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The WIRED Guide to the iPhone

It's not just the best-selling gadget ever created: It's probably the most influential one too. Since Steve Jobs announced the iPhone in 2007, Apple has sold close to 1.5 billion of them, creating giant businesses for app developers and accessory makers, and reimagining the way we live. Millions of people use an iPhone as their only computer. And their only camera, GPS device, music player, communicator, trip planner, sex finder, and payment tool. It put the world in our pockets.

Before the iPhone, smartphones mostly copied the BlackBerry. After the iPhone, they all copied Apple: Most phones now have big screens, beautiful designs, and ever-improving cameras. They even have "notches," or, cut-outs at the top of their edge-to-edge displays, where the phone’s front-facing camera lives.

And the iPhone Effect goes far beyond smartphones. In order to make so many phones, Apple and its competitors set up huge, whirling supply chains all over the world. Those same manufacturers now make the same parts to power drones, smart-home gadgets, wearables, and self-driving cars. They don't look like your phone, but they might not be here without it.

Thanks to the iPhone and the apps developed for it, the world has reorganized itself around the smartphone, and a few people have started to wonder what the iPhone hath wrought. They worry that we spend too much time buried in our phones, heads down, ignoring the people and the world around us.

Social media, in particular, is being questioned. We always always knew that there was an exchange, that if we were using free apps, we were giving up something in return; but now there are concerns about where exactly all that data ends up . We’re becoming accustomed to a sense of undefinable stress, the feeling like there's always too much going on and you can never get away even if you want to. The smartphone is one of the portals into this sometimes-dystopian data vortex.

But at the same time, there’s no denying that the iPhone has utterly transformed our lives—and that anything truly transformational will both solve existing problems and introduce new ones.

Jobs announced the iPhone on January 9, 2007, on stage at the Macworld conference. He spent nearly an hour explaining the device, extolling the virtues of everything from a touch interface to a huge, desktop-sized version of The New York Times' website that you could pan around. He even made a phone call (how quaint!) and placed what has to be the largest Starbucks order in history to an apparently real barista at an apparently real Starbucks. The whole event stands as a remarkable piece of tech-industry history, and you can still watch it all (on your phone) on YouTube.

The phone didn't come out until six months after that initial reveal, during which time Apple frantically scrambled to turn Jobs' demo into a mass-market gadget . When it finally hit stores in June, people lined up outside stores to buy one. Apple sold 270,000 iPhones the first weekend it was available, hit 1 million by Labor Day, and instantly captured the imagination of phone owners everywhere.

The iPhone 3G, which came out a year later, may have been an even bigger deal. Apple's 2008 iPhone included support for 3G networks, which offered much faster access to email and web pages, and it came at a much lower price. Most important, it added the App Store, which gave developers a way to build and sell software to millions of smartphone owners. The App Store will almost certainly stand as Apple's most important contribution to both the tech industry and society in general, even more than the phone itself. Developers immediately began building apps and games that changed the way we communicate, work, eat, and play. The App Store made way for Instagram, Uber, and Tinder, and it turned the iPhone into the pocket computer it was always meant to be.

From there, the iPhone's story is one of evolution, not revolution . Each year, Apple made the phone bigger and faster, refining the product without changing the basic form factor or its most beloved features. It became more popular every time. From the beginning, Apple seemed to know the camera could be a smartphone's best feature: The iPhone 4 , with its selfie camera and HD video recording, was the biggest thing in cameras since Kodak. Ever since, Apple's cameras have been among the best in their class.

Jobs always said Apple had a five-year lead with the first iPhone. That turned out to be conservative—it took six or seven years for Samsung and others to make truly competitive phones like the Galaxy S and the HTC One. Then, after successfully copying the iPhone, they found their own niches. Samsung bet on pen input and big screens; Google fine-tuned Android and starting shipping its own hardware running optimized versions of the software; and other companies made great phones for a fraction of the iPhone's price. The iPhone was the only best choice for so long, but others finally caught up.

In 2017, the 10th anniversary of that Macworld speech, Apple determined it was time to shake things up a bit with the iPhone. It released the iPhone 8 and 8 Plus, solid but unsurprising updates on the same theme that was already established. But it also tried something different, with the launch of the the iPhone X.

Apple ditched the home button in order to make the phone nearly all screen and bet on facial recognition as the key to both your phone and a whole new set of apps and features. (Again: cameras are everything.) It also tried to bring augmented reality into mainstream existence while making your phone and data more secure than ever. And, as a bonus, the iPhone X had the craziest emoji features anyone had ever seen up to that point. The company’s approach was radical, but also, extremely Apple: It was attempting to usher its customers into a new technological world, but it would do it while emphasizing privacy, security, and features that keep you completely locked into Apple.

Despite its high price tag and speculation that the iPhone X’s later ship date would impact sales, it sold respectably well. In the spring of 2018, Apple CEO Tim Cook said the X was the company's most popular device sold every week since its launch in November 2017. But the iPhone X was short-lived as far as smartphones go, because Apple pushed it to the background as soon as the iPhone XS was announced in September 2018.

The current crop of iPhones are, for the most part, iterations. The iPhone XS is the natural successor to the iPhone X. The iPhone XS Max has almost the same footprint as the iPhone 8 Plus, but is equipped with an edge-to-edge display (and, like the other newer iPhones, has no home button or headphone jack).

The new iPhone XR, which shipped a bit later this fall, is Apple’s attempt to appease customers who aren’t happy that the iPhone’s price keeps creeping upwards. The XR’s display technology isn’t as great, and its camera isn’t quite as fancy, but it also costs a couple hundred dollars less than the starting price of the iPhone XS.

Perhaps most notably, all three new iPhone models this year shipped with a new Apple-made mobile processor that’s pushing the boundaries of what mobile processors can be (and do). The A12 Bionic was the first chip available for the mass market with an ultra-efficient 7-nanometer design, and it’s the kind of technology that turns real-time machine learning processes and insanely sophisticated computer vision applications from a concept into reality, right on your pocket computer.

It’s part of a larger attempt by Apple—and the others who have been working on these kinds of mobile chips—to make smartphones smarter. The glass slabs, they’re all starting to look alike. It’s what’s inside them that will set them apart over the next decade.

Apple's in a funny spot right now. Thanks to the huge, insane, impossible success of the iPhone—which accounts for more than half of the company’s revenue—Apple is quite often considered the most valuable company in the world (although Amazon and Microsoft have been vying for this position as well). Of course, it's not like Apple's in any danger as long as it's sitting on hundreds of billions in cash reserves.

But there are plenty of questions about the long-term value of the iPhone, especially since Apple’s annual unit sales of the phone were effectively the same this year as they were last year. Apple has even said that it no longer plans to break out hardware sales by product category, since it’s not representative of the strength of the business. That may be true, but some have interpreted this as Apple trying to cloak what eventually may be a real softness in sales.

All of this just means that if Apple is going to stay on top, it needs to extract more value out of existing iPhone lovers—a strategy it has been aggressively pursuing. It has always billed the Apple Watch as something of a spiritual successor to the iPhone: It's even more accessible, even more personalized, and could take over some of your smartphone's basic functionality. Plus, it’s now a legitimate health tracker .

Same goes for AirPods , which are clearly destined to be more than just a pair of wireless ear dongles that come in a dental-floss case. A follow-up is rumored to be in the works for 2019.

Meanwhile Apple is hell-bent on replacing your laptop with an iPad, sticking an Apple TV under your flatscreen, and making sure you're all-in on Siri and iCloud. It finally released an update to the MacBook Air this year, and while no single component in the new laptop was groundbreaking, it’s something that was almost certainly designed to keep Apple laptop lovers happy. And, Apple is reportedly working on software for self-driving cars and has said repeatedly that augmented reality is the next big thing; perhaps some type of heads-up display is in the works.

As it develops new products, Apple is also looking at ways to help users reset their relationship with their gadgets. It made the iPhone ridiculously enticing; now, it’s actually rolling out software tools so that people can better manage the time spent on their phones and maybe not wind up so addicted. The Screen Time dashboard in iOS isn’t a panacea, but it’s a start.

Whatever the next thing might be, Apple appears uniquely qualified to take advantage. Over the past decade, to keep the iPhone ahead of the curve, Apple has invested billions in building its own chips. Its mastery of its supply chain is unrivaled—it's simply able to build more and better things than anyone else.

Apple's smashing success proved to other big tech companies that the best products come when you make both the hardware and the software. Microsoft, Google, Facebook, and Amazon have all done the same in recent years, building huge gadget businesses on top of their software. The hardware space was once a teeming mass of startups, people raising money on Kickstarter or going to China to build their dreams into a product. Now the business runs mostly through five companies, all of whom learned how to make hardware by watching Apple.

The iPhone didn't just make Apple a metric crap-ton of money: it reoriented the entire tech landscape, helping change the way we work and play. It helped create a new class of mega-corporation, started the world thinking about how everything else might change when it, too, was connected to the internet. Next, Apple has to figure out how the iPhone can improve a user's life instead of consuming it, all while it works on the next crazy design that'll change everything all over again.

Reviewing the First iPhone in a Hype Typhoon WIRED's own Steven Levy was one of just four journalists to review the original iPhone ahead of its launch. For the device's 10th anniversary, he looked back at how important the device was, considered how outrageously excited people were to get one—and remembered all the phone calls from Steve Jobs, wondering how the review was going.

Inside Apple's 6-Month Race to Make the First iPhone a Reality When Steve Jobs announced the iPhone in January of 2007, he wasn't exactly honest about the state of the thing. The phone Jobs demoed on stage barely worked, and there weren't many others to speak of. For the next 24 weeks, three days, and three hours, Jobs and his team worked desperately to turn the iPhone into a real product for real people. This is the story of that crazy time.

1 Million Workers. 90 Million iPhones. 17 Suicides. Who’s to Blame? The iPhone didn't just change the lives of its users. It helped reshape the entire world's manufacturing process, and not always in good ways. In 2011, we sent a reporter to China to meet the people who make your iPhones, and find out how Apple's phone changed their lives, too.

The Hot New Hip-Hop Producer Who Does Everything on His iPhone Steve Lacy made a track on Kendrick Lamar's album, "DAMN," and he did it all on his iPhone. We hung out with Lacy in a weed-clouded studio in Los Angeles, and watched him work in the same way as an entire generation of smartphone-owners: not with knobs and buttons, but with a touchscreen.

Review: Apple iPhone XS and XS Max Our review of the latest model, the iPhone XS and XS Max. They're not the most exciting iPhones ever made, but they're definitely the best ones. If you look carefully, you can even see glimpses of the future.

Review: the iPhone XR When it was announced in September 2018, the iPhone XR was the device that drew the most attention. Sure, the XS was the new shiny hotness, but at $999, maybe it was a little too precious. The XR on the other hand is a device that looks and works like a modern iPhone, but costs $250 less than the top model. So of course people were intrigued. It lacks some of the marquee features of the XS, but it's still a damn great phone for the price.

The Shape of Things to Come From The New Yorker , a profile of Jony Ive (sorry, Sir Jony Ive), Apple's head of design and one of the people most responsible for how the iPhone looks and works.

Plus! The iPhone X and more WIRED iPhone news .

This guide was last updated on March 13, 2018.

Enjoyed this deep dive? Check out more WIRED Guides .

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125 iPhone Essay Topic Ideas & Examples

Inside This Article

The iPhone has become a staple in our modern society, with millions of people around the world relying on it for communication, entertainment, and productivity. With its sleek design, innovative features, and user-friendly interface, the iPhone has revolutionized the way we live our lives.

If you're a student tasked with writing an essay about the iPhone, you may be overwhelmed by the sheer number of topics to choose from. To help you narrow down your options, we've compiled a list of 125 iPhone essay topic ideas and examples that you can use as inspiration for your next assignment.

• The evolution of the iPhone: From the first generation to the latest model
• The impact of the iPhone on society and culture
• The rise of smartphone addiction and its implications for mental health
• The role of the iPhone in shaping modern communication and social interaction
• The influence of Apple's marketing strategies on the success of the iPhone
• The ethical implications of smartphone manufacturing and disposal
• The iPhone's contribution to the rise of mobile photography and social media
• The role of the iPhone in revolutionizing the music industry
• The impact of the iPhone on the global economy and job market
• The relationship between smartphone use and sleep deprivation
• The effects of smartphone use on academic performance and student productivity
• The influence of the iPhone on personal relationships and family dynamics
• The role of the iPhone in shaping political activism and social movements
• The impact of the iPhone on the environment and climate change
• The future of smartphone technology: What can we expect from the next generation of iPhones?
• The iPhone's role in democratizing access to information and education
• The influence of the iPhone on consumer behavior and shopping habits
• The impact of smartphone use on physical health and well-being
• The significance of the iPhone in the history of technology and innovation
• The role of the iPhone in promoting global connectivity and cross-cultural communication
• The implications of smartphone surveillance and data privacy concerns
• The influence of the iPhone on the gaming industry and mobile gaming trends
• The evolution of mobile banking and financial services on the iPhone
• The impact of the iPhone on the entertainment industry and digital streaming platforms
• The role of the iPhone in empowering marginalized communities and promoting social justice
• The influence of the iPhone on travel and tourism trends
• The implications of smartphone use on driving safety and road accidents
• The impact of the iPhone on healthcare and telemedicine services
• The role of the iPhone in disaster relief efforts and emergency response
• The influence of the iPhone on personal finance management and budgeting
• The implications of smartphone use on children's development and cognitive skills
• The impact of the iPhone on sports and fitness tracking trends
• The role of the iPhone in promoting environmental sustainability and eco-friendly living
• The influence of the iPhone on fashion and design trends
• The implications of smartphone use on mental health and emotional well-being
• The impact of the iPhone on journalism and digital storytelling
• The role of the iPhone in promoting entrepreneurship and small business growth
• The influence of the iPhone on music streaming services and the digital music industry
• The implications of smartphone use on cybersecurity and online privacy
• The future of augmented reality and virtual reality technology on the iPhone
• The impact of the iPhone on the gig economy and freelance work trends
• The role of the iPhone in promoting digital literacy and technological skills
• The influence of the iPhone on e-commerce and online shopping habits
• The implications of smartphone use on social media addiction and digital detox trends
• The impact of the iPhone on remote work and telecommuting
• The role of the iPhone in promoting sustainable living and eco-conscious consumerism
• The influence of the iPhone on cultural appropriation and diversity in technology
• The implications of smartphone use on political polarization and misinformation
• The future of artificial intelligence and voice recognition technology on the iPhone
• The impact of the iPhone on the education system and classroom learning
• The role of the iPhone in promoting civic engagement and political activism
• The influence of the iPhone on the gig economy and freelance work trends
• The implications of smartphone use on social inequality and digital divide
• The impact of the iPhone on the sharing economy and collaborative consumption
• The role of the iPhone in promoting sustainable transportation and urban mobility
• The influence of the iPhone on food delivery services and virtual dining experiences
• The implications of smartphone use on online dating and romantic relationships
• The future of personalized medicine and health tracking apps on the iPhone
• The impact of the iPhone on digital activism and online advocacy
• The role of the iPhone in promoting workplace diversity and inclusion
• The influence of the iPhone on the future of retail and brick-and-mortar stores
• The implications of smartphone use on the future of entertainment and media consumption
• The impact of the iPhone on the future of transportation and urban planning
• The role of the iPhone in promoting sustainable living and eco-friendly consumerism
• The influence of the iPhone on the future of healthcare and medical technology
• The implications of smartphone use on the future of education and learning
• The future of mobile payments and digital currency on the iPhone
• The impact of the iPhone on the future of travel and tourism
• The role of the iPhone in promoting social entrepreneurship and corporate sustainability
• The influence of the iPhone on the future of work and employment trends
• The implications of smartphone use on the future of communication and social interaction
• The future of smart home technology and IoT integration on the iPhone
• The impact of the iPhone on the future of entertainment and media consumption

With these 125

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How Apple’s iPhone changed the world: 10 years in 10 charts

Everything has changed.

by Rani Molla

Apple’s first iPhone was released 10 years ago this week — on June 29, 2007. While it wasn’t the first smartphone, it leapfrogged far beyond the competition and launched the mobile revolution. Few industries or societies have been left unchanged.

Here are 10 charts that show some of the profound effects the iPhone-led — and Google Android-fueled — mobile boom have caused over the past decade.

1. The iPhone put the internet in everyone’s pocket

When Steve Jobs first unveiled the iPhone, he described it as a “a revolutionary mobile phone,” a “widescreen iPod with touch controls” and a “breakthrough Internet communications device.”

While it’s called the iPhone , it’s that last part — the internet device — that has had the biggest effect on the world. That’s most obvious in this Ericsson chart showing the usage of mobile voice — relatively steady growth — and exploding mobile internet traffic — boosted by iOS and Android apps, photos and especially video — over the years.

2. The iPhone transformed photography from a hobby to a part of everyday life

Smartphones, along with their attendant photo-editing apps, put good cameras in everybody’s pockets and we all became prolific photographers. The simultaneous rise of social media platforms, in turn, gave us a place and a reason to post our photos.

This year, 1.2 trillion digital photos will be taken worldwide, and most of those — 85 percent — will be taken on phones, according to market research firm KeyPoint Intelligence (formerly known as InfoTrends). That’s up from the 400 billion digital photos taken in 2011.

3. The iPhone App Store changed the way software was created and distributed

Apple launched its App Store in 2008 — a year after the iPhone’s launch — with 500 apps. Now there are 2.1 million on the App Store and 3.4 million on its Android competitor Google Play, according to app measurement company App Annie.

Apps have turned phones into everything from a bank to a motion-sensitive video game device. Indeed, a warehouse of nostalgia could be stuffed with the everyday items that smartphones replaced: Maps, flashlights, clocks, scanners, video cameras, calendars, calculators, computers, iPods and more.

In the first quarter of 2017, the combined publisher revenue for downloads and in-app purchases in the App Store and Google Play grew to $10.5 billion — not including revenue from in-app advertising or commerce, such as Amazon purchases or Uber rides.

4. iPhone apps changed everything, even how people work

On-demand work began with the first internet boom in the late 1990s. But their numbers didn’t become substantial until the advent of smartphones with GPS chips and on-demand marketplace apps like Uber, according to Steve King, a partner at Emergent Research, which collects on-demand workforce data along with tax-prep company Intuit.

Currently there are about four million on-demand workers in the U.S., a number that is expected to double in the next four years .

5. iPhones have changed little things, too, like gum sales

Supermarket checkout lines — strategically stocked with magazines and candy — were for a long time a major point of sale for gum . Consumers waiting on line to pay would look around and make impulse buys. Now, however, we’re so consumed with our phones that we’re not reaching for a pack of gum to stave off our boredom. Indeed, gum sales have declined 15 percent since 2007, the year the iPhone came out, according to market research firm Euromonitor International.

6. iPhones became our fastest-growing obsession — not always for the better

People spent more time consuming media last year than ever before thanks to smartphones. Socializing, which used to be a non-media activity, now occurs on social media and over mobile connections. Time spent on the mobile web has also cut into other media activities, such as reading physical papers and watching TV.

7. Shifting attention transformed the advertising industry — making Google and Facebook the big winners

Advertising dollars go to where the eyeballs are. Not only is the internet supplanting traditional advertising platforms like TV for the most ad spending worldwide, but internet advertising itself is in transition. Mobile advertising spending is expected to surpass desktop this year.

8. The iPhone transformed Apple’s business — and drove massive growth

In its 2006 fiscal year, Apple generated $1.9 billion of profit on $19.3 billion of revenue — mostly from the iPod and Mac. Its business grew 10 times over the next decade. Last year, it generated $45.6 billion of profit on $215.6 billion of revenue. The iPhone drove 63 percent of its sales last year — and likely even more of its profit.

9. The iPhone made Apple the world’s most valuable company

In the years before the iPhone’s launch, Apple was still struggling. The iPod was a big growth driver, but it was nothing like what the iPhone would do starting in around 2008. These days, Apple is worth more than twice as much as Exxon Mobil and three times as much as General Electric, traditional blue chip stocks.

10. The iPhone also led to the Android ecosystem, boosting companies like Samsung — and ruining BlackBerry and Nokia

These days, iPhones have a lot of cheaper competition and sales have shrunk . In 2018, Apple is expected to sell 241 million phones, compared with Samsung’s 404 million, according to data from research firm Canaccord Genuity. Remember that iPhones are more expensive than most smartphones, so while Apple’s unit sales aren’t the biggest, its revenue per phone is.

Perhaps more interesting: The many things the iPhone has changed that are a degree or two away, and perhaps difficult to isolate or measure.

Have drug dealing and other illegal activities become more efficient thanks to the smartphone’s discreet payment model? Has English become more prominent as English-language-based mobile apps connect the developing world? Have smartphones and the omnipresent connectedness they provide enabled the rise of helicopter parents, niche communities or better literacy?

We’d love to follow up with more trends like this — especially if you have the data or know where to find it. Reach me at [email protected].

This article originally appeared on Recode.net.

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Not Just for Calling Anymore: The Social Impact of the iPhone Revolution

By heidi hackford | january 25, 2018.

Journalist and CHM historian John Markoff discusses the impact of the iPhone on society with Cindy Cohn, executive director of the Electronic Frontier Foundation; Jean-Louis Gassée, venture partner at Allegis Capital; and Judy Wajcman, Anthony Giddens Professor of Sociology at the London School of Economics and a 2017-18 Mellon Foundation Fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford University during “Putting a New World in Your Hands,” October 18, 2017. Produced by the Exponential Center at the Computer History Museum.

It will ruin your eyes, turn your brain to mush, and kids will see things they shouldn’t. The content is all just designed to sell stuff. It will destroy relationships—people won’t interact with family and friends in person anymore. What innovation prompted these dire predictions? The television when it came on the scene in the 1950s. And we’re raising the same questions and concerns about the smartphone today. New technologies tend to have that effect on people, who are hardwired to fear new things and worry about unintended consequences. They need time to learn how to understand and integrate new technologies into their daily lives. One of the most iconic smartphones—the iPhone—is only 10 years old. Humans are still learning to adapt to the new world it has brought.

This CHM Live talk explores the impact of the iPhone on society. Moderated by Pulitzer Prize−winning tech writer and Museum historian John Markoff, panelists Cindy Cohn, executive director of the Electronic Frontier Foundation; Jean-Louis Gassée, venture partner at Allegis Capital; and Judy Wajcman, Anthony Giddens Professor of Sociology at the London School of Economics and a 2017−18 Mellon Foundation Fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford University, are optimistic about humans’ ability to adapt. The discussion is part of a series of four live programming events that took place at the Museum throughout 2017. Earlier panels explored the prehistory of the iPhone and the design and development of its hardware and software as well as its impact on the economy.

Judy Wajcman explains the sociological context for the smartphone.

In 2007, when the iPhone debuted, people eagerly welcomed it, says sociologist Judy Wajcman. In a world in which longer work hours, dual family earners, and a 24/7 economy had been eating into personal time for years, it was viewed, like mobile phones before it, as another helpful way to synchronize with family, friends, and community. But, has that line between work time and personal time eroded even more because of the device? And has it become a poor substitute for “real” relationships? As with any new technology, the reviews are mixed. The panel laid out the arguments pros and cons.

Jean-Louis Gassée explains how the smartphone helps him do his job as a human being.

An iPhone or a smartphone in your pocket means you have constant access to a wide range of enriching and empowering activities. An infinite universe of knowledge is available through the internet. Innovative ways to connect and communicate can open up a new world, providing exposure to different people and ideas. Ease of communication can free people who now don’t have to be physically present to be involved. The ability to take photographs and participate in social media can be empowering, allowing one person to share his or her perspective with millions. In fact, of the over one trillion digital photos taken every year, 85 percent are snapped on smartphones. History shows that the human race has learned to adapt to many innovations and it is likely it can adapt to this one, too. But is multi-tasking with a smartphone really just like learning to iron while watching the television?

While it offers many opportunities for positive and rewarding uses, there are also clear negatives to the smartphone. People can become addicted to constant connection and feel powerless and depressed without it. There is endless pressure on kids to participate in social media at the same time that bullying has spread from the playground to this new arena. The business model of smartphone apps, with rare exceptions, is to constantly pull on your attention. Cindy Cohn believes that more transparency must be brought to the motives of those who market these apps and that tech must serve people rather than the other way around. Concerns about surveillance, security, and privacy are paramount now that a smartphone can pinpoint a user’s location at any point in time and personal data can be accessed from the devices. However, she believes that the next generation of users will better handle the technology in ways that suit their needs.

Cindy Cohn makes the case that next-gen smartphone users will handle their smartphones better.

Ten years is not very long for people to learn how to integrate a new technology into their daily lives and into the fabric of society. Individuals and institutions are still adjusting to changes that seem to come at the speed of light. People must make conscious choices about both the advantages and dangers of using their devices. Ethical and legal issues related to privacy and security should inform public policy that still needs to catch up. But Jean-Louis Gassée reminds us that there’s a simple solution if it all gets to be too much: just turn the phone off.

Related iPhone 360 Events

• Computing in Your Pocket: The Prehistory of the iPhone in Silicon Valley, March 2, 2017
• Computing for the Whole World: A Conversation with iPod & iPhone Inventor Tony Fadell, May 10, 2017
• Putting Your Finger On It: Creating the iPhone—Original iPhone Engineers and Software Lead Scott Forstall in Conversation with Museum Historian John Markoff, June 20, 2017
• Putting A New World In Your Hands (part one) — Economic Impact: Andreessen Horowitz Partner Benedict Evans and App Annie Cofounder and CEO Bertrand Schmitt in Conversation with Technology Journalist and Author Steven Levy, October 18, 2017

Watch the Full Conversation

“Putting A New World In Your Hands: The Impact Of The iPhone on Our Economy and Society,” October 18, 2017. Produced by the Exponential Center at the Computer History Museum.

About iPhone 360

The iPhone 360 explores the story of iPhone, from its prehistory, inception, and launch, to its evolution and impact. Coinciding with the 10th anniversary year of the iPhone launch in 2007, iPhone 360 includes integrated initiatives across the Computer History Museum to create new collections of artifacts and oral histories, scholarly research and insights, dynamic events, and educational content and curriculum.

The iPhone 360 Project is part of the Exponential Center 360 series focused on transformational companies and products that have changed the world through technology innovation, economic value creation and social impact. This series supports the Museum’s overall interpretive strategy to explain computing’s history and its transformational impact on our world.

About The Author

Heidi Hackford is the director of editorial at the Computer History Museum. She is responsible for working across CHM to drive the Museum's mission of decoding technology through engaging, audience-centric, and on-brand storytelling. Heidi previously worked at Monticello, where she edited Thomas Jefferson’s family letters. At the Woodrow Wilson Presidential Library, she established a digital archive and conducted teacher workshops on incorporating digital history resources in the classroom. After moving to Silicon Valley, Heidi directed the start-up of a new foundation promoting wilderness conservation through art.

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It sounds cliche, but Apple's iPhone 13 lineup is the company's best yet.

One of the challenges inherent to reviewing new iPhones year in and year out is telling a story: a narrative through which I can best express my experiences testing the device(s). My conceit is solid—focusing squarely on accessibility rather than camera comparisons and Geekbench scores—that puts me in a unique place amongst my peers in the reviewer racket. Even with my arguably niche perspective, however, I strive to tell a story; I strive to give context to technology that feels more enriching and informative than simply stating whether a product is good or bad, accessible or inaccessible. With Apple, there is always a hook from which I can hang my lede.

Thinking about the iPhone 13 and 13 Pro has proven challenging. What I wrote following last month’s announcement of the new smartphones remains as apt now as it did a few weeks ago: the honest-to-goodness truth is these iPhones have the least applicability to accessibility than any in recent history. Aside from ProMotion, there is nothing more to remark on the iPhone 13 lineup that I didn’t say last year about the iPhone 12. This isn’t to suggest Apple’s latest and greatest iPhones are unremarkable; it’s just their accessibility story isn’t particularly new or novel to these specific phones.

Apple sent me review units of all four iPhone 13 models—the 13, 13 Mini, 13 Pro, and 13 Pro Max—for testing. (For those curious, the 13 is pink and the 13 Pro Max is Sierra Blue.) I’ve spent the last couple weeks mainly testing the 13 and 13 Pro Max, along with my personal 12 Pro Max for reference’s sake. I have not used any review unit as my daily carry phone (I don’t really go anywhere these days, fully vaccinated though I am) but have used them plenty puttering around the house and sitting at my desk.

What’s Old Can Still Be New Again

In my aforementioned piece on Apple’s September event, I also said the iPhone 13 line feels spiritually like an S-year update despite Apple retiring that nomenclature. The company probably would push back on that characterization because they are more capable devices, but I think it’s accurate. That the iPhone 13 inherits the same industrial design of the still-for-sale iPhone 12 embodies that ideal; the color finishes are new, but they’re the definition of incrementalism. By and large, the iPhone 13 hardware is exactly that of its predecessor save for faster guts and nicer cameras.

But newness is relative. From an accessibility point of view, anyone coming from an iPhone 11 or earlier—that is to say, an iPhone with the previous design language—surely will notice and appreciate the iPhone 13’s new-to-them design. As I argued a year ago, the flat-edged design and OLED screen both have significant implications for accessibility. The flat edges should make holding the phone easier and more secure since your fingers have a platform on which to rest. Likewise, the brightness and sharpness of the OLED display should make reading text or looking at images easier. And MagSafe, the magnetic charging technology introduced with iPhone 12, makes charging more accessible because one needn’t have to test their hand-eye coordination by finding the Lightning port and plugging in the cable. All told, if you are a disabled person coming to iPhone 13 from an older version, the “new” attributes of iPhone 13 ought to compel. In this context, the faster A15 Bionic system-on-a-chip, better cameras, and better battery life will just be the proverbial icing on the cake.

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One notable difference to iPhone 13 versus the 12 is weight. In particular, the 13 Pro Max feels considerably heftier in my hand than the 12 Pro Max. The increase isn’t unbearable, but it’s definitely there. It’s worth pointing out to serial upgraders like me who crazily get a new phone every year and are sensitive to such things as weight.

Pondering ProMotion

A much-ballyhooed feature exclusive to the 13 Pro variants is ProMotion, which finally comes to the iPhone after being an iPad Pro-only thing for several years. The vast majority of reviewers and enthusiasts, particularly YouTubers, have greeted ProMotion’s arrival with a hero’s welcome not too dissimilar to soldiers returning from war. Which is to say, Android phones have had high refresh rate screens for some time, and people are rejoicing Apple decided to do it too. After all, why limit yourself to 60Hz when you can be 120? On paper, the sentiment is perfectly logical. ProMotion is a cool technology; iOS smartly adapts such that the system throttles refresh rate up or down accordingly depending upon whatever the computer is doing.

From an accessibility standpoint, though, ProMotion’s practical relevance is questionable. In a nutshell, whether the iPhone 13’s display is 60Hz and the 13 Pro’s is 120 is largely immaterial to someone with a vision impairment—obviously to a Blind person, but also to someone with low vision like myself. The simple reason for this is our eyesight is so poor that we literally cannot discern a meaningful difference in screen quality between the iPhone 13 (or the 12 Pro Max) and that of the 13 Pro. As a reviewer and self-professed nerd, I know ProMotion is technically present and working; as a practical matter, I have zero sense of it. In short, ProMotion makes not the slimmest difference in my usage except for perhaps giving me better battery life.

It’s key to mention here that I’m not implying ProMotion is bad or worthless or nothing to be excited about. Most “normal” users, the non-nerds among us, likely won’t be able to tell a noticeable difference between an iPhone 13’s display versus a 13 Pro screen either. What I’m arguing is nuanced: once again, especially for people with low vision, ProMotion has so little impact that it just as well not exist. The aforementioned love for it by the hardcore nerds feels like nothing more than another mark on a spec sheet checkbox that only the good-sighted can appreciate. If you are one of those people, I salute you. I am genuinely happy ProMotion makes a difference for you. To me, however, I am decidedly meh on ProMotion except ideologically.

In broad strokes, my (in)experience with ProMotion is an apt illustration for why accessibility-oriented reviews such as mine—again, I have a strong conceit—is so valuable. Every one of my journalist peers has recommended the 13 Pro models due in large part to ProMotion; get the Pro if you want the nicest screen because the refresh rate is higher. Their analysis is not wrong, per se—as an objective measure, the 13 Pro does have a better screen . The problem is, ProMotion is only truly useful if you are someone who can, you know, actually see the screen clearly. To otherwise choose a 13 Pro for ProMotion is prioritizing a spec sheet over actual sensibility. 99.9% of reviewers aren’t going to question whether ProMotion has real benefit to someone with low vision. That I (and others like me) are calling attention to it shows precisely why accessibility in mainstream technology coverage matters so much. In the case of ProMotion, my experience with it is literally unlike anyone else in the tech press.

The Bottom Line

Generally speaking, the iPhone 13 lineup is great. It’s better than last year’s crop.

As an accessibility matter, don’t upgrade for ProMotion if you can’t see well. Do upgrade for the tactile design changes if you’re coming from an older iPhone. And of course, there isn’t any reason not to upgrade if you’re in Apple’s inertia-inducing iPhone Upgrade Program. The new iPhone will always be better than the last one.

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Apple introduces iPhone 13 and iPhone 13 mini, delivering breakthrough camera innovations and a powerhouse chip with an impressive leap in battery life

Beautiful and Durable Design with Amazing Battery Life

The Most Advanced Dual-Camera System in iPhone

A15 Bionic: The Engine of iPhone 13

5G Experiences in More Places

Featuring iOS 15

iPhone and the Environment

• iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities. 
• Customers in  Australia, Canada, China, Germany, India, Japan,  the  UK , the  US , and more than 30 other countries and regions will be able to pre-order iPhone 13 and iPhone 13 mini beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
• Both models will be available in  Türkiye  beginning Friday, October 1, and in  Malaysia, Mexico, South Korea, Thailand,  and nearly 10 other countries and regions beginning Friday, October 8.
• Customers can get iPhone 13 for $33.29 (US) a month for 24 months or $799 (US) before trade-in, and iPhone 13 mini for $29.12 (US) a month for 24 months or $699 (US) before trade-in from apple.com/store , in the Apple Store app, and at Apple Store locations. 9
• iPhone 13 and iPhone 13 mini are also available through Apple Authorized Resellers and select carriers.
• Customers in the US can get ready for iPhone 13 and iPhone 13 mini pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting  apple.com/store  or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
• iOS 15 will be available as a free software update Monday, September 20.
• The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.
• Customers can save up to  $700  (US) on iPhone 13 and iPhone 13 mini after trade-in directly from the Apple Store online or at an Apple Store when they activate it with AT&T, T-Mobile/Sprint, or Verizon. Terms apply. For eligibility requirements and more details see  apple.com/shop/buy-iphone/carrier-offers . Pricing for iPhone 13 and iPhone 13 mini includes a  $30  (US) carrier instant discount that requires carrier activation.
• Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and  apple.com/store .

Text of this article

September 14, 2021

PRESS RELEASE

Featuring a sleek and durable design, an advanced new dual-camera system for improved photos and videos in low light, and introducing Cinematic mode

CUPERTINO, CALIFORNIA  Apple today introduced iPhone 13 and iPhone 13 mini , the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED, 1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”

iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and come in five gorgeous colors featuring a durable flat-edge design and an elegant aluminum frame. The 6.1-inch and 5.4-inch displays 2 feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance, 3 and are designed to protect against spills from common liquids. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area. 

The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient.

Major battery life improvements come to both iPhone 13 and iPhone 13 mini, made possible by A15 Bionic, more efficient components, a larger battery, and power optimizations from a deep integration of hardware and software. iPhone 13 delivers incredible all-day battery life, 4  offering up to two and a half more hours in a day than iPhone 12, and iPhone 13 mini provides up to an hour and a half more in a day than iPhone 12 mini.

iPhone 13 and iPhone 13 mini represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos. The new Wide camera, with 1.7 µm pixels, comes with the biggest sensor ever in an iPhone dual-camera system and is capable of gathering 47 percent more light for less noise and brighter results. Sensor-shift OIS — a technology introduced in iPhone 12 Pro Max and not found in any other smartphone — also comes to the Wide camera, even in the more compact iPhone 13 mini. It stabilizes the sensor instead of the lens so shots are more steady, while the custom-designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro, 5 making the iPhone 13 lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.

A faster Neural Engine in A15 Bionic, new image signal processor (ISP), and advancements in computational photography power all-new features on iPhone 13 and iPhone 13 mini. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. The dual-camera system and power of computational photography support Smart HDR 4, now with improved color, contrast, and lighting for each subject in a group photo, including in challenging conditions, making images more true to life, as well as improved Night mode. And the TrueDepth camera supports all the amazing new camera features, including Cinematic mode, Photographic Styles, Smart HDR 4, and more.

A15 Bionic is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games. The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system.

The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance. 6 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay 7 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.

iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information. 8

iPhone 13 is designed to minimize its impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. iPhone also uses 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also use 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

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Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

• Every iPhone 13 (PRODUCT)RED purchase now contributes directly to the Global Fund to combat pandemics like COVID‑19 and AIDS.
• The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangle shape, the screen is 6.06 inches (iPhone 13) or 5.42 inches (iPhone 13 mini) diagonally. Actual viewable area is less.
• iPhone 13 and iPhone 13 mini are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
• Battery life varies by use and many other factors; actual results will vary.
• The ability to edit the depth-of-field effect will be available in future updates to iMovie for macOS, Final Cut Pro, and require macOS Monterey.
• Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular .
• SharePlay will be available in a future iOS 15 update.
• Some features may not be available for all countries or all areas. View a complete list .
• Available to qualified customers and requires a 24‑month installment loan when selecting Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. iPhone activation required with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with ACMI at an Apple Store. Taxes and shipping are not included in ACMI and are subject to the cardholder’s variable APR. Additional ACMI terms are in the Customer Agreement. Additional iPhone Payments terms are at apple.com/legal/sales-support/iphoneinstallments_us .

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The iPhone’s Main Features and Productivity Essay

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Since the innovation of the flip phones the iphone is the other gadget that has taken tech to the next level. This refers to a type of a Smartphone that was established and is sold by Apple incorporated. It has a variety of internet apart from multimedia applications that set it apart from other gadgets of its caliber. The main features that it does posses include camera, music player, and voicemail just to mention but a few.

One can check mail, browse or utilize Wi-Fi connectivity. In enhancing the user interface, the gadget has a multi touch screen with a virtualized keyboard. The sophistication of the iPhone is reiterated by Jacko (422) who is of the opinion that the exquisite look of the gadget coupled with the touch screen effectiveness has made many other firms come groping for the success of this firm.

The order by Apple’s CEO that touch screens be investigated formed the grounding for the invention of the iphone. In collaboration with AT&T, Apple came up with the iphone in a deal costing about 150million dollars in the period running to over 30 months.

The initial design was rejected before Cingular gave Apple the discretion to produce the iphone in house. Unveiling of the iphone to the public happened on 9 th of January 2007. However, sales for the gadget started out on June 29 th 2007 in the US. In the spring of 2008, the gadget found its way into the Germany, France and UK markets.

At the inception of the iphone in 2007, there wasn’t many features save for the fact that it was cute looking and one could see the caller. With further updates, persons can stream music videos directly from MTV, get their way in new locations by the use of GPS and has created better utilities for online shoppers.

Of late one can order commodities online at the comfort of their palms. Online banking is now very possible with the new updates on the iphone. Previously, security was an issue in terms of concerns raised by depositors as they could not trust engaging in online transactions.

Payments can now be made easier just as much as account balances can be confirmed online. Facilities have now been incorporated in the iphone so that the gadget can detect noise and automatically time out. This benefits parents who would not want their unknowing children messing up with the gadgets. Puzzle solving is now backed up by music plus a horst of other games that are 3D. Since the inception of the iphone, insurance can be done to guard against theft of the iphone at the click of a button.

Now if you thought you were going to queue at your insurance firm for this, be relieved. The gazillion exquisite applications available on the iphone cannot all be mentioned here. This is just but a tip of the iceberg. According to the Wall Street Journal (1), Apple has plans of coming up with an even faster iphone. Moreover, one can easily access tools to do a publishing of texts, photos or blogs anywhere at any time. (Rich 16)

Even with technology soared by the iphone, society has had various opinions to express towards the gadget. Many and sundry are of the opinion that addiction is eminent with the iphone.

Productivity in other aspects of life has greatly been lowered since people spend much time head down on the gadgets browsing here, chatting there and emailing everywhere. There has hence been complaining of user dependency as persons view it as yet an extension of people’s brains. People have ended up being very disconnected as natural socialization is diminished.

This does not mean that the iphone has only elicited negative responses. Others thank the gadget for entertainment and convenience for the activities is assured to them. A section of society has therefore considered the iphone to be the dream gadget with access to a myriad of applications.

Other people still don’t view it so useful since they don’t use most of the applications presented by the gadget. At the same time the gadget has been hailed for a sense of simplicity, ease of use and consistency (Jacko 422). Just barely a week ago, another new one from Apple called the iPad has been launched. Technology seems to be going high and high and definitely the iPhone is not the end of it.

Works Cited

Kane Yukari, Tsai Ting-i & Sheth Niraj. “New iPhone Could End AT&T’s U.S. Monopoly.” Wall street journal digital network. Retrieved from https://www.wsj.com/articles/SB10001424052702304370304575152242601774892 on 6th April 2010.

Jacko Julie. Human-Computer Interaction. New Trends. Berlin: Springer Verlag, 2009. Print.

Rich Jason. Blogging for Fame and Fortune. New York: Entrepreneur Press, 2009. Print.

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Apple IPhone, Essay Example

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Convenience

It is the aim of Apple Inc to provide the most convenient product that could provide what the market expects from the company. The IPhone series of mobile-gadgets released by the company has been proved to be among the most conveniently designed products from Apple Inc. Serving as the pioneer brand that released hand-held pads that perform as good as personal computers, the Apple IPhone paved the way to what is considered as comfortable mobile-computing.

Performance

Being the pioneer company to release such type of product, Apple Inc holds the stage for recognition in this field of development in modern computer technology. Nevertheless, along the process of developing a new product for the market, other companies such as Samsung follows through the line. Trying to overthrow the performance of Apple IPhone, these companies intend to take on the challenge of making something more improved than what Apple offers. Relatively though, Apple’s innovative design and development continues to be at the top three rating among users at present.

Technical capabilities or capacities

Giving superb features that are dedicated to making sure that the users are satisfied with the product, Apple IPhone is able to create a definite impact on the market especially with the exclusive alliance it has formed with ITunes allowing the IPhone to function more specifically for the needs and demands of the users.

Sleek and easily manageable carry-on features, the Apple IPhone is something that is considered as one-of-a-kind that even though competitors try to copy what the gadget offers, there is always something new that the company could offer as they continue to improve whatever they have in store for the market they hope to serve.

Adaptability

As mentioned earlier, the company continues to make sure that their product evolves along with the demands of the market. Making sure that they respond to what the people want, Apple Inc. continues to evaluate market demands through surveys and research and apply the results into their new innovative designs that are often passed on for distribution in the market several months after the release of the latest model of the IPhone.

Price meets quality; this is the idealism that Apple Inc. follows as it offers the market the product it deserves. Accordingly, the price range of Apple IPhone is not as inviting as other lower-edge brands are offering, but the price the company offers is believed to strongly define the way it is able to provide the market with its expectations. This means that the value for the money the buyers give is highly given attention by the company through giving them good service and exceptional features that they would surely enjoy.

Apple IPhone products are usually released with one-year full warranty dedicated to product maintenance and product exchange when necessary. This gives their buyers the option to trust that the money they pay for to acquire the product is indeed worthwhile.

Weaknesses and strengths compared with competitors’ models

The weaknesses of the Apple IPhoneis more on pricing and its openness to major open applications that users of android OS are able to gain access to. Its strengths rely on the performance and features it is ready to offer the market. Compared to other competitors, these values are what makes the overall concept of developmental innovation that the company embraces to be balanced when it comes to dealing with the product’s weaknesses and strengths.

How do you view teamwork? What are the advantages and disadvantages of collaborative writing? What type of collaborative writing have you done during your professional and/or academic career?

Teamwork for me is a process of sharing thoughts and ideas with others and working collaboratively with others as they share their side of the work to contribute to the success being aimed by the group. During the activity, I have learned that dealing with others to complete a team-based project is very important especially in the hope of creating a good output that would provide informative presentation to the audience being targeted. Being a student, most of the collaborative writing works I have completed are dedicated to responding to school requirements. Although these works are rather basic, I see them as the perfect stepping stone towards developing a more determinable path towards working effectively as I embrace the actual work process when I enter the real world that offers the option of growth in my own career.

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