shopify product research

Shopify Product Research: How To Find Product Ideas

By Toni Mojsievski

Table of Contents

Hey there Shopify enthusiasts! Do you ever struggle with product research or finding fresh and profitable product ideas for your store? If yes, this article is going to be a real game-changer for you.

Product research is the heartbeat of any thriving Shopify store. It’s what sets apart the ‘just surviving’ stores from the ‘absolutely killing it’ ones. By doing effective product research, you can stay ahead of the curve, identify lucrative opportunities, and differentiate your brand in an ever-competitive e-commerce market.

What’s in store for you here? Well, think of this article as your comprehensive guide on how to conduct product research like a pro for your Shopify store in 2024. We’re not just about theory; we’ll walk you through step by step, from defining your product criteria, generating initial product ideas, and validating market opportunities to understanding your target customers. And there’s more! We’ll also dive into advanced strategies and tools that can enrich your product research process.

Finding profitable product ideas has its own set of benefits too; it can help increase sales, boost customer retention, and contribute to long-term business growth. So it’s time to get excited because unlocking these benefits is exactly what we are going to do together!

Understanding the Product Research Process for Shopify

Step 1: defining your product criteria.

When you’re getting started with your Shopify store, it can be overwhelming to figure out how to do product research effectively. But don’t worry! This first step is crucial, and it all starts with understanding your product criteria. Let’s break it down.

Market Demand

You want to sell products that people are actively looking for. To figure this out, you can use market analysis techniques to see what consumers are currently interested in. Tools like Google Trends can show you search patterns and help you identify growing demands in specific categories. Remember, a product that consistently has high interest or is gaining popularity is more likely to bring in steady sales.

Competition Level

Next, take a look at the competition. If a market is already saturated with similar products, it could mean intense competition and lower prices. However, don’t let a competitive market discourage you completely; sometimes it just indicates strong demand. Use research tools like SEMrush or Ahrefs to find out how many other sellers are out there and what strategies they’re using.

Audience Fit

Understanding your target audience is key to success. Get clear on who your ideal customers are and choose products that match their preferences and needs. This might involve creating detailed customer profiles or conducting surveys. Your goal is not just to find any product that sells but one that truly resonates with your audience.

Product Specifics

Think about the specific features of the products themselves:

• Profit Margins : Look for products that have a good markup potential without being too expensive for most customers.
• Size and Weight : These factors will directly impact shipping costs, which in turn affect both your profits and your customer’s satisfaction.
• Regulations : Stay informed about any restrictions that might apply, whether they’re related to shipping logistics or market regulations.

Scalability and Longevity

Consider whether the product has the potential to grow in popularity over time. Is it just a passing trend or does it have staying power? Also think about whether you can easily increase your inventory if demand goes up – will your suppliers be able to keep up?

By using these criteria, you’ll be able to navigate through numerous products and identify those amazing opportunities that perfectly align with your business objectives. The next step in your journey will require creativity and intuition as you move forward into generating initial product ideas, which we’ll explore next.

Generating Initial Product Ideas

When you’re setting up shop on Shopify, the spark of a great product idea can ignite the success of your business. But how do you come up with that idea? Before you start sifting through data and analytics, take some time to brainstorm potential products. This is where your creativity should run wild and free.

Think about what’s current; peek at trends on social media, pay attention to what influencers are raving about or consider everyday problems waiting for a solution. Sometimes the best ideas come from your own experiences or the needs of people around you. Ask yourself questions like:

• What products have made my life easier?
• Which items do I wish were better designed?
• Is there a niche hobby or interest that’s underserved?

To get your creative juices flowing, here are some creative methods for generating product ideas:

• Keyword Play : Use tools like Google Keyword Planner or Ubersuggest to find what people are searching for. Keywords can reveal hidden gems and unmet customer needs.
• Social Listening : Platforms like Twitter and Reddit are goldmines for current topics. Look for recurring themes or complaints that could be solved with a product.
• Customer Feedback : If you already have an audience, ask them directly! Run surveys or polls to understand their challenges.
• Competitor Analysis : Check out what competitors are doing right (and wrong). Can you fill a gap they’ve overlooked?

Remember, this stage is all about quantity over quality—list down everything that comes to mind. Later, you’ll refine these ideas against the criteria you’ve defined to ensure market demand, competition level, and audience fit. Keep an open mind — sometimes the most off-the-wall ideas can lead to breakthrough products that resonate with your target customers.

Validating Market Opportunities

You’ve brainstormed and now hold a list of bright product ideas. But before you get too attached, let’s put those ideas through the wringer to see if they have real market potential. To do this, we’ll dig into market trends, peek at what competitors are up to, and make sure there’s an actual demand for these products.

Assess Market Trends

Stay ahead of the curve by using tools like Google Trends to spot patterns in consumer interest over time. Look for upward trends or consistent interest in a product category that matches your ideas.

Conduct Competitor Research

Get your detective hat on and investigate who else is selling similar products. Use platforms like Amazon or even the Shopify stores of your rivals to unravel their strategies. Pay attention to how they present their products, their price points, and customer feedback.

Validate Demand

This is where numbers start to speak. Tools like Keyword Planner can help give you an indication of how many people are searching for your product idea. Also, scouting social media can show you if people are talking about the types of products you’re considering.

Defining Product Criteria Recap

It’s vital here to circle back to the criteria you set up earlier – does your product idea still align with high market demand, manageable competition levels, and fit your target audience?

By taking these steps seriously, you ensure that your Shopify store doesn’t just add noise to the market but brings valuable offerings that customers are genuinely seeking. Now, let’s keep moving forward and see how understanding your target customers can further refine your product selection process.

Understanding Your Target Customers

Getting to know your target customers is like putting together a puzzle where each piece represents a facet of their lives. You’re not just selling a product; you’re providing a solution to their needs, catering to their preferences, and easing their pain points. Here’s how to get closer to your customers:

Create Customer Personas

Start by crafting detailed customer personas. These are fictional characters representing different segments of your market. Include demographics like age, gender, and income level, but also dive into psychographics such as lifestyle, values, and hobbies.

Conduct Audience Research

Use surveys, interviews, and social media engagement to gather information directly from potential customers. Tools like Google Analytics can offer insights into the behavior of visitors to your site or competitors’ sites.

Analyze Feedback

Look at reviews and feedback for similar products. What are customers praising or complaining about? This can illuminate unmet needs in the market.

Engage in Social Listening

Monitor social media conversations around relevant topics or keywords. Tools like Hootsuite or BuzzSumo can help you capture the sentiment and interests surrounding your product category.

By integrating these insights into your Shopify store’s approach, you tailor your offerings more precisely and communicate in ways that resonate with your audience. As you delve deeper into understanding your target customers, remember that it’s an ongoing process that will continue to shape and refine your product strategy over time.

Advanced Strategies and Tools for Product Research on Shopify

When it comes to finding those hidden gems for your Shopify store, social media isn’t just for memes and status updates—it’s a goldmine for product insights. Let’s dive into how you can tap into the power of platforms like Facebook and Instagram to uncover products that could be your next big hit.

Leveraging Social Media for Product Insights

Facebook browsing with turbo ad finder extension:.

Imagine having a tool that filters out everything on your Facebook feed except ads. That’s exactly what the Turbo Ad Finder extension does. It’s a clever little addition to your browser that lets you focus solely on advertisements:

• Analyzing Competitor Tactics : See what other stores are promoting and how they’re crafting their ad copy and visuals.
• Spotting Trends : Notice patterns in advertised products which could indicate rising demand.
• Inspiration for Creatives : Borrow elements that resonate with users to incorporate into your own marketing strategy.

Instagram browsing with a new profile and #Ad hashtag:

Creating a fresh Instagram profile dedicated to market research can prevent your personal feed from skewing the data. When combined with the #Ad hashtag, this method serves as a targeted lens for product discovery:

• Unbiased Exploration : A new profile won’t have existing biases, enabling you to get unfiltered access to popular promoted products.
• Hashtag Power : Searching #Ad brings up sponsored posts, giving you direct insight into what companies are heavily investing in advertising.

Keyword searches on Facebook videos:

Videos often garner significant engagement on Facebook, and searching for keywords related to potential products can surface valuable insights:

• Engagement Analysis : Look at the viewer interaction with product-related videos to gauge interest levels.
• Content Evaluation : Assess which video formats—unboxings, tutorials, testimonials—are most effective in engaging viewers.

Utilizing Google Trends for Seasonality Analysis

Shifting gears from social media, Google Trends is like having a crystal ball for market demand. It helps you understand when people are actively searching for certain products:

• Identify Seasonal Peaks : Know when to stock up or wind down inventory based on seasonal search patterns.
• Geographic Demand : Spot where in the world your chosen product is gaining traction, enabling geo-targeted marketing efforts.

Analyzing Competitor Products on Amazon Best Sellers

Amazon isn’t just an e-commerce giant; it’s also a treasure trove of data. The Best Sellers list is particularly useful:

• Benchmarking Top Products : See which items top the charts in categories relevant to your store.
• Customer Feedback Mining : Read through reviews on best-selling products to understand consumer pain points and desires.

By integrating these advanced strategies into your product research workflow, you’re equipping yourself with actionable insights that can guide your decision-making process. Remember, the goal is not just to find any product but one that resonates with your target audience and fits within the competitive landscape of your niche. With these tools at your disposal, you’re well on your way to curating an enticing catalog for your Shopify store. Keep experimenting with these techniques!

Using Google Trends for Seasonality Analysis

Seasonal trends are crucial for the success of a Shopify store. They can have a significant impact on how well your products sell, and we’re here to tell you why.

Google Trends is a tool that can help you identify these seasonal opportunities. It’s a free service provided by Google that shows you how often certain keywords have been searched for over a specific period.

Here’s how you can use Google Trends to your advantage:

• Visit the Google Trends
• Enter the keywords related to your products in the search bar.
• Choose your country and select the time range you want to analyze.

Once you’ve done this, you’ll be presented with a graph that displays the search volume for your keywords over time. The peaks in the graph indicate periods of high interest, which often correspond to seasonal trends.

Why is this important?

Let’s say you’re running an online store that sells beach accessories. By using Google Trends, you can find out when people start searching for items like ‘beach umbrellas’ or ‘sunscreen’. This information gives you valuable insights into when you should increase your inventory and marketing efforts.

But there’s more! Google Trends also provides additional data such as related queries and topics. This can help you better understand what exactly your customers are interested in and looking for.

Benefits of using Google Trends:

• Optimize inventory management: By knowing when demand is likely to be high or low, you can adjust your stock levels accordingly. This helps prevent both stockouts during peak seasons and excess inventory during slow periods.
• Targeted marketing campaigns: With insights from Google Trends, you can create targeted advertising campaigns that align with the specific times when people are actively searching for your products.
• Stay ahead of the competition: By staying on top of seasonal trends, you can outpace your competitors and be one step ahead in meeting customer needs.

Instead of relying on guesswork or intuition, let Google Trends be your guide in making informed decisions for your Shopify store.

Analyzing Competitor Products on Amazon

Amazon is a massive e-commerce platform with a wealth of valuable product information that can greatly benefit your Shopify store’s research. When you explore the vast array of listings on Amazon, you’re not just looking at products; you’re also uncovering vital information about your competition and establishing benchmarks for your own offerings.

Here’s how you can gather insights from Amazon to improve your Shopify store:

• Check the Amazon Best Sellers list: This will show you which products are currently popular and selling well.
• Pay attention to customer reviews: Read both positive and negative reviews to understand what customers like and dislike about similar products.
• Look at the questions and answers section: This will give you valuable insights into what potential customers are curious or concerned about before making a purchase.
• Examine product images and descriptions: Take note of any missing information or features that you could highlight in your own product listings.
• Use tools like DSer or Ecomhunt: These tools can help you compare similar products on AliExpress and assess their potential profitability.

By using Amazon as a resource for your Shopify product selection, you can gain a better understanding of what consumers want and position yourself to offer something that meets their needs more effectively than your competitors.

“Combine these insights with strategies like Facebook browsing with Turbo Ad Finder extension, Instagram browsing with a new profile and #Ad hashtag, keyword searches on Facebook videos, Google Trends analysis, and leveraging social media for product insights – all of which sharpen your edge in the e-commerce arena.”

Case Study: The Power of Niche Selection in Dropshipping Success

Dropshipping case study: It’s all about the niche! Let’s look at a real-life example of how choosing the right niche can greatly increase your sales.

Meet Alex, the Dropshipping Entrepreneur

Alex is an aspiring entrepreneur who decided to try his hand at dropshipping. Like many beginners, he started by exploring different popular categories such as electronics, clothing, and home decor. But he quickly realized that these markets were saturated with competition and offered low profit margins.

The Turning Point: Choosing a Specific Niche

Realizing the need for a change in strategy, Alex made a crucial decision to focus on a specific niche market: eco-friendly pet products. This choice was based on two important observations:

• Increasing Consumer Consciousness: More and more consumers are becoming aware of environmental issues and prefer to buy sustainable products.
• Passionate Audience: Pet owners are known for their love for their pets and willingness to spend money on high-quality products.

The Results: A Resounding Success

With his new strategy in place, Alex took action:

• He redesigned his Shopify store to reflect the eco-friendly theme.
• He sourced eco-friendly pet products from reliable suppliers on AliExpress.
• He tailored his marketing campaigns to target eco-conscious pet owners through social media advertising and influencer partnerships.

And the outcome? Alex experienced remarkable results:

• Increased Sales: Within just a few months, his sales skyrocketed.
• Higher Profit Margins: By focusing on a niche market with less competition, Alex was able to charge higher prices and enjoy better profit margins.
• Loyal Customer Base: His store attracted a loyal customer base that appreciated his unique product selection and commitment to sustainability.

Key Takeaways

Alex’s success story highlights two crucial factors for dropshipping success:

• Thorough Product Research: Understanding market trends and consumer preferences is essential in identifying profitable niches.
• Strategic Niche Selection: Targeting a specific audience with tailored products and marketing messages can lead to higher sales and customer loyalty.

So, if you’re considering starting a dropshipping business or looking to improve your existing one, remember the power of niche selection!

Finding profitable product ideas for your Shopify store is like going on a treasure hunt. You’re searching for gems that will appeal to your audience and stand out in the competitive e-commerce market. Remember, success in online selling comes from thorough research, creative thinking, and careful planning.

If you’re interested in selling high-end fashion items, dropshipping can be a great option. You can create a collection of premium clothing that caters to trendy individuals. And, to enhance your store’s appearance, check out Liv Theme —a stylish, ready-to-use design made specifically for Shopify clothing stores. It’s built to showcase your products beautifully and improve the shopping experience.

Use the strategies and tools mentioned in this guide to develop a winning strategy for your Shopify store. With determination and knowledge, you’re on the right track to bringing your unique product ideas to life. Start exploring, analyzing, and most importantly, enjoy the journey of building a successful online business!

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Top 7+ Shopify Product Research Tools You Don’t Skip for 2024

Last updated: September 27 2024

Are you tired of wasting time and money on products that just don’t sell? Struggling to find the next trending niche for your Shopify store? Imagine having the powerful tool to effortlessly uncover winning products, analyze market trends, and spy on your competitors’ strategies. Sounds too good to be true?

And the Shopify product research tools will help you! These secret weapon tools can make smarter decisions and maximize your profits. So, don’t let another golden opportunity take your business to new heights. Let’s dive into the top 8 Shopify product research tools and start experiencing the difference they can make.

• Product Research for Shopify: An Overview

Product research for Shopify is a systematic approach to selecting the best products for your store. It involves gathering data and insights to determine which items to include in your inventory. This process includes analyzing market trends, assessing product demand, evaluating competition, strategizing pricing, and ensuring product quality and availability.

So, why product research tools for Shopify are essential:

• Estimate product revenue : Analyze historical sales data, current market trends, and competitor performance to estimate potential revenue for different products. This allows you to find high-demand products.
• Mitigate business risks : Assess the market saturation and competition for a product. This information guides your inventory decisions, ensuring you don’t overstock on slow-moving items or miss out on popular ones. 
• Gain competitive advantage : Identify their top-selling products, pricing models, marketing tactics, and customer reviews. This insight helps you adapt and improve your own product offerings.
• Optimize marketing and pricing strategies : Understand your target audience’s preferences, pain points, and purchasing behavior. This enables you to create highly targeted marketing campaigns that resonate with your potential customers.
• Types of Shopify Product Research Tools

Shopify product research tools fall into diverse categories, each with its own focus and purpose:

• Trend & market research tools : Identify and focus on emerging trends and market opportunities, such as market size, demographics, purchasing behavior, and so on, thus providing the right products to meet customer demands.
• Competitor analysis tools : Monitor and determine the competitor’s product offerings, pricing plans, and marketing campaigns.  
• Keyword research tools : Explore the relevant keywords and phrases into product listings and website content to improve search engine rankings and increase organic traffic.
• Social media monitoring tools : Identify emerging social media trends, track brand mentions, and assess the marketing campaign performance.
• Pricing research tools : Assess competitive pricing strategies (product cost, shipping fees, and selling prices) to maximize sales and profitability.
• Product validation tools : Determine the potential success of a product (market demand, competition, key features, and customer feedback) before investing in it.
• Supplier & sourcing tools : Find reliable suppliers and source products at competitive prices.

Each type of product research tool plays a unique role in the journey of an eCommerce business, helping entrepreneurs make informed decisions, adapt to market trends, and stay competitive in the fast-paced world of online retail.

• 8 Shopify Product Research Tools You Should Not Miss

This blog lists the top 7 Shopify product research tools to find successful products for your online business. We’ll go through their features and benefits to assist your selection.

• Sell the Trend – Best for Trend & market research tools

Sell The Trend is a powerful dropshipping tool that uses AI to predict winning products, saving you time on research. It offers more than just product research by providing a complete dropshipping solution with automation, marketing tools, and a feature to create a store in 5 minutes.

So, how does it work? Sell The Trend’s algorithm analyzes data from Amazon, AliExpress, and top Shopify stores, revealing trending products across 83 niches. This analysis provides insights on pricing, videos, suppliers, and more, making it easier to choose the right products for your store.

• Key Features and Benefits
• Extensive database of trending products across multiple niches
• Direct AliExpress for easy product import and fulfillment
• Store automation for product importing, pricing, and inventory management
• Nexus advanced tool using AI to identify winning products
• Easy-to-use video ad creation tools for marketing products
• Insights and analytics on competitor stores and their best-selling products
• One-click product import to Shopify, WooCommerce, or other ecommerce platforms
• Real-time trend analysis to identify emerging product trends
• Access to a wide range of reliable suppliers
• Integrated system to manage orders and track shipments
• Customization of product listings and descriptions
• Facebook audience builder based on product data
• Comprehensive analysis to track sales performance and optimize strategies 
• Training resources such as tutorials, guides, and support for optimizing ecommerce operations
• The monthly subscription cost is high for small and new businesses
• Limited integration, only working with Shopify and WooCommerce
• Limited customization for product listings and descriptions insufficient
• Heavy reliance on AliExpress for product sourcing can lead to longer shipping times
• Pricing Plans
• Essential : $39.97/month
• Pro : $99.97/month
• Shopify Dropshipping Process Integration with Sell the Trend

Sell the Trend offers several integration tools to boost your business, with Shopify being a standout option. Integrating with Shopify makes dropshipping a breeze, helping turn your store into a successful venture by automating, optimizing, and streamlining the selling process.

Integrating Shopify with Sell the Trend provides the following benefits:

• Identifying trending products from trusted suppliers.
• Quickly creating captivating landing pages.
• Streamlining and automating the shipping process.
• Providing customers with real-time updates and feedback.
• My Verdict 

In my experience, Sell the Trend has been a game-changer for my Shopify store . It takes the guesswork out of product research, showing me exactly what’s hot and in demand right now. I’ve discovered some real gems that I never would have found on my own, and my sales have reflected that.

>> See more : Sell the Trend Review: Is This Dropshipping Software Worth It? 

• Ecomhunt – Best for Dropshipping Product Tool

Ecomhunt is perfect for new dropshipping and e-commerce marketers. It provides info on winning products and shows you how to sell them. Unlike other tools that just show a product, Ecomhunt guides you through the whole process, including suggesting a price, profit margin, and product description to boost your sales.

• Trending product lists based on sales data, social media trends, and advertising performance
• Product analytics insights, including profit margins, supplier details, ad examples, and engagement metrics
• Facebook Ads targeting suggestions for optimizing ad campaigns for better result
• Product review summaries and ratings, helping them make informed decisions
• Community forum discussions for connecting, sharing experiences, and asking questions
• Saturation inspector tool results for each product
• Training resources and tutorials on various aspects of ecommerce
• Free plan offers limited features.
• Serious dropshippers require the pro version.
• Basic plan : $23/month
• Pro plan : $39/month
• Suite plan : $49/month

We suggest starting with the Ecomhunt research tool for product research and trend analysis, particularly for dropshippers on Shopify. However, the subscription cost is higher compared to other tools.

• Alidropship – Best for Marketing Research Tool

Alidropship is highly popular in the market for its extensive range of features. Notably, it offers order tracking, ensuring customers feel secure during their buying and shopping experience, which some other product research tools lack. This tool also helps improve your website’s SEO, boosting your visibility in search results and ultimately increasing sales.

• A wide range of products from AliExpress
• Easy import of product details and images
• One-click order fulfillment to automate the ordering process
• Set pricing rules to automatically adjust product prices
• Automatic updates for product inventory and pricing
• Sales performance tracking for informed decision-making
• Access Alidropship features while browsing AliExpress 
• Filter products with ePacket shipping for faster and more reliable delivery
• Subscription cost for continued use
• Reliance on AliExpress for product sourcing, limiting options
• Limited control over product quality as you rely on AliExpress suppliers
• Potential challenges with customer service
• Limited product customization than working directly with manufacturers
• Custom store package: $299 (one-time fee)

In addition to the significant benefit of advanced reports and analysis , AliDropship is a convenient tool for beginners looking to start a dropshipping business with AliExpress. It simplifies product sourcing, order fulfillment, and store management. 

Related Article: Dropshipping From AliExpress To Shopify | Ultimate Guide

• Yakkyofy – Best for Market and Trend Products

Yakkyofy stands out as a one-of-a-kind Shopify product research tool, offering a comprehensive solution for e-commerce management. It assists in finding lucrative products and covers aspects like order fulfillment, inventory control, and shipping.

• Access to a vast catalog of products from various suppliers 
• Verify product quality before shipment
• Fast shipping to deliver products to customers
• Automated order fulfillment, saving time and effort
• Track inventory levels and receive notifications for low-stock items
• 24/7 customer support to address any issues or inquiries 
• Private label and branding with custom packaging, logos, and product labels
• Limited product selection 
• Monthly subscription fees and additional charges for branding and private labeling
• Learning curve for those new to dropshipping
• Face competition from other sellers using Yakkyofy for similar products
• Starter Ai : $39/month
• Premium : $79/month
• Premium +: $249/month

With Yakkyofy, you can easily focus on marketing and growing your business while the platform handles the operational complexities of dropshipping. So, we highly recommend using the tool for entrepreneurs to build successful Shopify stores.

• Niche Scraper – Best for Analytics Research Tool

Niche Scraper stands out as a powerful analytics research tool for e-commerce entrepreneurs seeking data-driven insights. Its key advantage lies in its comprehensive product database, which includes handpicked trending products with detailed sales data and analytics.

• Detailed product performance metrics and analytics
• Facebook ad creation tools with targeting suggestions
• Influencer identification tools with engagement metrics
• High-converting viral video ad templates
• Shopify store browsing and analysis tools
• Daily curated AliExpress product lists with sales data, supplier information, and ad examples
• Easy-to-use video creation tools for product promotion
• All-in-one platform combining product research, supplier evaluation, ad creation, and video production
• Lack of product quality verification
• Inconsistent customer support experiences
• Reliance on historical data, potentially missing current trends
• Pro : $49.95/month

Niche Scraper offers valuable insights for product research and trend analysis, particularly for dropshippers. It provides access to a vast database of handpicked and trending products, along with comprehensive sales data and analytics. The real-time product analysis feature allows you to identify winning items with high potential.

• ZIK Analytics – Best for Analysis and Marketing Tool 

ZIK Analytics is a powerful tool designed to help eBay sellers find profitable products and improve their search ranking. It offers various features, including product research and competitor analysis, allowing sellers to uncover trending items and track their rivals’ strategies. Moreover, ZIK Analytics provides keyword suggestions to optimize listings and boost visibility.

Additionally, the platform offers a free training academy with tutorials and resources to help users master the software. With thousands of daily users and proven success, ZIK Analytics is a valuable resource for any eBay seller looking to grow their business.

• Detailed product research data (sales history, trends, competition)
• In-depth competitor analysis (sales, listings, strategies)
• Effective keyword suggestions and optimization
• Listing optimization recommendations for better visibility
• Sales trend analysis for informed decision-making
• Free training academy with comprehensive resources
• Monthly or yearly subscription fees
• The steep learning curve for beginners
• Exclusive focus on eBay marketplace
• Limited duration of the free trial
• Reliance on data accuracy and relevance
• Limited customization options for specific needs
• Monthly subscription : $14.99 per month
• Yearly subscription : $12.49 per month

However, if you are a beginner, we highly recommend signing up for a $1 trial to access our tools after purchasing. 

•  My Verdict

ZIK Analytics’ comprehensive features, including in-depth product research, competitor analysis, and listing optimization, offer valuable insights for making informed decisions. However, the subscription cost, steep learning curve, and exclusive focus on eBay may be drawbacks for some users.

• Dropship Spy – Best for Marketing and Product Trends Tool

Dropship Spy  is a product research tool specifically designed for dropshippers. It simplifies the process of finding winning products by providing curated lists of trending items, along with valuable insights and data. The platform offers a variety of features to help users identify profitable products, analyze their potential, and even spy on competitor strategies. 

Dropship Spy also provides resources like Facebook ad targeting suggestions, influencer recommendations, and product review analysis, making it a comprehensive tool for dropshippers seeking to gain a competitive edge.

• Real-time alerts for new winning products
• Curated lists of trending and high-potential products
• Detailed product analytics, including engagement, sales, and profit estimates
• Competitor analysis tools to reveal successful strategies
• Targeted suggestions for Facebook ad campaigns
• Identification of potential influencers for product promotion
• Comprehensive analysis of product reviews and customer feedback
• Seamless integration with Shopify stores for easy product import
• Subscription fee
• Potential data inaccuracies
• High competition for popular products
• Limited niche focus
• Learning curve for beginners.
• Pro : $39/month

Dropship is similar to Sell the Trend, offering a robust set of Shopify product research tools to identify market and winning products. Its unique strength lies in the depth and breadth of data it provides for each product.

So if you are a newbie seeking a successful online business, consider Spocket. Spocket is free to start and cancel anytime if you want. 

• Shopify Finder – Best for Market and Product Research Tool

Shopify Finder is a comprehensive product research tool designed for Shopify store owners. It provides insights into over 50 million Shopify and 100 million AliExpress products, helping you discover trending and profitable niche items for your store. 

It covers products in over 40 countries and updates its database hourly, ensuring you have the latest information to make the best choices for your business.

• Detailed product insights (price, orders, sales trends, etc.)
• Competitor analysis (pricing, orders, shelf life, etc.)
• 20+ filters for precise product research
• Hourly updates for product data
• Global coverage (over 40 countries)
• Comprehensive product database (over 50 million Shopify and 100 million AliExpress products)
• Irrelevant or low-quality product inclusion
• Shopify and AliExpress platform limitations
• Data accuracy variations
• Potential information overload
• Subscription fee requirement

Priced at a reasonable $29 per month, Shopify Finder offers:

• Access to 150 daily Shopify database queries.
• A product export capacity is limited to 200 per session.
• A risk-free 7-day trial period. After the trial, the subscription can be continued at $29 per month, with the flexibility to unsubscribe at the user’s discretion.

Shopify Finder has proven to be a useful tool in some aspects, particularly with its competitor analysis feature. This feature gives you a glimpse into what your competitors are selling, how much they charge, and how well their products perform. 

However, I’ve found that the information provided isn’t always reliable . Sometimes, the data seems outdated, and other times, it just doesn’t match what I’m seeing on the competitor’s store.

DSers emerged as a notable tool for product research by simplifying the intricate world of dropshipping. With a wide range of features, DSers aims to redefine how e-commerce experts approach product discovery, order management, and overall dropshipping strategies. 

• Supplier optimization with detailed comparison metrics (price, shipping time, ratings)
• Bulk order processing with one-click import and payment
• Precise variant mapping for efficient product management
• Flexible product bundling options for increased sales
• Automatic tracking number synchronization for seamless order tracking
• Real-time order status updates for customer satisfaction
• Comprehensive stock monitoring and alerts for inventory management
• Customizable shipping settings for various product types and destinations
• Centralized management for multiple stores within a single dashboard
• The steep learning curve for premium plans 
• Limited integration options, such as WooCommerce, Shopify, and Wix stores
• Basic Tier : Offering essential features like automatic order status updates and insights into trending suppliers. 
• Advanced Tier : Priced at $19.9/month with a 14-day free trial, providing enhanced functionalities without requiring a credit card. 
• Pro Tier : Available at $49.9/month, also with a 14-day free trial, offering additional features beyond the Advanced tier. 
• Enterprise Tier : Priced at $499/month, with further details available upon contacting the DSers team.

DSers is a valuable tool for dropshippers, offering a comprehensive suite of features to streamline and optimize the dropshipping process. Its standout capabilities include efficient supplier optimization, bulk order processing, and automated order management. Overall, DSers is a recommended tool for dropshippers seeking to automate and streamline their operations , particularly those working with AliExpress.

• 7 Factors Influencing the Success of Product Research for Shopify

Product research is a critical aspect of setting up a successful Shopify store. Here are key factors:

• Market size

The market size refers to the total number of potential customers or demand for a particular product. Understanding the market size can help you gauge the potential for your product’s success.

For instance, if you plan to sell handmade soap, you’d want to know how many people are interested in buying handmade soap. This can be determined through various methods such as surveys, market reports, and industry data.

• Competitive landscape

The competitive landscape involves understanding who your competitors are, what products they offer, and how your product stands out from theirs. This includes analyzing aspects like their pricing strategy, marketing efforts, customer reviews, and overall brand reputation.

By understanding the competitive landscape, you can identify gaps in the market that your product can fill or unique selling propositions that make your product stand out. For example, if you notice that most of your competitors’ handmade soaps are not organic, you could differentiate your product by offering organic handmade soap.

• Target customer

Identifying your target customer is a crucial aspect of product research. This involves understanding who is most likely to buy your product.

Factors to consider include age, gender, income level, interests, and buying habits. For example, if you’re selling handmade soap, your target customers might be individuals who value natural and organic products.

• Product weight and size

The weight and size of a product can significantly impact its success on your Shopify store. These factors can affect shipping costs, storage requirements, and even the customer’s decision to purchase.

For instance, a lightweight and compact product might appeal to customers as it would be easier to handle and cheaper to ship. Conversely, a heavy or bulky item might deter customers due to high shipping costs.

• Product category outlook

The product category outlook involves understanding a specific product category’s future trends and growth potential. This can help you determine if the product you’re considering will likely see increased demand in the future.

For example, if you’re selling handmade soap, you might want to research organic and natural beauty market trends.

• Selling price

The selling price of your product is another crucial factor to consider. It’s essential to price your product in a way that covers your costs, includes a profit margin, and is still attractive to customers. Pricing can be influenced by factors such as materials, labor, marketing, and other overhead costs.

It’s also important to consider what customers will pay for your product. Researching prices of similar products in the market can give you a good starting point.

What tools are used for product research?

Which product research tool is best for amazon fba, why is product research essential for my shopify store .

• Staying Current: This ensures you offer products people want now.
• Smart Pricing: Knowing what others charge helps you decide on the best price.
• Avoiding Mistakes: Picking products that have sold well before means you’re less likely to have items that just sit on the shelf.
• Better Advertising: Knowing about your product’s audience helps you decide how to advertise.

What tools are available for Shopify product research?

Can i use drop shipping platforms for product research.

• Final Thoughts

As we finish exploring the best Shopify product research tools, it’s crucial to reflect on the pivotal role of the right tools in your eCommerce success. These tools aren’t just helpers; they’re the key to making your Shopify store reach its full potential.

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Table of Contents

25 product research tools: an ultimate list (+ always updating).

Our operations are supported by commissions earned from affiliates. Details .

Whether you’re new to dropshipping or you’ve been doing it for a while now, the dropshipping product research tools  we’re about to drop in this article are definitely worth your time.

In dropshipping, the most crucial element of success is the product you choose. It’s the guiding beacon that leads buyers to your store and make a purchase later. Without a doubt, you can properly set up your store, have a lovely design, and occasionally even have a decent selling rate. However, if you can't execute effective dropshipping product research, the rest won't hold any water. Or even worse, it may cost you your whole business.

But since you’re here, that’s not going to happen if you used these product search tools the right way.

How To Research Using Tools of Product Research?

First and foremost, while dropshipping stores have numerous ways to research products, this article will focus on the two fundamental principles of product sourcing: beginning with demand  and then finding the supply .

Demand-to-Supply is the trending product research method nowadays. This approach requires the products that are currently popular or frequently talked about online. Furthermore, they are usually searched in search engines like Google or Bing, as well as social media.

Acquiring the right product ideas can take some time and requires effort.

The big part of this process entails conducting product research for Shopify using the necessary tools and identifying in-demand and profitable products that are lucrative enough to begin with.

The next step is to import those products into your dropshipping store and conduct some trials to see if they are indeed what your customers are looking for.

If you get a positive response (in terms of revenues), then you’ll know that you got yourself a product with a potential.

Top 15 Best Product Research Tools For Dropshipping

You’ll find a multitude of product search tools on the internet – with each one of them claiming that they’re the best for dropshipping stores. However, trying out every research solution there is is a sure-fire way to waste your precious time.

That’s why we listed down our top 25 product research tools and websites below and provided important details such as key features and pricing.

We’re also giving you a list of pros and cons under each one of them to make your decision making simpler and easier so you can find the best product research tool for your business.

01. Zendesk 

Zendesk is a popular customer service software that also offers features useful for product research, particularly in gathering and analyzing customer feedback. By leveraging customer interactions and inquiries, Zendesk can provide valuable insights into customer needs, preferences, and pain points, which can be used to inform product development and refinement.

Key features:

• Customer Feedback Collection
• Integration Capabilities
• Customizable Dashboards
• Automation Features
• Comprehensive feedback collection across multiple channels.
• Robust data analysis and reporting tools.
• Seamless integration with other business tools, including Shopify.
• Highly customizable dashboards for tracking specific metrics.
• Automation features that enhance efficiency in handling customer feedback.
• May require a learning curve for users unfamiliar with advanced customer service platforms.
• Pricing can be higher compared to simpler feedback tools, especially for small businesses.

Pricing Plans

Zendesk Suit Plan starts from $19/month. You can custom your own plan as per your own needs.

Our Verdict:

Zendesk is an excellent tool for businesses that prioritize customer feedback in their product research process. Its robust analytics, customizable dashboards, and seamless integrations make it ideal for e-commerce businesses using Shopify. However, it may be overkill for smaller operations or those with simpler feedback needs.

02. Dropship.io

Dropship.io is a specialized product research tool designed specifically for dropshipping businesses. It helps users identify profitable products by analyzing trends, competition, and demand across various online marketplaces. With its user-friendly interface and comprehensive data analysis features, Dropship.io simplifies the process of finding winning products for your dropshipping store.

Key Features:

• Product Research and Discovery
• Market Analysis
• Niche Finder
• Product Performance Tracking
• Integration with E-commerce Platforms
• Specialized for dropshipping businesses, with tailored features.
• Comprehensive market analysis and competitor tracking tools.
• User-friendly interface with seamless Shopify integration.
• Ongoing product performance tracking for better decision-making.
• Affordable pricing plans for businesses of different sizes.
• Focused primarily on dropshipping, which may limit its usefulness for other e-commerce models.
• The Starter Plan offers limited features, which may not be sufficient for more advanced users.
• Starter Plan: $29 per month – Includes basic product research features and limited access to market analysis tools.
• Professional Plan: $79 per month – Provides full access to all features, including niche finder, competitor analysis, and product performance tracking.
• Enterprise Plan: $149 per month – Offers advanced features for larger businesses, including priority support, custom integrations, and enhanced analytics.

A powerful tool for dropshipping entrepreneurs, offering a range of features that make product research easier and more effective. Its focus on dropshipping, combined with seamless Shopify integration, makes it a top choice for those in the industry.

03. Sell The Trend

Sell The Trend is a dropshipping product research tool that helps you with finding winning products for your store with data sources from AliExpress, Amazon, and a ton of Shopify stores.

Source: Sell The Trend

On the left, you will see a menu listing its powerful product research elements that are part of the NEXUS explorer.

Key Features

• 1-click order fulfillment
• A wide array of filter and sort options
• Newly-introduced store intelligence feature to fetch info of all Shopify stores
• A large database and product library to help you find winning products for dropship
• Video making tools to create a unique video for marketing campaigns
• Google chrome extension to add products directly from Aliexpress – an Oberlo replacement
• Trending store finder feature within NEXUS explorer
• Multiple explorers to discover trending products
• More than 7,000,000 products to import from
• 9-in-1 tools
• 83 Ecommerce ninches
• A.I. Powered Search & Analytics
• This product research tool uses AI technology to predict money-making products
• Subscription includes Sell The Trend Shop – their built-in ecommerce platform
• All features on offer can be overwhelming for new users
• The free trial is only for 7 days.

Pricing Plans:

• 7-day free trial available
• Monthly billing: $49.97/month for Essentials and $99.97 for Pro
• Annual billing:  $32.97/month for Essentials and $79.97 for Pro

Our Verdict

After trying a number of tools of product research, Sell the trend stands out because it provides advanced and valuable capabilities that other applications don’t.

04. DSers - The Product Research Tool for Shopify

DSers  is a good choice for those who are looking for a dropshipping product research tool that connects them directly to AliExpress suppliers. DSers is a tool of product research for Shopify that not only lets you find AliExpress products to dropship but lets you import them to your site with just a few clicks.

As of this writing, DSers-AliExpress has more than 28,000 reviews in the Shopify app store with a perfect rating of 5.0 stars – making it one of the best tools of product search for dropshipping.

Source: DSers

Key features

• Find products that are selling for low prices and which ship quickly to the USA (within 10 days).
• Find the same product being sold by other suppliers for less.
• Import products from AliExpress directly to your store.
• Edit the product title, description, etc. in DSers while importing them to your store.
• Manage multiple AliExpress Shopify dropshipping stores  in your DSers account.
• Fulfill orders with just one click – fulfill multiple orders at once, in bulk.
• Earn cash back when fulfilling orders from AliExpress with DSers.
• Loaded with extremely useful tools such as Supplier Optimizer, Bundle Products, Stock Management, and more.
• Cost-effective: You may select from 4 different plans, ranging from a free version to a Pro edition. All plans have a slew of useful features at a price that won’t break the bank.
• It would be great if it would support more eCommerce platforms
• No bulk edit products option
• Basic: Free to install
• Monthly billing: $19.9 per month
• Annual billing: $190.8 per year (equivalent to $15.9 per month, including free 2 months)
• 14-day free trial
• Monthly billing: $49.9 per month
• Annual billing: $478.8 per year (equivalent to $39.9 per month, including free 2 months)

We suggest using DSers for product research and as a dropshipping tool itself because of its broad range of functions that make dropshipping easier. It can support syncing inventory data, handling bulk orders and using the Google Chrome extension to add new items; allows you to control orders and suppliers. Furthermore, it’s completely free plan including all features lets you save even more money from the plugins you can stop purchasing, for bundle mapping by example.

Quick Read:  Check out for more Dsers Review

05. Niche Scraper

Niche Scraper is a powerful SaaS (Software as a Service) application that assists eCommerce merchants in researching the best products to offer on their eCommerce site, whether it’s powered by Shopify, WooCommerce, or another platform.

Source: Niche Scraper

• Product scraper: analyze thousands of products each day to show you which have the highest selling potential. Assists you in researching winning products and establishing a million-dollar dropshipping business.
• Store Analysis: spy on other top stores to reveal their best selling products, traffic data, sale estimates and more.
• Hand picked: Update AliExpress’s best-selling product data hand picked every day with suppliers, ad examples and more.
• Video maker: Allow users to create product video advertising with only a few clicks.
• Using sophisticated search tools, you can find low-competition winning products.
• Ability to perform all of your work in one place (search products, analyze stores, discover Facebook video advertising, create product video advertisements and more) to save time.
• The Product Scraper feature is a godsend for those looking for winning products
• It has a built-in marketing tool, Video Maker, and access to TikTok and Facebook ads insights
• The free trial does not offer much value compared to DSers
• When compared to other online product video producing tools, the video ad creator is not good enough to offer quality video
• Free: limited access to important features and delayed updates on winning products
• Pro: $49.95 per month

The Niche Scraper is a powerful product research solution. It allows you to check out other Shopify stores and supports the discovery of winning items. It simply saves you time by conducting all of the necessary research in order to sell the right things.

06. Spocket

Spocket is a dropshipping platform that connects online retailers with suppliers primarily based in the US and Europe. Unlike traditional dropshipping platforms that rely heavily on suppliers from Asia, Spocket focuses on providing high-quality products with faster shipping times. This makes it an ideal choice for businesses looking to offer a better customer experience through reliable shipping and premium products.

• Extensive Supplier Network
• Branded Invoicing
• Automated Order Fulfillment
• Real-Time Inventory Updates
• Discounted Products
• Focus on suppliers from the US and Europe for faster shipping times.
• Branded invoicing for a more professional customer experience.
• Automated order fulfillment and real-time inventory updates.
• Access to discounted products for better profit margins.
• Flexible pricing plans, including a free option for beginners.
• Limited supplier network in Asia, which may not be ideal for businesses targeting Asian markets.
• Higher pricing compared to other dropshipping platforms, especially for advanced features.
• Free Plan: Available with limited access to products and features.
• Starter Plan: $24.99 per month – Includes access to a limited number of products and essential features like branded invoicing and real-time inventory updates.
• Pro Plan: $49.99 per month – Provides access to premium products, faster shipping, and additional automation features.
• Empire Plan: $99.99 per month – Offers unlimited access to products, priority support, and advanced features for scaling businesses.

Spocket is an excellent choice for dropshipping businesses that prioritize product quality and faster shipping times. Its focus on suppliers from the US and Europe, combined with features like branded invoicing and automated order fulfillment, makes it stand out from other dropshipping platforms.

07. AliShark

Another tool created for dropshippers specifically, AliShark was founded by Yousef Khalidi, a well-known dropshipping expert.

The website describes itself as a “spy tool” that analyzes several data points on AliExpress and alerts dropshippers to which products they should avoid. It’s a sophisticated product research tool that allows you to locate the best dropshipping items.

Source: AliShark

• Live stats: As one of the most outstanding features on AliShark, you get to see daily orders of products live from your dashboard.
• Product information: includes necessary details you need to know about an item before you can go ahead and promote it.
• Product trends: This feature lets you see the history of sales and “adds to wishlist” over the last 2-6 months, predict trends and see when you could make a lot of money, or when the product is out of season.
• Advanced filters:This feature helps you a lot in laying hold on warm products, which is, potential winning items, and be one of the few selling it before it goes viral.
• Quick initial setup. If you are a novice dropshipper who is looking for product ideas to dropship, AliShark could be very useful.
• You can filter products in accordance with any criteria that you seem fit. The range of options available enables you to perform any sort of product research seamlessly.
• 2 day trial for $1. This is perhaps the best option for dropshippers who want to try out the tool before taking the plunge for $20/month. Nobody wants to be stuck with monthly payments for a tool which they don’t prefer using.
• Massive amounts of product filtering features to help narrow down your choices only to the best ones. They have specific filters such as by wishlist, videos, by save products, keywords, time, and a lot more.
• Unlike other dropshipping product research tools. AliShark acts like an all-encompassing search engine for dropshipping products
• No Free plan or 14-day trial for users
• No Facebook Ad targeting options. If you want a dropship spy tool with an Ad targeting feature, it’s better to look elsewhere.
• Not too many tutorials available for new users.
• Two-day free trial: $1, after two days, upgrade to full-access
• Full-Access Rate: $20 per month

AliShark is one of the best eCommerce product research tools on the market, and it is well worth the money if you are a novice or even an experienced dropshipper. AliShark will save you hours of searching for hot sale items by providing you with relevant statistics that you would otherwise have zero access to.

08. Dropship Spy

Tristan Glaves developed Dropship Spy with the goal of creating a platform that would assist entrepreneurs start winning by providing them with access to products worth investing in. Dropship Spy is now one of the most popular product research apps on the market.

Source: Dropship Spy

• Winning Products Tool: This dropshipping product research tool shows you all the winning products they offer currently. By filtering those products based on your specific niche or by a keyword, you can narrow the results to meet your needs.
• Promising Products Tool: Show you not the “winning” products but the items categorized as potential so you can turn into such in the near future.
• Smart Match: Show products that match the items you previously looked at or put in your favorites.
• Products Spy: can be called as AliExpress copycat, providing you all dropshipping products currently on AliExpress and the stats on them.
• Offer a ton of different products and research tools in one place to try out.
• Have great in-depth charts and information on all the products.
• The platform continuously analyzes hundreds of products everyday to examine their engagement on other stores
• Dropship Spy can be used to analyze millions of products on the AliExpress platform to view sales figures, profit margins, and more
• Provides several suppliers for the same product so you don’t run out of inventory
• Free trial is not available
• Winning products shown to you are not exclusive, so the market saturation for these products is quite high.
• Free trial not available.
• Pro Membership
• Monthly billing: $39 per month
• Annual billing: $119 per year (equivalent to $9.90 per month including the free 9 months)

Dropship Spy is similar to Sell The Trend in providing a variety of Shopify product research tools for market study and identifying new trends. The quantity of data and information you can acquire for each product sets it apart from other solutions.

Recommended: If your dream is to start a successful online dropship business, you can make it come true through Spocket. For more details, read this post for all the aspects you need to know about this e-commerce tool.

09. FindNiche

FindNiche is a free Shopify and AliExpress niche analytics tool that collects data from over 1,000,000 goods, 11,000 niches, and 700,000 Shopify stores.

Source: FindNiche

• Big Data: Extract meaningful data from big raw data. FindNiche has a broad number of accurate data compared to all other competitors.
• Fast updating daily: orders, process, profits, etc. tracking.
• Powerful filtering: provide filtering, sorting, and searching methods.
• Smart picking: Pick winning, trending, high demand and secret products.
• Blogs and Articles: For both beginners and professionals, FindNiche has a blog section to assist both novices and pros with any issue. Whenever the tool is updated, the team makes sure to let its users know about it. There are also tips on how to maximize revenues for DTC and eCommerce companies and how to nail the best niche down with the tool’s assistance.
• Availability of various tools for AliExpress such as Product Finder, Trending Products, Top Categories, and Research Tool
• It also has a Spy Tool so you can mirror other successful dropshippers in your niche
• Does not have a free trial
• Pricing is a bit steep compared to other dropshipping product research tools in this list
• Basic: $9 per month
• Monthly billing: $1 for the first 3 days then $59 per month
• Annual billing: $420 (equivalent to $35 per month)
• Monthly billing: $1 for the first 3 days then $99 per month
• Annual billing: $708 per year (equivalent to $59 per month)
• Monthly billing: $200+ per month depending on your needs
• Annual billing: $2000+ per year depending on your needs

FindNiche is suitable for both individuals who are professionals or are just beginners. It’s the tool for every eCommerce startup, especially AliExpress and Shopify. There are a lot of opportunities to explore both in terms of maximization of ROI or gaining popularity.

Pexda is a popular product research tool that offers daily insights of new winning products and it provides a wide range of features that make identifying winning goods much simpler and more efficient.

Source: Pexda

• Pexda provides users reports from analyzing Amazon, AliExpress, Facebook Ads; recommends high converting products.
• Provides the best new winning products every day.
• It has proven the way of Facebook Ad Copy for your inspiration.
• Help in discovering hot products just before they go viral and targeting customers that bring sales.
• Fully functional and user-friendly tool.
• The pricing is startup-friendly
• The app features Auto Hunt tools that automatically finds sponsored ads to help you learn how dropshippers in your niche are marketing their products
• They are not providing any webinar and tutorial like other dropshipping product research tools.
• The product addition is quite less than your expectation.
• The Standard Plan, at $14.95 per month has a 3-day delay on winning products
• Standard: $14.95 per month
• Premium:   $49.95 per month
• Ultimate:   $99.95 per month

To conclude, Pexda might be a worthwhile investment because of its potential to find the right product for your dropshipping store. It doesn’t offer a free winning product finder for those who want to test it. But its low starting price makes it a compelling tool worth giving a shot.

11. Sale Source

SaleSource is a product research tool that uses product analysis, trend assessments and competition comparisons to help eCommerce stores develop quicker and more securely. It’s especially beneficial for merchants since it gives them many options for identifying the most popular and in-demand products.

Source: SaleSource

• Identify the most reliable online suppliers (via ratings)
• View all current sales locations for a specific product
• Determine which products are long term best sellers
• Use data on market trends to identify products with the potential to go viral
• Analyze competitor statistics (revenue, top products, visitor numbers, etc.).
• Compare product prices among top-rated suppliers
• Determine how many people/businesses are selling a specific product
• Automatically find top-rated suppliers, high converting product videos & generate descriptions
• View eCommerce suppliers, products with viral video content & track the best selling products
• Analyze and find winning products
• Check that a product is not saturated by looking at all other stores selling it
• Leverages big data to provide insights from 3 billion Shopify data points
• Aside from product research, SaleSource provides other ecommerce solutions
• Via its Shopify Stores tool, you can analyze thousands of Shopify stores and examine their traffic, revenues, themes, and other aspects.
• Documentation is non existing, but at least there are training videos
• Some might consider it pricey
• Free Trial available on Starter and Professional plans
• Monthly billing: $89 per month
• Annual billing: $496 per year (equivalent to $83 per month)
• Professional:
• Monthly billing: $98 per month
• Annual billing: $1176 per year (equivalent to $151 per month)
• Monthly billing: $399 per month
• Annual billing: $4050 per year (equivalent to $337 per month)
• Monthly billing: $999 per month
• Annual billing: $10185 per year (equivalent to $848 per month)

Store tracking and market competitor analysis are the most popular parts of the platform. If you’re serious about launching an online store, $69 per month is a reasonable fee. Use it correctly, and you’ll always have the edge on your competition. You’ll always know which products to invest in, why they’re a great choice, and what type of things your market competitors are doing to make money.

12. Zonbase

The next dropshipping product research tool is Zonbase. We’re well aware that some dropshippers might be using platforms that are not Shopify – such as Amazon. That’s why we included this one in our list.

Source:  Zonbase

• Zon Research: allows access to Amazon’s catalog of more than 400 million products to identify the profitable ones
• Chrome Extension: view data about Amazon products at one glance
• Hot Products: looks at not-yet-trending products with increasing sales to help you anticipate potential trends ahead of time
• Sales Estimator: Check out the estimated monthly sales volume of the products that you want to sell
• Keywords: discover related items to your current inventory depending on the keywords that you’re using
• Reverse ASIN: ASIN stands for Amazon Standard Identification Number. This feature lets you find products that organically rank higher and identify the keywords that they are using.
• Zon Tracker: keyword tracking tool to help you ensure that you are using the right keywords for your dropshipping store
• More proprietary features such as Zon Scanner, Zon Grading, Brand Analytics, Seller Insights, Zon Repricer, Listify and AI Listify, Profits Tools
• Zonbase has a rich collection of ecommerce solutions to help you ensure that all aspects of your dropshipping business are under control
• We particularly like the Listify and AI Listify feature as these leverage the power of artificial intelligence to help you optimize your listing with the right keywords
• Pricing can be a bit steep especially for those who are getting their feet wet
• The amount of tools available could be very overwhelming at first
• It’s not compatible with Shopify

Pricing plans

• 7-day free-trial available
• Standard Plan:
• Monthly billing:$37 per month
• Annual billing: $354 per year (equivalent to $30 per month)
• Legendary Plan:
• Monthly billing: $97 per month
• Annual billing: $804 per year (equivalent to $67 per month)
• Diamond Plan:
• Monthly billing: $297 per month
• Annual billing: $2394 per year (equivalent to $200 per month)
• ZonBase Plus: $1997 one-time payment (limited entries, must join waitlist)

You should use ZonBase if you want a dropshipping product research tool that offers a wide range of solutions to all your dropshipping needs. Honestly, we were impressed by the features of ZonBase.

Unfortunately for Shopify users, Zonbase is not available on the platform. But for Amazon users, you should definitely try this one.

If  you intend to open an Amazon store or become an Amazon merchant, h aving a good store name is important. Kindly refer to our list of ideal  Amazon store name ideas and try our free Amazon store name generator tool for your inspiration.

13. Thieve.co

Thieve.co will show you what’s trending on AliExpress and give you a lot of inspiration for your product research.

You just need to sign up for a free account, and Thieve.co will show you pretty awesome products from AliExpress. You can even filter products by categories and see items inside your niche.

Source:  Thieve.co

At first, Thieve.co only had a free version available, but now it has a dropshipping version called Thieve Supply. This is what Thieve Supply looks like from “the inside”:

You can then sort these products by a lot of filter options, such as categories, sales, trending products, and so on.

• Find products on AliExpress: help reverse image search AliExpress without having to trawl through super irrelevant search results in seemingly random categories.
• Sort & Filter Results: sort results by orders or relevancy, toggle irrelevant images off to improve results or filter by product reviews & orders.
• Good prices with a clear user interface. Help you find the best of AliExpress curated.
• The Thieve AliExpress Browser Extension is really impressive. It detects product pages (from Shopify, AliExpress, eBay, Amazon, and WooCommerce) and it will help you find the best suppliers for the same product.
• The Product Content Generator uses AI to generate product descriptions in a short time
• Objectivity of the curation process could be highlighted better.
• Some users feedback that it loads very slow and some links are broken.
• 14-day free trial available
• Dropship Plan:
• Monthly billing: $15 per month
• Annual billing: $97 per year (equivalent to $8.08 per month)
• Monthly billing: $49 per month
• Annual billing: $258 per year (equivalent to $21.50 per month)

Overall, Thieve is a very modern tool with an excellent dashboard to provide not only a fresh but also useful tool to find the best winning products on AliExpress.

14. EcomHunt

The Ecomhunt website describes it as “a curation of the best new products, every day.” This means that it is a legit way to find winnings and the most popular products online. It helps the users in hunting for the most popular products more efficiently, which makes the business’s sales conversion high.

Source: Ecomhunt 

• Identify trending products: Help you not only with sourcing and selling major products in the main classifications but it can help you find niche products in less-popular categories too.
• Analyze the key financials and marketing data about products before committing to them. Ecomhunt tells you where a product comes from, how many stores are selling it. and how much profit you can make on it.
• Easy to find and research trending products
• Reduces the risk of committing to new products
• Helps you populate your dropshipping store quickly with products that will sell
• Helps you research the competition thoroughly and quickly
• Helps you emulate advertising and targeted marketing strategies that work on social media (Facebook)
• Reasonably priced Pro version unlocks all features
• The money-back guarantee means very little risk
• The Facebook AdHunter chrome extensions lets you spy on your competitors’ ads on Facebook so you can create better ones
• You can anticipate products with the potential to go viral and trending – making you the early bird
• The free version has very limited features (by its own admission)
• If you’re serious about starting a dropshipping store you will need the pro version
• Free Plan available
• Monthly billing: $29 per month
• Annual billing: $279 per year (equivalent to $23 per month)        
• Annual billing: $468 per year (equivalent to $39 per month)        
• Monthly billing: $69 per month
• Annual billing: $588 per year (equivalent to $49 per month)        

Ecomhunt helps you populate your store and market the right products from day one. It helps you to start selling, marketing and generating revenues within days – rather than weeks or months of trial and error. You can start paying back your return on investment quicker and no longer have to wait months on end to see profits. So, if you’re just getting started in dropshipping, Ecom Hunt could be a great fit for you.

15. Exploding Topics

Exploding Topics is not specifically a dropshipping research tool. Instead, it is a tool that helps you identify upcoming trends on the entire internet. This means topics of all sorts.

Source:  Exploding Topic

• Identify trending topics and products within various categories
• Easy-to-use interface
• Two main filters to narrow down your search: Time and Category
• You can input any topic in the search bar and Exploding Topics will do the search
• Using a tool like this helps you gain a wider perspective regarding your ecommerce business
• Very easy to use
• If your marketing strategy includes content planning, this will help you target the right topics for your audience
• Short of analytic capacities.
• Lack of analytics data. You can only get Search Volume and Topic growth rate.
• Not specifically for dropshipping
• Does not have a monthly billing
• 14-Day Trial: $1 (available on all plans)
• Entrepreneur: $468 per year (equivalent to $39 per month)
• Investor: $1188 per year (equivalent to $99 per month)
• Business: $2988 per year (equivalent to $249 per month)

As mentioned, Exploding Topics is not specifically made for researching dropshipping products. Thus, if you are solely looking for the latter, there are better solutions in this list. But if you want a powerful research tool for your content strategy, this one is worth giving a try to see if it can help you publish trending content on your dropshipping store. For only $1 for 14 days, you can give its Business plan a quick spin to see if it’s going to be helpful for your business.

Read more:  Most Profitable Products to Sell Online: An Ultimate Guide

Other Free Product Research Tools

Google trends:.

Google Trends is one of the free product research tools that allows you to see how often specific terms are searched in Google over time. It helps Shopify merchants identify trending products and market demand.

Oberlo (Free Plan):

Oberlo offers a free plan that includes access to product sourcing and importing tools specifically designed for Shopify users. It also provides insights into trending products.

AliExpress Dropshipping Center:

AliExpress offers a Dropshipping Center where users can find top-performing products, analyze their sales performance, and access insights on popular products.

Amazon Best Sellers:

Amazon's Best Sellers lists provide a constantly updated view of the top-selling products in various categories, which can be useful for Shopify merchants looking for popular items to sell. eBay Watch Count: eBay Watch Count is a free tool that shows how many people are watching a particular product on eBay. It helps Shopify merchants gauge the popularity of products.

Pinterest Trends:

Pinterest Trends offers insights into what people are searching for and saving on Pinterest. This tool can help Shopify merchants discover new and trending product ideas.

Instagram Insights:

For users with a business account, Instagram Insights provides data on post engagement, follower activity, and trending content, helping Shopify merchants identify popular products.

Facebook Audience Insights:

Facebook Audience Insights is a free tool that provides demographic and interest data on Facebook users. It can be used to identify popular products among specific audience segments.

Ubersuggest (Free Version):

Ubersuggest is a keyword research tool that provides search volume, competition, and keyword suggestions. The free version offers limited access but can help Shopify users identify popular product-related searches.

Google Shopping Insights:

Google Shopping Insights provides data on how specific products are performing in Google Shopping. It can help Shopify merchants understand demand and competition for certain products.

Our Verdict: Top Shopify Product Research Tools Reviewed

That was the final word! We hope that our list of the top 25+ eCommerce product research tools has aided you in making your decision.

All of the tools mentioned above will suffice for product research, and we're confident that you'll get a good return on your investment.

Or you can check out our list of " sell this now " products on Shopify to give you a head start in finding the right winning products.

If you have experienced any other excellent Shopify product research tools or have any questions, please let us know! We’re always willing to hear from you!

For more great tools that give your eCommerce journey a boost, check out:

• Shopify Cost Calculator
• Shopify Theme Detector
• Shopify Spy Tool
• Shop Name Ideas
• Profit Margin Calculator

Hey there, it's Tony! I love pizza, beer, and digital marketing. My journey into marketing began with an open-source project in 2007. It was then that I first discovered Google Analytics and fell in love with the idea of promoting and marketing products online. Over time, I played different roles in the growth marketing team, including running Google Ads, building landing pages, writing targeted copy, conducting A/B testing, and everything else that digital marketing entails. Since 2016, I have been fully invested in business development, content creation, SEO, and affiliate marketing. My journey started with the PageFly Shopify page builder, and I am still in charge of this project. Feel free to connect with me on LinkedIn .

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Shifting to product research and strategic foresight

Chris nicholson and heather mcgaw share the how and why behind evolving the shopify ux research practice.

Alison Harshbarger

The Inside Shopify UX podcast is back for season two… both audibly and now, visually. Listen with your favorite podcast app or watch new episodes on YouTube .

Our host, UX Director Lola Oyelayo-Pearson, will be chatting with leaders and crafters on the Shopify UX team and will be asking questions like ‘has UX killed visual design?’ and ‘Is design an inclusive practice?’.

If you’re low on time or prefer reading, continue for the TL;DL.

In this episode, Lola speaks with Heather McGaw and Chris Nicholson about our research practice at Shopify and how it has evolved in the last year. They discuss how research helps us prioritize product decisions, the power of asking “why?,” and how critical inquiry can be a form of optimism.

Chris joined Shopify over 5 years ago and is a senior staff product researcher on the Insights team. His area of speciality is commerce intelligence — so think data, lots of data. Heather worked at Shopify for 3 years, most recently as a senior staff product researcher on the Growth team. Since the release of this episode, Heather has moved on to her next adventure, but we are thankful to be able to share her insights here.

The commodification of research

We’re starting off with a hot topic in the industry and within Shopify: the commodification of research. Chris believes it’s necessary to some degree as you scale and your organization matures, but he points out that research isn’t just one thing. Using a metaphor, he explains, “It’s a tool bag of different methods and reasons for doing research. Anyone can pick up a hammer and learn how to use it, but you can also pick up a hammer and just start smashing shit.”

He continues, “Not everyone’s going to know how to use a lathe, right? Sometimes you need a lathe.” In other words, it’s helpful to have more people learn about research and flex those skills, but there’s also still a need for highly skilled and experienced craftspeople.

Heather believes it’s reminiscent of what has already happened with UX design. For example, how people now apply design thinking to all types of problems. It’s similar to when we hear people say “everyone’s a designer”, or “everyone should know how to code”. She believes a base level of skills or understanding about other people’s roles helps us all be better collaborators and more effective in our roles.

A base level of skills or understanding about other people’s roles helps us all be better collaborators and more effective in our roles.

For example, if she’s on a project with a designer and she knows some basic ideas around interaction design, she can ultimately ask better questions, leading to better research outcomes.

Heather says that it’s important to develop frameworks to think about what types of research to do and by who. Research is a craft and there’s a risk of doing it poorly. The frameworks we create should make sure research is not only effective, but that the tactics we use aren’t harming participants.

Informing product decisions

Research isn’t asking users what they want and then building it. It’s important to debunk that myth right away. So how does research inform product decisions at Shopify? It looks different for different parts of the business as some areas are more mature than others.

Heather says this has been a big topic on the Growth team. In the past year she’s spent a lot of time empowering members of the team to do their own research. To do this, you have to get really familiar with what your goals are and what questions you want answered by the research.

You have to get really familiar with what your goals are and what questions you want answered by the research.

From there, you’ll have to figure out the best way to answer those questions — it might be a set of questions to ask participants, observing them, or measuring data. Heather also says research can inspire strategy and determine where you put your energy next.

For Chris and the Insights team, the most important thing they can do is de-risk decisions. As a large organization with a mature product, we already have a product strategy and roadmap we’re working towards. Research can help find the areas where there are risks and mitigate them. It can also help determine priorities moving forward.

From UX research to product research

About a year and half ago, our research practice went through an evolution from UX research to product research. So what changed? Chris says, “I think research at Shopify has always aspired to impact strategy and the big meaty, dangerous, directional questions.” And for five and half years it worked to do just that. But in recent years our UX team has grown a lot and researchers found themselves slipping into doing more of the tactical work.

UX designers are excellent at doing evaluative research, testing their own designs, getting feedback, and staying close to the front line, but this growth led them to lean on researchers a bit more than they would normally. With this change from UX research to product research, it allowed researchers on the team to hand back the more evaluative work to UX designers so that they could focus more on informing strategy.

I think research at Shopify has always aspired to impact strategy and the big meaty, dangerous, directional questions.

Heather agrees, “The move from UX research to product research, has been about giving space to do the more strategic research.” She continues, “There’s a much stronger partnership with product, which has been a really nice outcome. And more collaboration with data and market insights. Because we’re answering bigger questions where there’s a lot less clarity. So being able to look from these different lenses has been really, really helpful.”

The craft of research

So what are the research questions Heather and Chris are asking right now? Heather and the Growth team have been asking what audiences could they be working with more closely. Their team is focused on emerging markets and they’re investigating what needs Shopify is not currently meeting. Understanding those needs and the context around those needs is important for us to continue to broaden our reach. Additionally, they’re looking closely at the creator economy. Think your favorite influencers on TikTok and Instagram. Creators aren’t your typical merchants, so how are they thinking about small businesses? What are the best ways to support those individuals who are creating content and trying to monetize it?

For Chris and the Insights team, their goal is to get data into the hands of decision makers. Our app captures a lot of data about the businesses that use Shopify, and we also know that data-informed decisions lead to better outcomes. What’s the best way to get that information to the right group of folks to help them make the best decisions?

Chris says, “With data products, it’s really hard to measure the ultimate impact of that data. So we know that people are consuming the data. We know how they’re analyzing it, potentially, but the decision may be made somewhere else in the product or off the platform entirely.” Their team is asking questions and conducting research to help better connect those dots.

Future thinking and strategic foresight

When we talk about strategic foresight at Shopify, it’s about future proofing our work. Heather says, “It’s not about predicting the future. It’s more thinking about the possible futures.” The goal is to develop strategies that help the business identify opportunities we might otherwise miss if we’re only focused on what’s happening right now. Heather says that it’s important to challenge norms. For us at Shopify, we can’t just be looking at what’s ahead for e-commerce, we should be looking at what’s going on within our culture, science, our government, and various other indicators.

It’s not about predicting the future. It’s more thinking about the possible futures.

As someone who’s been in a specific product domain for five and half years, Chris feels as if he’s always engaging in foresight. He says, “I have to understand the domain and when you understand the domain, you start to get an idea of what the likely futures are.” He shares a technique that helps him approach foresight thinking, “Something that my product director says is ‘What are the one-way or two-way doors? […] Can we come back through this door if X happens in the future?’” An example of this is the recent iOS 14 roll out of restricted marketing attribution data. It was something the team knew was coming, so they knew it was not a one-way door when they were building things. They knew that they’d be able to pivot.

Speculative and foresight techniques can also force expansion. Heather says, “I think tech prides itself on being really positive. Research can be critical. And so sometimes that can feel at odds. That critical inquiry is crucial, but also is a form of optimism because it’s about understanding and moving forward.”

This is a recipe for true innovation. Heather says, “If you’re thinking about it critically and rigorously, you’re going to think about it in ways that other people aren’t thinking about it.”

Extra credit

Want to dig in more on the topics discussed in this episode?

• Lola Oyelayo-Pearson
• Heather McGaw
• Chris Nicholson
• Accessibility and inclusivity in practice
• Hella Jongerius
• Read the full transcript

Written by Alison Harshbarger

UX Community Specialist at Shopify UX

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