How to Write a Business Essay for Impactful Communication and Analysis

business essay guidelines

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

What Is a Business Essay

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

  • Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

  • Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

  • Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

  • Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

  • Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

  • Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

  • Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

  • Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

How to Write a Business Essay

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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business essay guidelines

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Dissertation Structure

Business Essay and the Best Way of Its Writing

  • Academic Writing Tips

Zoe Barker

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business essay guidelines

Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

  • Introduction
  • Background information
  • Introduce main topics
  • Thesis statement
  • Topic sentence
  • Research explanation
  • Restate points
  • Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

  • Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

  • Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

  • Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

  • Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

popular business topics

Our experts have compiled a list of different business essay topics to inspire your writing:

  • Discuss the importance of bookkeeping in a business.
  • Evaluate the impact of value addition in products.
  • An analysis of income and expenditure transactions.
  • Analyze the supply-chain industry.
  • The effects of product promotion in business growth.
  • How to develop an effective marketing strategy.
  • Impact of policymaking in enhancing company productivity.
  • What is multilevel marketing?
  • Impact of technology in the business world.
  • Discuss the challenges affecting entrepreneurship.
  • Significance of human resource management.
  • Explore the importance of budget analysis.
  • How does technology impact advertising?
  • The importance of a financial strategy.
  • How to start an online business.
  • How can organizations profit from sustainable practices?
  • How to develop a positive organizational culture.
  • The importance of employee diversity in an organization.
  • Effective ways of fraud prevention in a company.
  • Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

  • Discuss the influence of cultural differences on international companies.
  • A comprehensive analysis of cryptocurrencies.
  • Discuss the ethical dilemmas in international organizations.
  • The influence of globalization on the business community.
  • Should large organizations have a social media presence?
  • Causes and effects of economic recession.
  • Impact of politics on business growth.
  • Discuss the effective strategies of negotiating cross-cultural business deals.
  • Explore the integrity of online entrepreneurship.
  • The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

business management essay topics

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Table of contents

10 Keys to Effective Business Writing

Amy Copperman

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials .

Business writing is a specific type of written communication used throughout all types of business operations, and it’s fundamental to communicating effectively and succeeding in any professional environment. This guide will help you learn what business writing is, why it’s important, and how to improve your own business writing for effective communications.

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What is business writing?

Business writing is professional communication used to convey information, instruct, make proposals, or establish agreements with clarity, conciseness, effectiveness, and professionalism.

Why is business writing important?

Business writing is important for several reasons:

  • Clear, effective communication: Accessible, concise writing is critical for business because it minimizes misunderstandings and confusion, helps set expectations, and promotes shared understanding.
  • Efficiency and productivity: Clear communication saves time by ensuring that messages are understood accurately the first time they are communicated.
  • Demonstrating professionalism: Using appropriate tone and language conveys professionalism, which helps establish credibility and trust among colleagues, clients, and stakeholders.
  • Documentation and record-keeping: The written word—whether in an email, an annual report, or anything in between—acts as a formal record, documenting agreements, decisions, and important information. Accurate, well-documented business writing can serve as evidence to support or defend legal claims or disputes and uphold accountability.
  • Compliance and legal purposes: In certain contexts, written language ensures compliance with regulations and legal requirements. A contract is a good example. In such cases, standards must be clearly and thoroughly explained according to specific requirements and policies.
  • Enhancing brand image and garnering influence: Consistent, well-crafted communication strengthens brand identity, fostering a trusted, favorable impression among clients and the public. For this reason, business writing applies whether your writing is formal or informal .
  • Convincing clients, partners, and customers to act: Effective, concise, clear, professional, and on-brand marketing communications can capture attention, quickly convey information of interest, and inspire engagement, especially when a powerful call to action is included.

Types of business writing

Business writing should be applied to all written business materials, including, but not limited to, the following:

Job applications

An application typically includes your name, contact information, work experience, skills, education, and other pertinent details as well as the accompanying cover letter .

These formal business documents outline a suggested plan, idea, or project and are designed to persuade others to accept, support, or fund a specific course of action. A well-written proposal leaves the reader with a clear understanding of what is being offered and answers any questions they may have about it.

Presentations

These combinations of words and visuals often use slides, multimedia, or spoken content to communicate information, ideas, or messages on a particular topic to an audience.

Business emails should be formal emails and include a relevant subject line, greeting, the body copy, and an email signature or block of text featuring your name, job title, company, and contact information. Sometimes additional information may be included, such as a quote, website link, social media handles, and pronouns.

Business letters

There’s a known structure to business letters that calls for specific elements, such as the recipient’s name and contact information, the date, a greeting, the body copy, your name and contact information, a closing, and a reference to enclosures or attachments, if applicable. Reference letters have similar formality.

Business plans

Business plans are roadmaps for businesses, outlining business fundamentals, goals, strategies, and more. A well-defined, easy-to-understand roadmap provides a clear path to achieving your business goals, whether you’re creating the plan for yourself or sharing it to raise funding or get guidance.

Reports aim to inform and summarize information about a specific subject, project, or situation. They often include data, findings, analysis, conclusions, and recommendations, all of which are best presented in an organized manner.

Short for “memorandum,” a memo is a concise document used for internal communication within a business. Because memos tend to be brief, use words judiciously forfor clarity and impact.

Spreadsheets

While the primary function of spreadsheets is to handle numerical data and perform calculations, they also contain headers, labels, descriptions, or explanatory notes within cells or comments. Selecting your words carefully ensures clarity and accuracy.

Business speeches start as written documents that should focus on getting their points across clearly, concisely, professionally, and in an engaging manner.

Press releases

This official communication designed to share newsworthy information with the media tends to have specific formatting for easy scanning. Press release elements, whether written by a person or AI , include a headline, date of issue, body copy explaining the news, quotes from relevant individuals, a boilerplate summary of the issuing company, and contact information for media inquiries.

Copywriting

The goal of this written art form used in advertising, websites, emails, product descriptions, and more is to influence an audience to take a particular action, whether it’s to read, engage, purchase, share, or more. While copywriting includes writing in the voice or personality of the brand, it also adheres to the tenets of good business writing.

White papers

These comprehensive reports educate readers, provide insights, and influence decision-making through an in-depth examination of a specific issue, technology, product, or concept. White papers often include data, statistics, case studies, and expert opinions, all of which are thoughtfully organized and stated with a formal, authoritative tone.

10 keys to effective business writing

Business writing can take many forms, but its goal is unwavering: to communicate clearly, effectively, and succinctly. Apply the following keys to your professional communications to experience the benefits of great business writing.

1 Commitment to purpose

To craft succinct, clear communications you need a clear message. Identify the purpose of your message, then use it as your guide to ensure you stay on point.

2 Respect for your audience

To reach your audience, you have to speak their language. Identify your key audience, then consider what they need or want to know, their priorities, and the best way to organize your information to appeal to them.

3 Formality

Formality in business writing encompasses the whole professional package—your writing’s tone, structure, and language and the format in which you present it. Pay attention to all these elements as you craft your document.

4 Appropriate tone

The t one of your writing should be appropriate for your audience, the subject matter, and the type of document. However, your tone should always convey professionalism and mind contextual nuances. For example, in a formal letter, it’s appropriate to greet the reader by last name rather than first name, while an announcement about a surprise day off would be written in a more enthusiastic tone than one about a company closure.

5 Proper format

Business writing adheres to industry-standard formatting, which may vary depending on the document type. For example, presentations include headlines, talking points, and visuals, while résumés feature text blocks. For letter writing, memos, and other standard written communications, business writing often follows the popular organizational formula OABC (opening, agenda, body, closing).

Strong business writing features clear, straightforward messages that are easy for the reader to understand. For optimal clarity , use short sentences and plain language while focusing exclusively on the subject at hand. When presenting a lot of information, consider employing short paragraphs or lists to make the content easier to skim.

7 Conciseness

Concise does not mean abrupt or blunt. It means clearly conveying your message in the fewest amount of words possible. To do this, avoid fluff, jargon, and off-topic information. Also, reread and revise your work, eliminating unnecessary words (look for adjectives and adverbs), replacing long words with short ones, and breaking up long sentences.

8 Call to action

Some writing is purely informational. But if you want the reader to do something, include a call to action (CTA). A CTA is critical for marketing, advertising, sales, or any form of communication aiming to prompt a response. Give your reader clear guidance on what they can do next to help you achieve your business goals and be sure to include necessary incentives or reasons.

Precision and correctness of information are integral to quality business writing. It establishes professionalism, lends credibility to the content, and defends against confusion and, in certain cases, possible legal issues.

10 Mistake-free

Proper use of grammar and punctuation is crucial if you want your writing to be taken seriously. Always edit, proofread, and double-check your work with the help of AI writing assistance .

Business writing FAQs

Business writing refers to professional communication used to convey information, instruct, make proposals, or establish agreements with clarity, conciseness, effectiveness, and professionalism.

When do you use business writing?

Business writing should be applied to all written business materials, including, but not limited to, job applications, proposals, presentations, emails, business letters, business plans, reports, memos, spreadsheets, speeches, press releases, copywriting, and white papers.

What are three essential parts of business writing?

Three essential parts of business writing are clear, concise communication; relevance and purpose of content; and professionalism in tone and format.

business essay guidelines

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How to Write a Business Essay: Step-by-Step Guide

By: Tasha Kolesnikova

Reviewed: Angelina Grin

How to Write a Business Essay: Step-by-Step Guide

Business is one of the most popular fields of study in high school and college. Given how broad a subject it is and the fact it can be widely applied to a variety of different careers, that comes as no surprise.

What Is a Business Essay?

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One of the biggest academic challenges a student in this area must face is writing business essays. These papers provide learners with the opportunity to apply themselves and come up with a great piece of writing. In this article, we’ll explain how to write an essay about business, from the opening lines of your introduction to your bibliography. If you can't find the strength to write the paper yourself, contact our business essay writing service .

A business essay is a paper on some aspect of business, whether it’s about a broad concept or a report on a specific company. Such pieces can range between analyses of just a few paragraphs and full-length dissertations for university. Business essay writing encourages the writer to closely examine the nature of the field and to analyze it from their unique point of view using business terms.

As is the case with any scholarly piece of writing, business research papers require the author to put in a great deal of research and planning. The rest of this article will describe how to write business essays in greater detail.

How to Write an Introduction for a Business Essay

To write a good business essay introduction, there are a few key steps you must follow. In this section, we’ll walk you through each of those steps before providing you with an example of a well-written business essay introduction.

If you are unsure how to write a business essay introduction, follow these steps:

  • Research your chosen topic thoroughly. Before you begin writing a business essay, you should make sure that you’ve thoroughly researched your chosen topic. During this stage, you should consult a variety of different sources to make sure you have a well-rounded view.
  • Draft an outline of your paper. Plan out what the rest of your paper will look like. What is the main argument of your essay? How will you structure your argument? What will each body paragraph cover? Questions like this will help you draft a solid outline.
  • Come up with a thesis statement. Once you’ve solidified your main argument, distill it into a thesis statement . This should be a single sentence that summarizes the point you’re trying to make and gives readers a sample of what to expect. Be sure to include your thesis statement in your introductory paragraph.
  • Write your first draft. Finally, it’s time to start writing. Don’t expect your first draft to be perfect — that’s what editing is for. Make sure to frequently reference your outline to ensure you’re staying on topic.
  • Redraft your introduction. Once the first draft of your paper is complete, take another look at your business essay introduction. In all likelihood, it may need to be fleshed out a bit more and may even require some revisions.

In 2020, the whole world saw the rise of the COVID-19 pandemic; now, almost three years later, we still feel its impact. During this time, the business sector has undergone dramatic change, with companies across all industries evolving and changing to survive. While this disease has certainly caused untold damage to countless firms across the globe, it has also forced innovation and transformation. This essay will explore how the coronavirus pandemic has shaped the commercial landscape — more specifically, through creating the need for process automation.

How to Write a Good Business Essay

When it comes to writing a business essay, there are a few steps you can follow to ensure you produce an outstanding piece of work. In this section, we’ll explain the approach you should take for writing two different kinds of essays: discussion-type essays and case studies .

Whether you want to know how to write an essay on your business or how to write a report for class, following the advice in this section will be of great benefit to you.

In a discussion-type paper, you will be given the task of discussing two points of view on a given topic. It is your job to carefully analyze both and present your own opinion on the subject at hand. In your introduction, you should introduce the topic and the contrasting opinions you will be comparing, and you should also summarize your view.

As the name suggests, a case study is all about providing an in-depth examination of a particular case. In the context of business studies, this involves writing up a detailed report on a company. You may choose to write on anything from a product or service they offer to their management style.

This section of your paper should give a detailed history of your chosen subject. When writing a discussion paper , you will be expected to detail the background of your topic question. You will also have to explain the history of the two viewpoints you are comparing — how they arose, how they were popularized, and so on.

When writing a case study, your background section should simply focus on the history of the company you are writing about, including information on its finances. If you are writing about a particular product or service the company offers, you should include a section on it.

Your body paragraphs should form the bulk of your paper. In a discussion essay, you should use this section to elaborate upon the contrasting viewpoints you are comparing, making sure that you back up your points with concrete evidence. Ensure that you also include an explanation of your thoughts and ideas on the subject matter, founded on logical reasoning.

In a study of a case, you will use this section to provide the reader with further information about your chosen company. Be as detailed and accurate as possible, again being sure you back up your claims with references to credible sources.

The conclusion of your paper is where you bring everything together. In a discursive essay, you should summarize the main points from either side of your argument. You should also give a definitive answer about where you stand on the topic.

In a study of a case, you will use your conclusion to summarize the content of your report. If you have been asked to provide an analysis of your case, you should also use this section to briefly sum up your critical opinion of the company.

Finally, your bibliography is a record of all the sources you used when writing your piece. This includes not only sources you cited but also any texts you may not have directly referenced but are still relevant to your research.

When talking about how to write an essay for business class, it’s important to think about the format of your paper as well. In academia, format refers to the style guide you should follow when writing your papers. This affects everything from line spacing and margin size to citations and whether you use numerals or letters when writing out numbers.

The format used for business essay is APA (American Psychological Association) style. If you are unsure of what this entails, then we recommend checking the style manual for yourself and searching for business essay format example.

As students well know, the work doesn’t stop after you’ve finished writing your essay. Next up, it’s time to proofread and edit your piece.

Here are a few tips to help you in this process:

  • Give yourself plenty of time. Don’t fall into the trap of leaving proofreading and editing for the hours before submission. Rather, allow yourself as much time as possible to ensure that you do a thorough job.
  • Don’t start editing immediately after you finish writing your piece. When you’ve been working on a paper for a while, you can sometimes miss glaring spelling mistakes and punctuation errors. Give yourself a break and approach your work with a fresh pair of eyes.
  • If possible, get someone else to read it for you. A friend might be able to provide you with a more objective opinion and may also be able to catch mistakes that you missed, even if they’re not acquainted with academic language.

The number of paragraphs your piece should have depends on the type of paper it is and the context in which you are writing it. For example, a high school analysis will be significantly shorter than a university research paper.

Before beginning to write it, make sure you have researched your chosen topic in detail and know what arguments you will be presenting in your paper. Be sure that somewhere within your introduction you include a thesis statement declaring this argument.

When writing a conclusion for your paper, reiterate your central argument and summarize your main points. Also, be sure to include a brief explanation of why your findings matter.

The most important part of any business plan is the executive summary. This should provide the reader with an outline of the rest of your report—your market analysis, marketing strategies, financial predictions, and so on — so that they know what to expect.

The preferred business essay writing format is APA (American Psychological Association) style , most commonly associated with education and the social sciences. That being said, your college may have different formal requirements, so check with your department before you start writing.

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business essay guidelines

Content Writer

I studied sociology and marketing at Europa-Universität Viadrina (Germany) and Universidade da Beira Interior (Portugal). When I was a sophomore, back in 2018, I decided to put what I've learned into practice, so I got my first job in digital marketing. I currently work in the content marketing department at Studybay, building strong, effective, and respectful communication between the platform and our clients.

business essay guidelines

Creative Writer and Blog Editor

Despite my relatively young age, I am a professional writer with more than 14 years of experience. I studied journalism at the university, worked for media and digital agencies, and organized several events for ed-tech companies. Yet for the last 6 years, I've worked mainly in marketing. Here, at Studybay, my objective is to make sure all our texts are clear, informative, and engaging.

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This website produces good information on how to write a very structural and convenience business essays .Therefore i recommend this page as a very helpful and good.

Basham Polope

When it comes to business articles, I tend to have a counterargument. However I really enjoyed the presentation and conclusion of this write-up. Informative, concise and a truly pleasant read.

I enjoyed reading this piece. Now I know it’s necessary to get someone to edit grammatical errors and maybe include certain business terms in my work.

This is such a detailed analysis of business essays! As a business major, I know for the essays, research and proofreading are important. However, I never considered an outline plan. It makes things so much easier.

Never knew that my normal business essay assignments needed an outline and keywords. Who would have thought. Lol. I guess I’ve been doing it all wrong. Thanks for making this simple, the tone and language use are right up my alley.

I’ve been an avid reader of the authors of this blog. One thing I’m extra sure of is that the articles are always so well structured and extremely relevant for the academic community. From the headings to the words, everything was helpful and I feel like I’ve been well enlightened.

I am currently carrying out a study and dissertation on different types of businesses and their modus operandi. I got stuck at the discussion part, so I took a small break. I’ve gotten enough info and I’ll be sure to include this in my references 😁.

I just got into college and in our first class we were given a business essay due for the next class. I asked my roommate how do I even write a business essay. She sent this link and now I have an idea of what to put in each paragraph and structure the body. Thanks!

It’s a nice piece you’ve got here. I like how it has been able to explain how to present arguments, structure the main body, discuss findings and include resources where relevant. I’m not even a business student and I feel like I know everything that is necessary to write one. The concluding part was straight to the point.

business essay guidelines

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Woman taking notes with a laptop next to her taking into consideration business essy writing tips

by Laura Jones

Updated on January 5, 2024

7 tips for writing business essays

business essay guidelines

If you’re looking for business essay writing tips, we’ve got you covered. Creating an interesting, well-structured, and readable business essay isn’t easy, but there are a few simple steps to follow to take the stress out of it and make sure you get it right every time. Read on to learn what to write in a business essay introduction and conclusion and how to structure a body paragraph perfectly. Here are our tips on how to write an English business essay. 

  • Analyze the topic and make a plan
  • Use formal language
  • Write the introduction
  • Write the body paragraphs
  • Put in some research
  • Write the conclusion
  • Proofread and edit to create your final draft

Learn languages at your pace

1. analyze the topic and make a plan.

The first thing to do when you’re writing a business essay is to analyze the topic and the essay question closely. If there’s a word in the question like ‘explain’ or ‘compare’ this will affect how you write your answer. Decide what your position is; do you need to agree or disagree with something, or come up with a solution? When you’re clear about what the question is asking and how you want to answer it, do some reading on the topic,find some sources that you want to use in your essay, and make an outline with the headings and paragraphs that you want to cover

2. Use formal language

Writing any type of essay requires you to use formal language , but this is even more true of a business essay. Get into the business essay mindset and avoid using contractions, slang, and other colloquial language in your writing. 

Bad: It’s going to be bomb.

Good: It is going to be excellent.

3. Write the introduction 

Wondering how to start a business essay? Like any other essay, you start with an introduction. A business essay format isn’t very different from any other type of essay. In your introduction, you should explain why the question (and therefore your essay) is important. This will hook your reader and make them interested in what you’re going to say next. Set out the order in which you’ll address the points in your body paragraphs – this is usually called a signpost introduction. And, very importantly, keep it short. 

4. Write the body paragraphs

Your body paragraphs should take up between 60 and 80% of your business essay. Most essays should have at least three paragraphs, and you should focus on one point per paragraph. Each paragraph should start with a topic sentence that tells the reader what the paragraph is about, and then have a supporting sentence to develop your point. After this, you can provide some evidence to support your argument. 

You should also use transition words , like ‘however’ and ‘although’ in your paragraphs to help link ideas together. Using transition words at the start of paragraphs is also a good idea and helps the reader follow your argument. For example, you might start one paragraph with ‘On the one hand,…’ and the next with ‘On the other hand,…’. 

5. Put in some research

We just mentioned that you should put some supporting evidence into your paragraphs in a business essay. This is the time to use the sources that you found before you started writing. You might have a quotation to add, some statistics, a graph, or a summary of an expert’s point of view. Whatever you do, make sure you cite the source correctly. 

When you’ve put your research in, interpret the evidence so it supports your idea. Throwing a graph into an essay is meaningless if you don’t have a sentence saying, ‘As the graph shows, public parks are increasingly…’

6. Write the conclusion

Finally, you reach the conclusion. Use your conclusion to briefly summarize your answer, and make sure you don’t introduce any new points or arguments. You might want to mirror the introduction in your conclusion. This doesn’t mean rewriting the introduction or using the same words. 

Introduction: This essay will discuss the benefits to public health of having green spaces in towns. 

Conclusion: In summary, outdoor spaces in cities can contribute positively to public well-being. 

You might also want to include ideas for further research or a call to action in your conclusion, like in the following example: 

Local councils should allocate a greater part of their budget to improving and expanding public parks.

7. Proofread and edit to create your final draft

The first draft of your essay is for your eyes only. Once you’ve finished writing, step away for at least a few hours and then go back and read it through again. Check that your argument is clear in the essay and that you’ve answered the question. Ensure that it makes sense not only to you but to anyone who might read it. An online tool like Grammarly can help pick up spelling and punctuation errors, but it’s not a replacement for careful proofreading. 

Are you ready to write your business essay?

Starting with a thorough understanding of the question, formulating your answer, and finding unbiased research to back up your argument are your first steps. Follow the format of a business essay – introduction, body paragraphs, and conclusion – and then edit ruthlessly to create your perfect business essay. 

Laura Jones

Laura is a freelance writer and was an ESL teacher for eight years. She was born in the UK and has lived in Australia and Poland, where she writes blogs for Lingoda about everything from grammar to dating English speakers. She’s definitely better at the first one. She loves travelling and that’s the other major topic that she writes on. Laura likes pilates and cycling, but when she’s feeling lazy she can be found curled up watching Netflix. She’s currently learning Polish, and her battle with that mystifying language has given her huge empathy for anyone struggling to learn English. Find out more about her work in her portfolio .

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business essay guidelines

How to Write Business Essay | Examples & Guidelines

How to Write Business Essay | Examples & Guidelines

Types of Business Essays

1.case study.

  • In the beginning, write about the introductory paragraphs and talk about the problem.
  • Next, you have to talk about the background of that issue.
  • After discussing the background of the case, you have to pass your thoughts on the issue. This section is also called the argument section.
  • In the end, present your final thoughts.

2.Discussion Essay

  • Write the introduction paragraph and talk about the main topic title.
  • Move the main body of the essay and discuss your thoughts here in detail.
  • The last section is about the conclusion. Here you have to sum up the entire content by presenting your final thoughts about the content.

How to Write a Business Essay

1.do your research on the topic, 2.come up with a strong thesis statement, 3.make outline of the content, 4.write a conclusion, 5.edit and proofread, final thoughts.

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A Guide to Write Conclusion of an Essay

A Guide to Write Conclusion of an Essay...

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How to Write An Expository Essay - Tips From Experts

Important Tips to Write an Expository Essay...

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Requirements of Ph.D. Coursework...

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business essay guidelines

How to Write a Business Paper in APA Format

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Table of Contents

The APA format is one of the standard business paper formatting styles. When writing your business paper, it’s vital to follow this style, as failure to do this can lead to serious plagiarism accusations. Check each step of your business paper writing to ensure it follows the required standards.

The APA formatting style allows you to communicate the business paper’s main topic efficiently. This style simplifies the writing process and provides a recognizable structure that is easy to follow. Below are the rules for writing a business paper in APA format.

For the APA style format, type your piece of writing onto a standard page of about 8.5″ x 11″ with a margin of 1″ on both sides. The space for the lining should be 2.0 with no additional spacing between the paragraphs in your business paper writing. For all the paragraphs, the first line should be indented to about 0.5″, which creates a hanging indent.

Writing a business paper essay in APA format takes time as you have to plan and follow each step. College life can be full of assignments that should be completed within the set deadlines. To make your work easier at the university, you can use the EduBirdie APA format generator to help you create the bibliography page online. It’s easy, and you don’t need an account to use this tool for your online studying. With a great essay, you will quickly improve your education grades at school. You will also save a lot of time learning different concepts for other units taught at the college.

The page header

Each page of your business paper writing needs to include a page header often referred to as “running head.” Ensure that you follow the APA guide for specifics. You can have your title flush left in capital letters or the page number flush right in the page header. If you must include the page title, ensure that you shorten it to about 50 characters because you have limited space in the page header.

The font used in the APA format should ensure that your piece of writing is legible to all readers and consistent throughout the business paper. Even though there are no specific guidelines you should follow, the instructor will always give the font size required.

The standard fonts that most instructors usually use include:

  • 12-point Times New Roman
  • 11-point Arial
  • 11-point Georgia
  • 11-point Calibri

The APA title page of your business paper contains the title of the business paper. It should include the course name, registration number, instructor’s name, page number, and due date.

The title of the business paper contains the first words that reach out to the reader. That is why it should be concise, limited to a few characters, and focused. The recommended length of the title should be about 12 words.

Avoid filler words or abbreviations, as they may be useless to the reader. Immediately after your title, the author’s name should follow in the right order. It should start with the first name, initial/middle name, and last name. After that, type your institution affiliations, followed by course number and instructor’s name. The last thing on the title page should be the date when the assignment is due.

The abstract

Just like the title page, your abstract will also have a dedicated page. The first line of this page should be the word “Abstract.” It should be centered and bold with no italics, quotation marks, or underlining.

The following line of the abstract page should begin with a concise summary of your work. Ensure that you flush it to the left with no indentation. The main purpose of the abstract is to introduce the reader to your research and entice them to read the whole paper. It should contain the research topics, methods, main questions, sentences on results, and conclusions.

Depending on the instructor’s guidelines, you might also be required to include a list of keywords that helps the reader to find your work within different online databases.

The main body

Because a business paper details complicated business issues and demonstrates how to solve the issue, you might be required to have the introduction, methods used, results obtained, and discussion section. The headings and paragraph styles are more significant in the body.

There are different types of headings that are covered in the APA formatting style. There is level one up to level five. In level one, the text for this section begins as a new paragraph. The heading must be centered and bold. For level two, the heading must be flushed left and bold with the text beginning as a new paragraph.

Level three is slightly different as the heading is flushed to the left, bold and italicized though the text is not italicized in the new paragraph. For level four, the heading must be indented, italicized, bold, and end with a period. The text should begin on the same line and continue as a standard paragraph.

The last type of heading style you can use is the level, whereby the heading should also be indented, italicized, bold, and end with a period. For this style, the test should continue on the same line as a standard paragraph with no italicization.

In-text citations

When citing a text within a paragraph in your business paper, you should enclose the author’s last name and the publication year in parentheses. This should be at the end of the sentence before a period. If you are referencing a chapter or page of a large article, ensure that you include page numbers at the end of the citation.

The category under which the citation falls determines the rules you will use in your business paper. For the short quotations, you must include the author, publication dates, and the page number for the text reference. On the other hand, when quoting a long section, you must write it as an entire paragraph indented within 0.5 inches from the left margin.

Suppose the source that you are quoting doesn’t have a page number. In that case, you can choose another logical identifier, like the table number, chapter number, or even the available verses.

Referencing your business paper

References are usually incorporated in the last section of your business paper. A whole page should be dedicated to referencing; each citation in the body must be included in this section. The list of the sources used for the referencing should be organized in alphabetical order.

The referencing styles for the APA format used in the body should also be followed precisely in this section. If you have used any online source, ensure that you include a DOI link at the end of the citation. The first line of the reference must be flushed to the left, and you require more than one line for each reference.

Writing a business paper in APA style takes time as you have to follow all the guidelines outlined. You can use a citation generator to help create the bibliography page to save time. Ensure that all references are written correctly. Following the set guidelines will obtain a great score in your business paper writing.

Join the thousands who have sharpened their business writing skills with our award winning courses.

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The Science of Strong Business Writing

by Bill Birchard

business essay guidelines

Summary .   

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

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Business Essay Format: 5 steps How to write a Business Essay

How to Write a Business Essay

How to Write a Business Essay

Writing a business essay requires a structured approach to address complex topics effectively. This guide will outline the five essential steps to craft a successful business essay. 

We will provide you with a comprehensive roadmap to ensure your essay is well-researched, logically organized, and persuasively written.

As you follow these steps, you will be equipped to confidently tackle business essays, presenting your ideas clearly and concisely to engage and inform your readers effectively.

business essay guidelines

What is a Business Essay?

 A business essay is a written academic or professional composition that explores and analyzes various aspects of the business world.

business paper

It serves as a platform for individuals, whether students or professionals, to express their insights, perspectives, and findings on business-related topics.

Business essays cover various subjects, including management, marketing, finance, entrepreneurship, economics, etc.

These essays aim to inform, persuade, or argue by presenting well-researched information, data, and evidence in a structured and coherent manner.

They often require critical thinking, analysis, and the application of relevant theories and concepts to real-world business scenarios.

Depending on the specific assignment or purpose, business essays may be reports, case studies, argumentative essays, or research papers.

Whether addressing issues in corporate strategy, market trends, ethical dilemmas, or financial analysis, business essays provide a valuable platform for individuals to engage with and contribute to the ever-evolving business world.

How to Format a Business Essay

Formatting a business essay is essential to presenting your ideas logically and professionally.

Proper formatting enhances readability, organizes thoughts, and adheres to academic or professional standards. Here are the critical steps to formatting a business essay effectively:

1. Title Page

Begin with a title page that includes the essay’s title, your name, the course name, the instructor’s name, and the submission date. Follow any specific formatting guidelines provided by your institution.

2. Introduction

Start with a clear and concise introduction that presents the essay’s topic and purpose. Provide background information and context to orient readers. Include a thesis statement that outlines the central argument or research question.

3. Body Paragraphs

Organize your essay into well-structured paragraphs, each addressing a single point or aspect of your argument. Begin each paragraph with a topic sentence that introduces the main idea.

Support your arguments with evidence, data, examples, and citations from credible sources.

Ensure a logical flow by using transitional phrases and explicit connections between paragraphs.

4. Headings and Subheadings

Use headings and subheadings to break down the content into sections. This aids in clarity and helps readers navigate your essay. Follow a consistent formatting style (e.g., APA, MLA, and Chicago) for headings.

5. Citations and References

Properly cite all sources used in your essay. Follow a specific citation style (e.g., APA, MLA, or Harvard) as required. Create a reference or bibliography page that lists all the sources you cited in the appropriate format.

6. Charts, Graphs, and Tables

If you include visual aids like charts, graphs, or tables, ensure they are labeled, numbered, and referred to in the text. Explain the significance of these visuals in the body of your essay.

7. Conclusion

Summarize the key points made in your essay without introducing new information.

Reiterate the thesis statement and the main arguments. Offer insights, implications, or recommendations based on your analysis.

8. References Page

a reference page

List all the sources you cited in your essay in a separate references page. Format the references according to the chosen citation style.

9. Formatting Style

Adhere to the formatting style specified by your instructor or publication guidelines (e.g., APA, MLA, Chicago).

Attention to font size, margins, line spacing, and page numbering.

10. Proofreading and Editing

Carefully proofread and edit your essay for grammar, spelling, punctuation, and clarity.

Check for consistency in formatting, citation style, and headings.

Appendices (if necessary): Include appendices for supplementary material that don’t fit within the main body of the essay, such as detailed data, calculations, or additional information.

Word Count: Keep your essay within the specified word count limit. Avoid unnecessary repetition or verbosity.

11. Title and Page Numbers

Provide a descriptive title for your essay. Include page numbers, typically in the header or footer, for easy reference.

By following these steps and adhering to the required formatting style, you can create a well-organized and professionally presented business essay that effectively communicates your ideas and analysis to your intended audience.

 5 Steps to Write a Good Business Essay

Writing a sound business essay requires careful planning, research, and organization. Whether you’re a student or a professional writer or even an MBA writer , these five steps will guide you in crafting an effective and persuasive business essay:

Understanding the Assignment

Understanding the assignment is the foundational step in writing a successful business essay. To begin, carefully read and dissect the assignment prompt or guidelines your instructor or organization provided.

Pay close attention to the specific requirements, such as the essay’s purpose, scope, and any formatting styles or citation guidelines that must be followed.

Next, identify key elements within the assignment, including the main topic or subject matter, the intended audience, and the expected outcome or goal of the essay. This step is crucial because it sets the direction for your research and writing process.

If you have any uncertainties or require clarification, don’t hesitate to seek guidance from your instructor.

When you understand the assignment clearly, you can tailor your research, structure, and content to meet the defined objectives, ensuring that your business essay addresses the specific requirements and resonates effectively with your target audience.

Research and Gathering Information

Once you’ve grasped the assignment’s requirements, the next critical step in crafting a compelling business essay is conducting thorough research and gathering information.

doing research

Again, this phase is the backbone of your paper, as it forms the basis for your arguments, insights, and analysis.

Start by exploring a variety of reputable sources, such as academic databases, books, scholarly journals, reports, and credible websites related to your chosen business topic.

Take meticulous notes, capturing essential data, key concepts, relevant quotes, and the sources’ publication details.

During the research process, maintain a critical eye, assessing the quality and reliability of the information you encounter—cross-reference information from multiple sources to ensure accuracy and objectivity.

Keep a detailed record of your sources; you’ll need this information for citations and references later.

Comprehensive research provides the insights and evidence necessary to support your arguments effectively, making your business essay well-informed and persuasive.

Planning and Outlining

Planning and outlining are pivotal in creating a well-structured and coherent business essay. Once you’ve gathered your research materials, it’s time to organize your thoughts and ideas systematically.

Begin by developing a clear and logical outline for your essay. This outline serves as a roadmap that guides your writing process and ensures that your essay flows smoothly. It typically consists of:

  • Introduction:  Outline the purpose and context of your essay, and include your thesis statement—a concise summary of your main argument or research question.
  • Body Paragraphs:  Break down your essay into multiple body paragraphs, each focusing on your argument’s critical point or aspect. Ensure logical order and precise transitions between paragraphs.
  • Supporting Details:  Under each body paragraph, outline the supporting evidence, data, or examples you will use to substantiate your argument.
  • Conclusion:  Summarize the main points of your essay and restate your thesis, offering insights or recommendations based on your analysis.

A well-structured outline helps you maintain focus, prevent redundancy, and organize your essay cohesively. It serves as a solid foundation for building a compelling and logically flowing business essay.

Writing the Essay

Begin with a captivating introduction that provides context and introduces the essay’s topic. Include a thesis statement that outlines your main argument or research question.

Each body paragraph should focus on your argument’s single point or aspect. Start with a clear topic sentence that introduces the paragraph’s main idea.

Provide evidence, examples, and data to support your argument. Cite your sources correctly. Use transitional phrases to maintain coherence and connect ideas between paragraphs.

Summarize the main points made in the essay without introducing new information. Restate the thesis statement and highlight the significance of your findings. Offer insights, implications, or recommendations based on your analysis.

Editing and Proofreading

edit and proofread

Editing and proofreading are indispensable final steps in crafting a polished and effective business essay. After you’ve written your initial draft, reviewing and refining your work for clarity, correctness, and coherence is crucial.

Start by revisiting your essay’s overall structure and organization. Ensure that your ideas flow logically from one paragraph to the next and that your arguments are well-supported with evidence.

Check for grammar, spelling, and punctuation errors, and make necessary corrections.

Pay close attention to the consistency of your writing style, formatting, and citation throughout the essay, adhering to the specific guidelines provided by your institution or instructor.

Proofreading should involve a meticulous examination of your work, preferably after taking a break to gain a fresh perspective. You may feel inadequate to work on your work, you may consider a qualified MBA editor or a general essay editor to assist you.

Additionally, seek feedback from peers or mentors to gain valuable insights and suggestions for improvement.

A well-edited, error-free business essay demonstrates professionalism and enhances your credibility as a writer and researcher.

Josh Jasen working

Josh Jasen or JJ as we fondly call him, is a senior academic editor at Grade Bees in charge of the writing department. When not managing complex essays and academic writing tasks, Josh is busy advising students on how to pass assignments. In his spare time, he loves playing football or walking with his dog around the park.

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20 must-read mba essay tips.

Business essay tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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Business Essay Format: Types & a Writing Guide

Business essay format implies many details that are equally important to consider. Start with defining a business research paper type and then go deeper into the details of the work.

We offer to follow this proven algorithm. Take simple steps to make business management essay writing easier:

  • First, let’s figure out the main challenges of business essay
  • Second, get familiar with the methods you can use for your essay about business.
  • Then, follow the steps necessary for writing a good quality paper.
  • Finally, check out the real business essay examples we picked for you.

⬇️ Don’t waste time – all of this is below! ⬇️

🏁 Business Paper Format

  • 📑 Business Paper Types
  • ✍️ How to Write a Good Paper
  • ⏲️ After You Wrote Your Paper

The Business essay format requires an analytical description of a specific situation in the market. Depending on the assignment, a student shall provide a way to explain, improve, or stabilize the situation.

During your studies, you will be asked to write essays about business many times. Even if management and finance are not your key subjects.

Students intending to link their careers with ventures and management are assigned more specific research papers about business (business plans, marketing analysis, and description of the business environment). In such a way, they can train their strategy-planning skills and global vision.

Research Paper about Business. Main Challenges

  • Undefinable focus group size. If business research does not consider a vast target audience, its results may be inaccurate. Meanwhile, only budget and time determines how many people will be surveyed. Nobody knows how many is enough or too few.
  • Biased population. The people surveyed in the course of business research may have the same background and income level. The researcher shall address different groups of people to see the whole picture.
  • High cost. Some business research requires much investment. In particular, this statement is valid for long-term analysis that explores business cycles. But there are many NGOs and international organizations that offer grants to projects with a feasible business proposal.
  • The research quickly outlives its usefulness. The modern world evolves exponentially. For business ideas, two-year-old research data is desperately outdated.
  • Low precision of findings. Research papers about business are based on assumptions. It is possible to study the current situation, but no predictions are 100% accurate.

📑 Business Research Paper Types

Business research is a valuable source of detailed information on all business levels. Its findings are crucial for the development of an enterprise and its return on investments. The research helps establish the goals, find the weak points, and test a venture’s opportunities. There are multiple types of research in business.

Let’s dive in!

Business Research Paper. Quantitative Methods

Survey-based research.

Survey-based research involves asking questions through online polls, surveys, or questionnaires. Companies use this method to collect market data and make correct business decisions. Previously, marketing specialists surveyed people in person. Now they question the population online via mailout or social media.

There are four types of survey research. The first two of them focus on the time frame. The last two differ by the purpose and do not emphasize statistical accuracy.

  • Cross-sectional surveys gather data from the audience at a selected point in time.
  • Longitudinal surveys collect data from the audience across a long period to understand how the respondents’ behavior changes throughout the given period.
  • Explanatory surveys collect ideas and insights for business challenges.
  • Descriptive surveys explore the public opinion, typical behavior, or attitude of a group of people.

Correlation Analysis

Correlation analysis is done to understand the co-dependence between two or several entities. In methodology, it is similar to a cause-effect study. But the results of correlation analysis are not conclusive. They require qualitative research or descriptive conclusions. The main features of correlation analysis are:

  • It establishes the relationship strength between two numerical variables.
  • The result is formulated as a positive (strong or weak), a negative, or no relationship.
  • It is usually calculated in percentage.

Experimental Research

Experimental research intends to prove a theory. It is useful in exploring the consumer’s behavioral traits and finding out the possible ways to increase revenue. The researchers watch a focus group that undergoes the predesigned scenarios. Later they analyze the audience’s typical and divergent behavior to use the knowledge in improving their business.

  • It consists of a hypothesis, a variable that the researcher manipulates, and a set of evaluated variables.
  • Experimental research is done in a controlled environment.
  • The results can be used in a cause-effect study.

Cause-Effect Study

Cause-effect study shows which factors are the cause and which are the consequences. It is planned and structured, which makes its findings conclusive. The researchers select a set of variables and apply mathematical analysis to their evolution in time.

More than often, this study is the next step to experimental research. Having determined the relationships between the variables, researchers can predict their future development. These are the most typical features of a cause-effect study:

  • It is quasi-experimental research.
  • It uses experimentation to find if a relationship between factors is causal or they are not related.
  • There are always dependent and independent variables, so the main challenge is to consider all the elements.

Business Research Paper. Qualitative Methods

Case study: research papers about business.

Case studies are the most wide-spread practice in marketing research. They provide insights into the client’s behavior and preferences. It is also the best way to explore the possibilities of a given product in the market.

A case study usually describes and explains the success or effectiveness of a product or activity. As well as allows analyzing their negative aspects.

  • The researchers need to explain why they selected such or another case.
  • The right selection of the point of view on the subject defines the efficiency of the study.
  • Many companies publish their case studies on their websites to boast of their success and attract new clients.
  • A case study investigates a fact in a real-life context to find trends.

Online Research Paper about Business

Researchers find literature sources online, analyze their relevance to the given problem, and compare it. This comparison makes online research a semi-qualitative method as it requires ranging the materials by their importance. Still, it is a collection of secondary data, and one shall be very selective about the resources.

  • Online research consists of analyzing available materials at libraries, annual reports, company listings, etc.
  • The advancement of online databases has made this method the quickest and simplest one.
  • It can be used at the initial stages of more in-depth investigations, like cause-effect or experimental studies.

Website Visitor Profiling

The method is also called website intercept surveys. It has emerged in recent years as thousands of new companies appear on the market.

Enterprises need to find out which of their website visitors are potential clients. They place client surveys right on their websites to collect direct feedback. Another source of visitor profiling is website analytical information. It shows the number and frequency of visits, returning clients, and which data they consume the most.

These are the main features of the profiling:

  • It provides companies with extensive comprehension of who visits their website and why. No business can succeed without knowing their clientele!
  • Most survey questions are about client satisfaction, path, and intentions.
  • The demographical profiling follows all the statistical laws. That is why the more people answer the survey questions, the more accurate the results become.
  • The researchers can explore user experience with the website and analyze questions and answers on more global client-related issues.

Interviews are similar to surveys, with the only difference in the depth of answers. Interviews allow clients to give open-ended responses, express themselves, and share their experience of dealing with the company.

Interviews are perfect for finding a solution to a question that could not be answered through quantitative research. For example, why a particular group of clients avoids purchasing certain goods.

  • Extensive answers are a benefit, as they provide more accurate and personal information than standardized questionaries. But they are also a drawback, making feedback analysis a lengthy and resource-consuming task.
  • The method is highly effective in collecting in-depth information on personal opinions, preferences, and experiences.
  • For business research purposes, interviews contain the same set of questions for all the clients. It facilitates processing the answers.

✍️ How to Write a Good Business Research Paper

Conduct a primary research.

It is the broadest stage that encompasses all the possible sources, including social media posts and blogs. Not only research materials contain the information that is essential for a business.

Go beyond the boundaries!

Sometimes, unexpected insights wait in the most unexpected places. If your subject area involves the human factor, ask your friends and relatives what they think about the topic. It happens that people who are distant from your research issues show the most realistic view of things.

Literature for Your Business Essay Writing

This step is required to generate ideas and decide which information you are going to use. The latter will help you when choosing a topic and outlining the structure.

Review the books, guidelines, reports, and journals on the subject matter. Soon you will learn that not all its aspects are equally covered in the literature. Make a note of the most and the least accessible and reliable literature.

Most research, including business one, starts with a literature review part. To write something new, you should know what has been written by others and build your paper.

Choose Your Business Essay Topic

Avoid selecting topics that are insufficiently discussed in the literature (you have noted them in the previous step). Still, if you have much to write on the poorly covered topics, it is your advantage, and you will meet less competition.

If you have too few options, conduct brainstorming. Write down everything that comes to your mind, then cross out the weakest versions until the best one is left.

You can as well use the list of topics on the most perspective spheres in business .

Outline Your Business Essay Structure

The structure of all essays about business varies enormously according to the subject field, expected length, writer’s qualification, and research purpose. Still, some sections remain in all of them. The following paragraphs are the crucial parts that you can use as a template.

  • Introduction. If you doubt how to write a business essay introduction, write it after the background information. Summarize the critical idea and comment on how you will address it. You can add definitions of terms you will use in the essay. Conclude the introduction with a thesis statement. It should consist of a sentence or two that concisely represent the purposes and scope of your paper.
  • Literature review. This section describes any available background information you consider relevant to the title of your essay.
  • Findings or analysis. If you write a research paper, this part discusses the results of your research. For a business essay, dedicate this section to analyzing the literature from the previous paragraph or the given business situation.
  • Conclusion. Start with reiterating the main points of your findings. Then draw a logical conclusion of these points. Make your point of view transparent to the reader. Finally, give some recommendations for further study of the subject matter.
  • Bibliography. The citation style determines the rules of this part.
  • Appendices . Insert here the supporting materials (graphs or charts) that are too large to be included in the main body.

⏲️ After You Wrote a Business Paper

Edit & proofread.

The difference between proofreading and editing is the level of text taken into account for each check and correction. You edit words (spelling) and sentences (grammar, punctuation, and syntaxis). Meanwhile, you proofread the entire paper, verifying its logical flow, overall focus, and organization.

For this reason, put your work aside for a day or two before you start proofreading it. Try to read it as if it was for the first time. If you have to read something several times to understand, change that part or delete it. Eliminate all the unnecessary filler words.

Use Our Business Paper Checklist

Here’s a very helpful checklist with the aspects necessary for a good research paper. Go through the questions below and make notes on what needs to be revised.

  • Does the title of your paper match the thesis statement and conclusion?
  • Does your business essay follow a logical order?
  • Are all the numerical examples taken from reliable sources, and are they up-to-date?
  • Is the topical sentence at the beginning of each main body paragraph supported by what follows it?
  • Are there references to all the used sources?
  • Are there sources in your bibliography that you never referenced? (If yes, delete them)
  • Is the language academic and easy to understand?
  • Is the spelling, grammar, syntaxis, and punctuation correct?

We sincerely hope that this guide improved your understanding of how to write a research paper about business.

If something is still not fully clear, go through it again, try to find another angle of perception.

Remember that creativity is always welcome in any kind of writing, though be careful – don’t overdo it.

Below you can find additional sources that we recommend to read.

Breathe out and just do it!

🔗 References

  • Business Research: Definition, Methods, Types, and Examples
  • Guide for Writing in Business; Southwestern University
  • Academic Writing in the Business School: The Genre of a Business Case Report
  • Qualitative and Quantitative Research for Small Business
  • HARVARD BUSINESS SCHOOL WORKING PAPERS COLLECTION
  • Recent Papers in Business Management; Academia.edu

Research Paper Analysis: How to Analyze a Research Article + Example

Film analysis: example, format, and outline + topics & prompts.

business essay

How to Start a Business Essay: Full Explanation with an Example

business essay guidelines

Starting a business is like setting off on a wild adventure. It's thrilling, full of ups and downs, and it's up to you where you want to go. But let's face it: it's also confusing! With so much to think about, it's easy to feel lost. That's where this essay comes in. We're here to break it all down for you, giving you the lowdown on turning your business dreams into a solid action plan. So, grab a cup of coffee and get ready to dive in!

What Is a Business Essay?

An essay on business is a written composition that explores various aspects of the business world, ranging from theoretical concepts to practical applications. Typically, it analyzes specific topics within the realm of business, such as management practices, marketing strategies, financial analysis, or entrepreneurship. Business essays often provide insights, arguments, and recommendations supported by research, data, and real-world examples. They aim to inform, persuade, or educate readers about key issues, trends, or challenges in the business environment, fostering a deeper understanding of the subject matter and stimulating critical thinking. Our business essay writing service supports such types of assignments, so if you need help – feel free to request a quote.

What Is a Startup Business Concept?

A startup business concept is essentially the seed from which an entire venture grows. The initial spark of inspiration sets the foundation for everything that follows. This concept typically arises from identifying a gap or inefficiency in the market or recognizing an unmet need or problem potential customers face. Entrepreneurs then conceptualize innovative solutions to address these challenges, whether a new product, service, or approach.

The concept defines the startup's unique value proposition, outlining what makes it stand out in a crowded marketplace. For example, a startup concept might involve developing a mobile app to streamline a tedious process, creating a sustainable alternative to an existing product, or offering a niche service tailored to a specific audience.

Once a startup concept is formulated, it undergoes refinement and validation through market research, feasibility studies, and prototyping. This stage involves gathering feedback from potential customers, testing assumptions, and assessing the concept's viability in the real world. Entrepreneurs analyze market trends, competitive landscape, and consumer preferences to fine-tune their concept and ensure it aligns with market demand.

Additionally, they evaluate the concept's scalability and potential for growth, considering factors such as market size, revenue potential, and scalability. Through this iterative process, the startup concept evolves into a robust business model that serves as the blueprint for the startup's operations, guiding decisions related to product development, marketing strategy, and resource allocation.

business essay guidelines

How to Start a Business Essay?

Starting a business involves several key steps. Firstly, it's essential to identify a viable business idea that aligns with your passion, expertise, and market demand. Research your target market, competitors, and industry trends to refine your concept. Once you have a solid idea, develop a comprehensive business plan outlining your goals, strategies, and financial projections. This plan will serve as a roadmap for your venture and help secure funding or investment.

Next, you'll need to choose a legal structure for your business, such as a sole proprietorship, partnership, corporation, or LLC. Register your business name and obtain any necessary licenses or permits. Set up your business finances, including opening a business bank account and obtaining any required insurance. Finally, develop a marketing strategy to promote your products or services and attract customers. Building a strong online presence, networking with other businesses, and utilizing social media can all be effective marketing tactics. With careful planning and execution, you'll be well on your way to launching a successful business. Now, let’s review a basic business essay outline:

business essay guidelines

Introduction

  • Grab the reader's attention with an interesting fact, quote, or anecdote related to the topic.
  • Provide context and background information on the topic.
  • State the main argument or purpose of the essay.

Body Paragraphs

  • Paragraph 1: Describe the current business landscape, including trends, challenges, and opportunities.
  • Paragraph 2: Discuss the significance of developing a comprehensive business plan for startups and established businesses.
  • Paragraph 3: Outline the essential components of a business plan, such as market analysis, competitive analysis, marketing strategy, operations plan, and financial projections.
  • Paragraph 4: Explore different sources of funding available to entrepreneurs, including bootstrapping, loans, venture capital, and crowdfunding.
  • Paragraph 5: Discuss effective marketing strategies for promoting products or services, building brand awareness, and attracting customers.
  • Paragraph 6: Highlight the significance of delivering exceptional customer service and building strong relationships with customers.
  • Paragraph 7: Emphasize the importance of adaptability and innovation in responding to market changes and staying competitive.
  • Summarize the main argument or purpose of the essay.
  • Review the main points discussed in the body paragraphs.
  • Leave the reader with a thought-provoking idea, question, or call to action related to the topic.

Business Paper Format

The business essay format typically follows a structured outline, including the following sections:

Business Paper Format

  • This page includes the paper's title, your name, the name of your institution (if applicable), and the date.
  • A brief summary of the paper's main points, usually around 150-250 words, providing an overview of the topic, purpose, methodology (if applicable), and key findings or conclusions.
  • This section introduces the paper's topic, provides background information, and states the purpose or objective of the study.

Literature Review

  • A review of relevant literature and research on the topic, highlighting existing theories, studies, and findings related to your research question or problem statement.

Methodology

  • If applicable, this section outlines the research methods and techniques used to collect and analyze data, including any tools, procedures, or sampling techniques.
  • Presentation of the findings or results of your study, often including tables, charts, or graphs to illustrate data and statistics.
  • Interpretation and analysis of the results, discussing their significance, implications, limitations, and relevance to the research question or problem statement.
  • A summary of the paper's main findings and key points, restating the purpose and significance of the study, and offering recommendations for future research or practical applications.
  • A list of sources cited in the paper, formatted according to a specific citation style (e.g., APA, MLA, Chicago).
  • Optional supplementary materials include additional data tables, survey instruments, or detailed methodology descriptions.

How to Write an Introduction for a Business Essay?

Writing an introduction for a business essay requires capturing the reader's interest while setting the stage for the topic you'll be discussing. Here's a guide to crafting an effective introduction:

Start with a Hook

  • Begin with an attention-grabbing opening sentence to pique the reader's curiosity.
  • This could be a surprising fact, a compelling statistic, a thought-provoking question, or a relevant quote from a business leader or expert.

Provide Context

  • After the hook, provide a brief overview of the topic you'll address in the essay.
  • Give the reader some background information to understand the significance and relevance of the subject matter.
  • Explain why the topic is important and matters in the business world.

State Your Thesis

  • End the introduction with a clear and concise thesis statement that outlines your essay's main argument or purpose.
  • This statement should provide a roadmap for what the reader can expect to learn or discover in the essay.
  • Make sure your thesis is specific, debatable, and supported by evidence you'll present in the body paragraphs.

Transition to the Body

  • Use the end of the introduction to transition smoothly into the essay's main body.
  • Briefly preview the key points or arguments you'll discuss in the subsequent paragraphs to give the reader an idea of what's to come.

How to Write a Business Essay?

Let's kick things off with a solid step-by-step guide that sets the stage. We're about to dish out some awesome business essay writing tips to make your essay shine like a beacon in a sea of words. So, buckle up, grab your pen (or keyboard), and let's get started on crafting an introduction that'll hook your reader from the get-go!

Understand the Business Assignment

Take the time to carefully read and understand the assignment prompt or guidelines provided by your instructor. Pay attention to any specific requirements, such as the length of the essay, formatting style, or particular topics to address. If you have any questions or uncertainties about starting a business essay, don't hesitate to seek clarification from your instructor to ensure you're on the right track before you begin researching and writing.

Research and Gather Information

Start your research by consulting various credible sources relevant to your topic. Utilize academic journals, books, reputable websites, and industry reports to gather information and evidence to support your arguments. Take detailed notes while conducting your research, recording key ideas, quotes, statistics, and their corresponding sources. Keep track of your sources to facilitate proper citation later on. Consider how you will engage readers in the business essay introduction – an anecdote, interesting quote, or relevant statistics.

Outline Your Essay

Create an outline for your how to start a business essay to organize your thoughts and structure your essay. Begin by outlining the main sections of your essay, such as the introduction, body paragraphs, and conclusion. Within each section, outline the main points you want to cover and the supporting evidence you'll use to support your arguments. Consider the logical flow of information and how each section relates to the overall thesis of your essay. Your outline serves as a roadmap for writing your essay and helps maintain coherence and clarity.

Write the Essay

With your outline in hand, start drafting your essay. Begin with a strong introduction that provides context for your topic, grabs the reader's attention, and clearly states your thesis or main argument. In the body paragraphs, develop each main point outlined in your outline, providing evidence, examples, and analysis to support your arguments. Ensure you cite your sources accurately and consistently throughout the essay according to the chosen citation style. Conclude your essay by summarizing the main points discussed in the body paragraphs and reinforcing the significance of your thesis. Leave the reader with a memorable closing thought or call to action related to the topic.

Revise and Edit

After writing a business essay, take the time to revise and edit it thoroughly. Review your essay for clarity, coherence, and logical flow of ideas. Check for grammar, punctuation, spelling errors, and any inconsistencies or gaps in your argumentation. Consider your essay's overall structure and organization, making adjustments as needed to improve readability and coherence. Seek feedback from peers, tutors, or instructors to gain fresh perspectives and identify areas for improvement. Make revisions based on the feedback received, and refine your essay until you are satisfied with the final draft. Finally, proofread your essay one last time to ensure it meets all the requirements and is ready to be submitted.

Startup Business Ideas

  • A meal prep delivery service.
  • An online marketplace for handmade goods.
  • Mobile car wash and detailing.
  • Virtual tutoring platform.
  • Dog walking app.
  • Farm-to-table food delivery.
  • Outdoor gear rental.
  • Virtual event planning.
  • Home repair matchmaking.
  • Maternity wear rental.
  • On-site beauty services.
  • Freelance photography booking.
  • DIY crafting workshops.
  • Mobile bike repair.
  • Sustainable flower delivery.
  • Virtual fitness training.
  • Plant-based meal kits.
  • Urban parking rental.
  • Houseplant subscription.
  • Fresh produce delivery.
  • Mobile car maintenance.
  • Gift concierge service.
  • Virtual cooking classes.
  • Errand running assistance.

Business Essay Topics

  • Social media marketing's impact on small businesses.
  • Improving employee engagement strategies.
  • E-commerce: Challenges and opportunities.
  • Customer relationship management success.
  • Sustainable business practices and benefits.
  • The gig economy: Pros versus cons.
  • Workplace diversity and inclusion.
  • Technology's influence on operations.
  • Managing remote teams effectively.
  • Corporate social responsibility in ethics.
  • Entrepreneurship: Challenges and successes.
  • Globalization's impact on SMEs.
  • Leadership in organizational change.
  • Workplace wellness programs.
  • Business ethics in the digital age.
  • The power of branding: Identity creation.
  • Crisis management strategies for resilience.
  • Efficient and sustainable supply chain management.
  • Future of work: Trends and implications.
  • Business innovation: Creativity and adaptation.
  • Financial management for small businesses.
  • Data privacy and security.
  • Effective time management strategies.
  • Emotional intelligence in leadership.
  • Company culture: Retention and satisfaction.

Do’s and Don’ts of Business Essay Writing

There are certain rules for writing a business essay that you must follow and particular don’t-do-this issues that you should avoid.

  • Clearly understand the essay prompt and adhere to any guidelines provided.
  • Conduct thorough research using credible sources to support your arguments.
  • Create a well-organized outline to structure your essay effectively.
  • Craft a strong introduction that grabs the reader's attention and states your thesis clearly.
  • Provide evidence and examples to support your arguments, using proper citations.
  • Maintain a formal and professional tone throughout the essay.
  • Use clear and concise language, avoiding jargon or overly complex terminology.
  • Proofread your essay carefully to eliminate errors in grammar, punctuation, and spelling.
  • Conclude your essay by summarizing key points and restating your thesis.

Don'ts:

  • Don't plagiarize or use someone else's work without proper attribution.
  • Avoid going off-topic or including irrelevant information in your essay.
  • Don't rely solely on personal opinion; support your arguments with evidence and analysis.
  • Avoid using informal language or slang in your writing.
  • Don't rush through the writing process; take the time to revise and edit your essay thoroughly.
  • Avoid making unsupported claims or assertions without evidence to back them up.
  • Don't forget to cite your sources properly according to the chosen citation style.
  • Avoid overloading your essay with too much information; focus on quality over quantity.
  • Don't neglect the importance of formatting and presentation; ensure your essay is well-structured and visually appealing.

Business Essay Example

Here’s an example of a business essay that will be an excellent source of inspiration and formatting hints. If you want a new paper of similar quality, feel free to leave a quote.

Business essays serve as invaluable learning tools for students, providing them with a platform to apply theoretical concepts to real-world scenarios and develop essential skills for success in the business world. Students hone their critical thinking, problem-solving, and communication abilities by learning how to set up an essay , research topics, analyze facts, and write eloquently about various business topics. Business essays also encourage students to stay updated on current trends and developments in the business landscape, fostering a deeper understanding of industry dynamics and challenges. Moreover, writing business essays cultivates students' ability to formulate well-reasoned arguments, articulate their ideas effectively, and present information in a structured and persuasive manner, all of which are crucial competencies in professional settings.

Frequently asked questions

How many paragraphs does a business essay have.

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  • How to structure an essay: Templates and tips

How to Structure an Essay | Tips & Templates

Published on September 18, 2020 by Jack Caulfield . Revised on July 23, 2023.

The basic structure of an essay always consists of an introduction , a body , and a conclusion . But for many students, the most difficult part of structuring an essay is deciding how to organize information within the body.

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Table of contents

The basics of essay structure, chronological structure, compare-and-contrast structure, problems-methods-solutions structure, signposting to clarify your structure, other interesting articles, frequently asked questions about essay structure.

There are two main things to keep in mind when working on your essay structure: making sure to include the right information in each part, and deciding how you’ll organize the information within the body.

Parts of an essay

The three parts that make up all essays are described in the table below.

Part Content

Order of information

You’ll also have to consider how to present information within the body. There are a few general principles that can guide you here.

The first is that your argument should move from the simplest claim to the most complex . The body of a good argumentative essay often begins with simple and widely accepted claims, and then moves towards more complex and contentious ones.

For example, you might begin by describing a generally accepted philosophical concept, and then apply it to a new topic. The grounding in the general concept will allow the reader to understand your unique application of it.

The second principle is that background information should appear towards the beginning of your essay . General background is presented in the introduction. If you have additional background to present, this information will usually come at the start of the body.

The third principle is that everything in your essay should be relevant to the thesis . Ask yourself whether each piece of information advances your argument or provides necessary background. And make sure that the text clearly expresses each piece of information’s relevance.

The sections below present several organizational templates for essays: the chronological approach, the compare-and-contrast approach, and the problems-methods-solutions approach.

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business essay guidelines

The chronological approach (sometimes called the cause-and-effect approach) is probably the simplest way to structure an essay. It just means discussing events in the order in which they occurred, discussing how they are related (i.e. the cause and effect involved) as you go.

A chronological approach can be useful when your essay is about a series of events. Don’t rule out other approaches, though—even when the chronological approach is the obvious one, you might be able to bring out more with a different structure.

Explore the tabs below to see a general template and a specific example outline from an essay on the invention of the printing press.

  • Thesis statement
  • Discussion of event/period
  • Consequences
  • Importance of topic
  • Strong closing statement
  • Claim that the printing press marks the end of the Middle Ages
  • Background on the low levels of literacy before the printing press
  • Thesis statement: The invention of the printing press increased circulation of information in Europe, paving the way for the Reformation
  • High levels of illiteracy in medieval Europe
  • Literacy and thus knowledge and education were mainly the domain of religious and political elites
  • Consequence: this discouraged political and religious change
  • Invention of the printing press in 1440 by Johannes Gutenberg
  • Implications of the new technology for book production
  • Consequence: Rapid spread of the technology and the printing of the Gutenberg Bible
  • Trend for translating the Bible into vernacular languages during the years following the printing press’s invention
  • Luther’s own translation of the Bible during the Reformation
  • Consequence: The large-scale effects the Reformation would have on religion and politics
  • Summarize the history described
  • Stress the significance of the printing press to the events of this period

Essays with two or more main subjects are often structured around comparing and contrasting . For example, a literary analysis essay might compare two different texts, and an argumentative essay might compare the strengths of different arguments.

There are two main ways of structuring a compare-and-contrast essay: the alternating method, and the block method.

Alternating

In the alternating method, each paragraph compares your subjects in terms of a specific point of comparison. These points of comparison are therefore what defines each paragraph.

The tabs below show a general template for this structure, and a specific example for an essay comparing and contrasting distance learning with traditional classroom learning.

  • Synthesis of arguments
  • Topical relevance of distance learning in lockdown
  • Increasing prevalence of distance learning over the last decade
  • Thesis statement: While distance learning has certain advantages, it introduces multiple new accessibility issues that must be addressed for it to be as effective as classroom learning
  • Classroom learning: Ease of identifying difficulties and privately discussing them
  • Distance learning: Difficulty of noticing and unobtrusively helping
  • Classroom learning: Difficulties accessing the classroom (disability, distance travelled from home)
  • Distance learning: Difficulties with online work (lack of tech literacy, unreliable connection, distractions)
  • Classroom learning: Tends to encourage personal engagement among students and with teacher, more relaxed social environment
  • Distance learning: Greater ability to reach out to teacher privately
  • Sum up, emphasize that distance learning introduces more difficulties than it solves
  • Stress the importance of addressing issues with distance learning as it becomes increasingly common
  • Distance learning may prove to be the future, but it still has a long way to go

In the block method, each subject is covered all in one go, potentially across multiple paragraphs. For example, you might write two paragraphs about your first subject and then two about your second subject, making comparisons back to the first.

The tabs again show a general template, followed by another essay on distance learning, this time with the body structured in blocks.

  • Point 1 (compare)
  • Point 2 (compare)
  • Point 3 (compare)
  • Point 4 (compare)
  • Advantages: Flexibility, accessibility
  • Disadvantages: Discomfort, challenges for those with poor internet or tech literacy
  • Advantages: Potential for teacher to discuss issues with a student in a separate private call
  • Disadvantages: Difficulty of identifying struggling students and aiding them unobtrusively, lack of personal interaction among students
  • Advantages: More accessible to those with low tech literacy, equality of all sharing one learning environment
  • Disadvantages: Students must live close enough to attend, commutes may vary, classrooms not always accessible for disabled students
  • Advantages: Ease of picking up on signs a student is struggling, more personal interaction among students
  • Disadvantages: May be harder for students to approach teacher privately in person to raise issues

An essay that concerns a specific problem (practical or theoretical) may be structured according to the problems-methods-solutions approach.

This is just what it sounds like: You define the problem, characterize a method or theory that may solve it, and finally analyze the problem, using this method or theory to arrive at a solution. If the problem is theoretical, the solution might be the analysis you present in the essay itself; otherwise, you might just present a proposed solution.

The tabs below show a template for this structure and an example outline for an essay about the problem of fake news.

  • Introduce the problem
  • Provide background
  • Describe your approach to solving it
  • Define the problem precisely
  • Describe why it’s important
  • Indicate previous approaches to the problem
  • Present your new approach, and why it’s better
  • Apply the new method or theory to the problem
  • Indicate the solution you arrive at by doing so
  • Assess (potential or actual) effectiveness of solution
  • Describe the implications
  • Problem: The growth of “fake news” online
  • Prevalence of polarized/conspiracy-focused news sources online
  • Thesis statement: Rather than attempting to stamp out online fake news through social media moderation, an effective approach to combating it must work with educational institutions to improve media literacy
  • Definition: Deliberate disinformation designed to spread virally online
  • Popularization of the term, growth of the phenomenon
  • Previous approaches: Labeling and moderation on social media platforms
  • Critique: This approach feeds conspiracies; the real solution is to improve media literacy so users can better identify fake news
  • Greater emphasis should be placed on media literacy education in schools
  • This allows people to assess news sources independently, rather than just being told which ones to trust
  • This is a long-term solution but could be highly effective
  • It would require significant organization and investment, but would equip people to judge news sources more effectively
  • Rather than trying to contain the spread of fake news, we must teach the next generation not to fall for it

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Signposting means guiding the reader through your essay with language that describes or hints at the structure of what follows.  It can help you clarify your structure for yourself as well as helping your reader follow your ideas.

The essay overview

In longer essays whose body is split into multiple named sections, the introduction often ends with an overview of the rest of the essay. This gives a brief description of the main idea or argument of each section.

The overview allows the reader to immediately understand what will be covered in the essay and in what order. Though it describes what  comes later in the text, it is generally written in the present tense . The following example is from a literary analysis essay on Mary Shelley’s Frankenstein .

Transitions

Transition words and phrases are used throughout all good essays to link together different ideas. They help guide the reader through your text, and an essay that uses them effectively will be much easier to follow.

Various different relationships can be expressed by transition words, as shown in this example.

Because Hitler failed to respond to the British ultimatum, France and the UK declared war on Germany. Although it was an outcome the Allies had hoped to avoid, they were prepared to back up their ultimatum in order to combat the existential threat posed by the Third Reich.

Transition sentences may be included to transition between different paragraphs or sections of an essay. A good transition sentence moves the reader on to the next topic while indicating how it relates to the previous one.

… Distance learning, then, seems to improve accessibility in some ways while representing a step backwards in others.

However , considering the issue of personal interaction among students presents a different picture.

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The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarized in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

Comparisons in essays are generally structured in one of two ways:

  • The alternating method, where you compare your subjects side by side according to one specific aspect at a time.
  • The block method, where you cover each subject separately in its entirety.

It’s also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.

You should try to follow your outline as you write your essay . However, if your ideas change or it becomes clear that your structure could be better, it’s okay to depart from your essay outline . Just make sure you know why you’re doing so.

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How to write top mark a level business essays – as and a2 caie 9609.

Scoring high marks in Business A-level is a skill everyone can learn by using the correct technique and a bit of practice.  There are five essential skills to successful A level Business essays writing. The sooner you master your essay writing skills the sooner you will start achieving high results.

How to write an A-level Business Essay - AS and A2 CAIE

Before you start STOP!

When we are making our plan we need to respond to the command words

What are the command words  I need to know I hear you cry! Well we’ve got you covered with a guide to command words at IGCSE and A-level.

Make a simple plan – this can be a simple list of points (for and against).

Planning allows you to make sure you have greater structure in your essay, include a greater range of points and avoid repetition. It will also allow you help you make a decision in evaluation questions as you have thought through the arguments for and against.

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Add paragraphs

Why paragraphs are so useful are they signal to the examiner that you are moving onto a new point - and they will encourage you to avoid repetition.

They also form the building blocks of essays each paragraph builds another part of the argument to answer the question.

With Business A-level you want to build a chain of analysis in each paragraph with Knowledge, Application Analysis and Further Analysis - we explore this in detail with our Chain of Analysis video tutorial and guide to analysis questions .

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Focus on the Question

Focus on the subject in the question - is the question asking about employees or managers? Human resources or operations?

To score the highest marks you need to find out exactly: - what the question is asking you  - stay focused on that throughout the question

What separates high performing students and those who score average grades is the ability to stay focused throughout the essay This then allows you to select the most relevant application or evidence from the case study to support your answer. 

You can find examples from paper 1 and paper 2 here.

Use connective phrases

Within each paragraph connective phrases are a great way to keep you focused on the question and build the chain of analysis

Use phrase like: "this means that", "this will impact the business" to introduce ANALYSIS .

Say "this is of crucial importance because" or "other factors to consider are" to introduce EVALUATION .

Cambridge examination reports state every year how students focus too much on knowledge at the expense of analysis and evaluation. Connective phrases are the magic expressions force you to explain the impact of the business decisions and unlock higher marks.

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Each essay question will have it's own unique recipe for Knowledge, Application, Analysis and Evaluation 

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To be ready to score full marks in each type of essay see the Cambridge Business Essential Question Guides so you know exactly what you need to include for top marks in each question.

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There are two main ways to write for Business Insider: as a contributor or as a freelance writer. 

Contributors at Business Insider

On a case-by-case basis, we accept one-off posts from outside contributors that fit in seamlessly with the areas we cover: Business News, Tech, Finance, Markets, Healthcare, Economy, Transportation, Retail, Media, Real Estate,  Leadership, and Careers.

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Business Essay Examples

Cathy A.

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

In today's highly competitive business environment, it's essential for companies to have effective marketing strategies that can help increase sales and generate revenue. In this case study, we will examine how Company X, a leading retailer, was able to increase their sales through an innovative marketing approach.

Company X was facing tough competition from other retailers in the market. They needed to find a way to differentiate themselves and attract more customers. They decided to focus on their customer experience by offering personalized recommendations, exclusive discounts, and rewards programs. They also implemented a multi-channel marketing approach that utilized social media, email marketing, and targeted advertising.

Their efforts paid off as they saw a significant increase in customer engagement and sales. Their personalized recommendations and rewards program helped to build customer loyalty, while their multi-channel marketing approach helped them reach a wider audience.

Furthermore, Company X also used data analysis and optimization to continuously improve their marketing strategies. They tracked their marketing campaigns and analyzed the results to identify what worked and what didn't. This allowed them to adjust their approach and optimize their marketing spend.

In conclusion, Company X was able to increase their sales by implementing effective marketing strategies that focused on the customer experience, utilized a multi-channel approach, and used data analysis for optimization. Their success shows that with the right marketing approach, businesses can achieve their goals and stand out in a highly competitive market.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

The relationship between employee satisfaction and company profitability has been widely studied and documented in academic literature. A number of studies have consistently shown a positive correlation between employee satisfaction and company profitability (Bockerman & Ilmakunnas, 2012; Saks, 2006). When employees are satisfied, they are more engaged, productive, and committed to the success of the company. This leads to increased profitability and a competitive advantage in the market.

Employee satisfaction also has a significant impact on reducing employee turnover and associated costs. Studies have shown that when employees are satisfied, they are less likely to leave their jobs, reducing recruitment and training costs for the company (Harter, Schmidt, & Hayes, 2002).

Moreover, employee satisfaction can lead to positive word-of-mouth advertising and increased customer satisfaction. Satisfied employees are more likely to provide excellent customer service, leading to increased customer loyalty and repeat business (Heskett, Sasser, & Schlesinger, 1997).

Therefore, it's essential for businesses to prioritize employee satisfaction by providing a positive work environment, opportunities for growth and development, fair compensation, and benefits. Businesses should also regularly assess employee satisfaction levels and address any issues promptly.

In conclusion, the evidence shows that employee satisfaction is a crucial factor in the success of a company. By prioritizing employee satisfaction, businesses can increase profitability, reduce turnover costs, and improve customer satisfaction. It's essential for businesses to invest in employee satisfaction and consider it a corporate social responsibility to gain a competitive advantage in the market and achieve long-term success.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

Benefits of Telecommuting for Companies and Employees

Telecommuting, or working from home, has become increasingly popular in the business world in the United States and globally as well. While some employers are still skeptical about the effectiveness of telecommuting, there are many benefits to this work arrangement for both companies and employees.

One major benefit of telecommuting is increased productivity. Studies have shown that employees who work from home are often more productive than those who work in traditional office settings. This is likely due to a combination of factors, including fewer distractions, less time spent commuting, and greater flexibility in scheduling.

Another benefit of telecommuting is reduced overhead costs for companies. By allowing employees to work from home, companies can save money on office space, utilities, and other expenses. This can be especially beneficial for small businesses or startups that are operating on a tight budget.

Telecommuting also has benefits for employees. It can reduce stress and improve work-life balance by allowing employees to spend more time with their families and avoid long commutes. It can also be a valuable perk for attracting and retaining top talent, especially in industries where remote work is becoming increasingly common.

Of course, there are some potential downsides to telecommuting as well. For example, it can be more difficult to collaborate with colleagues and build strong relationships with coworkers when working remotely. Additionally, some employees may struggle with self-discipline and motivation when working from home.

Overall, however, the benefits of telecommuting for both companies and employees are clear. By embracing this work arrangement, businesses can increase productivity, reduce costs, and improve employee satisfaction and retention.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Navigating the Benefits and Challenges of Implementing a New CRM System: Insights for Informed Decision Making.

Implementing a new customer relationship management (CRM) system can be a challenging yet highly beneficial undertaking for businesses. In this white paper, we will outline the benefits and challenges of implementing a new CRM system and provide insights to help businesses make informed decisions.

Benefits of implementing a new CRM system:

Improved customer experience: A CRM system can help businesses gain a better understanding of their customers' needs and preferences, allowing them to tailor their products and services accordingly. This can lead to increased customer satisfaction and loyalty.

Increased efficiency: A CRM system can automate many processes, such as customer data management and lead tracking, freeing up valuable time for employees to focus on more strategic tasks.

Better data management: A CRM system can provide businesses with a central database for customer information, making it easier to manage and analyze data. This can lead to more informed decision-making and better business outcomes.

Challenges of implementing a new CRM system:

Cost: Implementing a new CRM system can be expensive, with costs including software licensing, hardware upgrades, and employee training.

Implementation time: Implementing a new CRM system can take several months, during which time businesses may experience disruptions to their operations.

Resistance to change: Some employees may resist the implementation of a new CRM system, requiring significant effort from management to ensure buy-in and adoption.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

Coca-Cola and PepsiCo are two of the biggest soft drink companies in the world. Both companies have been in competition for decades, and their marketing strategies have evolved over time. This comparative essay will analyze the marketing strategies of Coca-Cola and PepsiCo.

Coca-Cola is known for its classic marketing campaigns that focus on emotions and memories. One of their most famous campaigns is the "Share a Coke" campaign, where the company personalized its products with customers' names. This campaign helped Coca-Cola increase its sales and improve customer loyalty.

PepsiCo, on the other hand, is known for its focus on youth culture and celebrity endorsements. The company has collaborated with popular musicians and actors such as Beyoncé and Michael Jackson to promote its products. This marketing strategy has helped PepsiCo attract younger consumers and improve brand recognition.

When comparing the marketing strategies of Coca-Cola and PepsiCo, it is important to note that both companies have their strengths and weaknesses. While Coca-Cola's emotional marketing approach has helped it establish a strong brand identity, PepsiCo's focus on youth culture has helped it appeal to a wider audience.

In conclusion, the marketing strategies of Coca-Cola and PepsiCo differ significantly, but both companies have been successful in their own right. It is up to each company to determine which marketing approach works best for them and their target audience.

Choosing the appropriate essay type can help you in effectively conveying your message to the target audience.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

This essay provides an in-depth analysis of the marketing strategies employed by Coca-Cola and PepsiCo. The essay highlights the similarities and differences between the two companies' approaches to product development, distribution, and advertising. Based on the analysis, recommendations are made for how each company can improve their marketing strategies to better meet the needs of their target audience. The implementation plan outlines the steps necessary for each company to execute these recommendations successfully.

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

In recent years, the concept of telecommuting has gained popularity as a means of increasing productivity and reducing costs for companies while providing flexibility for employees. This essay will explore the benefits of telecommuting for both companies and employees, including increased productivity, cost savings, and improved work-life balance. Additionally, the essay will discuss potential challenges associated with telecommuting and provide recommendations for successful implementation of a telecommuting program.

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

An analysis of the soft drink industry reveals a highly competitive market dominated by two major players, Coca-Cola and PepsiCo. Both companies have a strong global presence and compete fiercely for market share. Recent trends in the industry show a shift towards healthier beverage options, with consumers becoming increasingly health-conscious. This has led to a rise in demand for low-sugar and low-calorie alternatives, such as sparkling water and fruit-infused drinks. In addition, technological advancements in the industry have allowed for greater customization and personalization of products, with companies using data analytics to better understand consumer preferences and target their marketing efforts.

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

In recent years, the XYZ Corporation has faced several key issues that have impacted its bottom line. One of the main issues is increasing competition from new entrants in the market. This has led to a decrease in market share and reduced profit margins for the company. Additionally, there has been a shift in consumer preferences towards more environmentally-friendly products, which the company has been slow to adapt to. These issues have caused significant concern for stakeholders and highlight the need for the company to address these challenges in a timely manner.

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

To address the issues of low employee morale and high turnover rates, the company should consider implementing an employee engagement program. This could include regular employee feedback sessions, recognition and reward programs, and opportunities for career growth and development. By investing in their employees' well-being and growth, the company can create a more positive work environment and reduce turnover rates. Additionally, the company should consider implementing a mentorship program to provide guidance and support to new employees, which can also contribute to employee retention and overall job satisfaction.

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

The implementation plan for our proposed solutions will involve several key steps. Firstly, we will need to gather a team of experts to oversee the implementation process. This team will be responsible for coordinating with various departments within the company, such as global marketing and operations, to ensure that the plan is executed smoothly. Secondly, we will need to allocate the necessary resources, such as funding and manpower, to carry out the plan. Finally, we will need to establish a timeline with specific deadlines for each action step, so that we can track our progress and make adjustments as needed.

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

In conclusion, this essay has highlighted the importance of customer relationship management (CRM) systems in modern businesses. The analysis of industry trends and key issues facing businesses has shown that effective use of CRM can improve customer satisfaction, increase sales, and ultimately lead to a competitive advantage. Through the proposed solutions and implementation plan outlined in this essay, businesses can overcome the challenges of implementing a new CRM system and reap the benefits. It is recommended that businesses invest in CRM and continuously evaluate their usage to stay ahead of the competition in the ever-changing market.

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

  • Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
  • Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
  • Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
  • Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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PEST analysis is a framework that focuses on the external business environment of a company. It helps to assess the role and impact of several macroeconomic factors on an organization's performance. You can combine it with SWOT or Porter's Five Forces analysis to study both internal and external factors.

PEST is an acronym standing for:

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"PESTEL" framework additionally examines Environmental and Legal factors.

What Is the PESTEL Framework?

PESTEL framework is an extended version of a PEST analysis. It is a modern approach that considers more factors and provides a complete picture. It's a rather popular tool in risk management, goal setting , and strategic planning. Specialists also use PESTEL in:

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  • Market initiatives.

Is It PESTEL or PESTLE Analysis?

PESTEL and PESTLE acronyms have the same meaning and are interchangeable . You can use both types of abbreviations in your research. The only difference is the order of the analyzed factors. You should mention them in the same order as in the chosen acronym.

How Does the PESTEL Framework Template Work?

While performing PESTEL analysis, you need to study each factor separately. The scope of your research is usually defined by the company you evaluate. It sets geographical, legal, temporal, and industry-specific borders. After studying all the factors, you can make a conclusion about the company's current state. For example, to analyze Starbucks , you will need to research multiple countries and markets where it operates.

What Is the Key Outcome of PESTEL Analysis?

PESTEL works best with big or international companies because macroeconomic changes impact them more. The primary outcome of PESTLE analysis is a structured assessment of the current situation and existing trends. It allows one to spot a company's subpar areas and avoid future risks. After summarizing all the factors, you can propose a development strategy for the company.

📝 PESTEL Analysis Framework from Scratch

Here’s a guideline for those who have never done a PESTLE analysis. We recommend analyzing the business factors in such a manner:

  • Political . Research the current political climate of the country or countries where the company operates. Estimate how the political course and recent agreements influence the business and its product.
  • Economic . Focus on taxes and interest rates , demand and supply, stock prices, economic recessions, and expansions. Use official statistics and governmental sources at this stage.
  • Social . Study demographics, population growth, and migration. For more in-depth research, take a closer look at public opinion and consumer behavior. You can examine news sources, online customer reviews, and even popular posts on social media.
  • Technological . This research chapter shows how technological progress influences your company's performance. Look for press releases or announcements of new technologies.
  • Environmental . Such factors as climate change or pollution can influence the industry or company. Sometimes there is an inverse relationship between these factors. You need to find and explain it in your analysis.
  • Legal . Describe how the legal system or newly implemented laws influence your topic. Find the positive or negative impact of these regulations.

✨ PESTLE Framework Template – Example

Let's say you need to analyze Bates Dairy , a British largest independent dairy producer that wants to operate in the USA. Using the PESTEL framework, you can come up with these findings:

  • Highly stable political environment and democracy in the USA.
  • Attractive climate for foreign direct investments.
  • The USA is the largest global economy with many successful multinational companies.
  • The U.S. GDP is constantly growing.
  • The USA has the world's third-largest population.
  • High salary expectations lead to a lack of a reliable labor force, which immigrants resolve.
  • The USA is a global technology leader, and numerous headquarters of giant tech companies are located there.
  • There are hundreds of startups due to a good investment climate.
  • The USA has diverse climate zones.
  • Extreme weather conditions pose risks to local businesses.
  • There are federal and state laws in the USA.
  • Intellectual property is under strong law protection.

✍ Pestle Analysis Essay Examples

In the below section, you’ll find a list of essay examples that use PESTLE framework to analyze various businesses. Use them for reference and inspiration.

  • AT&T Company’s PESTEL and SWOT Strategic Analyses
  • PESTEL Company Strategic Analysis
  • PESTEL and Porter’s Five Forces Analysis for the Euro Disney
  • Fablab – PESTLE and SWOT Analysis
  • PESTLE Analysis for the Aveng Company
  • T-Mobile UK SWOT and PESTLE Analysis
  • PESTLE and SWOT Analyses for a Company Assessment

Updated: Sep 26th, 2024

🖇️ References

  • PESTEL - Overview, Factors, Examples, Financial Analysis
  • Is It PESTLE or PESTEL Analysis And What It Means
  • What Is PEST Analysis? Its Applications and Uses in Business
  • The Fed - What is macroeconomics?

IMAGES

  1. A Complete Guide to Write a Business Essay

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  5. How to Write a Business Essay: an Ultimate Guide

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  6. Introduction to Business Essay

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  3. Adding Development to Your Essay and Meeting Page Requirements

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COMMENTS

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    How to Improve Your Business Writing. Cut the fat. Carolyn O'Hara is a writer and editor based in New York City. She's worked at The Week, PBS NewsHour, and Foreign Policy.

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    Business Essay Format. Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay. Below is an example of the format: Introduction; Background ...

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  16. Business Essay Format: ️ A Writing Guide [UPD. 2024]

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    Download the picture for free in docx, pdf, png, or jpeg format. 📒 PEST Framework Definition. PEST analysis is a framework that focuses on the external business environment of a company. It helps to assess the role and impact of several macroeconomic factors on an organization's performance.