review links or even put time and effort into a long-term review marketing strategy – not when ReputationStacker will handle all of it for you. 

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

How to Create the Perfect Link to Ask for Facebook Reviews & Recommendations

by Tevya | Jan 25, 2019 | Facebook Reviews , Reviews Toolbox | 27 comments

TL:DR? Skip to the URL generator tool , to get your ideal URL right now.

So you want to get more Facebook recommendations , huh? Whether you’re using a review generation tool like Starfish Reviews, or sending a message on Facebook messenger, posting on Facebook, or sending out an email to all your clients or subscribers, it’s simple, right? You just send them to the reviews tab like this: https://www.facebook.com/StarfishWP/reviews/ , right?

Table of Contents

Facebook’s Review Linking Problem

Not so fast! Unfortunately, Facebook hasn’t made it super simple like Google My Business has . If you send them a link like the example above, users who are logged-out of Facebook won’t arrive at the right place! Check our what they’re going to see:

It’s confusing, right? Not only that, using either of those options will not take them back to your reviews page after they login. Another Facebook failure…. ?‍ Here’s where they will be taken:

• If they use the normal, top-right login (#1), they’ll just end up on their normal feed, with nothing to do with your page at all!
• If they use the “Log In” button at the bottom (#2), they’ll be taken to your page, but  not the Reviews section, where you want them to be!

Outsmarting Facebook’s Issues

It turns out that Facebook does have a way to redirect people to wherever you want after login though. That means we can construct a URL that will redirect people to the reviews section of your Facebook page. This link works great for logged-in users and will take logged-out users to the right place as well, no matter which of the above login options they use.

It’s a little complicated, so we created two methods for you. For both methods, you’re going to need to know your page’s “slug,” aka the part of the URL that designates your page. To get your page’s “slug”, go to your page, and look in the address bar of your browser and get the part that’s between two forward slashes: / following “facebook.com”.

Constructing the Facebook Recommendations Link

Method 1 – the easy way.

The easy way is to use our Facebook Reviews link generator below. Just input your Facebook page’s “slug” and your email address, and we’ll email you the very best link for your Page’s reviews. NOTE: it’s not the whole Facebook page’s URL. Just the “slug” the part between the first two slashes (“/”) as shown in the demo animation below.

Facebook Reviews Link Generator

" * " indicates required fields

Copy your Facebook page's slug, like this:

For Example: The Facebook URL for Starfish Reviews is:

https://www.facebook.com/ StarfishWP /reviews/

The Slug would be StarfishWP ; this is what you enter into the form below.

Paste the slug into the field below, then add your email in the other.

Answer this question, then click the "Generate URL!" button.

Method 2 – Construct It Yourself

Here’s the steps to construct the URL yourself:

• We need to take them to the login page, so they can login. So we start with the basic Facebook login page URL:  https://www.facebook.com/login/
• The trick that makes this all work is the “next” parameter that Facebook has built-in. Facebook will take the user to wherever that URL is set to, after they login. So we add the next parameter on the end:  https://www.facebook.com/login/?next=
• Unfortunately we can’t just add the URL of our Facebook Reviews page on there normally. So this is wrong:   https://www.facebook.com/login/?next=https://www.facebook.com/StarfishWP/reviews/ and won’t work!
• Instead, the special characters in the “next” URL have to be converted to their HTML character codes. So in the end it looks like this:  https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FStarfishWP%2Freviews%2F

Kinda complicated right? But it works every time.

Use it in Your Starfish Reviews Funnels

Now that you’ve got your shiny new URL, you can be confident that they’ll end up on the reviews portion of your page, whether they’re logged-in or logged-out, and whether they use the #1 or #2 login options from the screenshot above!

So, grab your new perfect Facebook Reviews URL and put it in a new Starfish Reviews funnel, or as one of the destinations on a multiple-destination funnel, and send the Funnel out to your clients, followers, etc to get more positive reviews on Facebook, with the lowest possible friction and abandonment rates!

You Might Also Like:

How Online Reviews Can Make or Break Your Business

How to Get the Perfect Link to Ask for Google Reviews

How to Claim Your Local Business Listings Online

100% Guarantee! Fall in love with our products and services within  30 days , or get your money back.

27 Comments

Brilliant. Thank you.

This is not working anymore

Hi Eric! We’ve had a few people report this. But it works every time we try it. You have to ensure you just enter the “slug” of your Facebook page’s URL. So based on the Facebook link in the footer of your website, you’d just put in “brockway.production”. If you do that, it’ll work. I already did it and will have it send you the resulting email. If you don’t see it, try checking your spam/junk. Thanks!

Works like a charm, however, is there a way that I can get it to open up the Facebook App instead of the mobile browser. Thanks

Hi Richard! The link should open in whatever is the default for Facebook links, on the device where the link is clicked/tapped. So for example, on my Android phone I have the Facebook Lite app. Android previously asked me if I wanted to open Facebook links in Chrome browser or in the Facebook Lite app. I told it the Facebook Lite app, so that’s now the default on my phone. If I tapped your link on my phone that’s where it would open. So this same link should work for any device, but it’s up to the user and the OS to decide if it gets opened in the app or browser. Does that make sense?

As of Nov 2020 on Android it will open in app. On iOS browser will open and user needs to log into FB in the browser.

Hi Tevya! Awesome article. Works like a charm! You really saved me a headache. You will get SuperMan Mega Bonus Points if you happen to know of a way to modify the URL link format you recommended so it also forces “Most Recent” reviews to display first by default rather than the current and only apparent default “Most Helpful.” I’ve looked everywhere but can’t seem to find anything on it in terms of a special parameter or way to manage it in Facebook page settings. For record, its not that the review that shows up in “most helpful” is negative, but rather this issue is its in Spanish and from a vendor in Spain not a customer (which are primarily based in North America). More importantly, with “Most Helpful” as the default it only shows a review or two I think instead of the full list. Whereas, most recent shows them all and chronologically. Thanks again for the article and thanks in advance for any and all suggestions.

Hey Vin! Thanks for the compliments. So glad it’s helpful for your review marketing.

I looked into selecting the Most Recent tab as you’re hoping for. I’m not sure it’s possible. It appears that Facebook controls those through Javascript, as they don’t actually link anywhere in the HTML. So unfortunately, I’m not sure there’s much we can do, unless there’s some way to control the aria-selected state in the URL. But I’m not aware of anything like that.

Make the process as easy as possible. Whether you’re emailing customers directly or asking for their reviews with a call-to-action on your website, the most important thing is to make the process super simple for your customer. Provide the link to your Facebook page, and give clear directions on how to leave a review.

Thank you! Just what I needed!

Thank you for this link build. What I’m finding with this link is that the user is taken to the reviews section of my page but there is no button for them to actually review my business. The only way to get them there is to take them to the actual Yes / No boxes option that seems to only appear in the Feed of my business’ home page. And the only way to get them there is to just link them to the business homepage and give them directions to scroll and click yes. This is not as effective as a direct link to that yes button. When I try that – it doesn’t work. What am I missing?

Hi JoAnne, this is a great question! The problem is that you can’t see the Recommendation box when you view your own page’s Reviews tab. You can’t recommend your own business/product/etc so Facebook doesn’t give you the option if you’re an admin on the page. But others will see a box that says “Do you recommend [page name here]?” Followed by a “Yes” and “No” button. If they click either of those, they’ll be prompted for more information to leave their recommendation and review. But this isn’t as visible (have to scroll usually) on the main page as it is on the Reviews tab, where our generator’s link will take people.

This is great – Works perfectly and it’s just what I was looking for.

works great.. is there a way to create a link search Facebook?

Great resource. Thanks a bunch

Nice , very useful .Thanks a bunch !!

Can I make the URL more “friendly” – it’s rather long. Would a ‘tiny url’ or ‘bit url’ also work?

It works on the old Facebook, but not the new one that I updated to a few weeks ago

Jesse, Could you explain further what your issue is exactly and we can assist you? You can submit the details here: https://starfish.reviews/contact . Thank you!

This works and was fantastic! Thanks!

worked for me! What a great resource thanks very much for your free information

Works a treat, I put it through a url shortener as well so now I just copy and paste it into a text

This is great! Thanks a lot for this. You made my life that much easier!

It’s still working, but not as good) Now, even if you’re logged into Facebook, Facebook will display a message “The page you are trying to visit requires you to re-enter your password.” It’s a bit of a pain, but still the best way I’ve found, thank you for sharing.

does not work on mobiles. Only on desktops

nice no method 2

Thanks for the explanation, but it doesn’t work when I share the URL on mobile apps like Whatsapp. It leads to a “page not found”. On desktop it works fine.

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Home / Blog / Platform / How to Create a Facebook Review Link

How to Create a Facebook Review Link

• April 27, 2024
• Facebook , Links , Reputation Management , Reviews

Table of Contents

A Facebook review link simplifies the process for customers to leave reviews, directly impacting a business’s reputation and visibility on social media. This article explains what a Facebook review link is and how to create your own custom link.

What is a Facebook Review Link?

A Facebook review link is a direct URL that takes customers to the review section of a Facebook business page.

This link is designed to make the process of writing reviews as easy as clicking a button, encouraging more customers to share their experiences.

Effective use of a Facebook review link can boost a business’s social proof and online presence, driving more engagement and potential business through Facebook.

Creating a Facebook review link involves a few simple steps that can significantly enhance customer interaction on your business page. Here’s how to do it:

• Open Facebook and go to your Facebook Business Page.
• Right click on the Reviews tab and copy the URL.
• You can also get the link by updating this URL with your page ID: https://www.facebook.com/[YourPageID]/reviews/
• (Optional) Paste the URL into our Facebook link shortener to create your own custom review link.

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How to Use a Facebook Review Link

Laura Nelson, VP of Marketing

• November 13, 2020

As companies seek to build a stronger online presence, local business owners have several tools at their disposal to grow their business’s visibility and boost local SEO. Facebook happens to be a powerful method to improve a business’s local footprint.

With almost 2.5 billion users on the platform , Facebook is one of the most useful networks for local businesses to grow their customer base and get their brand name out there. In fact, among active Facebook users in the US, 74% visit the site (or use the app) every day .

This presents a goldmine of opportunity for small and growing businesses, especially in the form of customer reviews on your business’s Facebook page. 

Online reviews authenticate and provide more credibility to your business. Today’s consumers   trust online reviews just as much as they trust personal recommendations from friends or family members. By doing their research on other customers’ experiences with your business, prospective customers are more confident when deciding whether they want to purchase from your business. 

Not only is Facebook the most popular social media platform today, but it can also influence our preferences.

How do reviews on Facebook impact consumer decision-making?

According to social media reviews statistics, Facebook influences more than half of buyers’ purchase decisions.

One of the best decisions you can make for your business’s online reputation management strategy is improving your overall ratings and by getting 5-star reviews on these platforms. If you haven’t already, a good place to get started is by generating a Facebook review link and inviting customers to write a review. 

Read on to find out just how to do that (it’s easier than it sounds!).

WANT MORE FACEBOOK REVIEWS?

Download our free guide to discover the best ways to get more reviews for your Facebook profile, fast!

Steps to Create a Facebook Review Link

Unlike Google’s business listing and review platform, Google My Business (GMB), Facebook’s isn’t too straightforward where review links are concerned.

For example, most users will encounter an issue if they aren’t logged in and click on the review link. They will be directed to your Facebook Business Page, yes, but not the Reviews section. Instead, Facebook will ask them to log in first. 

After doing so, one of two things may happen.

If users log in through the normal method, that is, by using the top-right login as pictured below in #1, this will redirect them to their Facebook feed where they can view status updates by friends and their connections. This will disconnect them from your page entirely, defeating the purpose of the link.

Using the “Log In” option at the bottom of the page, indicated by #2, will successfully redirect them to your page. But there’s a catch! It won’t take them to the reviews tab. 

If you’re getting worried that this process sounds complicated on Facebook, don’t be! There are several third-party tools such as link generators you can find through a simple Google search that will help you create a direct review link.

Otherwise, you can learn how to build that link yourself. Knowing how to construct these links on your own can prove useful, especially if you decide to grow your business and expand into different brands/multiple groups of businesses in the long run. 

Follow these three simple steps to build your own Facebook review link from your business page: 

Building a link is easy. All you have to do is put yourself in your customer’s shoes and follow their journey to your review page. 

The first thing you want is for your customer to log in through the homepage. After all, without logging in, your customer won’t be able to submit any reviews for your Business page. 

The URL for the login page is: https://www.facebook.com/login/  

Remember the challenge we discussed before, when your customer is redirected to their feed after logging in? To avoid that, Facebook has a neat little sequential system in place within their URLs. 

You want Facebook to believe that after logging in, something else comes “next.” And what should that be? Redirecting to your page is the answer.

The URL we’re building to generate your direct link grows to include this: https://www.facebook.com/login/?next=  

You might be thinking, “Hey, that’s pretty straightforward. I’ll just add in my Facebook Reviews page URL at the end, and we’re good to go!” 

And while your logic is perfect, Facebook won’t accept this. 

So, for example, if we’re linking to the reviews page of the local plumbing business pictured before, it shouldn’t look like this: https://www.facebook.com/login/?next= https://www.facebook.com/Overtime-Plumbing-109021667453537/reviews/  

That, unfortunately, won’t work. 

The special characters introduced after the “next” component in the URL must be in their corresponding HTML format. Doesn’t make sense? That’s alright. 

They would have to look like this: 

https://www.facebook.com/login/?next= https%3A%2F%2Fwww.facebook.com%2FOvertime-Plumbing-109021667453537%2Freviews%2F

Do you see a pattern here? The colon and forward slash (i.e., “special characters”) have corresponding codes that you would have to replace them with to make the link work. 

There you go. That’s how you build your own Facebook Review links!

Resources To Get More Facebook Reviews

Now that you’ve generated your Facebook review link for your business account, how can you put it to good use?

As obvious as it sounds, the best thing you can do is ask your customers directly to write a Facebook review. There are several creative ways you can go about making this request. 

Keep reading to find a strategy that works for you best to make the process easier.

Create a Review Request Email Campaign

Email marketing continues to be a successful tactic used by many businesses to maintain and boost customer relationships. One way you can leverage this form of communication with your customers is by following up on the sale of a product/service provided with post-sale emails. 

Creating Facebook review email templates will be an effective way to generate more feedback on the platform. If you keep these templates handy, you can shoot out an email to the concerned customer at your earliest convenience. 

Of course, depending on the kind of business you operate, the language and syntax of the review template may vary. However, it never hurts to keep one ready!

Promote the review link on social media

Keep the link handy because you never know when you may need it. For example, you may be conversing with a customer over text, Facebook Messenger or even on WhatsApp. Gauge their tone and level of enthusiasm throughout the conversation, and if you feel a positive vibe from their end, make sure to drop in that direct review link before you end your conversation.

Remember – business reviews don’t always have to be centered around your product or service itself. Sometimes, happy customers may want to give glowing feedback on the quality of your customer service!

Embed Facebook reviews widgets on your website 

Showcasing positive reviews you’ve gained on Facebook through a widget on your website acts as social proof. Prospects and customers scanning your website will be tempted to read more. They may even redirect to Facebook to see if anyone within their mutual circles has reviewed/rated/used your products or services. 

This will also make it easy for your website’s visitors to find your business on Facebook directly without searching for your business name. 

Promote your business on Facebook

Likes, comments, and shares: make them your goal. The more visibility your business gains on Facebook, the more chances of attracting additional customers and down the line, growing your reviews. 

Check out these additional resource articles to get started:

Turn on Facebook reviews by enabling them on your Facebook Business  page

Ask your customers to check-in on Facebook through the Location option when they visit your business 

Share Google reviews you’ve received to your Facebook audience

Growing your business’s online reputation is no easy feat, but with time, dedication, and the right strategies, you can build more credibility in your brand in your local market. 

Signpost’s review management service can help you along this journey, easing your manual work by automating review management tasks and smoothly integrating this practice into your online business processes. 

After all, when growing those reviews on any social platform, you can use expert help to achieve your goals faster and more sustainably.

You learned how to use a Facebook Review Link. Now what?

Discover the best ways to get more reviews for your Facebook profile, fast!

Related Articles

How to use facebook free advertising for small businesses, how to add and manage multiple locations on your facebook business page, gain more positive online reviews for your roofing business.

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A direct link to my Facebook review page doesn't load it on mobile (it simply opens the fb app)

If I send a link to https://www.facebook.com/[COMPANYNAME]/reviews , it works perfectly for people on desktop, but not at all for those on mobile, it just opens the Facebook app and they're not redirected to my specific review page.

Any idea on how to send mobile users directly to the specific page? I want to be able to send the link by email.

Facebook has replaced reviews with recommendations ( https://starfish.reviews/what-facebooks-switch-from-reviews-to-recommendations-means-for-your-business/ )

I also have not (yet) found a way to leave a recommendation on a mobile browser. I believe it's not possible.

Not an answer, but a clue: we have the same problem, and some of our competitors have the same problem, but for some pages (e.g. https://www.facebook.com/Perfume-24h-105571215696977/reviews ), the link lands on the review page... but I can't leave a review on mobile....

I tried changing the name of the page, but I'm still not able to land on the review page.

I would recommend replacing Facebook review links with Google review links, or the like.

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Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

We are all aware that Facebook reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

In this post, we are publishing everything you need to know about Facebook recommendations and especially how to explain to customers to leave Facebook reviews on your Facebook page.

Facebook Reviews are Becoming Recommendations

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

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Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop on Facebook . We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

How are Recommendations different from Reviews?

Well, there are differences:

• Location – The Recommendations appear on the upper-right side,, and Reviews appear on the left-hand side (if not hidden).
• Reach – Reviews are visible to any Facebook user. With Recommendations, you can limit the reach and make it more personal.
• Format – Reviews have star ratings and comments. Recommendations have only comments.
• Reactions – Anyone can comment and like a Review, but only people in the person’s network can comment and like a Recommendation.
• Specifics – People can recommend a specific business feature (choose a tag that best describes their recommendation) and share a photo; Reviews don’t have such an option.

So, the bottom line is:

• The tab is called “Reviews”
• The feature is called “Recommendations”

How do Facebook Recommendations work?

What are the benefits of facebook recommendations.

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

How the new Facebook rating score is calculated

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

How to set up Facebook Recommendations?

If you’ve already activated the Reviews tab, then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page, here is how to activate the Facebook reviews tab.

Step 1: Log in to your Facebook account and go to your business Facebook page

Step 2: Navigate to the  ‘Settings’  section on your left-hand side

Step 3: Click the  ‘Privacy’ menu.

Step 3: Click the ‘Page and tagging’ menu as shown below:

Step 4: In this section, find the option ‘Allow others to view and leave reviews on your Page’ and make the toggle ON.

That’s it. Now, the reviews tab will appear on your page.

How to Recommend a Business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

• Click the Reviews/Recommendations tab
• Click ‘Yes’ to recommend the Page
• Write your recommendation, and if you use mobile, upload a photo along with the recommendation text
• You can also choose a tag such as great service, amazing staff or similar

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for recommendations.

And this tutorial is very important for business owners who want to get more Facebook reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

The Significance of Facebook Recommendations for Local Businesses

Here’s why these Facebook recommendations have become pivotal for local enterprises:

Boost in Credibility and Trust

Facebook recommendations serve as modern word-of-mouth referrals. When potential customers see positive recommendations from their friends or others in the community, it enhances the credibility of the business. In a digital age, many customers trust online reviews as much as personal recommendations, making these endorsements vital for establishing trust.

Enhanced Visibility and Organic Reach

When a user leaves a recommendation, it can be seen by their friends and connections. This means a local business can benefit from increased visibility without investing in paid advertising. Each recommendation acts as a mini marketing campaign, potentially reaching hundreds or even thousands of prospective clients without any added effort or expense from the business.

Influence on Buying Decisions

Recommendations can play a decisive role in a customer’s buying journey. A positive recommendation can sway uncertain customers towards trying out a local business. Conversely, negative feedback can serve as constructive criticism, allowing businesses to improve and address genuine concerns.

Enhanced Engagement and Community Building

Recommendations often spur conversations about the business, either through questions, shared experiences, or stories. This not only spreads awareness but fosters a sense of community around the brand. Engaging with these recommendations and comments can further personalize a business’s connection with its customer base, establishing loyalty and repeat business.

How to Report a Facebook Recommendation

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

• Go to the recommendation that you want to report and click the 3 dots in the top right corner
• Select “Find support or report Recommendation”
• Choose the topic and click “Submit”

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

How to ask for Facebook recommendations?

if you are a business and starting out with recommendations on Facebook, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

• Send emails to customers with a link to your Facebook reviews section
• Print QR codes on menus or flyers with the Facebook review link to the reviews tab
• Embed a ‘Review us on Facebook ‘  button on your website
• Add a Facebook reviews badge on your website
• Create Facebook ads  with your reviews

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

How to Embed Facebook Recommendations on your Website?

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

If you want to read the full guide, make sure you read our article on how to embed Facebook reviews on a website .

Key Takeaways

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

• Increased visibility and credibility: Positive reviews can boost a business’s reputation and attract new customers.
• Improved customer engagement: Responding to reviews can help businesses build stronger customer relationships.
• Enhanced local SEO : Facebook reviews can help businesses rank higher in search results for local search queries.
• Easy to use: Facebook reviews are easy for customers to leave and for businesses to manage.
• Insights: Review data can provide valuable insights into customer satisfaction and areas for improvement.

If you want to enable this feature via the Facebook app, follow these steps: 1. Open the Facebook app on your device. 2. Go to your Business Page. 3. Tap on the “More” option 4. Tap on “Settings”. 5. Scroll down to the “Templates and Tabs” section. 6. Find the “Reviews” or “Recommendations” tab 7. Once the tab is visible, make sure it’s set to “ON” or “Off.”

No, buying Facebook recommendations is against Facebook’s Community Standards and can result in penalties, including the removal of your page.

To post a recommendation for a business or place on Facebook, follow these steps: 1. Go to the Page of the business/place 2. Look for the “Recommendations” or “Reviews” section 3. Click on “Yes” to recommend the place 4. Write your recommendation 5. Post the Recommendation

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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Privacy Overview

How to find a listing review link for your business on Google, Facebook & more

Make it easy to encourage customers to leave reviews for your business by learning how to get the review link for a listing on Google, Facebook, Capterra and Yelp.

We’ve shared a few strategies to get more online reviews for your business . From Google reviews to Facebook ratings , we’ve even written a step-by-step guide on how to send NPS and review requests via SMS !

Now you might be wondering, why all the chatter about reviews? There’s actually a good reason for so much content on a single subject.

• 94% of online customers read reviews before making any purchasing decisions
• 83% of job seekers use reviews to support their decisions on which companies to apply to
• 93% of online shoppers determine whether a business has a good reputation (or not) based on the available reviews

And that just scratches the surface!

Customer reviews are more important than ever, and it’s all a numbers game. The more reviews, the higher the trust signal you send. It can also help paint a more representative picture of people’s opinions when you have more data pooled to make an average.

Which leaves one important question—how do I make it easier for customers to leave reviews?

The short answer, you’ll need to generate a review link. A review link is just a URL you can send to customers that automatically directs them to a space to leave a rating or some feedback. These links however can look different for every site.

Which is why we’ve put together this handy guide on how to create review links for all the major platforms, as well as some helpful tips on how to get these links out to your audience.

How to get your Google My Business profile and Google Maps review links

Before you read any further, be sure you’re logged in to your Google My Business profile. They’re free to create, so if you have yet to do so, check out this handy guide that will walk you through the steps!

When you set up this profile, you open yourself up for ratings and reviews from everyone . Reviews will display as a star rating, as well as full-length, individually submitted reviews available when clicked. A little bit like this:

Note that a customer must have a free Google account in order to leave you a Google review. However, with over 1.5 billion active users, this will most likely not be an issue!

You can generate your Google review link in a few simple steps.

How to generate a Google Review link

Step 1: Search for a find your business listing on Google.

Step 2: Click the “Write a Review” button, located below your contact information.

Step 3: When clicked, a form should pop up prompting you to choose a star rating and leave a comment. Copy the URL of this form in the search bar.

Step 4: Paste that URL into any communication (we recommend texting) and it will redirect viewers right to this review form.

💡 SimpleTexting Tip : The URL you copy and send is long. We recommend using a URL shortener to make it easier on the eyes and the characters.

How to get a Capterra review link

When a customer lands on your Capterra page, they’ll see a button encouraging them to review your business.

However, if you want to save them some scrolling, you can also generate a direct link to your review page. It only takes a few extra steps on your end.

Step 1: Navigate to your public Capterra page.

Step 2: Click the “Write A Review Button”

Step 3: Copy the URL for that review page.

💡 SimpleTexting Tip : If you need a little boost, offer an incentive! Capterra runs a program where they’ll send a review request on your behalf and offer a gift card in exchange for the feedback! Reach out to your Capterra rep for more information.

How to get a review link for Facebook

Facebook review links are the easiest to retrieve. Similar to Google reviews, however, a customer must have a Facebook account in order to leave one.

Additionally, your business needs to have a business profile, and the ability to leave ratings and reviews switched on.

[Read: How to Generate and Nurture Leads with Facebook and SMS ]

How to turn Facebook reviews on:

Step 1: Open your business page.

Step 2: Click on “Settings”.

Step 3: Select “Templates and Tabs” from the left-side menu.

Step 4: Scroll down until you see the “Reviews” tab. If you don’t have a review tab, click the “Add a Tab” button to add one.

Step 5: Click the grey “Settings” button next to Reviews. Make sure “Show Reviews” is switched to the on position. Below, you’ll find your review link. Copy that link, and send it to your customers to start collecting valuable feedback!

How to get a link to a Yelp review

Over 148 MILLION reviews have been left on Yelp. The app itself has nearly 92 million unique mobile users per month! Ensuring your business Yelp profile is filled out and active can only benefit you. Making it easy for customers to leave reviews with a handy link is one of the first steps to take.

Just like the profiles before, generating your link is simple.

Step 1: Log in to your Yelp business account.

Step 2: Click on the arrow next to your business name in the top left corner of your dashboard. This will show you what your public Yelp listing looks like.

Step 3: Click the red “Write a Review” button.

Step 4: Copy the URL of the review page, and send!

💡 SimpleTexting Tip : Unlike other review sites, Yelp can flag too many positive reviews as suspicious. As such, it’s important that, if you’re sending out Yelp review links, you send it to all customers. A mix of the good and the mediocre will help your profile stand out as authentic!

If there’s one thing you take away from this piece, it should be this: the easier you make it for people to leave you reviews, the more likely they’ll be to leave them. There are plenty of ways to do this, from shortening URLs to mass texting them out at the right moment.

Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

Wondering how to get Facebook reviews with ease?

Since it’s the largest social network in the world, Facebook business reviews can be a great way for your brand to get ahead of the competition.

But getting customers to leave reviews on your Facebook page can be tough.

In this article, we’ll show you how to get customer reviews on your Facebook business page and easily transform people into customers.

Here’s a table of content to help you navigate this article quickly. Click any section to jump right to it.

• Enable Reviews for Your Facebook Page
• Promote Your Page on Other Social Media Platforms
• Embed Facebook Reviews on Your Website
• Add a Facebook Review Widget
• Send Email Invitations to Recent Customers
• Write a Facebook Post Asking for Reviews
• Ask for Reviews via Facebook Messenger
• Send SMS Messages Asking for Feedback
• Enable Notifications for New Reviews
• Respond to Negative Reviews
• Answer Comments and Questions From Fans
• Promote Stand-Out Reviews on Facebook
• Encourage Facebook Check-Ins
• Ask for Reviews in Person
• Offer Discounts and Rewards

Before we get started with our list, let’s see how adding Facebook reviews can help your business.

What Are the Benefits of Getting Facebook Page Reviews?

According to our detailed research on social media statistics , Facebook has more than 3 billion monthly active users. It’s definitely one of the best social media platforms to promote your brand’s products or services online.

By getting Facebook reviews and testimonials for your brand, you’re leveraging social proof in your marketing strategy to improve your online presence.

Here are other benefits of Facebook reviews for small businesses and big brands alike:

• Make your brand’s online reputation more credible to potential customers
• Increase the organic reach of your posts by boosting Facebook page engagement
• Gain the trust of your Facebook page fans and potential customers
• Promote positive customer reviews directly on your page
• Get to the top position in the Facebook professional services finder
• Positive reviews act as social proof , which convinces more people to buy from you
• Boost your site’s SEO when you embed relevant and keyword-rich reviews feeds

Follow the Guidelines for Getting Facebook Business Page Reviews

Before gathering Facebook reviews on your Facebook page, it’s important to check out Facebook’s guidelines and community standards for business recommendations .

According to these recommendations, Facebook reviews should:

• Focus on the product or service offered by the business
• Be based on the user’s personal experience
• Not be from anyone who manages the page for that business

If your reviews don’t meet these guidelines, you can request them to be removed.

With that, let’s take a look at the easiest way to get Facebook reviews and boost your sales.

Easiest Way to Get More Facebook Reviews for Your Brand

For a simple way to get tons of Facebook reviews, you can embed review feeds on your site using a WordPress plugin.

And the best reviews feed plugin you can use to show customer reviews on your site is the Reviews Feed Pro plugin.

Business owners like you use this plugin to create, customize, and embed review feeds on your website in just a few simple clicks — no coding needed.

On top of showing Facebook reviews, you can show feeds with reviews from highly trusted platforms and review sites, like Tripadvisor , Yelp, Google Reviews , Trustpilot and more.

With the plugin’s visual customizer, you can quickly and easily customize the templates and design of your Facebook review feeds using the customization options on the left-hand side.

Plus, Reviews Feed Pro automatically copies the design of your WordPress site. So, your review feeds will perfectly match your branding and look beautiful right away.

The best part?

Reviews Feed Pro comes with a helpful support team who are always ready to lend their expertise and help you out.

Ready to get more Facebook reviews with ease? Grab your copy of Reviews Feed Pro here .

To learn more, you can look at this guide on how to embed Facebook reviews on your WordPress website .

How to Get Facebook Reviews (15 Proven Ways)

Now, let’s go ahead and look at our tried-and-tested methods that you can use to get more Facebook reviews for your brand.

1. Enable Reviews for Your Facebook Page

The first thing to do is make sure you’re allowing visitors to see and leave Facebook reviews.

To do that, first, start managing your Facebook business page and click on the Settings option on the left.

Doing that will allow you to change the settings of your Facebook page.

Next, click on Privacy to change your page’s privacy settings.

On the left, click on the Page and tagging option to continue.

Finally, look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.

You can now start collecting customer reviews with star rating and Facebook recommendations from your customers, which will be displayed on your Facebook account’s Reviews tab.

Then, you can also add a short call-to-action in your posts to encourage customers to review your business.

2. Promote Your Page on Other Social Media Platforms

If you’re not telling fans on other social media platforms that they can leave reviews on Facebook, they might never find out.

That’s why it’s crucial that you cross-promote your Facebook business page on the different social channels you own, including Twitter, Instagram, and YouTube .

It doesn’t have to be anything fancy. You can simply promote your page or group on other social platforms and ask people to join you.

That way, interested people can follow your brand on Facebook, where they can leave reviews and customer testimonials .

Want to kickstart your social media following on all these platforms?

You can embed social media feeds on your website so visitors can interact with your posts and follow you for more.

3. Embed Facebook Reviews on Your Website

By embedding Facebook reviews on your homepage, you can encourage website visitors to leave more reviews of your brand.

After all, you’re showing people that you check your reviews and listen to what they have to say.

It’s easy to embed a feed of Facebook reviews on your website. All you have to do is use Smash Balloon’s Reviews Feed Pro plugin.

With a few clicks, you can seamlessly connect your page and display beautiful Facebook feeds styled to match your site design.

To help you do this yourself, we’ve put together this guide on how to add a Facebook reviews feed to your WordPress website .

4. Add a Facebook Review Widget

Another way to convince people to leave reviews is to embed a Facebook review widget.

That means anyone browsing your feed only needs a click to visit your Facebook business page and leave a review.

For instance, you can easily add your Facebook reviews feed to your sidebar or footer areas using the Reviews Feed Pro plugin.

Then, you just need to edit the Facebook feed header to something that will encourage your site visitors to review your business, like this:

Using Reviews Feed Pro, you can even embed review widgets to show reviews from other major platforms like Tripadvisor, Yelp, and Google Reviews.

The best part is that you can do this for your own website — even if you’re a WordPress newbie. Check out how to add a social media review widget to your website for more information.

5. Send Email Invitations to Recent Customers

Did you know that email marketing can return $36 for every $1 you spend?

Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews.

You can directly send an email to your new customers and ask them to drop you a review on Facebook. To sweeten the deal, you can try offering discounts, coupons, free trials, and more.

If you want to get started with email marketing, here are some great ways to grow your email list .

6. Write a Facebook Post Asking for Reviews

Sometimes, satisfied customers on your Facebook page might have just forgotten to leave a review.

To fix this, you can create a new post on Facebook and remind your customers to leave a review.

You can also add an engaging image to the Facebook post so you’ll have an easier time grabbing people’s attention.

As a bonus, you can also use Facebook Feed Pro to embed photos and remind website visitors to leave reviews.

7. Set Up a Chatbot on Facebook Messenger

Chatbots are getting more attention as technology improves. And as they continue to make inroads in the customer service and marketing industry, they’re proving pretty valuable.

The fact is, messages sent by chatbots tend to have higher open rates, and with customers getting used to them, they’re tools worth utilizing.

Asking for a review using a Facebook Messenger chatbot can help you reach lots of new people easily. And that means more reviews for your business.

If you think a chatbot can be helpful, check out our full list of the best Facebook marketing tools .

8. Send SMS Messages Asking for Feedback

Did you know the majority of all searches for local businesses nowadays happen on mobile devices?

The truth is, much of the online world is navigated by mobile now, so collecting reviews in this way makes it super convenient for your customers.

You can use the power of mobile to get more Facebook reviews by asking customers to leave a review via SMS.

If customers have opted in to receive updates via text message, send them a short message containing a link to leave feedback on your Facebook page.

Just make sure you keep your messages short and to-the-point, so people are more likely to read through them.

On top of Facebook pages, you can use SMS messages to grow your Instagram account , Facebook group, Twitter page, and more.

9. Enable Notifications for New Reviews

If you aren’t notified when people leave new reviews, you can’t respond to them or share them with others.

The easiest way to solve this is to enable notifications for new reviews. That way, Facebook will let you know whenever someone leaves a new review.

To enable notifications for new Facebook reviews, follow these steps:

• Go to your Facebook page
• Click Settings on the left column
• Click Notifications
• Next to New Page review, click Turn On

Once that option is activated, you’ll be notified whenever someone leaves feedback on your Facebook business page.

And if you get negative Facebook reviews , you can now respond to them immediately.

10. Respond To Negative Reviews

While bad reviews can harm your brand, there are ways you can turn them into positive reviews.

Here are the steps you can take when faced with a negative Facebook review:

• Respond to the review as fast as you can
• Start by politely apologizing for the problem
• Offer them ways to reach out to your support team
• Remind them to change the review score if you helped solve the issue

By helping a customer with a problem like this, you can improve your brand’s reputation and encourage others to leave their feedback as well.

We’ve got a full article on how to handle negative Facebook reviews here that you can check out.

11. Answer Comments and Questions From Fans

Following on from responding to negative feedback, you should also reply to comments on your Facebook business page and questions from potential customers.

If people see your page is busy with activities and conversations about your product, they’re more likely to ask their own questions.

Plus, answering questions removes obstacles that prevent people from shopping with you.

Even better, if customers have a great experience with the buying process, they’re much more likely to leave a review describing that positive experience.

You can also embed Facebook posts on your website to show these interactions to your visitors.

12. Promote Stand-Out Reviews on Facebook

Actively highlighting the feedback you receive on Facebook is another way to draw attention to your reviews tab.

You can make it a regular feature to promote the best reviews on your page to celebrate your customers and add a call to action for others to leave their own feedback.

Why not run a Facebook Live stream where you read out your recommendations, making it an event your fans can rally around and engage with?

Pro-tip : Are your reviews presented as videos? You can also use Custom Facebook Feed Pro to embed Facebook videos on your website .

13. Encourage Facebook Check-Ins

The likes of Foursquare made virtual check-ins to business locations a viral trend.

Facebook took that functionality and added it to business pages where customers can check-in, notifying friends of their location.

Facebook’s check-in functionality also has a nifty feature to help you collect reviews. After someone checks in, they receive a message from Facebook afterward, asking them to review the business.

For a lot of business pages on Facebook, it’s another excellent way to get more reviews for your Facebook page.

On top of getting new reviews, you can also get tons of Facebook likes for your page this way.

14. Remember to Ask for Reviews in Person

Most of the tips in this article focus on getting Facebook reviews online.

But if you have a physical business, you have a great chance to remind them to leave a review on your Facebook page.

You can do that verbally or with reminders around your store. For instance, you can add the review URL on your receipts, hang up signs in your store, and so on.

We’ve got a list of the best visual content creation tools to help you design beautiful signs with ease.

15. Offer Discounts and Rewards

You can also give out discounts or rewards to people in exchange for Facebook reviews.

Here are a few examples to help you get started:

• Offer a discount coupon
• Enter people into an online giveaway
• Give out free product samples
• Offer a free trial of new products

Give these offers a try, and you can see which works best for your business. In some cases, it might be best to run your incentives for a limited time.

In some states, offering incentives for reviews is forbidden or requires disclosure, so make sure to check your local laws.

If you want to run a giveaway for people who leave reviews, check out our list of the best WordPress giveaway plugins .

There you have it!

In this article, you’ve learned how to get Facebook reviews for your business page. Give these a try, and you can improve the trust of your customers, increase sales, and grow your business.

For a simple way to get lots of Facebook reviews, you can embed a reviews feed on your website. As a result, you can easily grab people’s attention and remind them to leave a review.

Ready to embed Facebook review feeds? Get your copy of Reviews Feed Pro here .

If you’re interested in increasing your Facebook page engagement, check out our tutorial on how to display a Facebook Events calendar on your website .

Hi! Just wanted to ask – what do you call the picture on No. 5 (Send Email Invitations to Recent Customers). How do I make one? Is there an app or a website? I can’t seem to find how to make one online. Thank you!

Hi Joanna, thanks so much for your question.

That picture is a screenshot from an email newsletter. You can recreate it by adding individual call to action buttons in the body of the email, or, depending on which email provider you use, they may have social media buttons you can embed.

Hope this helps! 🙂

Hi i log in to facebook but is saying account disabled so how am i going to do it

Hi Victoria,

Thank you for contacting us! I’m sorry for the long delay in our response; your comment went out of our radar. This looks like a problem with the Facebook account itself; you could try using a different Facebook account. If you have any other questions, feel free to contact us using the support form here https://smashballoon.com/support/

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How to get reviews on Facebook

Social media plays an important role in running your local business today. With almost 3 billion users , it’s no question that your potential customers are using Facebook. Every business should have an active Facebook business page to easily connect with potential customers.

Facebook is particularly crucial for local, service-based businesses. A Facebook business page lets you keep your customers up-to-date about your company, allows you to interact with them, and enables them to leave reviews and feedback. A Facebook business page also improves your SEO rankings, making you appear higher on search result pages.

There is no doubt that potential customers are using Facebook to search for your business. They’re looking at your profile and customer reviews and comparing you to your competitor to decide who to buy from. 

Let’s understand how Facebook reviews help your business and how you can promote your business on Facebook .

Free Guide: 10 Tips To Get More Customers From Facebook

How facebook reviews impact business.

Small businesses worldwide rely on Facebook and Google reviews as the new word-of-mouth. Positive reviews on Facebook will increase your chances of getting new customers because online reviews build trust. 

Your ideal customers are not only paying attention to your star rating but also reading the reviews left by customers and how you, as a business owner, respond. Even if you have a few poor reviews sprinkled in, a thoughtful response shows that you value their feedback and will take action to fix the situation.

84% of people trust online reviews just as much as personal recommendations. These positive reviews are testimonials for your business from real customers. Now that we know how much they matter, let’s look at the ins and outs of Facebook reviews.

How to enable reviews on your Facebook Business Page

If you search for a company on Facebook, you’ll see a star rating correlating to their business listing. You might wonder how they got that!

Once you have a Facebook Page set up for your company , you’ll want to ensure your page is configured to receive star ratings and reviews. Your reviews might be hidden, which means you’re missing out on the chance to snag some stellar comments!

How to enable reviews on your Facebook Business Page:

• Click “Settings” at the top of your Page
• Go to “Edit Page” in the left-hand column
• Scroll down to “Reviews”
• Click “Settings” next to the Reviews section
• Change the slider from OFF to ON
• “Save” changes

How to get the reviews tab to show up on your Facebook Page

After your Facebook page is capable of receiving reviews, you’ll want to make it as easy as possible for your audience to access the feature. Facebook allows Page Managers to customize their tabs on the left-hand side of the page, and you can make one of those tabs feature “Reviews” for easy access.

Here’s how to get the Reviews tab to show up on your Facebook Page:

• Click “Settings”
• Click “Edit Page”
• You will see a section titled Tabs

• There, choices for pre-picked tabs will show up
• Scroll down until you see “Add a Tab.” Click it.

You can now order your tabs as you’d like them to appear on your page. The more importance you place on getting reviews, the higher on the list you may want to put it. Just hover over the tab until your cursor becomes the little hand symbol, then click and drag the tab to the position you’d like.

How to ask for Facebook reviews

Once you’re set up to receive Facebook reviews, you can gently push your customers to leave their thoughts and recommendations. Customers often don’t realize how critical their reviews are to their favorite businesses. 

7 out of 10 customers will leave a review if asked to do so. That means all you need to do is ask, and you shall receive. If asking for Facebook reviews sounds uncomfortable, know you’re not alone. Many business owners have trouble with this part, but luckily, we have some ideas to help you.

• Use these email templates to ask for reviews
• Create automated follow-ups via text, email or direct mail
• Offer a coupon or voucher if people check in
• Require people to check in if they want to use your WiFi
• Give a free upgrade if people check in
• Promote a great review from Facebook on your website with a call-to-action
• Put up signs requesting reviews in the office waiting room
• Ask customers directly after you’ve provided a service they’re happy with
• Create a link to your review page so its easier for customers

Troubleshooting Facebook reviews

You may run into complications with your Facebook reviews. Maybe you’re getting bad reviews from someone who is not a customer, or the review isn’t truthful. You can report these reviews to Facebook for an independent review. Facebook will evaluate it and decide if the review will be removed. Learn more about removing negative reviews from your Facebook page.

How to respond to negative reviews

Responding to reviews is a critical part of your social media presence. Customers want to see your response to positive and negative reviews. Although, we can all admit that responding to negative reviews is the most difficult. 

When responding to negative reviews, acknowledge their concerns, commit to improving the situation, and then take the conversation offline. You can use a template like this: 

“Thank you for your review. Customer satisfaction is really important to us, and we’re sorry that we may have missed the mark. We’re working with our team to remedy the situation, and we will reach out to you with the next steps.” 

Responding to your reviews helps solidify your online reputation. Whether they are positive or negative reviews, thoughtful responses should be part of your social media marketing strategy.

How to turn off Facebook reviews

Before you turn off your Facebook reviews, consider the repercussions. Consumers often view a lack of reviews as a deterrent to hiring a company. So unless you’re in an extenuating circumstance, reviews should likely be left on.

However, if you do need to turn off your Facebook reviews, you can do so in your Facebook settings. Keep in mind that other review sites, like Google, will not let you turn off reviews.

Improve your social media reputation with Broadly

There are plenty of ways to let customers know you’d like to receive more Facebook reviews , and one of those ways is to express how helpful they are to your business’s success. Broadly can help you get more reviews and manage your online reputation across social media platforms from one platform. 

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The best way to use a Facebook review link

With 2.7 billion users, as of 2021 , Facebook is one of the most useful networks for businesses to grow their online presence and authority. For startups and small businesses, it represents a grand opportunity with regard to reviews. If you're looking to build your company's presence online, online reviews are perhaps the most important marketing tool .

After all, 90% of customers treat online reviews on an equal footing with personal recommendations and personal recommendations bring twice the traffic and the revenue compared to paid ads.

Cool, right? So how do you get more reviews on Facebook, then?

Well, for starters, you need to set up your review link on Facebook.

How to set up a Facebook review link

Creating a review link on Facebook is pretty straightforward. Nevertheless, there are two things you need to do first:

Create a Facebook business page

Allow reviews and feedback on your page

How to turn Facebook review on

Go to your Facebook Business page's settings

Click on Templates and Tabs on the left menu

3. Go down until you see Reviews. If you don't see it, select "Add a Tab" at the bottom of the list to add Reviews.

4. But wait! Before sending that link, there could be an issue . Even though a vast number of people have a Facebook account, your customers could not be logged into it beforehand.

That means that when they arrive on the Facebook login, they'll then proceed onto their feed, and you don't want that.

So this is how you fix that :

For instance, this is your link: https://www.facebook.com/login... [yourreviewlink]. You will want to change:

The colon (:) into %3A

The forward-slash (/) into "%2F"

Consequently, your link should look like this: https://www.facebook.com/login... https %3A%2F%2F www.facebook.com %2F yourbusiness %2F reviews %2F

So now that you have set up your review link...

How do you get more Facebook reviews?

The obvious, simple answer is to ask for them directly. You can do that by implementing simple, yet creative requests.

The request email campaign

Email marketing is still one of the best ways to reach out to your customers online. You can leverage this by using follow-up emails after they've made a purchase.

Creating review request templates is an effective way to boost your customer feedback on your page.

Promote your link on social media

Whatever platform you may be using, such as Whatsapp, Messenger or Instagram, keeping your link close by might be handy while conversing with a customer.

By measuring the tone of the voice, or rather the text, you can send the link across to them if you feel a positive ‘vibe’. The review doesn't necessarily need to be centred on what you're selling, but also about the customer service.

Embed Facebook reviews widget

Showcasing your reviews directly on your page is a great way to invite people to rate their experience with your company. Furthermore, it acts as social proof.

This also makes your business easier to find on Facebook directly without searching for its name.

Promote your business

Engagement through likes, comments and shares creates visibility for your brand on Facebook. And the more visibility you gain, the more chances you will have to attract customers, and further down the line, more reviews.

Online reviews are a hugely important part of your business’s sales and marketing strategies. By creating a Facebook review link, you are making it even easier for your loyal customers to respond to your review requests.

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Did you know that the missing link in your business could actually be… A link? If you’re a small business owner feeling left behind by technology, listen up.