bachelor thesis unisg

What will you learn in the Bachelor of Computer Science at the University of St. Gallen?

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We supervise a number of Bachelor and Master theses directly related to our four main research fields.

Available topics are listed in our lead institute KMU-HSG's  «Thesis pool» .  

In general, we also supervise practice-related theses. If you are owning or managing a family firm while having a problem that could be addressed with a Bachelor or a Master thesis, please feel free to contact us to develop a solution together.

Thesis pool

University courses cfb-hsg.

Bachelor & Master Theses

We welcome Bachelor and Master students to write their thesis at the Institute for Marketing and Customer Insight. We generally offer students a choice from a variety of topics for bachelor’s or master’s theses.

Students can find the topics in the list below. If we do not have a suitable topic advertised, a proactive application is possible. Please familiarize yourself with the research areas of our professors and PhD students and address your proposal (see questions below) to the person who best fits your research project. Supervision of topics from outside this list is possible only to a limited extent.

Before you begin, please make sure that you fulfill the following requirements:

• Make sure you know and comply with the rules and regulations of the Dean’s Advisory Office concerning your specific program.
• Be ready to start working on your thesis (more than 50% share of work time per week) within the next three months.
• Be willing and actively plan to complete your thesis within nine months after you’ve started your work.

If you fulfill the above requirements, we invite you to continue with the application process.

Most exhibition companies use a very conventional pricing structure (usually based on m2). What more innovative options are there – and which trade fair companies are pursuing such approaches (e.g. price differentiation by location, benefit-oriented pricing, success-oriented pricing, etc.)? How could new pricing models be implemented?

To effectively measure a complex marketing mix, various methodologies such as multi-touch attribution, marketing mix modeling, or experiments can be utilized. For a comprehensive understanding of key performance indicators (KPIs) and optimal channel or budget adjustments, adopting a blended methodological approach might also be beneficial.

Below are some potential research questions to consider when exploring the effectiveness of integrated marketing performance management. You may choose to address any number of these questions:

Prevalence and Effectiveness of Integrated Marketing Approaches:

• How common are integrated marketing performance management approaches in DACH or CH firms?
• What levels of satisfaction do they achieve, and how do they enhance marketing effectiveness? How can companies blend different methods?

Multi-Touch Attribution Analysis:

• What are the best practices for multi-touch attribution?
• What limitations does this approach face?

Marketing Mix Modeling Insights:

• What factors contribute to the satisfaction levels of marketing teams using marketing mix modeling?

Role of Experiments in Performance Management:

• What types of performance management experiments are available (e.g., Geolift experiments), and how do they complement other approaches?

For a master thesis, we offer the possibility of conducting and developing a customer journey analysis for an accounting start up. The customer journey analysis (for several personas) is to be scientifically sound and must consider personas and their usage behavior.

The identity of the company will be revealed to the student conducting the research. Furthermore, the IMC can facilitate contact with the relevant people of the company.

As part of a Master’s thesis, we offer the opportunity to empirically develop a marketing plan for a veterinary company with several locations and specializations as well as an e-shop and a cat hotel. The Master’s thesis offers the opportunity to work on a practical project, where the work should serve as the basis for the implementation of the marketing plan in the company. The marketing plan should deal with marketing instruments and channels and also take into account further ideas such as telemedicine/online consultations, marketing of USPs such as nutritional advice, laparoscopic castration, MRI, etc.

The Master’s thesis should create a scientifically sound, comprehensive concept for the company’s marketing. The identity of the company will be communicated to the student carrying out the Master’s thesis. In addition, contact can be established with the relevant departments of the company via the IMC.

Wie entwickeln sich Messen, Ausstellungen und Events in der Zukunft? Welche Bedeutung werden Sie künftig als Marketinginstrument haben – und in welcher Form (z.B. face-to-face, digital, hybrid)? Wie wird die Messelandschaft (B2B, B2C) der Zukunft aussehen?

Sign-up process:

• Fill out the form below: This form requires you to write a first draft of your outline. To ensure a successful outcome, we ask you to take enough time to do this and follow our guidelines.
• Confirmation e-mail: As soon as you submit your details you will receive a confirmation email.
• Feedback on the Evaluation: You will receive feedback on your outline, including the decision on whether or not we will supervise your thesis. Please bear in mind that we cannot accept all applications since we have limited capacity.
• Appointment: hould you receive positive feedback: meeting & completion of your outline. As a general rule, “feedback” takes the form of an invitation to a personal appointment with your future supervisor. After this meeting, you will revise and resubmit your outline draft along with your filled-out and signed sign-up sheet (see Dean’s Advisory Office web pages) via email to your supervisor. We will print out your registration form, physically sign it and return it to you so that you can submit it to the Dean’s Advisory Office. On request, this can also be done by email.

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At IBB-HSG we do research on new educational technologies (e.g. augmented and virtual reality, Artificial Intelligence, robotics in teaching, etc.) as well as on topics in the context of digital transformation in education and Human Resource Development (HRD). We are always interested in achieving research results with our students as well. Therefore, we also supervise Bachelor's and Master's theses in these areas.

Are you a student in business education and interested in writing a Bachelor's or Master's thesis with us? Then contact Prof. Dr. Sabine Seufert.

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Bachelor and Master Thesis

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FIM-HSG offers Thesis Supervision

A thesis in international management has a distinctly international focus, either by looking at processes of internationalisation, by adopting a comparative perspective, or by addressing a trend that emerged in another part of the world and that subsequently affects firms and people in the german-speaking countries..

A BSc or MSc thesis at the Research Institute for International Management (FIM) can be pursued:

• (a) in the subject areas of International Management under the supervision of Prof. Dr. Winfried Ruigrok;
• (b) in the subject areas of the Competence Centre for Top Teams (CCTT) under the supervision of Dr. Tomas Casas i Klett; or
• (c) in the subject areas of the India Competence (ICC) under the supervision of Prof. Dr. Roger Moser, or Dr. Tomas Casas i Klett.

If you are interested in writing your Bachelor's or Master's thesis at our institute, please contact the competence centre directly or write to: [email protected].

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Chair Beschorner

Information expand_less.

If you are interested in being supervised by Thomas Beschorner, his lectures  Corporate Social Responsibility in Theorie und Praxis (Master) and Ethics of Financial Services (Master ) provide a good foundation.

Ideally, you have an idea of the topic you want to work on yourself, so that you work on something that is meaningful and enjoyable for you. The topic can be agreed upon in an individual discussion.

Chair Kolmar

Thematic areas expand_less.

The chair Kolmar supervises bachelor and master theses covering the following areas:

• Normative economics
• Economic behavior from the perspective of behavioral economics, psychology, evolutionary theory and neuroscience
• Theories of justice, especially intergenerational justice and climate crisis, animal and ecosystem ethics and biodiversity crisis
• Theories and empirical research on happiness and the successful life
• Buddhism and yogic traditions of Hinduism and neuroscience
• Eastern and Western virtue ethics, empirical research, and their implications for a life-enhancing economy
• Critique of the economic mainstream, especially the conception of man and epistemic and ontological normativity
• Economic conflict and competition theory
• Economics of the climate crisis

If you are interested in being supervised by Martin Kolmar, his lectures  Ökonomie des Glücks (Bachelor) , Economics and Ethics , Modern Theories of Justice and  Beyond Homo Oeconomicus (Master)  provide a good foundation.

Chair Wettstein

The Wettstein Chair supervises Bachelor's and Master's theses covering the following areas:

• Business and Human Rights
• Corporate responsibility
• Business ethics in general

If you are interested in being supervised by Florian Wettstein, his lectures  Business Ethics in Turbulent Times (Master)  and  Business and Human Rights: Ethical, Legal, and Managerial Perspectives provide a good foundation.

Call for Applications

Contact & questions.

Thomas Beschorner

Professor of Business Ethics

Martin Kolmar

Professor of Economics with special focus on Applied Microeconomics

Florian Wettstein

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Write your Bachelor's/ Master's thesis at IWI-HSG

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Range of Topics

Submit your own topic proposal.

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• St.Galler Family (Business) Governance Seminar
• St.Galler Seminar für Nachfolge-Berater:innen - St.Galler Nachfolge

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We offer HSG students the opportunity to work on topics related to SMEs, family business and entrepreneurship.

As part of teaching at the HSG, staff at the institute also supervise Bachelor's and Master's theses. You can see the current research topics on the page Research at the SME-HSG . You can find concrete projects and questions in our thesis exchange .

Guideline (in German only)

Thesis project plan (in German only)

Topics and supervisors, study at hsg.

Pascal Schlegel

Research associate, Postdoc